Whether you’ve dabbled in Search Engine Optimisation (SEO) and been disappointed with the results, are a complete SEO newbie looking for a large slice of the ranking pie or you’re a seasoned professional looking to stay up to date with the best SEO practices, this book is for you. How would it feel to… Understand how Google chooses which websites to rank? Know exactly what keywords to target to attract people who are ready to buy what you sell? Have your most profitable keywords hit the top spot? Confidently be able to tweak your website and its structure (no technical know-how needed!) for fast gains? Be able to write killer content that Google and your visitors love? Build relationships with key publication players in your industry and have them begging for your content? Have crafted a complete SEO strategy to laser-target your focus and get big results? What kind of results can you achieve? One of our clients came to us in 2015 asking for help. His business was making $2k per month in sales, and he was contemplating closing shop. Today, that business turns over $3.4million per month, thanks to the strategies in this book.You’ll read about this business and others in the book. Every strategy is data-backed and battle-tested by the Exposure Ninja team, who grow real businesses like yours. What's inside? Section 1: The Foundations You’ll learn: The four free ways to appear on the first page of Google How to identify keywords that will drive hordes of hungry traffic to your website The key to seeing ranking gains in just weeks Why snooping on your competitors is crucial, and how to steal the good bits. Section 2: Your Website Transform your website’s ranking by: Structuring it to make it easy for Google AND visitors to use Using content to 10x your traffic Transforming your blog into a sales generator Avoiding the SEO pitfalls that can do more harm to your website than good Section 3: Promoting Your Website You’ll find out: The exact process that took one business from 35 to 3,450 leads a month How to get links from national newspaper websites The easy way to pitch content sounding desperate How to get links from social media Section 4: Designing Your SEO Strategy SEO can be overwhelming. Replace panic with serene calm as you: Put everything into a comprehensive strategy Pick the key tasks to get results if you’re low on time Learn which metrics to track and which to ignore Implement three key practices that will ensure long-term improvement, whatever Google throws at you "But how do I know all this is possible?" Tim Cameron-Kitchen started out as a professional drummer. After building and ranking a website for his next-door neighbour, he got bitten by the SEO bug. Hundreds of clients later and with a team of 100 at his agency Exposure Ninja, Tim's story shows that anyone, even if you don't have a background in SEO, can learn what it takes to rank their website on Google.

    Savvy Java developers know that not all testing is created equal. In addition to traditional functional testing, many shops are adopting developer testing techniques such as unit testing. Specific, automated tests are created to verify the accuracy and function of code while or even before it's written - to catch bugs early.Unit Testing in Java teaches how to write good tests that are concise and to the point, useful, and maintainable. This book focuses on tools and practices specific to Java. It introduces emerging techniques like specification by example and behavior-driven development, and shows how to add robust practices into developers' toolkits.Table of ContentsI. FOUNDATIONS1. The promise of good tests2. In search of good3. Test doublesII. CATALOG4. Readability5. Maintainability6. TrustworthinessIII. DIVERSIONS7. Testable design8. Writing tests in other JVM languages9. Speeding up test executionsAppendix A: JUnit primerAppendix B: Extending JUnitIndex

    In the tradition of Manning's ground breaking "In Action" series, this book comes from right from the source. Written by Bruce Payette, one of principal creators of PowerShell, Windows PowerShell in Action shows you how to build scripts and utilities to automate system tasks or create powerful system management tools to handle the day-to-day tasks that drive a Windows administrator's life. Because it's based on the .NET platform, PowerShell is also a powerful tool for developers and power users.Windows PowerShell in Action was written by Bruce Payette, one of the founding members of the Windows PowerShell team, co-designer of the PowerShell language and the principal author of the PowerShell language implementation. The book enables you to get the most out of the PowerShell environment. Using many examples, both small and large, this book illustrates the features of the language and environment and shows how to compose those features into solutions, quickly and effectively.This book is designed for anyone who wants to learn PowerShell and use it well. Rather than simply being a book of recipes to read and apply, this book gives you the deep knowledge about how PowerShell works and how to apply it.

