Blog to Win Business: How to Enchant Readers and Woo Customers


Henneke Duistermaat - 2014
    Keep this ammo on your bookshelf if ever you find yourself in a lurch." ~ Sean Work, Director of Inbound Marketing, KISSmetrics "You could easily find 1,000 books and courses about blogging like a pro, but you won’t find a more useful and engaging one. Henneke’s book will answer every question you have, give you countless shortcuts, and light a fire under your butt to start cranking out hot blog posts. It’ll also make you hungry." ~ Barry Feldman, Feldman Creative "Henneke's book might be the most useful guide on business blogging ever written. I highly recommend it to anyone who’s blogging to promote their company." ~ Jon Morrow, CEO and Founder of Boost Blog Traffic LLC Would you like to win customers with your blog? Are your blog posts not as good as you’d like them to be? Or are you unsure what to blog about? Blog to Win Business teaches you how to write blog posts your customers love to read and share. This practical book takes you through the various elements of blog writing – from developing a unique voice to generating ideas and composing compelling headlines. This book doesn’t just explain how to write a blog, it also helps you decide what to write and how to position your blog as a must-read resource in your industry. It has been described as probably the most useful guide to business blogging. Your guide to writing a company blog This guide explains in simple steps how to write blog posts that engage readers and woo clients: Write lip-smackingly good headlines that entice people to read your posts Position your blog as a voice of authority Generate an endless stream of ideas for blog posts your customers crave to read Make your blog more engaging by describing your ideal reader Develop a unique voice to stand out in a sea of me-too blogs Captivate your readers with your blog opening Inspire your readers with your final paragraph Create a natural flow to hypnotize your readers Seduce Google to send you relevant traffic This guide is easy to read and fun. It includes straightforward advice on how to practice and improve your blog writing. Would you like to gain more readers and turn them into customers? Blog to Win Business also includes: The 5 mistakes you must avoid when defining your blog purpose How to get unstuck when your fountain of inspiration runs dry A complete editing checklist to make your blog posts more conversational The 4 rules for writing delicious sentences The 3-step formula for writing irresistible headlines This is NOT a stuffy, lengthy text book. All information is straightforward and written in plain English. Who this book is for Are you a freelancer or small business owner looking to promote your company with a blog? This book contains practical, down-to-earth advice that you can actually use.

Best Practices in Writing Instruction


Steve Graham - 2007
    The contributors are leading authorities who demonstrate proven ways to teach different aspects of writing, with chapters on planning, revision, sentence construction, handwriting, spelling, and motivation. The use of the Internet in instruction is addressed, and exemplary approaches to teaching English-language learners and students with special needs are discussed. The book also offers best-practice guidelines for designing an effective writing program. Focusing on everyday applications of current scientific research, the book features many illustrative case examples and vignettes.

Patterns of Power: Inviting Young Writers into the Conventions of Language, Grades 1-5


Jeff Anderson - 2017
     Here, young, emergent writers are invited to notice the conventions of the English language and build off them in this inquiry-based approach to instructional grammar.The book comes with standards-aligned lessons that can be incorporated into basal texts in just 10 minutes a day. Patterns of Power’s responsive, invitational approach puts students in an involved role and has them explore and discuss the purpose and meaning of what they read. Students study short, authentic texts and are asked to share their findings out loud, engaging in rich conversations to make meaning. Inside you’ll find:Over 70 practical and ready-to-use lesson plan sets that include excerpts from authentic and diverse mentor texts curated for grades 1-5 and can be adapted over 5 grade levelsReal-life classroom examples, tips, and Power Notes gleaned from the authors’ experiences that can be applied to any level of writerResources, including a Patterns of Power Planning Guide and musical soundtracks, to use in classroom instruction or as handouts for student literacy notebooks  Patterns of Power provides a simple classroom routine that is structured in length and approach, but provides teachers flexibility in choosing the texts, allowing for numerous, diverse voices in the classroom. The practice helps students build cognitive recognition and provides a formative assessment for teachers on student progress. With these short lessons, students will gain confidence and move beyond limitation to produce effortless writing in your class and beyond.The Patterns of Power series also includes Patterns of Power: Inviting Adolescent Writers into the Conventions of Language, Grades 6-8, Patterns of Power en E spañol : Inviting Bilingual Writers into the Conventions of Spanish, Grades 1-5, and Patterns of Wonder: Inviting Emergent Writers to Play with the Conventions of Language, PreK-1.

