The most trusted sources in the auto industry have called its Model S the most advanced, safest and best-performing car ever built - and it doesn’t use a drop of gasoline. Tesla has changed the way the public perceives electric vehicles, and inspired the major automakers to revive their own dormant efforts to sell EVs. However, even amidst the avalanche of media coverage that followed the triumph of the Model S, few have grasped the true significance of what is happening. Tesla has redefined the automobile, sparked a new wave of innovation comparable to the internet and mobile computing revolutions, and unleashed forces that will transform not just the auto industry, but every aspect of society. The Tesla story is one part of an ongoing tide of change driven by the use of information technology to eliminate “friction” such as geographic distance, middlemen and outdated regulations. Tesla is simply applying the new order to the auto industry, but the automobile is such a pervasive influence in our lives that redefining how it is designed, built, driven and sold will have sweeping effects in unexpected areas. Just as Tesla built the Model S as an electric vehicle “from the ground up,” it has taken an outsider’s approach to the way it markets its cars. Its direct sales model has drawn legal challenges from entrenched auto dealers, who fear that their outdated business model will be destroyed. Its systems approach to the software and electronics in its cars has highlighted how far behind the technological times the major automakers are. It’s easy to see why readers find Tesla irresistible. CEO Elon Musk is a superstar entrepreneur, a “nauseatingly pro-US” immigrant and the leader of two other cutting-edge companies. Tesla dares to challenge the establishment behemoths and, so far at least, has handily beaten them at their own game. In this history of the 21st century’s most exciting startup, Charles Morris begins with a brief history of EVs and a biography of Tesla’s driving force, Elon Musk. He then details the history of the company, told in the words of the Silicon Valley entrepreneurs who made it happen. There are many fascinating stories here: Martin Eberhard’s realization that there were many like himself, who loved fast cars but wanted to help the environment and bring about the post-oil age; the freewheeling first days, reminiscent of the early internet era; the incredible ingenuity of the team who built the Roadster; Tesla’s near-death experience and miraculous resurrection; the spiteful split between the company’s larger-than-life leaders; the gloves-off battles with hostile media such as Top Gear and the New York Times; and the media’s ironic about-face when the magnificent Model S won the industry’s highest honors, and naysayers became cheerleaders overnight. And the story is just beginning: Tesla has breathtakingly ambitious plans for the future.This book was updated May 1, 2015 to include the latest on the Gigafactory and the D package.

     What if you could start your day out with an excited shout instead of a frustrated sigh? Unfortunately, selling handmade goods online is no longer as simple as throwing together a product listing and waiting for sales to roll in. There are now millions of people with handmade products and they are all eager to build a sustainable income. The Handmade Entrepreneur uses precise methods based on proven marketing techniques to set you above the competition. It teaches you how to create a genuine business you can count on rather than a bundle of shop pages and social media accounts built on a foundation of guesswork. What You Can Expect to Learn from This Book: • How to take DIY pictures that get clicks and sales • How to set up a shop that turns visitors into buyers in under two seconds • How to price your items • How to write titles and descriptions • How to brand your business with DIY techniques • How to rank your pages • How to find targeted audiences • How to build up your list of followers • Where to promote your listings • How to sell without selling • How to form relationships with people who can send you extra sales • How to start a "buzz" about your products • Which tools to incorporate into your business The goal of this book is to free you from having to rely on any third-party website for your sales. Yes, you can take advantage of platforms like Etsy, and you should, but websites come and go, and if all your sales come only from that website, you run into trouble every time there are algorithm changes, a saturation of sellers, or cheaper products to compete with. You are trying to generate sales, which means that you are trying to run a business, which in-turn means that you need a real business plan. Brick and motor stores don't just buy a bunch of goods, throw them in a building, and hope people will come. They plan, study their target market, pick a perfect store location, and prepare to market themselves. Just because you sell online does not mean that you can skip all of these steps. You have billions of products to compete with online and a crowd of shoppers who have an overwhelming number of options before them. You must prepare your storefront, get your products ready, know your audience, and then know how to market to them. Optimizing Your Shop for Sales Dani starts out showing you how to prepare your products with photos that attract clicks and sales. It doesn't just tell you how to do it, though. It SHOWS you. Thanks to the help of many carefully selected Etsy sellers, there are many example photos for each point. In addition to this, the author only shows you DIY photos to prove that you can do it all on your own. Next, Dani discusses how to optimize your shop. She goes through every aspect such as banners, profiles, descriptions, tags, and titles. You will learn how to optimize your pages so that people stay there instead of leaving instantly. This can be done by creating an inviting environment with images and content that buyers can skim through in under two seconds. If buyers can determine that your page is worth staying on in less than two seconds, you have won the battle. Finding Targeted Audiences and Marketing The issue with selling online is finding people who would be interested in your products.

