It had a population of sixty million people spread across lands encircling the Mediterranean and stretching from northern England to the sun-baked banks of the Euphrates, and from the Rhine to the North African coast. It was, above all else, anempire of force--employing a mixture of violence, suppression, order, and tactical use of power to develop an astonishingly uniform culture.Here, historian Christopher Kelly covers the history of the Empire from Augustus to Marcus Aurelius, describing the empire's formation, and its political, religious, cultural, and social structures. It looks at the daily lives of the Empire's people: both those in Rome as well as those living in itsfurthest colonies. Romans used astonishing logistical feats, political savvy, and military oppression to rule their vast empire. This Very Short Introduction examines how they romanised the cultures they conquered, imposing their own culture in order to subsume them completely. The book also looksat how the Roman Empire has been considered and depicted in more recent times, from the writings of Edward Gibbon to the Hollywood blockbuster Gladiator. It will prove a valuable introduction for readers interested in classical history.

    With all our media now traveling a single network, an unprecedented potential is building for centralized control over what Americans see and hear. Could history repeat itself with the next industrial consolidation? Could the Internet—the entire flow of American information—come to be ruled by one corporate leviathan in possession of “the master switch”? That is the big question of Tim Wu’s pathbreaking book.As Wu’s sweeping history shows, each of the new media of the twentieth century—radio, telephone, television, and film—was born free and open. Each invited unrestricted use and enterprising experiment until some would-be mogul battled his way to total domination. Here are stories of an uncommon will to power, the power over information: Adolph Zukor, who took a technology once used as commonly as YouTube is today and made it the exclusive prerogative of a kingdom called Hollywood . . . NBC’s founder, David Sarnoff, who, to save his broadcast empire from disruptive visionaries, bullied one inventor (of electronic television) into alcoholic despair and another (this one of FM radio, and his boyhood friend) into suicide . . . And foremost, Theodore Vail, founder of the Bell System, the greatest information empire of all time, and a capitalist whose faith in Soviet-style central planning set the course of every information industry thereafter.Explaining how invention begets industry and industry begets empire—a progress often blessed by government, typically with stifling consequences for free expression and technical innovation alike—Wu identifies a time-honored pattern in the maneuvers of today’s great information powers: Apple, Google, and an eerily resurgent AT&T. A battle royal looms for the Internet’s future, and with almost every aspect of our lives now dependent on that network, this is one war we dare not tune out.Part industrial exposé, part meditation on what freedom requires in the information age, The Master Switch is a stirring illumination of a drama that has played out over decades in the shadows of our national life and now culminates with terrifying implications for our future.

    In a new chapter for this edition that brings the story up-to-date, Nicholas Carr revisits the dramatic new world being conjured from the circuits of the "World Wide Computer."

    This Very Short Introduction offers an indispensable starting point for anyone who needs to quickly know the themes and controversies that have shaped modern China. Prize-winning author and scholar Rana Mitter examines the modern history, politics, economy, and thriving cultural scene of contemporary China, and its relations with the wider world. This lively guide covers a range of social issues from the decline of footbinding and the position of women in society, to the influence of television and film, and the role of the overseas Chinese diaspora. It covers many prominent figures as well, such as the Communist leaders, the last emperors, and prominent writers and artists throughout China's history.About the Series: Combining authority with wit, accessibility, and style, Very Short Introductions offer an introduction to some of life's most interesting topics. Written by experts for the newcomer, they demonstrate the finest contemporary thinking about the central problems and issues in hundreds of key topics, from philosophy to Freud, quantum theory to Islam

    Atheism: A Very Short Introduction sets out to dispel the myths that surround atheism and show how a life without religious belief can be positive, meaningful, and moral. It also confronts the failure of officially atheist states in the Twentieth Century. The book presents an intellectual case for atheism that rests as much upon positive arguments for its truth as on negative arguments against religion.

