This book is a supplement to What If? and intended to enhance the experience of reading the original book. We recommend purchasing the full version of What If? on Amazon in addition to this book. Introduction What If? Serious Scientific Answers to Absurd Hypothetical Questions presents a wide variety of questions covering a range of dubious potentialities and the results which would ensue should they become reality. The questions are collected from author Randall Munroe’s website, where they are sent in by readers of his blog. Some of the questions are conceptual, for example how much force would be required for Yoda to lift an X-fighter, others are in a more serious vein. All of the answers however are based on research and the application of scientific principles by the author, himself trained in physics and a former roboticist for NASA. Benefits Spend less time reading and more time enjoying your favorite books. Discover important details you may have missed the first time. Review key concepts in an easy-to-understand and efficient manner. Use as a reference or "cheat sheet" to quickly access important information. Pick up where you left off with the original book. Focus only on critical information and eliminate unnecessary details. Buy Now Buy Now: Only $2.99 (Save $3.00 or 50%, Regular Price: $5.99) Money Back Guarantee: If you are not 100% satisfied with your purchase, simply return it to Amazon within 7 days of purchase for a full refund. Go to Your Account -> Manage Your Content and Devices -> Find the Book -> Return for Full Refund. Read Now: Your book will be delivered to your Kindle device or free Kindle software automatically.

    Through the introduction of MTV and the alternative rock revolution, it's been many things. Rude. Brilliant. Soulful. Snotty. Angry. Delirious. In the past two decades, genres have spawned like mad, from goth, indie rock, and gangsta rap to emo and the garage rock revival. This twentieth-anniversary tribute celebrates the passion and fury of the music, with original essays, quotes, and photographs by contributors who are as hopelessly obsessed with it as you are. SPIN: 20 Years of Alternative Music features: Alan Light on Beastie Boys, Ann Powers on U2, Charles Aaron on R.E.M., Dave Eggers on The Smiths + Morrissey, Marc Spitz on Goth, Simon Reynolds on Depeche Mode + Synth-pop, Dave Itzkoff on ’80s Teen Movies, Chuck Klosterman on Weezer, Will Hermes on Radiohead, Neil Strauss on Nine Inch Nails + Industrial, Sacha Jenkins on Public Enemy, Andy Greenwald on Emo, RJ Smith on Gangsta Rap, Jon Dolan on The White Stripes, Chris Norris on Nirvana, Doug Brod on Oasis + Britpop, Jim DeRogatis on Smashing Pumpkins, Laura Sinagra on Courtney Love, Ta-Nehisi Coates on Tupac

    Recognized by "Brandweek" as "the dean of the brand-equity movement," Aaker now prepares managers for the next level of the brand revolution -- brand leadership.For the first time, Aaker and coauthor Erich Joachimsthaler describe how the emerging paradigm of strategic brand leadership is replacing the classic, tactically oriented brand management system pioneered by Procter & Gamble. This fundamental shift involves nothing less than a revolution in organizational structure, systems, and culture -- as the authors demonstrate with hundreds of case studies from companies such as Polo Ralph Lauren, Virgin Airlines, Adidas, GE, Marriott, IBM, McDonald's, Maggi, and Swatch. This immensely readable book provides the brand management team with the capability to:Create and elaborate brand identities (what should the brand stand for)Use the brand relationship spectrum, a powerful tool to harness subbrands and endorsed brands to form brand architectures that create clarity, synergy and leveraged assetsIdentify the customer "sweet spot" and the driving idea that will move brand-building efforts beyond advertising to break out of the clutterUse the Internet and sponsorship to make brands resources work more effectivelyAddress the four imperatives of global brand managementLike David Aaker's two previous bestselling books, "Brand Leadership" will be essential reading for line executives and brand managers in market-driven firms worldwide.

