His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among his finding:Gruesome health warnings on cigarette packages not only fail to discourage smoking, they actually make smokers want to light up. Despite government bans, subliminal advertising still surrounds us – from bars to highway billboards to supermarket shelves. "Cool” brands, like iPods trigger our mating instincts. Other senses – smell, touch, and sound - are so powerful, they physically arouse us when we see a product. Sex doesn't sell. In many cases, people in skimpy clothing and suggestive poses not only fail to persuade us to buy products - they often turn us away .Companies routinetly copy from the world of religion and create rituals – like drinking a Corona with a lime – to capture our hard-earned dollars. Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today’s consumer that will captivate anyone who’s been seduced – or turned off – by marketers’ relentless attempts to win our loyalty, our money, and our minds. Includes a foreword by Paco Underhill.

    

    Only recently has science sought in earnest to understand and explain this impact. One remarkable recent study, analyzing the cries of newborns, shows that infants' cries contain common musical intervals, and children tease each other in specific, singsong ways no matter where in the world they live. Physics experiments show that sound waves can physically change the structure of a material; musician and world-famous conductor Daniel Barenboim believes musical sound vibrations physically penetrate our bodies, shifting molecules as they do. The Power of Music follows visionary researchers and accomplished musicians to the crossroads of science and culture, to discover: how much of our musicality is learned and how much is innate? Can examining the biological foundations of music help scientists unravel the intricate web of human cognition and brain function? Why is music virtually universal across cultures and time-does it provide some evolutionary advantage? Can music make people healthier? Might music contain organizing principles of harmonic vibration that underlie the cosmos itself?

    Edgar, like many other people, has synesthesia - a fascinating condition in which music can have color, words can have taste, and time and numbers float through space.Everyone will be closely acquainted with at least 6 or 7 people who have synesthesia but you may not yet know who they are because, until very recently, synesthesia was largely hidden and unknown. Now science is uncovering its secrets and the findings are leading to a radical rethink about how our senses are organized. In this timely and thought-provoking book, Jamie Ward argues that sensory mixing is the norm even though only a few of us cross the barrier into the realms of synesthesia.How is it possible to experience color when no color is there? Why do some people experience touch when they see someone else being touched? Can blind people be made to see again by using their other senses? Why do scientists no longer believe that there are five senses? How does the food industry exploit the links that exist between our senses? Does synesthesia have a function? The Frog Who Croaked Blue explores all these questions in a lucid and entertaining way, making it fascinating reading for anyone with an interest in the intriguing workings of the mind.

    With the support of elite marathon runner, Mara Yamauchi, and sports psychologist, Dr Josephine Perry, Ant will mentally prepare his recruits for the big day – but is it enough to get them over the finish line?

    Vincent J. Felitti, a leading researcher in the field. When Ghosts from the Nursery: Tracing the Roots of Violence was published in 1997, it was lauded for providing scientific evidence that violence can originate in the womb and become entrenched in a child’s brain by preschool. The authors’ groundbreaking conclusions became even more relevant following the wave of school shootings across the nation including the tragedy at Columbine High School and the shocking subsequent shootings culminating most recently in the massacre at Sandy Hook Elementary School in Newtown, Connecticut. Following each of these media coverage and public debate turned yet again to the usual suspects concerning the causes of violence: widespread availability of guns and lack of mental health services for late-stage treatment. Discussion of the impact of trauma on human life—especially early in life during chemical and structural formation of the brain—is missing from the equation. Karr-Morse and Wiley continue to shift the conversation among parents and policy makers toward more fundamental preventative measures against violence.

    The fastest-growing segment of the population, those beyond the age of fifty, are no longer content to simply cope with the losses of age. Mental acuity and vitality are becoming a life-long pursuit. Now, the science of the mind is catching up with the Baby Boom generation. In this landmark book, renowned psychiatrist Gene Cohen challenges the long-held belief that our brain power inevitably declines as we age, and shows that there are actually positive changes taking place in our minds. Based on the latest studies of the brain, as well as moving stories of men and women in the second half of life, The Mature Mind reveals for the first time how we can continue to grow and flourish. Cohen's groundbreaking theory-the first to elaborate on the psychology of later life-describes how the mind gives us "inner pushes" and creates new opportunities for positive change throughout adult life. He shows how we can jump-start that growth at any age and under any circumstances, fine-tuning as we go, actively building brain reserves and new possibilities. The Mature Mind offers a profoundly different and intriguing look at ourselves, challenging old assumptions, raising bold new questions, and providing exciting answers grounded in science and the realities of everyday life.

