It introduces marketing from the perspective of real people making real marketing decisions at leading companies "every day. "Learners will come to understand that marketing is about "creating value"-for customers, for companies, and for society as a whole-and they will see how that is accomplished in the real world. A five-part organization covers making marketing value decisions, identifying markets and understanding customers' needs for value, creating the value proposition, communicating the value proposition, and delivering the value proposition. For individuals interested in a career in marketing.

    This updated edition of Birnbaum's Walt Disney World Resort takes readers through Disney's biggest resort with ease and flair and includes the most accurate, current information on prices and attractions. What's new in 2016:• The brand-new Frozen attraction, scheduled to burst onto the Epcot scene in 2016,whisks guests on a chilly trip to meet Anna, Elsa, and Olaf. • Our coverage of Disney's Hollywood Studios includes the inside scoop on plans for new Star Wars-themed additions and other shows and attractions.• Experience new shows and attractions, including the Magic Kingdom's popular new parades:Festival of Fantasy and Move It! Shake it! Dance and Play It!• Fastpass+is Walt Disney World's advance reservation system for theme park shows and attractions. We offer tips and strategies for making the most of this free service.• Downtown Disney has morphed into Disney Springs, a bustling waterside enclave teeming with new dining, shopping, and recreational activities. • Our newly-expanded dining chapter details each and every restaurant, and includes menu updates, a "best of wow restaurant roundup", and specialized indexes.• The 2016 Guide has more photos than ever, including brand-new photo hunts for each of the World's four theme parks. Can you find them all?• Baffled by WDW's magic band? Don't be! We give the scoop on maximizing the potential of the band.• A wave of new entertainment has hit World Showcase: we'll tell you where to see new acts featuring lumberjacks, Celtic folk musicians, and flag wavers.• Disney's Polynesian Village resort has been renewed and revitalized, thanks Disney Vacation Club. • Checkout our bonus chapter featuring "Land and Sea vacation" planning advice, perfect for pairing a Disney Cruise with a visit to Walt Disney World.

    Those sad, puppy-dog eyes. Let’s face it: puppies can make anyone’s heart melt. But without proper training, they can make even the most doting doggie moms and dads’ blood pressure soar. So before your new puppy has you jumping through hoops, stop and ask yourself, “Just who is the trainer here?â€Dog Training for Dummies, 2nd Edition, shows you how to select the right training method for your puppy or adult dog, based on his unique personality, to reach your desired goals. Whether you want to teach Spike to sit, or want to help Rover master retrieving, this book gives training for you and your dog—to ensure a mutually respectful relationship with your four-legged family member. Discover how to: Understand your dog’s mind Recognize why positive reinforcement training is key Master basic training Survive the puppy period Deal with doggie don’ts Seek expert outside help And much more With step-by-step instruction in basic commands, guidance on how to eliminate unwanted behavior, and tips for making training fun for you and your pooch, Dog Training for Dummies is packed with all the latest techniques and resources you need to make your pal a Top Dog for life.

    Perhaps you travel frequently abroad, or your business requires you to travel overseas. Perhaps you have friends and neighbors who speak other languages, or you want to find out more about your heritage by learning a little bit of the language your ancestors spoke.Whatever your reason for wanting to learn some Italian, "Italian For Dummies" is the right book for you. Written in partnership with Berlitz - experts in helping people learn foreign languages - this book gives you the skills you need for basic communication in Italian, and it will get you well on your way to becoming fluent. Just think what you're family and friends will think when you order off the menu at your favorite Italian restaurant"Italian For Dummies" covers not only ordering at an Italian restaurant, but also these topics: Basic spelling, grammar, and numbersMeeting and greeting, and making small talkShopping, shopping, and even more shoppingGoing out on the townBusiness situationsTraveling, checking into a hotel, and planning a tripHandling emergenciesTop Ten lists with advice on how to pick up Italian quickly, things you should "never" say in Italian, and favorite Italian expressionsThe best thing about this book is that you can learn at your own pace; for example, if you're planning a trip to Italy next year, sit down once or twice a week with this book and go through the chapters that you'll think you need for your trip. That's a lot easier than dragging yourself to a class twice a week - not to mention a lot more fun, too

    Baseball Hall of Fame player and ESPN baseball analyst Joe Morgan explains baseball with remarkable insight, using down-to-earth language so everyone from the casual observer to the die-hard fan can gain a fuller appreciation of the sport. This updated edition features:Everything you need to know about the game, from what it takes to play each position and how to hit and run the bases to what to watch for in the game and how to appreciate the finer points of the sport Coverage of new star players, new stadiums, and game milestones The lowdown on today's baseball Web resources The latest on stats and sabermetrics The inside story on the new steroid rules From how to throw a knuckleball or hit an inside pitch to how to keep a scorecard or pick a winning fantasy league team, Morgan covers all the bases, showing you how to get the most out of the game. You'll see how to:Improve your hitting, pitching, and fielding Find a team to play on, from Little League on up Evaluate stats, players, and records Coach or umpire effectively Get more out of a trip to the ballpark Complete with Morgan's personal lists of top-ten pitchers, fielders, and relievers, as well as new quotes from Derek Jeter and Keith Hernandez, Baseball For Dummies gives you all the inside tips, facts, and stats so you can play like a Major Leaguer!

