The new edition is thoroughly updated, including most notably a new chapter on innate immunity, a capstone chapter on immune responses in time and space, and many new focus boxes drawing attention to exciting clinical, evolutionary, or experimental connections that help bring the material to life.See what's in the LaunchPad

    With The 5-Ingredient College Cookbook, you can cook simple, delicious meals on the tightest of budgets and in the smallest of spaces. College food has developed quite the culinary “reputation.” Most students don’t have the time, money, or space to make meals like mom used to, so words like fast, cheap, and microwavable have become synonymous with college eating. But there IS a better way!Healthy cooking expert and cookbook author Pamela Ellgen brings you the latest in college cooking with The 5-Ingredient College Cookbook—the simplest college cookbook yet. By sticking to 5 easy-to-find main ingredients per recipe, The 5-Ingredient College Cookbook makes it easier than ever for students to cook tasty, high quality, healthy food for themselves. NO MONEY? Each recipe in this college cookbook calls for no more than 5 main, affordable, tasty ingredients NO TIME? Tried and true, these college cookbook recipes take 30 minutes or less from beginning to “yum!” NO EXPERIENCE? Helpful illustrations demonstrate how to prep common produce and even how to properly use a knife NO PROBLEM! 100+ of the most popular, student-approved recipes in this college cookbook include 3 variations to keep each one interesting time and time again Don’t head to the cafeteria for overpriced soggy waffles or “controversial” mystery meat. With just 5 ingredients and 30 minutes you can enjoy any one of the delicious, college student favorites in this college cookbook, such as: Classic French Toast, No-bake Energy Balls, Mozzarella Sticks, Greek Pita Sandwiches, Thai Chicken Ramen, Creamy Chicken and Mushroom Fettuccine, and more

    But as they follow the trail of coffee beans from the Guatemalan peasant grower to the American coffee drinker, what unfolds is not only a stunning research discovery, but an unforgettable journey of personal challenge and growth.Based on an actual research project on fair trade coffee funded by USAID, The Taste of Many Mountains is a brilliantly-staged novel about the global economy in which University of San Francisco economist Bruce Wydick examines the realities of the coffee trade from the perspective of young researchers struggling to understand the chasm between the world’s rich and poor.“Wydick’s first novel is brewed perfectly—full of rich body with double-shots of insight.” —Santiago “Jimmy” Mellado, President and CEO of Compassion International"This wonderfully enlightening book describes the Mayan culture in Guatemala and some of the sufferings these people have survived." —CBA Retailers + ResourcesIncludes Reading Group Guide

    

    Let's toast this essential and unpretentious course on wine, which demystifies the lingo and lore, while educating on how to serve, preserve, store, and evaluate wines.

    We dive down to see coral reefs, not realizing that an ingredient in our sunscreen feeds a virus that kills the reef. We wear organic cotton t-shirts, but don’t know that its dyes may put factory workers at risk for leukemia. In Ecological Intelligence, Daniel Goleman reveals why so many of the products that are labeled green are a “mirage,” and illuminates our wild inconsistencies in response to the ecological crisis.Drawing on cutting-edge research, Goleman explains why we as shoppers are in the dark over the hidden impacts of the goods and services we make and consume, victims of a blackout of information about the detrimental effects of producing, shipping, packaging, distributing, and discarding the goods we buy.But the balance of power is about to shift from seller to buyer, as a new generation of technologies informs us of the ecological facts about products at the point of purchase. This “radical transparency” will enable consumers to make smarter purchasing decisions, and will drive companies to rethink and reform their businesses, ushering in, Goleman claims, a new age of competitive advantage.

