Now in its Eighth Edition, Public Relations: Strategies & Tactics combines numerous current real-life case studies with fundamental concepts of the field, helping students relate theory to the actual practice of public relations. Grounded in scholarship, the main text and features are all built on references to landmark studies and situations in today's headlines. In this age of corporate and political scandals, terrorism and national health issues, a new chapter, Conflict Management: Dealing with Issues, Risks and Crises, lays the groundwork for understanding and coping with various crises. Written in a disarming and accessible style, this edition also focuses technology in every application, and it leads readers to think about other creative ways to use new media. This edition continues to be the most definitive, comprehensive introductory text in the market, written by two leading public relations educators

    More than 250 challenging practice questions have been completely revised to closely model the format, tone, topics, and difficulty of the real exam. An integrated study system based on proven pedagogy, exam coverage includes step-by-step exercises, special Exam Watch notes, On-the-Job elements, and Self Tests with in-depth answer explanations to help reinforce and teach practical skills.Praise for the author:"Finally A Java certification book that explains everything clearly. All you need to pass the exam is in this book."--Solveig Haugland, Technical Trainer and Former Sun Course Developer"Who better to write a Java study guide than Kathy Sierra, the reigning queen of Java instruction? Kathy Sierra has done it again--here is a study guide that almost guarantees you a certification "--James Cubeta, Systems Engineer, SGI"The thing I appreciate most about Kathy is her quest to make us all remember that we are teaching people and not just lecturing about Java. Her passion and desire for the highest quality education that meets the needs of the individual student is positively unparalleled at SunEd. Undoubtedly there are hundreds of students who have benefited from taking Kathy's classes."--Victor Peters, founder Next Step Education & Software Sun Certified Java Instructor"I want to thank Kathy for the EXCELLENT Study Guide. The book is well written, every concept is clearly explained using a real life example, and the book states what you specifically need to know for the exam. The way it's written, you feel that you're in a classroom and someone is actually teaching you the difficult concepts, but not in a dry, formal manner. The questions at the end of the chapters are also REALLY good, and I am sure they will help candidates pass the test. Watch out for this Wickedly Smart book."-Alfred Raouf, Web Solution Developer, Kemety.Net"The Sun Certification exam was certainly no walk in the park but Kathy's material allowed me to not only pass the exam, but Ace it "--Mary Whetsel, Sr. Technology Specialist, Application Strategy and Integration, The St. Paul Companies

    More importantly, this book provides a framework for thinking about computer organization and design that will enable the reader to continue the lifetime of learning necessary for staying at the forefront of this competitive discipline. --John Crawford Intel Fellow Director of Microprocessor Architecture, Intel The performance of software systems is dramatically affected by how well software designers understand the basic hardware technologies at work in a system. Similarly, hardware designers must understand the far reaching effects their design decisions have on software applications. For readers in either category, this classic introduction to the field provides a deep look into the computer. It demonstrates the relationship between the software and hardware and focuses on the foundational concepts that are the basis for current computer design. Using a distinctive learning by evolution approach the authors present each idea from its first principles, guiding readers through a series of worked examples that incrementally add more complex instructions until they ha

    Companies that think winning their business is a simple matter of creating a Twitter account and applying outdated notions of "cool" to their advertising are due for a rude awakening. "Marketing to Millennials "is both an enlightening look at this generation of consumers and a practical plan for earning their trust and loyalty. Based on original market research, the book reveals the eight attitudes shared by most Millennials, as well as the new rules for engaging them successfully. Millennials: - Value social networking and aren't shy about sharing opinions - Refuse to remain passive consumers--they expect to participate in product development and marketing - Demand authenticity and transparency - Are highly influential--swaying parents "and" peers - Are not all alike--understanding key segments is invaluable Featuring expert interviews and profiles of brands doing Millennial marketing right, this eye-opening book is the key to persuading the customers who will determine the bottom line for decades to come.

    In this newly revised edition, chapters have been rewritten to accommodate the impact of computer technology and the Internet, not only on the acquisition and analysis of data, but also on its organization and presentation. Alternatives to the use of radiation have been expanded, and figures and illustrations have been redrawn to reflect changes in laboratory equipment and procedures.