    Written by Peter Morville, author of the groundbreaking Information Architecture for the World Wide Web, the book defines our current age as a state of unlimited findability. In other words, anyone can find anything at any time. Complete navigability.Morville discusses the Internet, GIS, and other network technologies that are coming together to make unlimited findability possible. He explores how the melding of these innovations impacts society, since Web access is now a standard requirement for successful people and businesses. But before he does that, Morville looks back at the history of wayfinding and human evolution, suggesting that our fear of being lost has driven us to create maps, charts, and now, the mobile Internet.The book's central thesis is that information literacy, information architecture, and usability are all critical components of this new world order. Hand in hand with that is the contention that only by planning and designing the best possible software, devices, and Internet, will we be able to maintain this connectivity in the future. Morville's book is highlighted with full color illustrations and rich examples that bring his prose to life.Ambient Findability doesn't preach or pretend to know all the answers. Instead, it presents research, stories, and examples in support of its novel ideas. Are we truly at a critical point in our evolution where the quality of our digital networks will dictate how we behave as a species? Is findability indeed the primary key to a successful global marketplace in the 21st century and beyond. Peter Morville takes you on a thought-provoking tour of these memes and more -- ideas that will not only fascinate but will stir your creativity in practical ways that you can apply to your work immediately.

    Now, in this superb compact history, Eric Rauchway offers an informed account of the New Deal and the Great Depression, illuminating its successes and failures.Rauchway first describes how the roots of the Great Depression lay in America's post-war economic policies--described as laissez-faire with a vengeance--which in effect isolated our nation from the world economy just when the world needed the United States most. He shows how the magnitude of theresulting economic upheaval, and the ineffectiveness of the old ways of dealing with financial hardships, set the stage for Roosevelt's vigorous (and sometimes unconstitutional) Depression-fighting policies. Indeed, Rauchway stresses that the New Deal only makes sense as a response to this globaleconomic disaster. The book examines a key sampling of New Deal programs, ranging from the National Recovery Agency and the Securities and Exchange Commission, to the Public Works Administration and Social Security, revealing why some worked and others did not. In the end, Rauchway concludes, it wasthe coming of World War II that finally generated the political will to spend the massive amounts of public money needed to put Americans back to work. And only the Cold War saw the full implementation of New Deal policies abroad--including the United Nations, the World Bank, and the InternationalMonetary Fund.Today we can look back at the New Deal and, for the first time, see its full complexity. Rauchway captures this complexity in a remarkably short space, making this book an ideal introduction to one of the great policy revolutions in history.About the Series: Oxford's Very Short Introductions offers concise and original introductions to a wide range of subjects--from Islam to Sociology, Politics to Classics, and Literary Theory to History. Not simply a textbook of definitions, each volume provides trenchant and provocative--yet alwaysbalanced and complete--discussions of the central issues in a given topic. Every Very Short Introduction gives a readable evolution of the subject in question, demonstrating how it has developed and influenced society. Whatever the area of study, whatever the topic that fascinates the reader, theseries has a handy and affordable guide that will likely prove indispensable.

    It traces the history and cultural impact of the elements on humankind, and examines why people have long sought to identify thesubstances around them. The book includes chapters on particular elements such as gold, iron, and oxygen, showing how they shaped culture and technology. Looking beyond the Periodic Table, the author examines our relationship with matter, from the uncomplicated vision of the Greek philosophers, whobelieved there were four elements--earth, air, fire, and water--to the work of modern-day scientists in creating elements such as hassium and meitnerium. Packed with anecdotes, The Elements is a highly engaging and entertaining exploration of the fundamental question: what is the world made from?

    Your online and in-store purchasing patterns are recorded, and reveal if you're unemployed, sick, or pregnant. Your e-mails and texts expose your intimate and casual friends. Google knows what you’re thinking because it saves your private searches. Facebook can determine your sexual orientation without you ever mentioning it.The powers that surveil us do more than simply store this information. Corporations use surveillance to manipulate not only the news articles and advertisements we each see, but also the prices we’re offered. Governments use surveillance to discriminate, censor, chill free speech, and put people in danger worldwide. And both sides share this information with each other or, even worse, lose it to cybercriminals in huge data breaches.Much of this is voluntary: we cooperate with corporate surveillance because it promises us convenience, and we submit to government surveillance because it promises us protection. The result is a mass surveillance society of our own making. But have we given up more than we’ve gained? In Data and Goliath, security expert Bruce Schneier offers another path, one that values both security and privacy. He brings his bestseller up-to-date with a new preface covering the latest developments, and then shows us exactly what we can do to reform government surveillance programs, shake up surveillance-based business models, and protect our individual privacy. You'll never look at your phone, your computer, your credit cards, or even your car in the same way again.