    If you blinked, you might have missed them, because Gatorade has swiftly and decisively fended off every would-be rival. Although a few other brands hold slim market shares, the fact is that Gatorade single-handedly created the sports drink industry 40 years ago and has absolutely ruled it ever since.But Gatorade is more than just a triumph of branding. First, it's a trusted product that has been scientifically proven to do what it claims to do.Second, Gatorade is an enthralling story, brought to life in bright color and sharp detail in First in Thirst. Author Darren Rovell, a skilled, objective, and passionate journalist, chronicles every astonishing milestone of the company's history.With unprecedented access to the inventors, the marketers, the analysts and observers, and key company figures past and present, Rovell recounts the sweat-drenched University of Florida football practices, the first (unpalatable) prototypes, and the commercial and financial interest that quickly took hold following the drink's first on-field successes. Then came the advertising, sponsorships, product placements (many of them fortuitous), and finally the two milestones that cemented Gatorade's iconic status once and for all -- the ubiquitous Gatorade bath and the Michael Jordan ""Be Like Mike"" endorsement deal.With refreshing candor, First in Thirst also offers an inside look at the negotiations, battles, lawsuits, mergers and acquisitions, product strategies, lucky breaks, and even the missteps (there have not been many) that have attended Gatorade's reign as the 800-pound gorilla of the sports-drink scene. Rovell places the reader inside labs and brainstorming sessions, at board meetings and ad shoots, on the sidelines and in the dugouts, even in the winner's circle at NASCAR events -- where Gatorade manages maximum exposure even at tracks whose official sponsors include chief rival POWERade.The book identifies the nine Gatorade Rules, business principles that have helped Gatorade become one of the most dominant brands ever. By adhering to these principles, businesses in other industries may achieve greater brand recognition and market share.Long before America knew what ""deep-down body thirst"" was, a team of university scientists had already invented something to quench it. First in Thirst is the story of the product and the company, and of America's fascination with the one and only Gatorade.

    Bruce Knecht, former reporter for The Wall Street Journal and author of The Proving Ground and Hooked, describes the creation of an outsized yacht in a sweeping narrative centered on the men and women who made it happen. DOUG VON ALLMEN, a self-made man who grew up in a landlocked state dreaming of the ocean, was poised to build a 187-foot yacht that would cost $40 million. Lady Linda would not be among the very largest of the burgeoning fleet of oceangoing palaces, but Von Allmen vowed that it would be the best one ever made in the United States. Nothing would be ordinary. The interior walls would be made from rare species of burl wood, the floors paved with onyx and exotic types of marble, the furniture custom made, and the art specially commissioned. But the 2008 economic crisis changed everything. Von Allmen’s lifestyle suddenly became unaffordable. Then it got worse: desperate to reverse his losses, he fell for an audacious Ponzi scheme. Would Von Allmen be able to complete Lady Linda? Would the shipyard and its one thousand employees survive the financial meltdown? The divide between the very rich and everyone else had never been greater, yet the livelihoods of the workers, some of them illegal immigrants, and the yacht owners were inextricably intertwined. In a sweeping, high-stakes narrative, the critically acclaimed author of The Proving Ground and Hooked weaves Von Allmen’s story together with those of the men and women who are building his yacht. As the pursuit of opulence collides with the reality of economic decline, everyone involved in the massive project is forced to rethink the meaning of the American Dream.

    In "Inside the Mind of the Shopper: The Science of Retailing," world-renowned retail consultant Dr. Herb Sorensen, Ph.D. uncovers the truth about the retail shopper and rips away the myths and mistakes that lead retailers to miss their greatest opportunities. Every year, says Sorensen, shoppers will spend a quadrillion seconds in supermarkets and they'll waste 80% of that time. Sorensen analyzes consumer behavior how shoppers make buying decisions as they move through supermarkets and other retail stores and presents powerful, tested strategies for designing more effective stores, improving merchandising, and driving double-digit sales increases. He identifies simple interventions that can have dramatic sales effects, and shows why many common strategies simply don't work. You'll learn how to appeal to the "quick trip" shopper; make the most of all three "moments of truth"; understand consumers' powerful in-store migration patterns; improve collaboration between manufacturers and retailers; learn the lessons of Stew Leonard's and other innovators; and much more. Then, in Part II, Sorensen presents revealing interviews with several leading in-store retail experts, including crucial insights on using technology and retailing to multicultural communities."

    Nobel Peace Prize recipient for averting hunger and famine, Dr. Norman Borlang is credited with saving hundreds of millions of lives from starvation-more than any other person in history? Loved by millions around the world, Dr. Borlang is recognized as one of the most influential men of the twentieth century.