    Eurogames have simple rules and short playing times and emphasize strategy over luck and conflict. This book examines the form of eurogames, the hobbyist culture that surrounds them, and the way that hobbyists experience the play of such games. It chronicles the evolution of tabletop hobby gaming and explores why hobbyists play them, how players balance competitive play with the demands of an intimate social gathering, and to what extent the social context of the game encounter shapes the playing experience. Combining history, cultural studies, leisure studies, ludology, and play theory, this innovative work highlights a popular alternative trend in the gaming community.

    This book provides a clear and comprehensive introduction to the application of electronic control systems in mechanical and electrical engineering. It gives a framework of knowledge that allows engineers and technicians to develop an interdisciplinary understanding and integrated approach to engineering.

    KEY TOPICS For each new device or circuit, the authors describe the principle of the operation, give thorough examples, and then show its actual application. An excellent reference on modern digital systems.

    This book demonstrates how the notation and process complement one another, using UML models to illustrate the new process in action. It describes the constructs such as use cases, actors, and more.

     #2 gives us shortcuts to help us get results in a short span of time. The book that you are holding in your hands right now is for people who want to sprint on the second path.  The Growth Hacking Book is an almanac for growth in today’s hyper-competitive business world! Curated by GrowthMedia.AI, this book features more than 35 marketing experts, trailblazing entrepreneurs, industry thought leaders and successful companies from all over the globe who share radical ideas on how you can grow your business using unconventional marketing strategies. Each chapter is a treasure trove of growth ideas that businesses in the “The Valley” try to shield from the public.  But they are not secrets anymore. This book is for you if you want to learn about:  The concept of Growth Hacking  The best growth strategies from Growth Hackers for Growth Hackers The mindset, skillset and toolset for Growth Marketers  Identifying and analyzing growth channels  The future of Growth Marketing  ...and more. The fact that you are examining to buy this book is proof that you are hungry to learn growth marketing tactics.  It proves the maxim that says — you don’t choose a book; the book chooses you. Our Contributing Authors: Amit Kumar Arun K Sharma Badr Berrada Christian Fictoor Deep Kakkad Deepak V.

    Emphasis is placed upon the theoretical basis of each type of instrument, its optimal area of application, its sensitivity, its precision, and its limitations. The text also introduces students to elementary integrated circuitry, microprocessors and computers, and treatment of analytical data.

    He was 19 years old when he won the 2005 French Open in his very first appearance at the event. A left-hander with a booming forehand, Nadal had been known as a clay-court specialist since playing his first pro tournaments in 2001. His aggressive style, flowing hair, and muscular build have made him a fan favorite as well. He won his first singles title in 2004, and had a breakout season in 2005, winning at Monte Carlo, Rome, Barcelona, and Stuttgart as well as at Roland Garros. He won the French Open again in 2006, 2007, and 2008, defeating rival Roger Federer in the final each time. In 2008 he broke through at Wimbledon, beating Federer to win the men's singles title in a spectacular fashion. No Nadal fan will want to be without this comprehensive biography.

    The [Chithoni railway link] bridge was completed eleven weeks ahead of schedule and proved to be helpful to one and all.Two key railway projects changed the way India travels by train—the 760-km stretch of Konkan Railway and the Delhi Metro. Both the projects were up and running in seven years flat and the man in charge was Dr Elattuvalapil Sreedharan, popularly known as the Railway Man. He has been hailed as the messiah of new-age infrastructure projects and his success stories have become railway engineering benchmark.Respected, loved and equally hated, this book covers the amazing story of one man—his perseverance, beliefs, and public and private battles. India’s Railway Man: A Biography of E. Sreedharan is a tribute to this extraordinary man.