    Content is the first collection of Doctorow’s infamous articles, essays, and polemics.Here’s why Microsoft should stop treating its customers as criminals (through relentless digital-rights management); how America chose copyright and Happy Meal toys over jobs; why Facebook is taking a faceplant; how Wikipedia is a poor cousin of The Hitchhiker’s Guide to the Galaxy; and, of course, why free e-books kick ass.Accessible to geeks and noobs (if you’re not sure what that means, it’s you) alike, Content is a must-have compilation from Cory Doctorow, who will be glad to take you along for the ride as he effortlessly surfs the zeitgeist.

    Wolfram lets the world see his work in A New Kind of Science, a gorgeous, 1,280-page tome more than a decade in the making. With patience, insight, and self-confidence to spare, Wolfram outlines a fundamental new way of modeling complex systems. On the frontier of complexity science since he was a boy, Wolfram is a champion of cellular automata--256 "programs" governed by simple nonmathematical rules. He points out that even the most complex equations fail to accurately model biological systems, but the simplest cellular automata can produce results straight out of nature--tree branches, stream eddies, and leopard spots, for instance. The graphics in A New Kind of Science show striking resemblance to the patterns we see in nature every day. Wolfram wrote the book in a distinct style meant to make it easy to read, even for nontechies; a basic familiarity with logic is helpful but not essential. Readers will find themselves swept away by the elegant simplicity of Wolfram's ideas and the accidental artistry of the cellular automaton models. Whether or not Wolfram's revolution ultimately gives us the keys to the universe, his new science is absolutely awe-inspiring. --Therese Littleton

    Even as we approach its fiftieth anniversary, the movement remains so contentious that the Chinese Communist Party still forbids fully open investigation of its origins, development, and conclusion. Drawing upon a vital trove of scholarship, memoirs, and popular culture, this Very Short Introduction illuminates this complex, often obscure, and still controversial movement. Moving beyond the figure of Mao Zedong, Richard Curt Kraus links Beijing's elite politics to broader aspects of society and culture, highlighting many changes in daily life, employment, and the economy. Kraus also situates this very nationalist outburst of Chinese radicalism within a global context, showing that the Cultural Revolution was mirrored in the radical youth movement that swept much of the world, and that had imagined or emotional links to China's red guards. Yet it was also during the Cultural Revolution that China and the United States tempered their long hostility, one of the innovations in this period that sowed the seeds for China's subsequent decades of spectacular economic growth.

    Focusing on the leading figures of existentialism, including Sartre, Nietzsche, Heidegger, Kierkegaard, de Beauvoir, Merleau-Ponty, and Camus, Thomas Flynn offers a concise account of existentialism, explaining the key themes of individuality, free will, and personal responsibility, which marked the movement as a way of life, not just a way of thinking. Flynn sets the philosophy of existentialism in context, from the early phenomenologists, to its rise in the 40's and 50's, and the connections with National Socialism, Communism, and Feminism. He identifies the original definition of "existentialism," which tends to be obscured by misappropriation, and highlights how the philosophy is still relevant in our world today.

    While pure mathematics is mostly interested in abstract structures, applied mathematics sits at the interface between this abstract world and the world inwhich we live. This area of mathematics takes its nourishment from society and science and, in turn, provides a unified way to understand problems arising in diverse fields.This Very Short Introduction presents a compact yet comprehensive view of the field of applied mathematics, and explores its relationships with (pure) mathematics, science, and engineering. Explaining the nature of applied mathematics, Alain Goriely discusses its early achievements in physics andengineering, and its development as a separate field after World War II. Using historical examples, current applications, and challenges, Goriely illustrates the particular role that mathematics plays in the modern sciences today and its far-reaching potential.ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, andenthusiasm to make interesting and challenging topics highly readable.

    This connectedness is found in many incarnations: in the rapid growth of the Internet, in the ease with which global communication takes place, and in the ability of news and information as well as epidemics and financial crises to spread with surprising speed and intensity. These are phenomena that involve networks, incentives, and the aggregate behavior of groups of people; they are based on the links that connect us and the ways in which our decisions can have subtle consequences for others. This introductory undergraduate textbook takes an interdisciplinary look at economics, sociology, computing and information science, and applied mathematics to understand networks and behavior. It describes the emerging field of study that is growing at the interface of these areas, addressing fundamental questions about how the social, economic, and technological worlds are connected.