    As ordinary boomers, they simply wanted to experience “The Dream” – to live in Italy. They settled down in traditional Umbria, just east of Tuscany.Constrained by a strict budget, their experience took on challenges as diverse as getting accustomed to the vagaries of Italian appliances to gathering their own wood. Transportation was by train, bus, bicycle or footpath. What neither of them knew when they began was how the adventure would challenge their habits, upbringing, and outlook on life. Most surprising of all was how the experience would challenge their relationship to each other.A Footpath in Umbria is a celebration of the joys and revelations to be found by changing venues, whether it’s living in another country or simply venturing cross town.

     This book will give you a comprehensive overview of the Canadian history. Author James Weber did the research and compiled this huge list of events that changed the course of this nation forever. Some of them include: - Prehistoric hunters cross over into North America from Asia (30,000 - 10,000 BC) - The Inuit people begin to move into what are now the Northwest Territories (2000 BC) - Leif Ericsson leads Viking expedition to the new World (C.1000 AD) - Martin Frobisher sails to the Hudson Bay (1576) - Samuel de Champlain establishes a French colony (1608) - Treaty of Saint-Germain-en-Laye returns Québec to France (1632) - Treaty of Utrecht (1713) - Great Britain founds Halifax (1749) - The USA invades British colonies (1812-14) - The provinces of Alberta and Saskatchewan are created (1905) - World War II (1939-45) - The St Lawrence Seaway Opens (1959) - The Québec referendum on sovereignty is narrowly defeated (1995) - Canada declines to enter the War in Iraq (2003) and many many more The book includes pictures and explanations to every event, making this the perfect resource for students and anyone wanting to broaden their knowledge in histoy. Download your copy now! Tags: history, world history, history books, history of the world, human history, world history textbook, history books for kids, earth history, geographic history, earth history kindle, human history, history books for kids age 9 12, history of the world part 1, canadian history nonfiction, history books for kids age 7-9, history books for young readers, history books for children, canadian history books, history books for kindle, canadian history encyclopedia, canadian history, canadian history books, canadian history for dummies, canadian history textbook, canada history books, canada history, canada

    Free of review and ramp-up material, Statistics Essentials For Dummies sticks to the point, with content focused on key course topics only. It provides discrete explanations of essential concepts taught in a typical first semester college-level statistics course, from odds and error margins to confidence intervals and conclusions. This guide is also a perfect reference for parents who need to review critical statistics concepts as they help high school students with homework assignments, as well as for adult learners headed back into the classroom who just need a refresher of the core concepts. The Essentials For Dummies Series Dummies is proud to present our new series, The Essentials For Dummies. Now students who are prepping for exams, preparing to study new material, or who just need a refresher can have a concise, easy-to-understand review guide that covers an entire course by concentrating solely on the most important concepts. From algebra and chemistry to grammar and Spanish, our expert authors focus on the skills students most need to succeed in a subject.

    So you want to write a novel? Great! That's a worthy goal, no matter what your reason. But don't settle for just writing a novel. Aim high. Write a novel that you intend to sell to a publisher. Writing Fiction for Dummies is a complete guide designed to coach you every step along the path from beginning writer to royalty-earning author. Here are some things you'll learn in "Writing Fiction for Dummies" * Strategic Planning: Pinpoint where you are on the roadmap to publication; discover what every reader desperately wants from a story; home in on a marketable category; choose from among the four most common creative styles; and learn the self-management methods of professional writers.* Writing Powerful Fiction: Construct a story world that rings true; create believable, unpredictable characters; build a strong plot with all six layers of complexity of a modern novel; and infuse it all with a strong theme.* Self-Editing Your Novel: Psychoanalyze your characters to bring them fully to life; edit your story structure from the top down; fix broken scenes; and polish your action and dialogue.* Finding An Agent and Getting Published: Write a query letter, a synopsis, and a proposal; pitch your work to agents and editors without fear.Writing Fiction For Dummies takes you from being a "writer" to being an "author." It can happen--if you have the talent and persistence to do what you need to do.

    But unless you were raised a Mormon, you probably don't have a clear picture of LDS beliefs and practices. Covering everything from Joseph Smith and the Book of Mormon to tithing and family home evening, this friendly guide will get you up to speed in no time. Discover: * How the LDS Church differs from other Christian churches * What Mormons believe * What happens in Mormon temples and meetinghouses * The history of the LDS Church * LDS debates on race, women, and polygamy

     The Dummies Way Explanations in plain English Get in, get out information Icons and other navigational aids Tear-out cheat sheet Top ten lists A dash of humor and fun Discover how to: Express the core essentials of Christianity Appreciate the life and teachings of Jesus Understand why the Bible is central to the faith Respect the unique roles of the Trinity Explore controversial issues among the branches

