A good idea can inspire one commercial. But a good insight can fuel a thousand ideas, a thousand commercials. An insight gives you an entirely new way of thinking about your business. Consider just a few of the breakthrough insights that Dusenberry's agency, BBDO, has offered their clients over the years: That General Electric's unifying tagline should be ?We bring good things to life.? That Pepsi should be targeting the ?Pepsi Generation.? That Ronald Reagan's 1984 reelection theme should be ?Morning in America.? That Visa should compare itself with American Express, not MasterCard. Talk about moving the needle!Dusenberry argues that these brainstorms don?t come out of thin air, even at a world class organization like BBDO. They are actually the result of a rigorous and disciplined process of insight generation, one that any manager in any type of business can adopt. Dusenberry explains this process?Research, Analysis, Insight, Strategy, and Execution (RAISE)?in plain English. And he offers examples of some of the greatest business insights of our time, from the birth of Federal Express to the positioning of HBO."Moving the Needle" will help businesspeople get to the heart of their toughest problems.

    Meade guided his forces to victory in the Civil War's most pivotal battle. Commentators often dismiss Meade when discussing the great leaders of the Civil War. But in this long-anticipated book, Kent Masterson Brown draws on an expansive archive to reappraise Meade's leadership during the Battle of Gettysburg. Using Meade's published and unpublished papers alongside diaries, letters, and memoirs of fellow officers and enlisted men, Brown highlights how Meade's rapid advance of the army to Gettysburg on July 1, his tactical control and coordination of the army in the desperate fighting on July 2, and his determination to hold his positions on July 3 insured victory.Brown argues that supply deficiencies, brought about by the army's unexpected need to advance to Gettysburg, were crippling. In spite of that, Meade pursued Lee's retreating army rapidly, and his decision not to blindly attack Lee's formidable defenses near Williamsport on July 13 was entirely correct in spite of subsequent harsh criticism. Combining compelling narrative with incisive analysis, this finely rendered work of military history deepens our understanding of the Army of the Potomac as well as the machinations of the Gettysburg Campaign, restoring Meade to his rightful place in the Gettysburg narrative.

    By the end of April she was sailing south in the vanguard of the Task Force towards the Falklands. This is the personal testimony by the ship's captain, describing the bombing & sinking of HMS Coventry.

    They regale readers with riveting vignettes of how AIG grew from a modest group of insurance enterprises in 1970 to the largest insurance company in world history. They help us understand AIG's distinctive entrepreneurial culture and how its outstanding employees worldwide helped pave the road to globalization.Corrects numerous common misconceptions about AIG that arose due to its role at the center of the financial crisis of 2008. A unique account of AIG by one of the iconic business leaders of the twentieth century who developed close relationships with many of the most important world leaders of the period and helped to open markets everywhere Offers new critical perspective on battles with N. Y. Attorney General Eliot Spitzer and the 2008 U.S. government seizure of AIG amid the financial crisis Shares considerable information not previously made public The AIG Story captures an impressive saga in business history--one of innovation, vision and leadership at a company that was nearly--destroyed with a few strokes of governmental pens. The AIG Story carries important lessons and implications for the U.S., especially its role in international affairs, its approach to business, its legal system and its handling of financial crises.

    submarines of Wolfpack 351 are low on fuel, torpedoes, and morale. Their only means of escape is a narrow passage teeming with enemy aircraft, mines, and coastal batteries – and guarded by a menacing Japanese fleet led by a legendary admiral hell-bent on stopping them. Facing the imminent destruction of the entire wolfpack, and with few options remaining, the American admirals in Pearl Harbor turn to an aging submarine, the only boat close enough to help. With time running out, the USS Aeneid – a V-boat from another era – must spring the trapped submarines from their watery prison before they meet their fates under the hull-shattering wrath of the enemy’s depth charges.

    How the House of Rockefeller became a political and financial dynasty. The New World Order it plans to creat - and control.

    In six years in office he has committed forces to action in Kosovo, Iraq, Sierra Leone and Afghanistan. This work shows how Blair's government has sought to be at the forefront of a new and turbulent world order.

