Z came to expect a certain alchemical, trademark blend: words which were caustic and wry, at times self-deprecating or even puzzling, but always devilishly smart with arresting honesty. A complex package, that's the Doctor.  The one-time sparring partner of Ernest Hemingway, Paul Zimmerman is one of the modern era's groundbreaking football minds, a man who methodically charted every play while generating copious notes, a human precursor to the data analytics websites of today. In 2008, Zimmerman had nearly completed work on his personal memoirs when a series of strokes left him largely unable to speak, read, or write. Compiled and edited by longtime SI colleague Peter King, these are the stories he still wants to see told.  Dr. Z’s memoir is a rich package of personalities, stories never shared about such characters as Vince Lombardi, Walter Payton, Lawrence Taylor, and Johnny Unitas. Even Joe Namath, with whom Zimmerman had a legendary and well-documented 23-year feud, saw fit to eventually unburden himself to the remarkable scribe.  Also included are Zimmerman's encounters with luminaries and larger-than-life figures outside of sports, notably Donald Trump, Rupert Murdoch, and Hunter S. Thompson. But not to be missed are Zimmerman's quieter observations on his own life and writing, witticisms and anecdotes which sway between the poignant and hilarious. No matter the topic, Dr. Z: the Lost Memoirs of an Irreverent Football Writer proves essential, compelling reading for sports fans old and new.

    Against all odds, he played on the 1984 U.S. Olympic hockey team as a 17-year-old, and four months later he was drafted in the first round by his hometown Chicago Blackhawks. During an illustrious 16-year career, he played for and alongside some of the greatest franchises and players in history, winning a Stanley Cup with the unforgettable 1994 New York Rangers. Years later, he coached former teammate Mario Lemieux and Sidney Crosby on the Pittsburgh Penguins before transitioning into the broadcast booth, where he has become one of the most recognizable voices of the sport. He then combined his skills as an analyst with his second passion— horse racing—and became an integral part of NBC’s coverage of thoroughbreds. Away from the spotlight, Olczyk and his wife of three decades raised four adoring children. He was respected and admired by fans, friends, and peers. Life was sweet. Then, at 7:07 pm on August 4, 2017, his entire world turned upside down. In Eddie Olczyk: Beating the Odds in Hockey and in Life, one of the biggest names in American hockey has written an inspiring and entertaining memoir of his life both on and off the ice. From shooting hundreds of tennis balls at a goal in his childhood living room to the ups and downs of his improbable hockey career to rollicking stories from the booth and the backstretch, Olczyk guides readers on his journey toward his ultimate test: a battle against Stage 3 colon cancer. For years, Olczyk’s goal was to be the best husband, father, broadcaster, and handicapper he could be. Today he has a new one: to bring as much awareness and support to those fighting cancer as he possibly can. In this emotional but often hilarious autobiography, you’ll learn why the people who know Eddie Olczyk best might describe him as “tremendously tremendous.”

    Filled with wit, candor, insight, and the kind of bold statements that caused Notre Dame to rescind a job offer, My Life on a Napkin delivers what sports fans love most: good talk, good stories, and good game.

    Rare are the football innovations that have occurred without an owner, general manager, coach, or player up against the wall and reaching for a way to succeed anyway. In this meticulously researched, lively book, Bleacher Report lead NFL scout Doug Farrar traces the schematic history of the pro game through these “if this/then that” moments—paradigm shifts in the game from 1920 through the present. More than just a book about schemes and strategies, The Genius of Desperation: The Schematic Innovations that Made the Modern NFL also tells the stories of the game’s most prominent innovators, the adversities they endured, and the ways in which they learned to exceed their own expectations on the path to true greatness. Everyone from George Halas to Greasy Neale, Paul Brown to Sid Gillman, Bill Walsh to Chip Kelly is featured, as well as many more.

    After building the Buffalo Bills team that went to four consecutive Super Bowls and taking the expansion Carolina Panthers to the NFC Championship just two years after the team’s creation, he was responsible for the Indianapolis Colts drafting Peyton Manning with the first overall pick in 1998 and oversaw the team’s victory in Super Bowl XLI. Now, Polian shares his blueprint for building a successful football team in The Game Plan. He details the decisions both a team needs to make in the regular season and the offseason to bring teams to the postseason and the NFL’s ultimate test of a well-built team: the Super Bowl.