    With no prior knowledge of game development or 3D required, you will learn from scratch, taking each concept at a time working up to a full 3D mini-game. You'll learn scripting with C# or JavaScript and master the Unity development environment with easy-to-follow stepwise tasks. If you're a designer or animator who wishes to take their first steps into game development or prototyping, or if you've simply spent many hours sitting in front of video games, with ideas bubbling away in the back of your mind, Unity and this book should be your starting point. No prior knowledge of game production is required, inviting you to simply bring with you a passion for making great games.

    Book annotation not available for this title.Title: CCNP ROUTE 642-902Author: Odom, WendellPublisher: Pearson P T RPublication Date: 2010/02/09Number of Pages: 730Binding Type: HARDCOVERLibrary of Congress: 2009049908

    If you want to leverage OpenGL 2.1's major improvements, you really need the Fourth Edition. It's a comprehensive tutorial, systematic API reference, and massive code library, all in one. You'll start with the fundamental techniques every graphics programmer needs: transformations, lighting, texture mapping, and so forth. Then, building on those basics, you'll move towards newer capabilities, from advanced buffers to vertex shaders. Of course, OpenGL's cross-platform availability remains one of its most compelling features. This book's extensive multiplatform coverage has been thoroughly rewritten, and now addresses everything from Windows Vista to OpenGL ES for handhelds. This is stuff you absolutely want the latest edition for. A small but telling point: This book's recently been invited into Addison-Wesley's OpenGL Series, making it an "official" OpenGL book -- and making a powerful statement about its credibility. Bill Camarda, from the August 2007 href="http://www.barnesandnoble.com/newslet... Only

    This book presents all the important test design techniques in a single place and in a consistent and easy-to-digest format. An immediately useful handbook for test engineers, developers, quality assurance professionals and requirements and systems analysts, it enables you to: choose the best test case design; find software defects in less time and with fewer resources; and develop optimal strategies that help reduce the likelihood of costly errors. It also assists you in estimating the effort, time and cost of good testing. included, helping you to fully understand the practical applications of these techniques. From well-established techniques such as equivalence classes, boundary value analysis, decision tables and state-transition diagrams, to new techniques like use case testing, pairwise testing and exploratory testing, the book is a usful resource for testing professionals seeking to improve their skills and a handy reference for college-level courses in software test design.

    If you're anexperienced developer, you can start creating robust mobile Androidapps right away with this professional guide to Android 4application development. Written by one of Google's lead Androiddeveloper advocates, this practical book walks you through a seriesof hands-on projects that illustrate the features of the AndroidSDK. That includes all the new APIs introduced in Android 3 and 4, including building for tablets, using the Action Bar, Wi-Fi Direct, NFC Beam, and more.Shows experienced developers how to create mobile applicationsfor Android smartphones and tabletsRevised and expanded to cover all the Android SDK releasesincluding Android 4.0 (Ice Cream Sandwich), including all updatedAPIs, and the latest changes to the Android platform.Explains new and enhanced features such as drag and drop, fragments, the action bar, enhanced multitouch support, newenvironmental sensor support, major improvements to the animationframework, and a range of new communications techniques includingNFC and Wi-Fi direct.Provides practical guidance on publishing and marketing yourapplications, best practices for user experience, and moreThis book helps you learn to master the design, lifecycle, andUI of an Android app through practical exercises, which you canthen use as a basis for developing your own Android apps.

     The first ebook in the series, Microsoft Azure Essentials: Fundamentals of Azure, introduces developers and IT professionals to the wide range of capabilities in Azure. The authors - both Microsoft MVPs in Azure - present both conceptual and how-to content for key areas, including: Azure Websites and Azure Cloud Services Azure Virtual Machines Azure Storage Azure Virtual Networks Databases Azure Active Directory Management tools Business scenarios Watch Microsoft Press’s blog and Twitter (@MicrosoftPress) to learn about other free ebooks in the “Microsoft Azure Essentials” series.