    He was even with Longstreet at the Battle of Wilderness when Longstreet was struck down by a bullet coming from their own men.As Longstreet’s right hand man through the war until 1864 Moxley Sorrel was put into contact with some of the most remarkable figures of the Confederate army, and they are all vividly portrayed within his memoirs.At Petersburg, during the Battle of Hatcher’s Run, he was wounded and feared mortally so, eventually he recovered but his military career ended here.The historian Douglas Southall Freeman wrote that Moxely Sorrel’s Recollections of a Confederate Staff Officer contains “a hundred touches of humor and revealing strokes of swift characterisation.”Once the war ended Moxley Sorrel returned to the south where he entered business. His Recollections of a Confederate Staff Officer was published in 1905. He died in 1901 in Roanoke, Virginia.

    He explains how bankers worldwide created a secret trillion-dollar machine that delivered cheap mortgages to the masses and riches beyond dreams to the financial innovators.Fundamental to this saga is how “the people who hated to lose” were persuaded to accept risk by “the people who loved to win.” Why did people come to trust and respect arcane financial tools? Who were the bankers competing to assemble the basic components into increasingly intricate machines? How did this process achieve its own unstoppable momentum—ending in collapse, bailouts, and a public outcry against the giants of finance?Provocative and intriguing, The Devil’s Derivatives sheds much-needed light on the forces that fueled the most brutal economic downturn since the Great Depression.

     A Civil Engineer by profession, by war’s end Blackford had risen from a Lieutenant of Cavalry to Lieutenant Colonel of Engineers. His skills were valuable in both of these branches of the army, and as a result War Years is unusually filled with the day-to-day accomplishments of the Engineer Troops. From Jeb Stuart’s side, Blackford observed nearly all the operations of mounted troops from June, 1861, to the end of January, 1864, when he was transferred to other responsibilities. Brought into contact with a number of legendary figures, in April, 1865, Blackford was at Appomattox when General Lee surrendered. Alongside descriptions of battles, raids and sieges are the stories of army life — little details and incidents that walk hand-in-hand with soldiering — in a thrilling yet eye-opening memoir of the American Civil War. Lieut.-Colonel William Willis Blackford (1831-1905) was an officer in the Confederate States Army during the Civil War. It was his mother who encouraged him to write down his experiences while they were still fresh in his mind, and War Years with Jeb Stuart was the result. Albion Press is an imprint of Endeavour Press, the UK's leading independent digital publisher. For more information on our titles please sign up to our newsletter at www.endeavourpress.com. Each week you will receive updates on free and discounted ebooks. Follow us on Twitter: @EndeavourPress and on Facebook via http://on.fb.me/1HweQV7. We are always interested in hearing from our readers. Endeavour Press believes that the future is now.

    But sometimes the best way to move forward is to look back. Philip Barlag shows us that Julius Caesar is one of the most compelling leaders of the past to study—a man whose approach was surprisingly modern and extraordinarily effective. History is littered with leaders hopelessly out of touch with their people and ruthlessly pursuing their own ambitions or hedonistic whims. But Caesar, who rose from impoverished beginnings, proved by his words and deeds that he never saw himself as being above the average Roman citizen. And he had an amazing ability to generate loyalty, to turn enemies into allies and allies into devoted followers. Barlag uses dramatic and colorful incidents from Caesar's career—being held hostage by pirates, charging headlong alone into enemy lines, pardoning people he knew wanted him dead—to illustrate what Caesar can teach leaders today. Central to Barlag's argument is the distinction between force and power. Caesar avoided using brute force on his followers, understanding that fear never generates genuine loyalty. He exercised a power deeply rooted in his demonstrated personal integrity and his intuitive understanding of people's deepest needs and motivations. His supporters followed him because they wanted to, not because they were compelled to. Over 2,000 years after Caesar's death, this is still the kind of loyalty every leader wants to inspire. Barlag shows how anyone can learn to lead like Caesar.