    Throughout, gorgeous photographs of rooms with rare collections, floor-to-ceiling shelves, and stacks upon stacks of books inspire readers to live better with their own collections.Praise for Bibliostyle"Featuring enviable private libraries and packed floor-to-ceiling shelves, this beautiful volume makes a compelling case for books as d�cor."--New York"Freudenberger spotlights the splendid, enviable personal libraries of literary figures whose owners obviously care about their book collections and have actually read them, too."--The Boston Globe"This is a coffee table book that makes you think as well as admire and desire."--Sydney Herald"Offers a look into the fabulous homes of book lovers the world over, showcasing how their interior design is built around the tomes they love most."--CN"The photographs of rooms with rare collections, floor-to-ceiling shelves, and stacks upon stacks of books will inspire readers to live better with their own collections."--Publishers Weekly "Nina Freudenberger teams with Sadie Stein of The New Yorker and photographer Shade Degges of Architectural Digest to showcase beautiful photographs of the private libraries of book lovers from all over the world."--BookRiot

    Once you understand how the microprocessor-or central processing unit (CPU)-works, you'll have a firm grasp of the fundamental concepts at the heart of all modern computing.Inside the Machine, from the co-founder of the highly respected Ars Technica website, explains how microprocessors operate-what they do and how they do it. The book uses analogies, full-color diagrams, and clear language to convey the ideas that form the basis of modern computing. After discussing computers in the abstract, the book examines specific microprocessors from Intel, IBM, and Motorola, from the original models up through today's leading processors. It contains the most comprehensive and up-to-date information available (online or in print) on Intel's latest processors: the Pentium M, Core, and Core 2 Duo. Inside the Machine also explains technology terms and concepts that readers often hear but may not fully understand, such as "pipelining," "L1 cache," "main memory," "superscalar processing," and "out-of-order execution."Includes discussion of:Parts of the computer and microprocessor Programming fundamentals (arithmetic instructions, memory accesses, control flow instructions, and data types) Intermediate and advanced microprocessor concepts (branch prediction and speculative execution) Intermediate and advanced microprocessor concepts (branch prediction and speculative execution) Intermediate and advanced computing concepts (instruction set architectures, RISC and CISC, the memory hierarchy, and encoding and decoding machine language instructions) 64-bit computing vs. 32-bit computing Caching and performance Inside the Machine is perfect for students of science and engineering, IT and business professionals, and the growing community of hardware tinkerers who like to dig into the guts of their machines.

    A whole generation was introduced to object technology through the first edition of this book. This long-awaited new edition retains the qualities of clarity, practicality and scholarship that made the first an instant bestseller, but has been thoroughly revised and expanded.Among the new topics covered in depth are: concurrency, distribution, client/server and the Internet, object-oriented databases, design by contract, fundamental design patterns, finding classes, the use and misuse of inheritance, abstract data types, and typing issues. The book also includes completely updated discussions of reusability, modularity, software quality, object-oriented languages, memory management, and many other essential topics.

    Work at your own pace through a series of lessons and practical exercises, and then assess your skills with practice tests on CD—featuring multiple, customizable testing options.Maximize your performance on the exam by learning how to:Create database objectsWork with dataModify dataTroubleshoot and optimize queriesYou also get an exam discount voucher—making this book an exceptional value and a great career investment.

    Today, Intel and other semiconductor firms are abandoning the single fast processor model in favor of multi-core microprocessors--chips that combine two or more processors in a single package. In the fourth edition of "Computer Architecture," the authors focus on this historic shift, increasing their coverage of multiprocessors and exploring the most effective ways of achieving parallelism as the key to unlocking the power of multiple processor architectures. Additionally, the new edition has expanded and updated coverage of design topics beyond processor performance, including power, reliability, availability, and dependability. CD System Requirements"PDF Viewer"The CD material includes PDF documents that you can read with a PDF viewer such as Adobe, Acrobat or Adobe Reader. Recent versions of Adobe Reader for some platforms are included on the CD. "HTML Browser"The navigation framework on this CD is delivered in HTML and JavaScript. It is recommended that you install the latest version of your favorite HTML browser to view this CD. The content has been verified under Windows XP with the following browsers: Internet Explorer 6.0, Firefox 1.5; under Mac OS X (Panther) with the following browsers: Internet Explorer 5.2, Firefox 1.0.6, Safari 1.3; and under Mandriva Linux 2006 with the following browsers: Firefox 1.0.6, Konqueror 3.4.2, Mozilla 1.7.11. The content is designed to be viewed in a browser window that is at least 720 pixels wide. You may find the content does not display well if your display is not set to at least 1024x768 pixel resolution. "Operating System"This CD can be used under any operating system that includes an HTML browser and a PDF viewer. This includes Windows, Mac OS, and most Linux and Unix systems. Increased coverage on achieving parallelism with multiprocessors. Case studies of latest technology from industry including the Sun Niagara Multiprocessor, AMD Opteron, and Pentium 4. Three review appendices, included in the printed volume, review the basic and intermediate principles the main text relies upon. Eight reference appendices, collected on the CD, cover a range of topics including specific architectures, embedded systems, application specific processors--some guest authored by subject experts.