    This book not only examines content creation and the concepts behind development, but it also give readers a background on the evolution of game development and how it has become what it is today. GAME DEVELOPMENT ESSENTIALS also includes chapters on project management, development team roles and responsibilities, development cycle, marketing, maintenance, and the future of game development. With the same engaging writing style and examples that made the first two editions so popular, this new edition features all the latest games and game technology. Coverage of new game-related technology, development techniques, and the latest research in the field make this an invaluable resource for anyone entering the exciting, competitive, ever-changing world of game development.

    No academic analysis or bystander’s account can capture it. Now Doug Edwards, Employee Number 59, offers the first inside view of Google, giving readers a chance to fully experience the bizarre mix of camaraderie and competition at this phenomenal company. Edwards, Google’s first director of marketing and brand management, describes it as it happened. We see the first, pioneering steps of Larry Page and Sergey Brin, the company’s young, idiosyncratic partners; the evolution of the company’s famously nonhierarchical structure (where every employee finds a problem to tackle or a feature to create and works independently); the development of brand identity; the races to develop and implement each new feature; and the many ideas that never came to pass. Above all, Edwards—a former journalist who knows how to write—captures the “Google Experience,” the rollercoaster ride of being part of a company creating itself in a whole new universe. I’m Feeling Lucky captures for the first time the unique, self-invented, yet profoundly important culture of the world’s most transformative corporation.

    according to an artificial intelligence trained by scientist Janelle Shane, creator of the popular blog "AI Weirdness." She creates silly AIs that learn how to name paint colors, create the best recipes, and even flirt (badly) with humans--all to understand the technology that governs so much of our daily lives.We rely on AI every day for recommendations, for translations, and to put cat ears on our selfie videos. We also trust AI with matters of life and death, on the road and in our hospitals. But how smart is AI really, and how does it solve problems, understand humans, and even drive self-driving cars?Shane delivers the answers to every AI question you've ever asked, and some you definitely haven't--like, how can a computer design the perfect sandwich? What does robot-generated Harry Potter fan-fiction look like? And is the world's best Halloween costume really "Vampire Hog Bride"?In this smart, often hilarious introduction to the most interesting science of our time, Shane shows how these programs learn, fail, and adapt--and how they reflect the best and worst of humanity. You Look Like a Thing and I Love You is the perfect book for anyone curious about what the robots in our lives are thinking.

    Its starting point is the annual Turing Test, which pits artificial intelligence programs against people to determine if computers can “think.”Named for computer pioneer Alan Turing, the Tur­ing Test convenes a panel of judges who pose questions—ranging anywhere from celebrity gossip to moral conundrums—to hidden contestants in an attempt to discern which is human and which is a computer. The machine that most often fools the panel wins the Most Human Computer Award. But there is also a prize, bizarre and intriguing, for the Most Human Human.In 2008, the top AI program came short of passing the Turing Test by just one astonishing vote. In 2009, Brian Christian was chosen to participate, and he set out to make sure Homo sapiens would prevail.The author’s quest to be deemed more human than a com­puter opens a window onto our own nature. Interweaving modern phenomena like customer service “chatbots” and men using programmed dialogue to pick up women in bars with insights from fields as diverse as chess, psychiatry, and the law, Brian Christian examines the philosophical, bio­logical, and moral issues raised by the Turing Test.One central definition of human has been “a being that could reason.” If computers can reason, what does that mean for the special place we reserve for humanity?

