Suppose that different food inspectors give different ratings to indistinguishable restaurants — or that when a company is handling customer complaints, the resolution depends on who happens to be handling the particular complaint. Now imagine that the same doctor, the same judge, the same inspector, or the same company official makes different decisions, depending on whether it is morning or afternoon, or Monday rather than Wednesday. These are examples of noise: variability in judgments that should be identical.   In Noise, Daniel Kahneman, Cass R. Sunstein, and Olivier Sibony show how noise contributes significantly to errors in all fields, including medicine, law, economic forecasting, police behavior, food safety, bail, security checks at airports, strategy, and personnel selection. And although noise can be found wherever people make judgments and decisions, individuals and organizations alike are commonly oblivious to the role of chance in their judgments and in their actions.   Drawing on the latest findings in psychology and behavioral economics, and the same kind of diligent, insightful research that made Thinking, Fast and Slow and Nudge groundbreaking New York Times bestsellers, Noise explains how and why humans are so susceptible to noise in judgment — and what we can do about it.

    Compiled by Frank Warren, postsecret.com founder and author of the national bestseller Postsecret, the handmade cards bear compelling and personal messages that have remained secret--until now. Raw and revealing, My Secret expresses the hopes, fears, and wildest confession of young people everywhere.

    It explains why a New Age has dawned in human consciousness on planet Earth and explores the interrelationship between subjects that range from the Bible, Buddha, and Jesus to quantum physics, molecular biology, and AIDS. The belief system the book is based upon is exemplified by this quote from The Dance of Wounded Souls: "We are not sinful, shameful human creatures who have to somehow earn Spirituality. We are Spiritual Beings having a human experience. We are here to experience and learn, to Touch and to feel." The author, a therapist who specializes in codependence/inner child healing, not only explains the big picture of how we are all ONE, part of one Cosmic energy interaction that is unfolding perfectly, he also offers insights into how the individual being can lovingly change their relationship with self and life in order to transform their human experience into a much more enjoyable adventure. This is a life-changing, life-affirming book.

    Fortunately, many smart philosophers have been pondering this conundrum for millennia and they have guidance for us. With bright wit and deep insight, How to Be Perfect explains concepts like deontology, utilitarianism, existentialism, ubuntu, and more so we can sound cool at parties and become better people. Schur starts off with easy ethical questions like “Should I punch my friend in the face for no reason?” (No.) and works his way up to the most complex moral issues we all face. Such as: Can I still enjoy great art if it was created by terrible people? How much money should I give to charity? Why bother being good at all when there are no consequences for being bad? And much more. By the time the book is done, we’ll know exactly how to act in every conceivable situation, so as to produce a verifiably maximal amount of moral good. We will be perfect, and all our friends will be jealous. OK, not quite. Instead, we’ll gain fresh, funny, inspiring wisdom on the toughest issues we face every day.

    Cacioppo’s groundbreaking research topples one of the pillars of modern medicine and psychology: the focus on the individual as the unit of inquiry. By employing brain scans, monitoring blood pressure, and analyzing immune function, he demonstrates the overpowering influence of social context—a factor so strong that it can alter DNA replication. He defines an unrecognized syndrome—chronic loneliness—brings it out of the shadow of its cousin depression, and shows how this subjective sense of social isolation uniquely disrupts our perceptions, behavior, and physiology, becoming a trap that not only reinforces isolation but can also lead to early death. He gives the lie to the Hobbesian view of human nature as a “war of all against all,” and he shows how social cooperation is, in fact, humanity’s defining characteristic. Most important, he shows how we can break the trap of isolation for our benefit both as individuals and as a society.

     Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years.  Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.  Picking up from where Vance Packard's bestselling classic, The Hidden Persuaders, left off more than half-a-century ago, Lindstrom reveals:    • New findings that reveal how advertisers and marketers intentionally target children at an alarmingly young age – starting when they are still in the womb!    • Shocking results of an fMRI study which uncovered what heterosexual men really think about when they see sexually provocative advertising (hint: it isn’t their girlfriends).    • How marketers and retailers stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares.    • The first ever neuroscientific evidence proving how addicted we all are to our iPhones and our Blackberry’s (and the shocking reality of cell phone addiction - it can be harder to shake than addictions to drugs and alcohol).    • How companies of all stripes are secretly mining our digital footprints to uncover some of the most intimate details of our private lives, then using that information to target us with ads and offers ‘perfectly tailored’ to our psychological profiles.    • How certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive.       • What a 3-month long guerilla marketing experiment, conducted specifically for this book, tells us about the most powerful hidden persuader of them all.    • And much, much more.  This searing expose introduces a new class of tricks, techniques, and seductions – the Hidden Persuaders of the 21st century- and shows why they are more insidious and pervasive than ever.

    The Survivors Club: The Secrets and Science that Could Save Your Life

     From the dawn of time, other people's kids have found ways to spoil things for the rest of us. Movie theaters, parks, restaurants -- every venue that should be a place of refuge and relaxation has instead become a freewheeling playground complete with shrieks, wails, and ill-timed excretions. Now, I Hate Other People's Kids delivers a complete handbook for navigating a world filled with tiny terrors -- and their parents. It boldly explores how children's less- endearing traits have disrupted life throughout history ("And they say Jesus loved the little children, all the children of the world, but he never had to dine with one. He chose the lepers") and classifies important subspecies of tyke, from "Little Monsters" (Dennis the Menace, Bamm-Bamm Rubble) to the "So Good It Hurts" variety (Dakota Fanning, Ricky Schroeder in The Champ). Dotted with illuminating sidebars such as "Parents Think It's Cute, but It Isn't" and featuring tips on ingeniously turning the tables without seeming childish yourself, I Hate Other People's Kids is clever, unforgiving, and sidesplittingly funny.