    In Dream Like a Champion Cook shares the coaching and leadership philosophy that has enabled him to become one of the game’s winningest coaches. Growing up in San Diego, Cook acquired his coaching philosophy from his experiences first as a football coach, then as a student of the sport of volleyball on the beaches of Southern California. After a stint as an assistant volleyball coach at Nebraska, he returned to Nebraska as head coach in 2000 and won the national championship in his first season. Even with a bar set so high, Cook saw at Nebraska’s tradition-rich program the potential for even greater growth and success. He decided to focus on higher expectations, training, motivation, goal setting, and other ways to build the strongest teams possible.  In Dream Like a Champion Cook shares the philosophy behind Nebraska’s culture of success and reveals how he’s had to learn, evolve, and be coached himself, even in his fifth decade as a coach. With openness and candor he delivers insights about his methods and passes along lessons that can be used by leaders in any field. Cook also shares behind-the-scenes anecdotes about Nebraska volleyball moments and players—and how he coaches and teaches his players about life beyond the court.

    As the beloved, longtime PR director for the New York Mets, he has witnessed and quietly shaped some of the most memorable moments in team history, becoming a trusted friend and mentor to generations of players, from Darryl Strawberry to Jacob deGrom. In this fascinating memoir, Horwitz tells the unlikely story of a childhood dream come true, offering an unparalleled insider's perspective on four dynamic and unpredictable decades of Mets baseball. Featuring reflections and anecdotes only Horwitz can tell, on subjects ranging from clubhouse hijinks to the chaotic New York media scene to navigating moments of greatness and defeat, Mr. Met is a remarkable behind-the-scenes ride that fans will not want to miss.

    New York City newspapers reported his death on their front pages. ("Crimson Tears," read the headline in the New York Post, "Nation weeps over death of legendary Bear Bryant, 69.") Three days later, America watched in awe as an estimated quarter of a million mourners lined the fifty-five mile stretch from Tuscaloosa to a Birmingham cemetery to pay their respects as his three-mile long funeral cortege drove by.President Reagan and the three former American presidents sent flowers, as did people as diverse as Bob Hope, ABC's Roone Arledge, advice columnist Ann Landers and the Reverend Billy Graham. Scores of Bryant's former players, including Joe Namath, Lee Roy Jordan, Ken Stabler and Ozzie Newsome, were in attendance. So were Bryant's most distinguished colleagues, the greatest living football coaches, including Southern Cal's John McKay, who said, "It was like a presidential funeral procession. No coach in America could have gotten that. No coach but him. But then, he wasn't just a coach. He was the coach."Bryant's passing was noted with the kind of reverence our country reserved for statesmen or military leaders, though Paul "Bear" Bryant had insisted for much of his life that he was "just a football coach." For millions he was much more, he was the greatest coach the game ever saw, the heir to the tradition established by Knute Rockne. He took his Alabama Crimson Tide teams to an unmatched six national championships. But to the players, journalists and fans whose lives he touched in his more than half a century as a player and coach, he was the last symbol of values that transcended football—courage, discipline, loyalty, and hard work.To his critics, Bryant represented the dark side of big-time college football—brutality, fanaticism and blind adherence to authority. The real Bear Bryant was far more complex than either his admirers or detractors knew. While maintaining a public friendship with Alabama governor George Wallace, he continually sought ways to undermine the governor's segregationist policies, finally forcing a legendary football game in Birmingham with the University of Southern California that opened the floodgates to the integration of football at the University of Alabama, including its coaching staff. Old fashioned in his politics, he was nonetheless an admirer of Robert Kennedy, whom he planning to vote for in 1968.Allen Barra's The Last Coach traces Paul Bryant's rise from a family of truck farmers to recognition as the most successful and influential coach in the game's history. The eleventh of thirteen children, Bryant was born in tiny Moro Bottom, Arkansas in 1913 and grew up in nearby Fordyce—where his legend was born when he wrestled a live bear on the stage of a local theater. Paul was raised by his mother, who barely managed to keep him out of trouble and on the Fordyce High School Redbugs long enough to get a football scholarship at Alabama, where he would meet and marry the love of his life, campus beauty queen Mary Harmon Black.At the height of the Depression, football took Bryant to the Rose Bowl with Alabama's 1934 national champions and on to a career as an assistant and, finally, a head football coach, where he matched wit and grit with the greatest coaches of two generations, men like Tennessee's General Robert Neyland, Oklahoma's Bud Wilkinson, Notre Dame's Ara Parseghian, Ohio State's Woody Hayes, and Penn State's Joe Paterno. Along the way, he stirred controversy with his infamous "Junction Boys" training camp in 1954, during which almost two-thirds of the Texas A football team quit; his legal battle with The Saturday Evening Post over the accusation that he had conspired to fix a college football game, a trial which rocked the sports world; and his pursuit of Amos Alonzo Stagg's all-time record for college coaching victories.Through it all, Bryant's influence has not only endured but prevailed as his former players and assistants continue to define the best in not only college but professional football. A USA Today and Washington Post Best Sports Book.