    If you are serious about developing with the C# language, you need this book." -Bill Craun, Principal Consultant, Ambassador Solutions, Inc. "More Effective C# is an opportunity to work beside Bill Wagner. Bill leverages his knowledge of C# and distills his expertise down to some very real advice about programming and designing applications that every serious Visual C# user should know. More Effective C# is one of those rare books that doesn't just regurgitate syntax, but teaches you how to use the C# language." -Peter Ritchie, Microsoft MVP: Visual C# "More Effective C# is a great follow-up to Bill Wagner's previous book. The extensive C# 3.0 and LINQ coverage is extremely timely!" -Tomas Restrepo, Microsoft MVP: Visual C++, .NET, and Biztalk Server "As one of the current designers of C#, it is rare that I learn something new about the language by reading a book. More Effective C# is a notable exception. Gently blending concrete code and deep insights, Bill Wagner frequently makes me look at C# in a fresh light-one that really makes it shine. More Effective C# is at the surface a collection of very useful guidelines. Look again. As you read through it, you'll find that you acquire more than just the individual pieces of advice; gradually you'll pick up on an approach to programming in C# that is thoughtful, beautiful, and deeply pleasant. While you can make your way willy-nilly through the individual guidelines, I do recommend reading the whole book-or at least not skipping over the chapter introductions before you dive into specific nuggets of advice. There's perspective and insight to be found there that in itself can be an important guide and inspiration for your future adventures in C#." -Mads Torgersen, Program Manager, Visual C#, Microsoft "Bill Wagner has written an excellent book outlining the best practices for developers who work with the C# language. By authoring More Effective C#, he has again established himself as one of the most important voices in the C# community. Many of us already know how to use C#. What we need is advice on how to hone our skills so that we can become wiser programmers. There is no more sophisticated source of information on how to become a first-class C# developer than Bill Wagner's book. Bill is intelligent, thoughtful, experienced, and skillful. By applying the lessons from this book to your own code, you will find many ways to polish and improve the work that you produce." -Charlie Calvert, Community Program Manager, Visual C#, Microsoft In More Effective C#, Microsoft C# MVP and Regional Director Bill Wagner introduces fifty brand-new ways to write more efficient and more robust software. This all-new book follows the same format as Wagner's best-selling Effective C# (Addison-Wesley, 2005), providing clear, practical explanations, expert tips, and plenty of realistic code examples. Wagner shows how to make the most of powerful innovations built into Microsoft's new C# 3.0 and .NET Framework 3.5, as well as advanced C# language capabilities not covered in his previous book. Drawing on his unsurpassed C# experience, the author reveals new best practices for working with LINQ, generics, metaprogramming, and many other features. He also uncovers practices that compromise performance or reliability and shows exactly how to avoid them. More Effective C# shows how to Use generics to express your design intent more effectively Master advanced generics techniques, such as constraints, method constraints, and generic specialization Use the multithreaded techniques you'll need to work with the .NET framework every day Express modern design idioms using the rich palette of C# language features Successfully mix object oriented and functional programming constructs Create composable interfaces and avoid confusion in public interfaces Use extension methods to separate contracts from implementation Program successfully with C# closures and anonymous types Write more effective LINQ queries Make the most of LINQ Lazy Evaluation Queries and Lambda Expressions Distinguish and convert between delegates and expression trees Efficiently utilize nullable types and partial classes Use implicit properties for mutable, nonserializable data You're already a successful C# programmer-this book can help you become an outstanding one.

    Jon has done a wonderful job of updating the material. I am very impressed at how fresh the new examples seem." - Steve McConnell, author, Code CompleteWhen programmers list their favorite books, Jon Bentley's collection of programming pearls is commonly included among the classics. Just as natural pearls grow from grains of sand that irritate oysters, programming pearls have grown from real problems that have irritated real programmers. With origins beyond solid engineering, in the realm of insight and creativity, Bentley's pearls offer unique and clever solutions to those nagging problems. Illustrated by programs designed as much for fun as for instruction, the book is filled with lucid and witty descriptions of practical programming techniques and fundamental design principles. It is not at all surprising that Programming Pearls has been so highly valued by programmers at every level of experience. In this revision, the first in 14 years, Bentley has substantially updated his essays to reflect current programming methods and environments. In addition, there are three new essays on (1) testing, debugging, and timing; (2) set representations; and (3) string problems. All the original programs have been rewritten, and an equal amount of new code has been generated. Implementations of all the programs, in C or C++, are now available on the Web.What remains the same in this new edition is Bentley's focus on the hard core of programming problems and his delivery of workable solutions to those problems. Whether you are new to Bentley's classic or are revisiting his work for some fresh insight, this book is sure to make your own list of favorites.