    Bridging the chasm between educational and social history, this book was one of the first to examine developments in higher education in the context of the social, economic, and political forces that were shaping the nation at large.Surveying higher education from the colonial era through the mid-twentieth century, Rudolph explores a multitude of issues from the financing of institutions and the development of curriculum to the education of women and blacks, the rise of college athletics, and the complexities of student life. In his foreword to this new edition, John Thelin assesses the impact that Rudolph's work has had on higher education studies. The new edition also includes a bibliographic essay by Thelin covering significant works in the field that have appeared since the publication of the first edition.At a time when our educational system as a whole is under intense scrutiny, Rudolph's seminal work offers an important historical perspective on the development of higher education in the United States.

    No longer is execution speed the sole criterion for judging compiled code. Today, code might be judged on how small it is, how much power it consumes, how well it compresses, or how many page faults it generates. In this evolving environment, the task of building a successful compiler relies upon the compiler writer's ability to balance and blend algorithms, engineering insights, and careful planning. Today's compiler writer must choose a path through a design space that is filled with diverse alternatives, each with distinct costs, advantages, and complexities.Engineering a Compiler explores this design space by presenting some of the ways these problems have been solved, and the constraints that made each of those solutions attractive. By understanding the parameters of the problem and their impact on compiler design, the authors hope to convey both the depth of the problems and the breadth of possible solutions. Their goal is to cover a broad enough selection of material to show readers that real tradeoffs exist, and that the impact of those choices can be both subtle and far-reaching.Authors Keith Cooper and Linda Torczon convey both the art and the science of compiler construction and show best practice algorithms for the major passes of a compiler. Their text re-balances the curriculum for an introductory course in compiler construction to reflect the issues that arise in current practice.

    This beginning aviator's guide is intended for pilots wishing to improve their flying proficiency and aeronautical knowledge, and flyers preparing for additional certificates or ratings, and others.

    In this vibrant book, he shares forty small, cool spaces that will change your thinking forever. These apartments and houses demonstrate hundreds of inventive solutions for creating more space in your home, and for making it more comfortable. Leading us through entrances, living rooms, kitchens and dining rooms, bedrooms, home offices, and kids’ rooms, Apartment Therapy’s Big Book of Small, Cool Spaces is brimming with ingenious tips and ideas, such as: •   Shifting the sense of scale through contrasting colors•   Adding airiness by using transparent collections •   Utilizing the area under a loft bed for a kitchen and mini-bar •   Tucking an office with chic vintage doors into an unused bedroom corner  In each dwelling Maxwell points out what makes the layout work and what adds style. Most of the “therapy” involves minor tweaks that can be accomplished on a limited budget, such as dividing a room with sheer curtains, turning a door into a desk, or disguising electrical boxes with art displays. An extensive resource guide, including Maxwell’s favorite websites for buying desks, open storage solutions, and much more, will help you turn even the tiniest residence into a place you are always happy to come home to.

    Candice’s fresh, honest approach to design shows readers how to create rooms that are beautiful and functional, perfectly geared to what they love and how they live.With her trademark humor and sense of fun, Candice shares design secrets, smart tips, and practical advice to help readers plan and execute successful room makeovers.24 dramatic before-and-after room transformations reinvent living rooms, dining rooms, kitchens, bedrooms, basements, and more!Quick-read sidebars highlight favorite features and ideas that readers can use in their homes.