It is now used frequently—and often incorrectly—by political leaders, editorial writers, and academics around the world. So what is soft power? Soft power lies in the ability to attract and persuade. Whereas hard power—the ability to coerce—grows out of a country's military or economic might, soft power arises from the attractiveness of a country's culture, political ideals, and policies. Hard power remains crucial in a world of states trying to guard their independence and of non-state groups willing to turn to violence. It forms the core of the Bush administration's new national security strategy. But according to Nye, the neo-conservatives who advise the president are making a major miscalculation: They focus too heavily on using America's military power to force other nations to do our will, and they pay too little heed to our soft power. It is soft power that will help prevent terrorists from recruiting supporters from among the moderate majority. And it is soft power that will help us deal with critical global issues that require multilateral cooperation among states. That is why it is so essential that America better understands and applies our soft power. This book is our guide.

    Few could or would have predicted that the improvised raps and raw beats busting out of New York City's urban underclass would one day become a multimillion-dollar business and one of music's most lucrative genres. Among those few were two visionaries: Russell Simmons, a young black man from Hollis, Queens, and Rick Rubin, a Jewish kid from Long Island. Though the two came from different backgrounds, their all-consuming passion for hip-hop brought them together. Soon they would revolutionize the music industry with their groundbreaking label, Def Jam Records. Def Jam, Inc. traces the company's incredible rise from the NYU dorm room of nineteen-year-old Rubin (where LL Cool J was discovered on a demo tape) to the powerhouse it is today; from financial struggles and scandals-including The Beastie Boys's departure from the label and Rubin's and Simmons's eventual parting-to revealing anecdotes about artists like Slick Rick, Public Enemy, Foxy Brown, Jay-Z, and DMX. Stacy Gueraseva, former editor in chief of Russell Simmons's magazine, Oneworld, had access to the biggest players on the scene, and brings you real conversations and a behind-the-scenes look from a decade-and a company-that turned the music world upside down. She takes you back to New York in the '80s, when late-night spots such as Danceteria and Nell's were burning with young, fresh rappers, and Simmons and Rubin had nothing but a hunch that they were on to something huge. Far more than just a biography of the two men who made it happen, Def Jam, Inc. is a journey into the world of rap itself. Both an intriguing business history as well as a gritty narrative, here is the definitive book on Def Jam-a must read for any fan of hip-hop as well as all popular-culture junkies.

    Kaplan, The Wall Street Journal'A compelling and impressive read.' The Economist'Skillfully crafted and well-argued.' Jeffrey Wasserstrom, Financial Times'An excellent modern history. . . . provides the context needed to make sense of the region's present and future.' Joyce Lau, South China Morning PostThe dramatic story of the relationship between the world's three largest economies, one that is shaping the future of us all, by one of the foremost experts on east AsiaFor more than half a century, American power in the Pacific has successfully kept the peace. But it has also cemented the tensions in the toxic rivalry between China and Japan, consumed with endless history wars and entrenched political dynasties. Now, the combination of these forces with Donald Trump's unpredictable impulses and disdain for America's old alliances threatens to upend the region, and accelerate the unravelling of the postwar order. If the United States helped lay the postwar foundations for modern Asia, now the anchor of the global economy, Asia's Reckoning will reveal how that structure is now crumbling.With unrivalled access to archives in the US and Asia, as well as many of the major players in all three countries, Richard McGregor has written a tale which blends the tectonic shifts in diplomacy with the domestic political trends and personalities driving them. It is a story not only of an overstretched America, but also of the rise and fall and rise of the great powers of Asia. The confrontational course on which China and Japan have increasingly set themselves is no simple spat between neighbors. And the fallout would be a political and economic tsunami, affecting manufacturing centers, trade routes, and political capitals on every continent.

    Heinlein was sixty-six, at the height of his literary career; J. Neil Schulman was twenty and hadn't yet started his first novel. Because he was looking for a way to meet his idol, Schulman wangled an assignment from the New York Daily News--at the time the largest circulation newspaper in the U.S.--to interview Heinlein for its Sunday Book Supplement. The resulting taped interview lasted three-and-a-half hours. This turned out to be the longest interview Heinlein ever granted, and the only one in which he talked freely and extensively about his personal philosophy and ideology. "The Robert Heinlein Interview" contains Heinlein you won't find anywhere else--even in Heinlein's own "Expanded Universe." If you wnat to know what Heinlein had to say about UFO's, life after death, epistemology, or libertarianism, this interview is the only source available. Also included in this collection are articles, reviews, and letters that J. Neil Schulman wrote about Heinlein, including the original article written for The Daily News, about which the Heinleins wrote Schulman that it was, "The best article--in style, content, and accuracy--of the many, many written about him over the years." This book is must-reading for any serious student of Heinlein, or any reader seeking to know him better.