    Along the way though I developed my own style. I boiled down what I learned and moved it indoors. I've developed designs that can be used right in the comfort of you own kitchen or out back in the woods! The truth is that Moonshining, aka "Home Distilling" is a folk art that helped build this country. Together we can make it live again, and have a little fun in the process! "But isn't this dangerous" you ask. Cooking up spirits isn't any harder then properly roasting a Thanksgiving turkey. In fact it's so easy that a redneck like me can do it. And folks if I can do it, then imagine what you might be able to create! Imagine the holidays when you pull out your own special label. Think of the drinks and dishes you can concoct. Open up a whole new world of creativity and step into the hobby that is truly one of the founding traditions of our country. There are dozens of reasons why people look into home distilling. Maybe you are looking for a new culinary branch to explore, maybe you just like the idea of knowing how to do things for yourself, perhaps you just like to keep the old ways alive or maybe you are just tired of our government telling us what we can and can not do! In this book I will show you how easy and safe this hobby really is. This book is designed for the beginner distiller and I take the time to introduce you to all the concepts of distilling that you need to get started. One of the great thing about distilling is that you can keep it simple or as get as complicated as you could possible want. This journey is all about where you want to take it. Please be advised that this is for informational purposes only. After you read this you will understand just how easy it is to make your own Moonshine, Whiskey, Vodka, Rum or even alternative fuels. Then once you understand how easy this is, how safe and how stupid the laws that restrict this are, then you can contact your congressman and/or senator and tell them to repeal the laws that are only in place to protect big businesses. Believe it or not there are Moonshiners everywhere, we have a grand tradition that goes back to the first settlers. Many historians will even tell you that it was moonshine that built this country! It's time to take back our heritage. Thank you for your support! Jeff King Moonshiners Unite!

    In Longevity Now, Wolfe exposes the number-one cause of all degenerative illness and aging: calcification. Caused by an excess of calcium and the presence of nanobacteria, calcification can be found in some degree in virtually every adult and even some children. It leads to a plethora of illnesses and manifests as achy joints, hardened arteries, cellulite, cysts, kidney stones, gallstones, dental plaque, cataracts, and bone spurs, among many other health problems. By breaking down calcification and removing parasites, heavy metals, and other "unwanted guests" from your system, you can reverse the aging process and eliminate the prospect of degenerative disease from your future.Part 1 of the Longevity Now Program focuses on supplements to dissolve the buildup of calcium in your system, leading to freer movement, a clearer head, and a lighter step. Part 2 focuses on boosting your immunity, using a variety of supplements to make your body as resilient as possible. Part 3 focuses on rejuvenating each and every cell of your body with nutrient-packed supplements and superfoods. Part 4 focuses on using special electromagnetic grounding technologies to eliminate parasites and reconnect you with the rhythmic cycles of Earth's energy field. Part 5 focuses on deep-tissue bodywork and yoga, so that you can move blocked energy around and break up stagnation in typically unaccessed parts of the body.In addition to all this, Wolfe offers abundant additional information to help you more fully live the Longevity Now lifestyle, such as foods to avoid, healthful alternative sweeteners, delicious recipes, and more tips and tricks to keep you on the path of rejuvenation, radiant health, and full-throttle vitality.From the Hardcover edition.

    Recipes to enjoy with friends and family during fine summer evenings and lazy weekends.

    The World According to Monsanto tells the little-known yet shocking story of this agribusiness giant--the world's leading producer of GMOs (genetically modified organisms)--and how its new "green" face is no less troubling than its PCB (and Agent Orange) -soaked past.Robin reports that, following its long history of manufacturing hazardous chemicals and lethal herbicides, Monsanto is now marketing itself as a "life sciences" company, seemingly convinced about the virtues of sustainable development. However, Monsanto now controls the majority of the yield of the world's genetically modified corn and soy, ingredients found in more than 95 percent of American households, and its alarming legal and political tactics to maintain this monopoly are the subject of worldwide concern.Released to great acclaim and controversy in France, throughout Europe, and in Latin America, The World According to Monsanto is sure to change the way we think about food safety and the corporate control of our food supply.

    In this updated edition of the classic work, Mark Pendergrast reviews the dramatic changes in coffee culture over the past decade, from the disastrous “Coffee Crisis” that caused global prices to plummet to the rise of the Fair Trade movement and the “third-wave” of quality-obsessed coffee connoisseurs. As the scope of coffee culture continues to expand, Uncommon Grounds remains more than ever a brilliantly entertaining guide to the currents of one of the world’s favorite beverages.