    Anxiety. Chronic Pain. Phobias. Obsessive thoughts. The evidence is compelling: the roots of these difficulties may not reside in our immediate life experience or in chemical imbalances in our brains—but in the lives of our parents, grandparents, and even great-grandparents. The latest scientific research, now making headlines, supports what many have long intuited—that traumatic experience can be passed down through generations. It Didn’t Start with You builds on the work of leading experts in post-traumatic stress, including Mount Sinai School of Medicine neuroscientist Rachel Yehuda and psychiatrist Bessel van der Kolk, author of The Body Keeps the Score. Even if the person who suffered the original trauma has died, or the story has been forgotten or silenced, memory and feelings can live on. These emotional legacies are often hidden, encoded in everything from gene expression to everyday language, and they play a far greater role in our emotional and physical health than has ever before been understood.   As a pioneer in the field of inherited family trauma, Mark Wolynn has worked with individuals and groups on a therapeutic level for over twenty years. It Didn’t Start with You offers a pragmatic and prescriptive guide to his method, the Core Language Approach. Diagnostic self-inventories provide a way to uncover the fears and anxieties conveyed through everyday words, behaviors, and physical symptoms. Techniques for developing a genogram or extended family tree create a map of experiences going back through the generations. And visualization, active imagination, and direct dialogue create pathways to reconnection, integration, and reclaiming life and health. It Didn’t Start With You is a transformative approach to resolving longstanding difficulties that in many cases, traditional therapy, drugs, or other interventions have not had the capacity to touch.

    What few parents will know is that what we think of as the most typical addictions and problematic teen behaviours - smoking, drinking, drug-taking, sex leading to teenage pregnancy - are on the decline.The bad news is that a whole raft of addictions has taken their place. Whereas once the dopamine-hungry brain of a teenager got its fix from smoking a joint or sculling a Bundy and coke, it is now turning to electronic devices for the pleasure jolt that typically comes from playing online games (if you're a boy) and engaging with social media (if you're a girl).What is even more troubling is that, unlike drugs, alcohol and cigarettes, electronic devices are not illicit. Quite the contrary. They are liberally distributed by schools and parents, with few restrictions placed on their use.However, all is not lost. In Teen Brain, David sets out clear, reasonable and effective rules to help you confidently manage your kids' use of screens at this critical point in their lives.

    "This is the book everyone needs to read when life takes an unexpected turn." - Mia Freedman, MamaMia Not all storms come to disrupt your life. Some come to clear your path. Viral video producer Briony Benjamin was a few months into a new job when she started feeling crappy... All. The. Time. Doctors told her she was just stressed and should rest more and learn to meditate. But it turns out she had cancer all through her body. Turning the camera on herself, Briony started documenting her journey in the short video You Only Get One Life. Its raw portrayal of her experience went viral, touching millions. Here Briony shares some of the important lessons learnt through her illness and recovery - everything from how to assemble your A Team in times of crisis and learning to make friends with the pain, to happy hacks for cutting yourself some slack and some great tips on being a kick-arse support human when a friend is going through the rough stuff. If you want to live the richest version of your life, bring some more joy into your day-to-day existence and have some tools up your sleeve for when things get tricksy, this book is for you. Because - spoiler alert - we all have to deal with our fair share of tough times sooner or later. It's how we handle them and bounce back afterwards that really matters.