    Through vigorous draftsmanship, charismatic voices, irreverent sight gags, crass humor, and stellar character acting, animation's most talented and disturbed artists created an entity for the Nickelodeon cable network that pulled the art form out of a 25-year rut. The world has never been quite the same since - and we're eternally grateful!Now you too can join the rollercoaster ride that is the fascinating, insane real-life story of art, money, and ego that gave birth to Ren Hoek and Stimpson J. Cat. History Eraser Buttons need not apply. No stone has been unturned, no magic nose goblins unpicked, in this extensively detailed history of the show that defined a generation and changed an entire medium.It's everything you wanted to know about Ren & Stimpy - but were afraid to ask!

    

    Now, critics, sports writers and fans across America are cheering The NEW Thinking Man's Guide to Pro Football as the worthy heir to Zimmerman's 1971 classic The Thinking Man's Guide to Pro Football, which Howard Cosell called "the best book of its kind I've ever read." Far more than a revision, The NEW Thinking Man's Guide to Pro Football is virtually a brand-new book (in 1984) prompted by, as Zimmerman writes in his introduction, "a whole new generation of players and coaches (who have) given rise to a new set of reflections about a world that is ever changing." Zimmerman examines positions, tactics, the great players and moments of peak performance, football scouting, broadcasting, minor leagues, the rule changes of the pst decade and how they have inspired new playing stategies (crisply illustrated with diagrams). And with characteristic verve, insight and no-nonsense prose, Zimmerman pays close attention to the effect of football''s pounding nose-to-nose competition on the everyday player's personality.

    In MILLENNIUM, Hakim Bey both sustains and expands the ideas of his groundbreaking work, THE TEMPORARY AUTONOMOUS ZONE. Here, Bey suggests that mere detachment from (or even outright rejection of) the monolith of global capital is not enough; that either we accept ourselves as the 'last humans,' or else we accept ourselves as the opposition. The book also contains an illuminating interview with Bey, in which he discusses his body of work and assesses our collective position at the turn of the millennium.

    Within weeks they were cut off and besieged by some of the world's toughest fighters: the infamous Taliban, who were determined to send the foreigners home again. Defence Secretary John Reid had hoped that Operation Herrick 4 could be accomplished without a shot being fired; instead, the Army was drawn into the fiercest fighting it had seen for fifty years. Millions of bullets and thousands of lives have been expended since then in an under-publicized but bitter conflict whose end is still not in sight. Some people consider it the fourth Anglo-Afghan War since Victorian times. How on earth did this happen? And what is it like for the troops on the front line of the 'War on Terror'?James Fergusson takes us to the dark heart of the battle zone. Here, in their own words and for the first time, are the young veterans of Herrick 4. Here, unmasked, are the civilian and military officials responsible for planning and executing the operation. Here, too, are the Taliban themselves, to whom Fergusson gained unique and extraordinary access. Controversial, fascinating and occasionally downright terrifying, A Million Bullets analyses the sorry slide into war in Helmand and asks this most troubling question: could Britain perhaps have avoided the violence altogether?

    This is the first detailed Lib Dem insider account of the negotiations which led to the formation of the Liberal Democrats/Conservative coalition government in May 2010, along with an account of the early days of the government.

    Here the trials and triumphs of the early Muslims as individuals are well-portrayed. Their various paths to Islam - sometimes direct, sometimes long and tortuous, their devotion to the noble Prophet, their endeavours in peace time and their exploits in war - all serve to cast them in a heroic mould. This is the first of two (formerly published as a series of three) books based on original Arabic sources and written in a style that is lively and often gripping. The lives of the Sahabah or Companions of the Prophet, may God bless him and grant him peace, is a rich storehouse of knowledge, guidance and inspiration. The men and women whose stories are told here helped to lay the foundations of a new world order, and it is only fitting that they should be more widely known.

    Osho looks at this in a very different way and sees these developments as great opportunity. Discovering of your ultimate 'aloneness' is the great chance to turn loneliness into a totally new experience.This small book in a new series of 'OSHO SOLUTIONS" consists of a single talk by Osho to deepen the readers understanding how to deal with loneliness in a completely different way.

