No really, it is. Let me explain.It turns out that drooling dogs and ringing bells are far more important than a logo (thank you Pavlov).Sure, successful businesses have logos--easily recognizable logos. Playboy, McDonald's, Coke. But there's far more to their success than bunny ears, golden arches or a certain shade of red. Stripped of all the marketing lingo, branding is pretty simple: Your brand is all the associations that come to mind when your potential customers see or hear your name.Whether your focus is on personal branding or on branding your company culture--you've got to have more than a fancy logo and edgy color scheme to create brand stickability (you know, a brand your customers can't get out of their heads).Well, there’s a process to capturing attention and getting your foot in the door of your customers’ minds. Here's a taste of some of the personal branding advice you'll find in this book:You must become the first solution your customer thinks of when they have a problem you can solve. How?The first step is to figure out what your audience cares about. What keeps them up at night? What problems can you help them solve? From there, you need to apply these three steps:1) Frequency2) Repetition3) AnchoringIn this e-book, we’ll show you how to figure out what your customers really want. Then we will show you how to apply these three steps to help you become the trusted resource that comes to mind first when your customer’s itch needs to be scratched.Is real and authentic branding going to happen overnight? Probably not. But ask yourself this: Do you want short-term results that lose effectiveness? Or are you willing to invest a bit more time and effort to create long-term results that get better and better?If you're looking for a branding book that promises a quick fix, this isn't the book for you. But if you want to create a brand that sticks like superglue--read this book!Go ahead and let the wimps and whiners have the get-rich quick schemes that fizzle and fall flat like a wet firework. You want to ignite a branding bonfire.

    Maybe you re going for MCSA first, then MCSE. Maybe you need to upgrade your current credentials. Now, direct from Microsoft, this set brings together all the study resources you ll need. You get the brand-new Second Edition of all four books: for Exam 70-290 (Managing and Maintaining a Windows Server Environment), 70-291 and 70-293 (Network Infrastructure), and 70-294 (Active Directory). What s new here? Deeper coverage, more case studies, more troubleshooting, plus significant new coverage: Emergency Management Services, DNS, WSUS, Post-Setup Security Updates, traffic monitoring, Network Access Quarantine Control, and much more. There are more than 1,200 highly customizable CD-based practice questions. And, for those who don t have easy acess to Windows Server 2003, there s a 180-day eval version. This package isn t cheap, but there s help there, too: 15% discount coupons good toward all four exams. Bill Camarda, from the August 2006 href="http://www.barnesandnoble.com/newslet... Only

    It gives information on safe and effective methods of riding a bike. This edition reflects changes in advice and in regulations, and includes illustrations to explain the importance of correct positioning and hazard awareness, a chapter on motorway riding, and notes of main learning points and reviews and questions for each chapter.

    More than 250 challenging practice questions have been completely revised to closely model the format, tone, topics, and difficulty of the real exam. An integrated study system based on proven pedagogy, exam coverage includes step-by-step exercises, special Exam Watch notes, On-the-Job elements, and Self Tests with in-depth answer explanations to help reinforce and teach practical skills.Praise for the author:"Finally A Java certification book that explains everything clearly. All you need to pass the exam is in this book."--Solveig Haugland, Technical Trainer and Former Sun Course Developer"Who better to write a Java study guide than Kathy Sierra, the reigning queen of Java instruction? Kathy Sierra has done it again--here is a study guide that almost guarantees you a certification "--James Cubeta, Systems Engineer, SGI"The thing I appreciate most about Kathy is her quest to make us all remember that we are teaching people and not just lecturing about Java. Her passion and desire for the highest quality education that meets the needs of the individual student is positively unparalleled at SunEd. Undoubtedly there are hundreds of students who have benefited from taking Kathy's classes."--Victor Peters, founder Next Step Education & Software Sun Certified Java Instructor"I want to thank Kathy for the EXCELLENT Study Guide. The book is well written, every concept is clearly explained using a real life example, and the book states what you specifically need to know for the exam. The way it's written, you feel that you're in a classroom and someone is actually teaching you the difficult concepts, but not in a dry, formal manner. The questions at the end of the chapters are also REALLY good, and I am sure they will help candidates pass the test. Watch out for this Wickedly Smart book."-Alfred Raouf, Web Solution Developer, Kemety.Net"The Sun Certification exam was certainly no walk in the park but Kathy's material allowed me to not only pass the exam, but Ace it "--Mary Whetsel, Sr. Technology Specialist, Application Strategy and Integration, The St. Paul Companies

    Includes discussion of practice techniques, chassis set-up, and working with your pit chief.