    There's no one better placed to write a history of our team's first quarter century. --Nick Nurse, head coach, Toronto Raptors Bringing Jurassic Park to your home, a celebration of Canada's most exciting team. When the Toronto Raptors first took the court back in 1995, the world was a very different place. Michael Jordan was tearing up the NBA. No one had email. And a lot of people wondered whether basketball could survive in Toronto, the holy city of hockey.More than two decades later, the Raptors are the heroes not only of the 416, but of the entire country. That is the incredible story of We the North, told by Doug Smith, the Toronto Star reporter who has been covering the team since the press conference announcing Canada's new franchise and the team's beat reporter from that day on.Comprising twenty-five chapters to mark the team's first twenty-five years, We the North celebrates the biggest moments--from Vince Carter's amazing display at the dunk competition to the play-off runs, the major trades, the Raptors' incredible fans, including Nav Bhatia and Drake, and, of course, the challenges that marked the route to the championship-clinching Game 6 that brought the whole country to a standstill.We the North: 25 Years of the Toronto Raptors tells the story of Canada's most exciting team, charting their rise from a sporting oddity in a hockey-mad country to the status they hold today as the reigning NBA champions and national heroes.

    He was about to surpass the legendary Bobby Knight to become the all-time NCAA wins leader in men’s basketball. Then, on a two-lane road in South Dakota, everything changed in an instant.In How Lucky You Can Be, acclaimed sports journalist Buster Olney tells the remarkable story of the successive tragedies that befell Coach Meyer but could not defeat him. Laid low by a horrific car accident that led to the amputation of his left leg below the knee, Coach Meyer had barely emerged from surgery when his doctors informed him that he also had terminal cancer. In the blink of an eye, this prototypical 24/7 workaholic coach—who arrived at the gym most mornings before 6 a.m.—found himself forced to reexamine his priorities at the age of sixty-three. A model of reserve, Coach Meyer had sacrificed much of his emotional life to his program. His wife, Carmen, felt disconnected because of his habitual reticence, while his three children—all now well into adulthood—had long had to compete with basketball for his attention.With sensitivity and skill, Olney shows how Coach Meyer mined his physical ordeal for the spiritual strength to transform his life. In the months that followed his accident and diagnosis, he reached out to family, friends, and former players in a way he had never been able to do before, making the most of this one last opportunity to tell those close to him how he felt about them—and in turn he received an outpouring of affirmation that confirmed how deeply he had affected others. Sustained throughout an often painful recovery by his love of basketball, he would return to the court once more—with a newfound appreciation for the game’s place in his life. The inspirational story of a life renewed by unimaginable hardship, How Lucky You Can Be proves that it’s never too late to start making changes—and reminds us that fortune can smile upon us even in our most trying hours.

    For almost a decade, they won 60 percent of their games while making it to the Western Conference Finals twice. However, what happened off-court was just as unforgettable as what they did on the court. When someone asked Blazers general manager Bob Whitsitt about his team’s chemistry, he replied that he’d “never studied chemistry in college.” And with that, the “Jail Blazers” were born. Built in a similar fashion to a fantasy team, the team had skills, but their issues ended up being their undoing. In fact, many consider it the darkest period in franchise history. While fans across the country were watching the skills of Damon Stoudamire, Rasheed Wallace, and Zach Randolph, those in Portland couldn’t have been more disappointed in the players’ off-court actions. This, many have mentioned, included a very racial element—which carried over to the players as well. As forward Rasheed Wallace said, “We’re not really going to worry about what the hell [the fans] think about us. They really don’t matter to us. They can boo us every day, but they’re still going to ask for our autographs if they see us on the street. That’s why they’re fans and we’re NBA players.” While people think of the Detroit Pistons of the eighties as the elite “Bad Boys,” the “Jail Blazers” were actually bad. Author Kerry Eggers, who covered the Trail Blazers during this controversial era, goes back to share the stories from the players, coaches, management, and those in Portland when the players were in the headlines as much for their play as for their legal issues.