    However, there were more than 150,000 applicants, and you can be sure the successful candidates had not only relevant backgrounds, but also determination and a genuine desire to embark on one of the most coveted, rewarding, and challenging careers in the world.Joe Koletar, whose own blue-ribbon career at the Bureau is second to none, shows how to get the job-and how to thrive once you've got it.In The FBI Career Guide, Koletar’s inside look at the real FBI reveals:Smart educational and career decisions to improve your odds of being hiredHow to meet and network with current FBI agentsWhat Special Agents do, day-to-day, in different roles and environmentsHow undercover investigations, SWAT team operations, and specialty assignmentsWhat agents earn, and what benefits they receiveThe prospects for advancement, and some typical (and not so typical) career pathsHow the job may affect your personal and family lifeThis book also reveals the common mistakes applicants make, and shows how to avoid them while also giving you detailed information on excelling in the Agent Training Program.Finally, Koletar offers profiles of real agents who have gone on to successful post-FBI careers, and will help you lay the groundwork for a rewarding life after the Bureau. Above all, The FBI Career Guide will help you find out if you've got what it takes to succeed -- and if you do, how to show it.

    I’m Tim. I’m a single cell in society’s body. U.S. society, to be specific.So let me explain why we’re here.As a writer and a generally thinky person, I’ve spent a lot of my life thinking about the society I live in, and societies in general. I’ve always imagined society as a kind of giant human—a living organism like each of us, only much bigger.When you’re a single cell in the body of a giant, it’s hard to understand what the giant’s doing, or why it is the way it is, because you can’t really zoom out and look at the whole thing all at once. But we do our best.The thing is, when I’ve recently tried to imagine what society might look like, I haven’t really been picturing this:Giant stick figure: "I am grown up."Based on what I see around me, in person and online, it seems like my society is actually more like this:Giant stick figure throwing a giant tantrum because their chocolate ice cream fell on the ground.Individual humans grow older as they age—but it kind of seems like the giant human I live in has been getting more childish each year that goes by.So I decided to write a blog post about this. But then something else happened.When I told people I was planning to write a post about society, and the way people are acting, and the way the media is acting, and the way the government is acting, and the way everyone else is acting, people kept saying the same thing to me.Don’t do it. Don’t touch it. Write about something else. Anything else. It’s just not worth it.They were right. With so many non-controversial topics to write about, why take on something so loaded and risk alienating a ton of readers? I listened to people’s warnings, and I thought about moving on to something else, but then I was like, “Wait what? I live inside a giant and the giant is having a six-year-old meltdown in the grocery store candy section and that’s a not-okay thing for me to talk about?”It hit me that what I really needed to write about was that—about why it’s perilous to write about society."

    In an era of cultural civil war, the Clinton administration fed the public an almost daily diet of scandal and misfortune.Who is Bill Clinton, though, and how did this baby-boom saga begin? Clinton’s upbringing in Arkansas and his student years at Georgetown, Oxford, and Yale universities help us to see his life not only as a personal story but as the story of modern America. Behind the closed doors of the house on the hill above Park Avenue in Hot Springs, the struggle between Clinton’s stepfather and mother became ultimately unbearable, causing Virginia to move out and divorce Roger Clinton. Dreading confrontation, Bill Clinton excelled in almost every field save athletics. But the fabled success of the scholarship boy would be marred by the decisions he came to make regarding Vietnam and military service—choices that haunt him to this day.We watch with a mixture of alarm, fascination, and awe as Bill Clinton does so much that is right—and so much that is wrong. He sets his cap for the star student at Yale, young Hillary Rodham, seducing her with his dreams of a better America and an aw-shucks grin. Wherever he goes, he charms and disarms—young and old, men and women...and more women. He becomes a law professor straight out of college; he contests a congressional election in his twenties—and almost wins it. He becomes attorney general of his state and within two years is set to become the youngest-ever governor of Arkansas, at only thirty-two.Yet, always, there is a curse, a drive toward personal self-destruction—and with that the destruction of all those who are helping him on his legendary path. His affair with Gennifer Flowers strains his marriage and later nearly scuttles his bid for the presidency. He is thrown out of the governor’s office after only one term and suffers a life-shaking crisis of confidence. Though with the stalwart help of a female chief of staff he regains his crown, it is clear that Bill Clinton’s charismatic career is a ceaseless tightrope walk above the forces that threaten to pull him down—the most potent of them residing in his own being.Imbued with sympathy, deep intelligence, and the storyteller’s art, this extraordinary biography helps us, at last, to understand the real Bill Clinton as he stumbles and withdraws from the 1988 presidential nomination race but enters it four years later, to make one of the most astonishing bids for the presidency in the twentieth century: the climax of this gripping political, social, and scandalous journey.From the Hardcover edition.