Technical Theater for Nontechnical People


Drew Campbell - 1999
    All sides of production are clearly explained in jargon-free prose, and unfamiliar terms are highlighted and defined in an appended glossary. In addition to discussions on the more traditional elements of technical theater, this book gives equal weight to the new technologies that have become mainstream, including software (DMX, MIDI, and SMPTI) for show control systems, software to build audio cues, and PC-based audio play-back systems.Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Painless Writing


Jeffrey Strausser - 2001
    The approach of each title is an appeal to students who think that the subject is boring, or too difficult, or both. The authors, all experienced educators, take a light approach, showing kids what is most interesting about each subject, and how seemingly difficult problems can be transformed into fun quizzes, brain-ticklers, and challenging puzzles with rational solutions. Here is practical advice that transforms essay writing into a satisfying experience for middle school and senior high school students. The author offers tips on enlivening writing with vivid images, smoothing out sentences, silencing the dull passive voice, and adding rhythm to writing. He also shows how to create a template that students can use when writing research papers for all subjects. In addition, students will find web site reference s cited throughout the text, which they can access. Brain ticklers (short quizzes) appear throughout the book with an answer key at the back.

The Art of Creating Story


William H Coles - 2020
    Major topics include: characterization, narration, character-based plotting, dialogue, drama, point of view, significance, and revision.

Beyond No Mean Soldier: The Explosive Recollections of a Former Special Forces Operator


Peter McAleese - 2014
    His classic book "No Mean Soldier" was an immediate bestseller and set the bar for the modern military memoir. Few have since met its match. This completely revised and expanded edition sees a philosophical McAleese revisiting his time with Britain's Parachute Regiment, the SAS, Rhodesia's SAS and the South African Defense Force's 44 Para Brigade. Oh, and a few other adventures in and between - Colombia, private military companies and near fatal skydiving accidents; mercenary, soldier of fortune or flawed ideologist? Now's your time to consider this and more - as has McAleese himself. It's a compelling read - and with the addition of previously unpublished photos from McAleese's private collection, there's no other way to describe it. "Beyond No Mean Soldier" does exactly that, going deep and further beyond the experience of "No Mean Soldier". Over many months and into the early hours, McAleese reflected on his wide and expansive experiences - the men he's served with and the operations he'd conducted. Here in startling detail are the Aden insurgency, covert operations with the Rhodesian SAS and one of the first ever operational HALO inserts in British military history. Heart pumping assaults on SWAPO positions with 44 Para's Pathfinder Company and the sheer terror of flawed mercenary operations in Angola with the likes of 'Colonel Callan'; near death in Colombia when an assassination attempt went terribly wrong. McAleese recounts all of this with amazing clarity and even more humility. 'I'm just an ordinary person who happened to find himself doing extraordinary things' he says. Yes, perhaps that's true to a point, but what rides through all of McAleese's narrative is his total commitment to the profession of arms - soldiering. His attention to detail, his consummate knowledge of military skills from field craft to skill at arms; airborne operations to the tactics of small unit SAS operations.... All of this echoed by the commentary of the numerous individuals that served with McAleese. From around the world, dozens have contributed perspective, commentary and reflection. "Pete does not take fools gladly and this is based upon his comprehensive combat experience where idiots will cause casualties" Alistair Mackenzie - Former 22 SAS Officer. "I managed to get myself into some very nasty but also exciting scraps while latching on to the Pathfinders to see how they were shaping up as the so-called 'Philistines'. They did excellently while under fire, proof that Peter's selection and training regime paid high dividends" Colonel Jan Breytenbach - Former Commander 44 Para Brigade Pathfinder Company, Founder 32 Battalion. These are just two of the contributions featured in "Beyond No Mean Soldier". In an age where we debate courage and leadership, it's all here. Go Beyond No Mean Soldier, it will certainly change the way you see soldiering.

The Big Book and A Study Guide of the 12 Steps


Alcoholics Anonymous - 2013
    This is the original text with the addition of personal stories from both the 1st and 2nd editions. NEW LINKED TABLE OF CONTENTS ADDED FOR GROUP MEETING USE.Also included: A current study guide of notes from the 12 Steps of Alcoholics Anonymous.

Reading Like a Writer: A Guide for People Who Love Books and for Those Who Want to Write Them


Francine Prose - 2006
    Written with passion, humor, and wisdom, Reading Like a Writer will inspire readers to return to literature with a fresh eye and an eager heart - to take pleasure in the long and magnificent sentences of Philip Roth and the breathtaking paragraphs of Isaac Babel; she is deeply moved by the brilliant characterization in George Eliot's Middlemarch. She looks to John Le Carré for a lesson in how to advance plot through dialogue and to Flannery O'Connor for the cunning use of the telling detail. And, most important, Prose cautions readers to slow down and pay attention to words, the raw material out of which all literature is crafted.