    This course is usually the first course taught at the undergraduate level. Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter. Presents a concise, impactful, and easy to read approach to Principles of Marketing. The text delivers value to both instructor and student through the engaging style and online assignment and assessment options. With monthly updates provided in a newsletter and the dynamic video program, the instructor support provided will bring marketing to life in any class setting.

    It's one of the things that drove him to write the definitive biography of college basketball's greatest coach, John Wooden, Wooden: A Coach's Life. But John Wooden coached a long time ago. The world has changed, and coaching has too, tremendously. Seth Davis decided to embark on a proper investigation to get to the root of the matter.In Getting to Us, Davis probes and prods the best of the best from the landscape of active coaches of football and basketball, college and pro--from Urban Meyer, Dabo Swinney, and Jim Harbaugh to Mike Krzyzewski, Tom Izzo, Jim Boeheim, Brad Stevens, Geno Auriemma, and Doc Rivers--to get at the fundamental ingredients of greatness in the coaching sphere. There's no single right way, of course--part of the great value of this book is Davis's distillation of what he has learned about different types of greatness in coaching, and what sort of leadership thrives in one kind of environment but not in others. Some coaches have thrived at the college level but not in the pros. Why? What's the difference? Some coaches are stern taskmasters, others are warm and cuddly; some are brilliant strategists but less emotionally involved with their players, and with others it's vice versa. In Getting to Us, we come to feel a deep connection with the most successful and iconic coaches in all of sports--big winners and big characters, whose stories offer much of enduring interest and value.

    Essential reading for T20 fans and traditional followers’ - Scyld Berry‘An invaluable guide by two smart young writers to the story of T20 cricket, to the strategies that underpin it and to the players who have made the format’ - Mike Atherton‘Tim and Freddie are the torchbearers of tomorrow, we must listen to them’ - Harsha Bhogle‘T20 is here to stay and we should celebrate and cherish all the skills involved . . . it is only going to get bigger’ - Michael VaughanCricket 2.0 tells the story of how an old, traditional game was transformed by Twenty20 and how this format moved from being a gimmick to the face of modern cricket.Using exclusive interviews with those at its heart, Tim Wigmore and Freddie Wilde chronicle this revolution with insight, forensic analysis and story-telling verve.The iconic captain Brendon McCullum, England’s T20 visionaries Eoin Morgan and Jos Buttler and Trinidad’s Kieron Pollard and Sunil Narine, who rose to become among the first T20 millionaires, explain how they shaped T20 - and how it shaped them. Test greats Rahul Dravid and Ricky Ponting recount what a sea-change T20 represented and decode T20 strategy. AB de Villiers explores the limits of modern batting. The Afghan phenomenon Rashid Khan shows that T20 superstars can now come from anywhere. Venky Mysore, the cricket revolutionary you have never heard of, reveals how the game is changing off the field.Through a prism of compelling human-interest stories and featuring interviews with more than fifty players and coaches, Cricket 2.0 examines how a cocktail of globalisation, new aggressive tactics and huge investment are changing the sport faster than ever before, while analysing the myriad ways in which a traditional game has been revolutionised forever, both on and off the pitch.Told with vivid clarity and insight, this is the extraordinary and previously misunderstood story of Twenty20 cricket and how it is shaping the future of the game.

    And The Book of Basketball is that book. Nowhere in the roundball universe will you find another single volume that covers as much in such depth as this wildly opinionated and thoroughly entertaining look at the past, present, and future of pro basketball.From the age-old question of who actually won the rivalry between Bill Russell and Wilt Chamberlain to the one about which team was truly the best of all time, Simmons opens–and then closes, once and for all–every major pro basketball debate. Then he takes it further by completely reevaluating not only how NBA Hall of Fame inductees should be chosen but how the institution must be reshaped from the ground up, the result being the Pyramid: Simmons’s one-of-a-kind, five-level shrine to the ninety-six greatest players in the history of pro basketball. And ultimately he takes fans to the heart of it all, as he uses a conversation with one NBA great to uncover that coveted thing: The Secret of Basketball.Comprehensive, authoritative, controversial, hilarious, and impossible to put down (even for Celtic-haters), The Book of Basketball offers every hardwood fan a courtside seat beside the game’s finest, funniest, and fiercest chronicler.* More to the point, he’s the only one crazy enough to try to pull it off.