    We’re told that learning is all self-discipline, that we must confine ourselves to designated study areas, turn off the music, and maintain a strict ritual if we want to ace that test, memorize that presentation, or nail that piano recital.   But what if almost everything we were told about learning is wrong? And what if there was a way to achieve more with less effort?   In How We Learn, award-winning science reporter Benedict Carey sifts through decades of education research and landmark studies to uncover the truth about how our brains absorb and retain information. What he discovers is that, from the moment we are born, we are all learning quickly, efficiently, and automatically; but in our zeal to systematize the process we have ignored valuable, naturally enjoyable learning tools like forgetting, sleeping, and daydreaming. Is a dedicated desk in a quiet room really the best way to study? Can altering your routine improve your recall? Are there times when distraction is good? Is repetition necessary? Carey’s search for answers to these questions yields a wealth of strategies that make learning more a part of our everyday lives—and less of a chore.   By road testing many of the counterintuitive techniques described in this book, Carey shows how we can flex the neural muscles that make deep learning possible. Along the way he reveals why teachers should give final exams on the first day of class, why it’s wise to interleave subjects and concepts when learning any new skill, and when it’s smarter to stay up late prepping for that presentation than to rise early for one last cram session. And if this requires some suspension of disbelief, that’s because the research defies what we’ve been told, throughout our lives, about how best to learn.   The brain is not like a muscle, at least not in any straightforward sense. It is something else altogether, sensitive to mood, to timing, to circadian rhythms, as well as to location and environment. It doesn’t take orders well, to put it mildly. If the brain is a learning machine, then it is an eccentric one. In How We Learn, Benedict Carey shows us how to exploit its quirks to our advantage.  Praise for How We Learn“This book is a revelation. I feel as if I’ve owned a brain for fifty-four years and only now discovered the operating manual.”—Mary Roach, bestselling author of Stiff and Gulp“A welcome rejoinder to the faddish notion that learning is all about the hours put in.” —The New York Times Book Review   “A valuable, entertaining tool for educators, students and parents.” —Shelf Awareness   “How We Learn is more than a new approach to learning; it is a guide to making the most out of life. Who wouldn’t be interested in that?” —Scientific American   “I know of no other source that pulls together so much of what we know about the science of memory and couples it with practical, practicable advice.”—Daniel T. Willingham, professor of psychology at the University of Virginia

    It’s held as a firm proposition in metaphysics, and some spiritual teachers ascribe infinite powers to the mind. But are these claims scientifically accurate? What does the scientific evidence tell us about the scope of the human mind to transform thoughts into reality?New research and new discoveries in epigenetics, neuroscience, electromagnetism, psychology, cymatics (the study of wave phenomena), public health, and quantum physics are demonstrating that thoughts can indeed be profoundly creative. In Mind to Matter, award-winning author Dawson Church examines the scientific facts and reviews the studies that show, step by step, exactly how our minds create material form. As each piece of the puzzle falls into place, the science turns out to be even more astonishing than the metaphysics.Throughout the book, Church shares illuminating case histories—up-close, authentic personal accounts of people who had an experience of turning mind into matter. Drawn from the worlds of medicine, sports, business, healing, art, and scientific discovery, these stories run the gamut from profound to inspiring to heart-wrenching. Meticulously researched evidence is presented in highly relatable form, using engaging, understandable, nontechnical analogies. Photos and illustrations enrich the text.As we discover how the universe operates synchronistically, we come to understand that while we have individual local minds, we also participate in universal nonlocal mind. Mind to Matter shows us that as we take charge of our individual power to create, we have the potential, as a species, to catalyze a transformation of our whole world.

    Packed with practical, evidence-based advice, it is the indispensable guide to raising a girl who is happy and confident in herself.Free of parental guilt and grounded in research, Raising Girls Who Like Themselves is imbued with the warmth and wit of a mum and dad who are in the same parenting trenches as you, fighting for their daughters’ futures.

    Hundreds of millions of people are affected by the dementia of parents, partners, siblings or friends. And as much of the world struggles with an aging population, dementia is set to become ever more of a challenge for societies and individuals.But still, most people who are diagnosed, or who are dealing with the diagnosis of a loved one, feel as though they are alone. Dementia: The One-Stop Guide aims to fill this gap, providing practical information and support for living with, or caring for, dementia.With clear and sensible information about recognising symptoms, getting help, managing financially, staying at home, treatment, being a carer and staying positive, this guide will help those with dementia and their families to make sure that they can stay well and happy as long as possible.

    His conception of the universe pervades Christian theology. Knowledge of his thought is necessary to understand Bacon, Galileo, and the modern scientific view of nature, as well as Dante and many passages from Chaucer, Shakespeare, and Milton. Many phrases such as liberal education and theory contrasted with practice originated with this student of Plato and tutor of Alexander the Great.Writing to inform the beginner and stimulate the expert, eminent scholar A. E. Taylor presents a searching analysis of Aristotle's thought, including classification of the sciences; formal logic; theory of knowledge; matter and form; the four causes; God; physics; biology; sensation; ethics; theory of the state; and the fine arts. He also considers Aristotle's provincialism, errors regarding the nervous system and astronomy, and defense of slavery.The Giants of Philosophy is a series of dramatic presentations, in understandable language, of the concerns, questions, interests, and overall world view of history's greatest philosophers. Special emphasis on clear and relevant explanations gives you a new arsenal of insights toward living a better life.