    While it remains a fundamental work on chess strategy, the way chess positions are handled has changed greatly since Nimzowitsch's time - both refinements to existing ideas, and completely new concepts. John Watson's book fulfils the need for a thorough, profound work on the modern handling of chess positions, and how Nimzowitsch's theories - still controversial and revolutionary at the time My System was written - have been refined and used alongside classical concepts.The first section of the book discusses how the understanding of classical themes, such as pawn majorities, the centre, and structural weaknesses, have been refined. Watson then moves on to discuss new concepts, including the willingness of modern players to accept backward pawns in return for dynamic play, the idea of a good 'bad' bishop, knights finding useful roles at the edge of the board and the exchange sacrifice idea that became prevalent with the post-war Soviet champions. This profound yet thoroughly practical work is rounded off with sections on prophylactic thinking, dynamism, modern concepts as they apply to the critical contemporary opening systems, and some thoughts on the future of chess.

    She founded the Facebook group Extreme Couponing and Bargains UK (the second largest Facebook group in the world) and is on TikTok, Youtube and Instagram helping as many people as possible to save money too.This book contains all her best hacks and tips to save money and make money - simple, life-changing ideas for everyone.Holly has included her favourite hacks from the Extreme Couponing and Bargains UK community too, who inspired her to write this book. And has asked all her money-saving expert friends to contribute tips too.All the costly moments of everyday life are included, from supermarket shops to kids parties - even special occasions like weddings and Christmas.Discover lots of fun ways to get saving, find the bargains and make your money go further.

    If you or someone you know is discontented, distressed, or downright disturbed, maybe the Great White North is right for you, eh. But how much do you really know about Canada? Can you do a job that Canada needs (do you play hockey, drill for oil, or make poutine?)? Can you identify the best Canadian province for your lifestyle (lots of tundra or just some tundra?)? Can you master the proper pronunciation of "sorry"? What strange wizardry is the Canadian government? Is maple syrup acceptable substitution for currency? At long last, How to Move to Canada can help make your vague threat into a cold Canadian reality. This book is also full of activities such as: Color the flag of your new homeland Match the strange Canuck dialect with their local definitions And more! PLEASE NOTE: This is a humor book. It won't really help you emigrate. Rather, it's a subversive mix of real information on the Great White North plus a hilarious look at all the reasons why you won't like it there any better — and why they probably won't have you anyway.

    Designed for experienced developers ready to advance their status, Exam Ref focuses on the critical-thinking and decision-making acumen needed for success at the Microsoft Specialist level.Focus on the expertise measured by these objectives:Design the application architectureDesign the user experienceDevelop the user experienceTroubleshoot and debug web applicationsDesign and implement securityThis Microsoft Exam Ref:Organizes its coverage by exam objectives.Features strategic, what-if scenarios to challenge you.Includes a 15% exam discount from Microsoft. (Limited time offer)

    The Windows Command Line Beginner's Guide gives users new to the Windows command line an overview of the Command Prompt, from simple tasks to network configuration.In the Guide, you'll learn how to:-Manage the Command Prompt.-Copy & paste from the Windows Command Prompt.-Create batch files.-Remotely manage Windows machines from the command line.-Manage disks, partitions, and volumes.-Set an IP address and configure other network settings.-Set and manage NTFS and file sharing permissions.-Customize and modify the Command Prompt.-Create and manage file shares.-Copy, move, and delete files and directories from the command line.-Manage PDF files and office documents from the command line.-And many other topics.

    It's about learning to eat properly for your health." -Vitor Belfort, UFC two-time world champion"Mike Dolce's the best in the business."-Chael Sonnen, UFC world title contender"Mike Dolce's knowledge of nutrition and strength & conditioning has led him to be one of the most highly sought-after coaches in the sport." -Joshua Carey, Bleacher Report"You can learn a lot from this man right here." -Ariel Helwani, AOL's MMAFighting.comABOUT THE DOLCE DIET: LIVING LEANCalled "the patron saint of weight cutting," Mike Dolce has coordinated the high-profile weight loss for many of the world's top athletes, including...* Quinton "Rampage" Jackson, UFC / Pride FC world champion* Vitor "The Phenom" Belfort, UFC two-time world champion* Thiago "Pitbull" Alves, UFC world title contender* Chael Sonnen WEC / UFC world title contender* Gray "Bully" Maynard, UFC world title contender* Nate "Rock" Quarry, UFC world title contender* Mike "Quicksand" Pyle, WEC world champion* Jay "Thorobred" Hieron, IFL world championAs well as fan favorites...* Michael "The Count" Bisping, The Ultimate Fighter 3 winner* Jake "Juggernaut" Ellenberger, UFC veteran* Ed "Shortfuse" Herman, The Ultimate Fighter 3 runner-up* Chris "The Crippler" Leben, UFC veteran* Duane "BANG" Ludwig, UFC & K-1 veteranand many more!For the first time in print, Mike Dolce shares the same the principles, recipes, and strength-training workouts he uses in MMA's elite fight camps and how they can be used by YOU!INSIDE you will learn:* Recipes used in MMA's top fight camps with gluten-free & vegan options* Easy to follow sample meal plans with gluten-free & vegan options* Strength & Conditioning exercises with instructions & photos* Workout plans used by today's top athletesWHAT PEOPLE ARE SAYING ABOUT THE DOLCE DIETThe Dolce Diet, three words about Living Lean: 1. Simple 2. Inspirational 3. Effective. Thank you, Mike Dolce! You've made staying in shape easy! ~STEWART M. The Dolce Diet, Love it! My Little-Boy-2-B has been on it for 5.5 months! This diet is truly amazing for moms pre & post baby! Yes, The DolceDiet is prego friendly! Plenty of the RIGHT kind of food that tastes great! ~THE H2H WAITRESSStarted two weeks ago. Lost 13 pounds so far. Yea! Love the recipes! So do my kids! Thank you! ~DAWN H.Body fat down 4% in 2 months?! Yessss! #LIVING LEAN ~MOLLY C.The Dolce Diet, started 410, down 50 lbs. so far. ~ JOSH W.The Dolce Diet, 13 lbs. lost in 4 weeks! People are asking what I'm doing...Telling them LIVING LEAN! ~MIKE S.Real talk! The Dolce Diet is the Einstein, da Vinci and Jesus of losing weight all wrapped up in one...gluten free wrap that is. ~MIKEY F.Another 5 (lbs. lost) on The Dolce Diet. 25 pounds down in 2 weeks, 100 to go! #LivingLean! ~JOHN P.