    It just takes time, practice, and patience."Piano For Dummies" starts at the very beginning and walks you through everything you need to know to turn that oversized hunk of furniture into an instrument that can make beautiful music. If you don't know how to read music, this book explains in friendly, uncomplicated language all the basics of music theory and applying it to playing the piano. And if you've been playing piano for a while - or took piano lessons when you were a child but haven't played since - you can pick up some valuable tips to improve your playing or use the book as a refresher course.Here are some of the topics you'll find in "Piano For Dummies: "Buying a piano: Acoustic versus electronicHow a piano works, and how to care for oneLeft- and right-hand piano techniquesExamining keys, scales, melodies, harmonies, and chordsPlenty of musical examples to playThe history of piano musical stylesAdvice for piano teachersA Top Ten list of pianists you should know about"Piano For Dummies" also includes a glossary and a free CD, which includes audio of all of the examples in the book so that you can play along.So if you've always wanted to learn to play piano, but you don't have the time to take piano lessons, you can pick up the basics in "Piano For Dummies"; you'll be tickling the ivories with ease in no time

    Are you overwhelmed by the selection of beers available at your local pub or favorite restaurant? Do you know the difference between a lager and an ale? Would you like to try brewing your own beer but are too afraid that you'd blow up the kitchen? Well, fear no more! "Beer For Dummies™ " is your prefect introduction to the world of beer, covering everything from microbrews to homebrewing -- with tips for how to match beer with food, how to pour and store beer properly, and how to enjoy your beer at its fullest! Inside, you'll find barrels of information on how to: Taste beer and evaluate its hops, malt, color, and clarity Decipher beer labels and read a beer menu like a pro Understand the "technical stuff" about beer and homebrewing techniques Recognize the characteristics of ales, lagers, and other beer styles Try beers from all over the world Pour, store, and drink beer from the right kinds of glassware Brew your own beer in the basement or kitchen Locate cool beer festivals, tastings, and events held around the world Join beer clubs or associations and subscribe to beer publications, online forums, and more

    With your digital camera, you canSee immediately whether you got the shot you wanted Take dozens of photos to be sure you get what you want, and just delete the ones you don't like Edit and enhance your pictures on your computer E-mail images to friends, post them on the Web, make prints, or create photo gifts The more you know about your digital camera and about digital photography, the more you'll enjoy taking pictures and the better your pictures will be. Of course, the best way to see examples of good photographic techniques is in full color, and Digital Photography For Dummies, 5th Edition gives you exactly that -- plenty of beautiful, colorful photos that show you what you can accomplish and start the ideas popping.With a digital camera, a computer, and some photo-editing software, you can explore unlimited creative opportunities. You don't have to be a computer whiz or a professional photographer, either. Digital Photography For Dummies, 5th Edition helps you get the hang ofChoosing the right camera, software, and accessories for what you want to do Editing your images with Adobe Photoshop Elements 3.0 Using your camera's settings, composing great pictures, managing exposure and lighting, and working with automatic modes Getting your images out of the camera and onto your computer, organizing them, and sharing them online or in print Doing cool things with your pictures, like sharpening focus, covering flaws, adding people from other photos, and jazzing up your images with special effects Written by Julie Adair King, a photographer who has penned several other books on the subject, colorful Digital Photography For Dummies, 5th Edition can help you take better digital photos, do more with them, and have a lot more fun with your camera. You'll get the picture!

    Or how about, "You're depressed? Just get over it!" Easier said than done, right? Or here's a favorite, "They have a pill for that now, you know."Unfortunately, such naive armchair psychology rarely works for someone suffering from the very real plight of depression. All it does is seek to trivialize depression and characterize depressed people as "whiners" who have nothing better to do than to "complain about their lives." But the truth is, depression is a very real problem. In fact, the World Health Organization estimates that, on any given day, 121 million people worldwide suffer from depression. And depression rates continue to increase - for example, kids exhibit depression at nearly ten times the rate of previous generations. Theories abound as to why depression rates are increasing, but regardless of the cause, this scourge continues to rob its victims of happiness, joy, and the capacity to give and receive love.So why "Depression For Dummies," when there's already a glut of self-help books on the market peddling so-called cures and remedies for depression? Because this book satisfies the need for a straight-talking, no-nonsense resource on depression. The only agenda of "Depression For Dummies" is to present you with the facts on depression and explain the options for dealing with it. Rest assured, this is no infomercial in a yellow and black cover.Here's just a sampling of what you'll find in "Depression For Dummies": -Demystifying the types of depression-Discovering what goes on in the body of a depressed person-Detecting and diagnosing depression-Seeking help through therapy and medication-Modifying depressed behavior and solving life's headaches-Dealing with depression resulting from grief and relationship issues-Cutting through the hype of alternative treatments for depression-Moving beyond depression: Avoiding relapses and pursuing a happy life-Top Ten lists on getting rid of a your bad mood and helping your kids and other family members out of depressionSo, whatever your level of depression - whether you suffer from occasional bouts or you find yourself seriously debilitated by depression - "Depression For Dummies" can give you the insight and tools you need to once again find enjoyment and happiness in life. All it takes is one step.