     Hard-hitting newspaper journalist turned stay-at-home mum and part-time failing food columnist, Marnie is wondering when her life went so wrong. While her husband Matt’s career takes off, she’s left with the impossible task of pairing socks and locating Lego. His late nights at the office are turning into late nights who knows where else and they haven’t had a proper conversation in weeks, sex in months, or a full night’s sleep in years. On the brink of losing everything when a fantasy about movie star Maddox Wolfe leads to a missed deadline and a disastrous case of food poisoning, Marnie becomes Mrs Make Believe: anonymous blogger, secret spiller, and voice of imperfect mums everywhere. However, Marnie Martin could never have imagined that her movie star daydream would walk off the screen and into her reality, turning her already muddled world totally on its head. Will Marnie find happiness in the arms of the (literal) man of her dreams? Or will she find that true love is just make believe?

    With delightfully uplifting stories and enthralling prose, DogWinks is the perfect gift for dog lovers of all backgrounds. Featuring several never-before-published and true stories about coincidences and divine intervention, DogWinks is an inspirational and entertaining book that illustrates the overwhelming power of faith and how miracles can change our lives and those of our canine companions.

    The more powerful the NDE, the more profound the after effects. The ambitious reset their priorities. Atheists change their values. Doctors rethink their beliefs. But what if the after effects of an NDE were undeniable? What if someone suddenly developed the ability to produce high quality paintings of their NDE, a new-found skill that went far beyond the artistic ability they had before? And what if that same person then suddenly acquired the ability to compose classical symphonies after their NDE? And their symphonies were then premiered at sell out orchestral concerts, even though, to this day, they are unable to read or write a single note of musical notation. Wouldn't this be proof that even a cynic would have a hard time explaining? After his NDE, this is exactly what happened to David. And this is his story.

    Coming from all walks of life, these empowered women discuss their many successes and their dreams for the future. Yet, they also venture to disclose the setbacks that have preceded hard-won conquests, the barriers, psychological or otherwise, that may have held them back at certain points and the compromises they've had to make to reach the top.Through these honest and contemplative revelations, thirty women in power answer those questions that confront all working women - from how best to balance the personal and the professional, to how to dismantle gender biases. Equally, the essayists consider seminal issues that concern every committed professional, man or woman: What are the qualities that define a leader? Where does one find a mentor? What are the ingredients in the recipe for success? Edited by business leader extraordinaire Naina Lal Kidwai, this topical and relevant book is a must-read, not only for the lessons it provides but also for the intimate accounts it offers of lives powerfully lived .

    Whether you are a native speaker who wants to sharpen their verbal toolkit, or a non-native speaker who wants to learn how to navigate the English language maze, this book will provide you with information and techniques for instant improvement and lifelong learning. Maybe you want to improve your presentation skills. Perhaps you want to tel more interesting and engaging stories. Or maybe you simply want to become more articulate in your day-to-day use of English. Whatever your needs, your goal is to improve your English, and Launch Your English can guide you to do just that. In this book you'll learn how to: • become more creative and descriptive in your English usage • capture people's attention with your vivid and enhanced expressions • break English down into building blocks for easy improvement • select the right word and expression to articulate your thoughts exactly Free resources for students of English -> SirEnglish.com

    - Detailed, illustrated instructions for selecting tools, paper, and ink; carving both linoleum and wood; and printing by hand in one color or more to achieve professional results - Techniques can be used for art prints, posters, signs, invitations, greeting cards, gift wrap, and fabric - Expert tips on registering, editioning, tearing down paper, and cleaning up - Includes an annotated gallery of finished prints that feature the artist's comments

    

    It keeps readers guessing and characters on their toes. When you've got tension in place, stories leave readers breathless and wanting more. When it's missing, scenes feel inconsequential, plots drag, and characters meander.Learning the craft of writing can sometimes feel like a paint by numbers approach--connect compelling character A to plot event B. To avoid writing that's formulaic, predictable, and slow, How to Write a Page Turner will help you sew the threads of tension tight for an unforgettable story. You'll learn how to:- Recognize the essential tension elements of danger, conflict, uncertainty, and withholding, and add them to your fiction - Create levels of tension in your characters through flaws, dialogue, power struggles, and more - Build tension at energetic markers throughout the plot - Use intimate imagery, strong sentences, and well-chosen words to build tension in expositionWhile this book walks you through the key areas that need tension building, from character to plot, it also delves deeper, analyzing exceptional examples from contemporary fiction's most gripping page-turners. So as you dive into the inner conflicts of a character's deepest psyche, to the mechanics of how you reveal information to the reader, you'll also discover how to craft a story your readers can't put down!