The Stuff of Thought: Language as a Window into Human Nature


Steven Pinker - 2007
    His previous books, including the Pulitzer Prize finalist The Blank Slate, have catapulted him into the limelight as one of today's most important and popular science writers. Now, in The Stuff of Thought, Pinker marries two of the subjects he knows best: language and human nature. The result is a fascinating look at how our words explain our nature. What does swearing reveal about our emotions? Why does innuendo disclose something about relationships? Pinker reveals how our use of prepositions and tenses taps into peculiarly human concepts of space and time, and how our nouns and verbs speak to our notions of matter. Even the names we give our babies have important things to say about our relations to our children and to society. With his signature wit and style, Pinker takes on scientific questions like whether language affects thought, as well as forays into everyday life: why is bulk e-mail called spam and how do romantic comedies get such mileage out of the ambiguities of dating? The Stuff of Thought is a brilliantly crafted and highly readable work that will appeal to fans of readers of everything from The Selfish Gene and Blink to Eats, Shoots & Leaves.

The Little Red Writing Book


Brandon Royal - 2004
    Brimming with clever advice, this book offers writers, students, and business professionals a concise guide to penning strong and effective work for all occasions.The Little Red Writing Book is designed for visual appeal and ease of use. Elegant yet practical, it will be an intriguing, inviting reference you'll turn to again and again. Author Brandon Royal offers concise explanations and nonintimidating instruction based on the four pillars of sound writing: structure, style, readability, and grammar. His discussion centers on 20 immutable writing principles as well as 30 commonly encountered rules of grammar. A wealth of examples, charts, and engaging exercises make The Little Red Writing Book an invaluable guide for anyone who wants to master those skills that will make a good writer even better.

I Before E (Except After C): Old-School Ways to Remember Stuff


Judy Parkinson - 2007
    From well-known rhymes such as the popular 'Thirty days hath September, April, June and November', memorable sayings including 'Spring forward, fall back', and mnemonics such as 'Richard of York Gave Battle in Vain', to a selection of more modern methods of boosting one's failing memory. I Before E is the definitive guide to help you to unjumble your mind and improve your ability to recall names, dates, facts, figures and events, and contains all the mnemonics you'll ever need to know.

Hero: Claimed (Brimstone Lords MC Book 5)


Sarah Zolton Arthur - 2021
     Brinley When my dad sold me to a hairy, no-necked troglodyte to pay off his drug debt, I stole the trog’s money and pickup to escape, but he’ll hunt me down. There are worse things in life than death and he’ll make me live every one of them. I used a weathered postcard my sister Hannah sent me after she ran away from home to plot out my destination. Thornbriar, Kentucky. After seven years, I don’t even know if she’s still there, living with the Brimstone Lords MC, but it’s the only shot I’ve got. Hero I’m a man who doesn’t do attachments but when hurricane Brinley roars into town and needs protecting, I don’t hesitate to claim her because that’s what I do. I’m the hero. By claiming her I knew I’d have to protect her from outside danger, but I never thought the danger would come from one of my own brothers. By falling for her, protecting Brinley means breaking my loyalty to the club.

"A" Is for Ox: The Collapse of Literacy and the Rise of Violence in an Electronic Age


Barry Sanders - 1994
    Sanders argues that because of the omnipresence of electronically generated images and sounds in contemporary culture, children grow up lacking the oral experience of language crucial to attaining true literacy; without the technologies of reading and writing, the development of self is stunted. By tracing the long history of literacy in the West, Sanders demonstrates how the culture of electronic media is changing both cognitive development and social interaction. Taking the issue of literacy out of the narrow context of schooling and education, Sanders compels us to consider it in relation to the fundamental issues of both personal identity and a person's unforced consent to the social contract.

Know and Tell: The Art of Narration


Karen Glass - 2018
    Over one hundred years ago, Charlotte Mason methodized narration and implemented it in scores of schools in Great Britain. Over the past few decades, educators in the US, mostly in home schools, have followed her guidelines with outstanding results.This book discusses the theory behind the use of narration and then walks through the process from beginning to end, to show how simply "telling" is the foundation for higher-level thinking and writing.While narration has grown popular among homeschoolers, it also works well in the classroom. In this book, you will find sample narrations and many resources to help you use narration with your students in any setting. If you've been wanting to try narration, but haven't felt confident enough to rely on an unfamiliar method, this book will give you the tools that you need to make the process easier.People are narrating every day, and this book will show you how to make that natural activity a vital part of education that enhances children's relationship with knowledge and allows them to grow into skilled communicators.