    Despite its popular profile, however, very few people get to study criminal profiling in depth.Written by a lecturer in psychology and designed to let you dive straight into this fascinating topic, The Essential Guide To Criminal Profiling is based on a series of classes from an undergraduate program in forensic psychology.The guide provides clear and concise information on central issues such as the origins of criminal profiling, FBI profiling methodology and limitations; and whether becoming a profiler is a realistic career path.The Essential Guide To Criminal Profiling also provides links to outstanding free resources that will allow you to learn as much about criminal profiling as you would like e.g., access to all the seminal criminal profiling publications written by members of the Behavioral Sciences Units, National Center for The Analysis of Violent Crime, at the FBI Academy, Quantico, Virginia.

    In Barking Up the Wrong Tree, Eric Barker reveals the extraordinary science behind what actually determines success and most importantly, how anyone can achieve it. You’ll learn:• Why valedictorians rarely become millionaires, and how your biggest weakness might actually be your greatest strength • Whether nice guys finish last and why the best lessons about cooperation come from gang members, pirates, and serial killers• Why trying to increase confidence fails and how Buddhist philosophy holds a superior solution• The secret ingredient to “grit” that Navy SEALs and disaster survivors leverage to keep going• How to find work-life balance using the strategy of Genghis Khan, the errors of Albert Einstein, and a little lesson from Spider-ManBy looking at what separates the extremely successful from the rest of us, we learn what we can do to be more like them—and find out in some cases why it’s good that we aren’t. Barking Up the Wrong Tree draws on startling statistics and surprising anecdotes to help you understand what works and what doesn’t so you can stop guessing at success and start living the life you want.

    My withdrawal/delirium tremens (DTs) were terrifying and excruciating.My story takes the reader through my experiences of late stage alcoholism, two arrests by my new husband of three months and my subsequent adventures through and between five inpatient treatment centers for alcohol abuse.

    Bundy's chilling revelations were chronicled in "The Riverman," "a page-turner" (Ted Montgomery, Detroit News ) praised by Ann Rule as "the definitive book on serials." But Ted Bundy wasn't the first killer of his kind - or the last "Signature Killers"They leave telltale identifiers, their gruesome "calling cards, " at the scenes of their crime. They are driven by a primitive motivation to act out the same brutality over and over. With brilliant detection, high-tech analysis - and a little luck - they can be caught. But what does the signature killer seek from victim to victim? The answers are hidden among the grisly evidence, the common threads that link each devastating act.Sparked by a growing concern over the steady rise of signature murders, Robert Keppel explores in unflinching detail the monstrous patterns, sadistic compulsions, and depraved motives of this breed of killer. From the Lonely Hearts Killer who hunted the most desperate of women in 1950s America, to the savage Midtown Torso Murders that stunned the NYPD, to such infamous symbols of evil as Jeffrey Dahmer, Ted Bundy, and John Gacy, these are the cases - horrifying, graphic and unforgettable - that Keppel ingeniously taps to shed light on the darkest corners of the pathological mind.

    Many of us know that hypnosis doesn't really have the kind of mind-melting power we see in movies. Still, we can't help but get turned on at the thought of either controlling someone, or being controlled by someone, into doing things we've been told we shouldn't do ... but really, inside, kind of want to.In this book, Mark Wiseman (Wiseguy) will teach you how to put your partner into a hypnotic trance safely and effectively. Then the fun begins as you learn how to:Create or intensify arousal and desire Turn their entire body into an erogenous zone eager for your touch Get kinky with hypnotic bondage, flogging, or tickling Give them intense pleasure using his Five-Point Palm Exploding Orgasm technique and more! Whether you are new to hypnosis or have already learned the basics, Mind Play will give you the tools you need to become a skilled, responsible erotic hypnotist.

    And every Star Trek fan knows about Klingon, which was nothing more than a television show's attempt to create a tough-sounding language befitting a warrior race with ridged foreheads. But few people have heard of Babm, Blissymbolics, and the nearly nine hundred other invented languages that represent the hard work, high hopes, and full-blown delusions of so many misguided souls over the centuries. In In The Land of Invented Languages, author Arika Okrent tells the fascinating and highly entertaining history of man's enduring quest to build a better language. Peopled with charming eccentrics and exasperating megalomaniacs, the land of invented languages is a place where you can recite the Lord's Prayer in John Wilkins's Philosophical Language, say your wedding vows in Loglan, and read Alice's Adventures in Wonderland in Lojban. A truly original new addition to the booming category of language books, In The Land of Invented Languages will be a must-have on the shelves of all word freaks, grammar geeks, and plain old language lovers.

    Based on interviews with top German, French and American executives and on over 30 years of research on intercultural relations, this text examines key cross-cultural concepts to break through the misunderstandings and mis-communication between business personnel from these and other countries.