    But for the baseball cognoscenti, there are just a few "must-have" classics: BALL FOUR by Jim Bouton. THE LONG SEASON by Jim Brosnan. WILLIE'S TIME by Charles Einstein. And SEASONS IN HELL by Mike Shropshire, which was a hilarous first-person account of Mike's travails serving as a daily beat writer covering the hapless 1972 Texas Rangers. Now, in The Last Real Season, Shropshire captures the essence of a different time and different place in baseball, when the average salary for major leaguers was only $27,600...when the ballplayers' drug of choice was alcohol, not steroids...when major leaguers sported tight doubleknit uniforms over their long-hair and Afros...and on July 28th, 1975, the day that famed Detroit resident Jimmy Hoffa went missing, the Detroit Tigers started a losing streak of 19 games in a row. On the day that the Tigers blew a 4-run lead in the bottom of the ninth, Shropshire recalls: "I drank three bottles of Stroh's beer in less than a minute and wrote that 'Jimmy Hoffa will show up in the left field stands with Amelia Earhart as his date before the Tigers will win another game.'"And so it goes. Filled with just the kind of wonderful baseball stories that real fans crave, this is the funniest baseball book of the year.

    Includes lead sheets for such standard vocal repertoire pieces as: Yesterday * I'm Beginning to See the Light * and I Heard it Through the Grapevine. Maximize your vocal potential with this outstanding guide

    In November, 1930, she was thrilled to realize her dream of traveling to the United States to live in San Francisco, Detroit, and New York. Still, leaving her family and her country for the first time was monumental.Only twenty-three and newly married to the already world-famous forty-three-year-old Diego Rivera, she was at a crossroads in her life and this new place, one filled with magnificent beauty, horrific poverty, racial tension, anti-Semitism, ethnic diversity, bland Midwestern food, and a thriving music scene, pushed Frida in unexpected directions. Shifts in her style of painting began to appear, cracks in her marriage widened, and tragedy struck, twice while she was living in Detroit.Frida in America is the first in-depth biography of these formative years spent in Gringolandia, a place Frida couldn't always understand. But it's precisely her feelings of being a stranger in a strange land that fueled her creative passions and an even stronger sense of Mexican identity. With vivid detail, Frida in America recreates the pivotal journey that made Senora Rivera the world famous Frida Kahlo.

    Wright Thompson, many times included in this volume over the years, takes his turn at the helm by curating this exceptional collection. The only shared trait among these diverse pieces is the extraordinarily high caliber of writing, but collectively they tap into the pure passion that can only come from sports. And for all aspiring sports writers, says Thompson, “these selections are both road map and compass.”  The Best American Sports Writing 2015 includesDon Van Natta Jr., Chris Ballard, Katie Baker, Christopher Beam, Wells Tower, Seth Wickersham, Ariel Levyand others WRIGHT THOMPSON, guest editor, started his sports writing career as a student at the University of Missouri, where he covered sports for the Columbia Missourian. He interned at the Times-Picayune in New Orleans and worked as the LSU beat writer. He then moved to the Kansas City Star, where he covered a wide variety of sports. In 2006 he joined ESPN.com and ESPN: The Magazine as a senior writer. He lives in Oxford, Mississippi. GLENN STOUT, series editor for The Best American Sports Writing since its inception, is the author of Young Woman and the Sea and Fenway 1912. He serves as the long-form editor for SB Nation and lives in Alburgh, Vermont.

    In this book, Sunshine Cobb covers all the foundational skills, with lessons for constructing both simple and complex forms from clay. Ceramic artists will also find a variety of next-level techniques and tips: designing templates and replicating pieces, lidded vessels, using molds, a variety of decorative techniques, and other avenues of exploration are all inside.Artist features and inspirational galleries include work from today's top working artists, such as Bryan Hopkins, Lindsay Oesterritter, Liz Zlot Summerfield, Bandana Pottery, Shoko Teruyama, Courtney Martin, Sam Chung, Deborah Schwartzkopf, and many more.  Take your hand building skills—and your artwork—to the next level with Mastering Hand Building. The Mastering Ceramics series is for artists who never stop learning. With compelling projects, expert insight, step-by-step photos, and galleries of work from today’s top artists, these books are the perfect studio companions. Also available from the series: Mastering the Potter's Wheel and Mastering Kilns and Firing.