    You could spend years discovering solutions to them all, step by step as you encounter them. Or you can just look in here. All successful database applications are destined to eventually run into issues scaling up their performance. Peek into the future of your PostgreSQL database's problems today. Know the warning signs to look for, and how to avoid the most common issues before they even happen. Surprisingly, most PostgreSQL database applications evolve in the same way: Choose the right hardware. Tune the operating system and server memory use. Optimize queries against the database, with the right indexes. Monitor every layer, from hardware to queries, using some tools that are inside PostgreSQL and others that are external. Using monitoring insight, continuously rework the design and configuration. On reaching the limits of a single server, break things up; connection pooling, caching, partitioning, and replication can all help handle increasing database workloads. The path to a high performance database system isn't always easy. But it doesn't have to be mysterious with the right guide. This book is a clear, step-by-step guide to optimizing and scaling up PostgreSQL database servers. - Publisher.

    But eliminating sugar from your diet can be tricky if you don't know where sugar is hiding. We all know there's sugar in candy and chocolate - but did you know there's heaps of the stuff hiding out in foods you probably thought were safe to eat? This book is a no-nonsense guide to the sugar content in all the popular foods we eat every day. It's a great place to discover just how much sugar is lurking in your favorite foods. Use this guide to check out what you can eat, and what you can't eat when you're trying to kick the sugar habit.

     Written with Sarah Rayner's trademark warmth and humour, this new edition of Making Friends with the Menopause has been updated to reflect the latest National Institute for Health and Care guidelines on diagnosis and management of the menopause. Together with Dr Patrick Fitzgerald, she explores why stopping menstruating causes such profound chemical changes in the body, leading us to react in a myriad of ways physically and mentally. There is practical advice on hot flushes and night sweats, anxiety and mood swings, muscular aches and loss of libido, early-onset menopause, hysterectomy and more, plus a simple explanation of each stage of the menopause so you'll know what to expect in the years before, during and after. You’ll find details of the treatment options available and their pros and cons, together with tips and insights from women keen to share their wisdom on a subject many still find hard to talk about. Whether you’re worried about feeling invisible, weight gain or loss of fertility, or simply want to take care of yourself well, knowledge is power, and Making Friends with the Menopause will give you a greater understanding of the process, so you can enjoy your body and your sexuality as you age. * From the author of the international bestselling novel One Moment, One Morning * And the word-of-mouth success Making Friends with Anxiety, a warm, supportive book to ease worry and panic * Includes advice on all the major health issues that can arise as a result of hormone change * Thoroughly researched and bang-up-to-date * Includes traditional and complementary medicine * Gives guidance on how to get the most from your GP appointments and finding good alternative practitioners * Useful links throughout, plus details of helplines and recommended reads * Fully illustrated with photographs by the author * Ongoing online support group available PRAISE FOR MAKING FRIENDS WITH ANXIETY 'Simple, lucid advice on how to accept your anxiety' Matt Haig, bestselling author of Reasons to Stay Alive 'Reads like chatting with an old friend; one with wit, wisdom and experience' ,Brighton and Hove Independent PRAISE FOR SARAH RAYNER: ‘Explores an emotive subject with great sensitivity’ Sunday Express ‘You'll want to inhale it in one breath' Easy Living 'Brilliant... Warm and approachable' Essentials ‘Carefully crafted and empathetic’ The Sunday Times ‘Brilliant…Warm and approachable’ Essentials ‘A sympathetic insight into the causes and effects of mental ill-health as it affects ordinary people. Powerful’ My Weekly