    Jeffrey Tucker, CLO of Liberty.me and Distinguished Fellow of the Foundation for Economic Education, argues that peer-to-peer technology is forging a new and brighter social, economic, and political order. People tend to look at innovations in isolation. Here is my new e-reader. Here is an app I like. Here is my new mobile device and computer. Even bitcoin is routinely analyzed and explained in terms of its properties as an alternative to national currencies, as if there were no more than that at stake.But actually there is a historical trajectory at work here, one that we can trace through its logic, implementation, and spread. It’s the same logic that led from the dial phone at the county store, operated by people pulling and plugging in wires, to the wireless smartphone in your pocket that contains the whole store of human knowledge. It’s all about technology in the service of individuation.Once you understand the driving ethos — voluntarism, creativity, networks, individual initiative — you can see the outlines of a new social structure emerging within our time, an order that defies a century of top-down planning and nation-state restrictionism.It is coming about not because of political reform. It is not any one person’s creation. It is not happening because a group of elite intellectuals advocated it. The new world is emerging organically, and messily, from the ground up, as an extension of unrelenting creativity and experimentation. In the end, it is emerging out of an anarchist order that no one in particular controls and no one in particular can fully understand."The building of universal prosperity is a process that unfolds bit by bit through decentralized decision making and improvements at the margin through trial-and-error. To continue this process, we need understanding, patience, and dreams. Jeffrey Tucker’s book is an excellent guide to all three.” ~ Patrick Byrne, CEO of Overstock.com, from the introduction. “In Bitcoin’s brief existence Jeffrey Tucker has become one of its leading proponents. In this book we can see exactly why. Many people think of bitcoin as just money, but Mr. Tucker is able to explain, in a way that is easily understandable by all, the tsunami of innovation that bitcoin is about to release upon the world.” ~ Roger Ver, Bitcoin investor, from the Foreword

    On June 9, 1945, torpedoes from nine American submarines - 'The Hellcats' - were launched at dozens of Japanese freighters, paralyzing maritime operations between Japan and Korea. Each U.S. sub was equipped with newly designed mine-detectors and Mark-18s -- electronic torpedoes that left no traceable wakes or fume exhausts. Operation Barney continued for 15 days and proved a crucial breakthrough in the war, with U.S. submarines sinking 28 Japanese ships totaling some 70,000 tons. Hellcats of the Sea is a riveting account of the planning and events of those 15 days.*Annotated edition with original footnotes.*Includes photographs from Operation Barney.

    How should we honor those whose behavior and achievement is essential to our overall success? Is it fair or right to lavish rewards on the superstar at the expense of the hardworking rank-and-file? How do we distinguish an impartial fairness from what is truly just? Woodruff builds his answer to these questions around the ancient conflict between Ajax and Odysseus over the armor of the slain warrior Achilles. King Agamemnon arranges a speech contest to decide the issue. Ajax, the loyal workhorse, loses the contest, and the priceless armor, to Odysseus, the brilliantly deceptive strategist who will lead the Greeks to victory. Deeply insulted, Ajax goes on a rampage and commits suicide, and in his rage we see the resentment of every loyal worker who has been passed over in favor of those who are more gifted, or whose skills are more highly valued. How should we deal with the Ajax dilemma? Woodruff argues that while we can never create a perfect system for distributing just rewards, we can recognize the essential role that wisdom, compassion, moderation, and respect must play if we are to restore the basic sense of justice on which all communities depend.This short, thoughtful book, written with Woodruff's characteristic elegance, investigates some of the most bitterly divisive issues in American today.

    It details the intimate synergies between American military power and the financial means of Wall Street and Washington to create the most extensive global empire since the fall of the British Empire a century ago. It traces the rise of America from the 1800s to the hegemonic global superpower on the ashes of the British Empire by the end of the Second World War.Here's some of what you will learn:+ How a cabal of international Wall Street bankers in violation of the US Constitution made a coup d'etat in 1913 to create the private Federal Reserve to finance World War I and the rise of what they would later call the American Century. + How the Rockefeller family emerged during the Great Depression as the most influential family shaping America's destiny into and after World War II. + The real agenda of the American Century triumphantly proclaimed in 1941. + The real relation between America's military industrial complex and Bretton Woods Dollar System + How Wall Street banks systematically lifted all restraints on their expansion that ended in the 2007 Sub-prime meltdown and 2008 global financial crisis.The dollar financial system of Wall Street was born not at a conference in Bretton Woods New Hampshire in 1944. It was born in the first days of August, 1945 with the dropping of the atomic bomb on Hiroshima and Nagasaki. After that point the world was in no doubt who was the power to reckon with. This book is no ordinary book about money and finance. Rather it traces the history of money as an instrument of power; it traces the evolution of that power in the hands of a tiny elite that regards themselves as, quite literally, gods-The Gods of Money. How these gods abused their power and how they systematically set out to control the entire world is the subject.