    But it can be even trickier to use than either Unix or Linux, and harder still to master.Absolute FreeBSD, 2nd Edition is your complete guide to FreeBSD, written by FreeBSD committer Michael W. Lucas. Lucas considers this completely revised and rewritten second edition of his landmark work to be his best work ever; a true product of his love for FreeBSD and the support of the FreeBSD community. Absolute FreeBSD, 2nd Edition covers installation, networking, security, network services, system performance, kernel tweaking, filesystems, SMP, upgrading, crash debugging, and much more, including coverage of how to:Use advanced security features like packet filtering, virtual machines, and host-based intrusion detection Build custom live FreeBSD CDs and bootable flash Manage network services and filesystems Use DNS and set up email, IMAP, web, and FTP services for both servers and clients Monitor your system with performance-testing and troubleshooting tools Run diskless systems Manage schedulers, remap shared libraries, and optimize your system for your hardware and your workload Build custom network appliances with embedded FreeBSD Implement redundant disks, even without special hardware Integrate FreeBSD-specific SNMP into your network management system. Whether you're just getting started with FreeBSD or you've been using it for years, you'll find this book to be the definitive guide to FreeBSD that you've been waiting for.

    This book describes BEAM✲, an agile approach to dimensional modeling, for improving communication between data warehouse designers, BI stakeholders and the whole DW/BI development team. BEAM✲ provides tools and techniques that will encourage DW/BI designers and developers to move away from their keyboards and entity relationship based tools and model interactively with their colleagues. The result is everyone thinks dimensionally from the outset! Developers understand how to efficiently implement dimensional modeling solutions. Business stakeholders feel ownership of the data warehouse they have created, and can already imagine how they will use it to answer their business questions. Within this book, you will learn: ✲ Agile dimensional modeling using Business Event Analysis & Modeling (BEAM✲) ✲ Modelstorming: data modeling that is quicker, more inclusive, more productive, and frankly more fun! ✲ Telling dimensional data stories using the 7Ws (who, what, when, where, how many, why and how) ✲ Modeling by example not abstraction; using data story themes, not crow's feet, to describe detail ✲ Storyboarding the data warehouse to discover conformed dimensions and plan iterative development ✲ Visual modeling: sketching timelines, charts and grids to model complex process measurement - simply ✲ Agile design documentation: enhancing star schemas with BEAM✲ dimensional shorthand notation ✲ Solving difficult DW/BI performance and usability problems with proven dimensional design patterns Lawrence Corr is a data warehouse designer and educator. As Principal of DecisionOne Consulting, he helps clients to review and simplify their data warehouse designs, and advises vendors on visual data modeling techniques. He regularly teaches agile dimensional modeling courses worldwide and has taught dimensional DW/BI skills to thousands of students. Jim Stagnitto is a data warehouse and master data management architect specializing in the healthcare, financial services, and information service industries. He is the founder of the data warehousing and data mining consulting firm Llumino.

    Blends academic precision and practical experience in an authoritative introduction to basic principles of digital design and practical requirements. With over 30 years of experience in both industrial and university settings, the author covers the most widespread logic design practices while building a solid foundation of theoretical and engineering principles for students to use as they go forward in this fast moving field.

    Written by the man who started the adventure, Behind Deep Blue reveals the inside story of what happened behind the scenes at the two historic Deep Blue vs. Kasparov matches. This is also the story behind the quest to create the mother of all chess machines. The book unveils how a modest student project eventually produced a multimillion dollar supercomputer, from the development of the scientific ideas through technical setbacks, rivalry in the race to develop the ultimate chess machine, and wild controversies to the final triumph over the world's greatest human player.In nontechnical, conversational prose, Feng-hsiung Hsu, the system architect of Deep Blue, tells us how he and a small team of fellow researchers forged ahead at IBM with a project they'd begun as students at Carnegie Mellon in the mid-1980s: the search for one of the oldest holy grails in artificial intelligence--a machine that could beat any human chess player in a bona fide match. Back in 1949 science had conceived the foundations of modern chess computers but not until almost fifty years later--until Deep Blue--would the quest be realized.Hsu refutes Kasparov's controversial claim that only human intervention could have allowed Deep Blue to make its decisive, "uncomputerlike" moves. In riveting detail he describes the heightening tension in this war of brains and nerves, the "smoldering fire" in Kasparov's eyes. Behind Deep Blue is not just another tale of man versus machine. This fascinating book tells us how man as genius was given an ultimate, unforgettable run for his mind, no, not by the genius of a computer, but of man as toolmaker.