Original essays by leading researchers such as Christof Koch, George Church, Olaf Sporns, and May-Britt and Edvard Moser describe the spectacular technological advances that will enable us to map the more than eighty-five billion neurons in the brain, as well as the challenges that lie ahead in understanding the anticipated deluge of data and the prospects for building working simulations of the human brain. A must-read for anyone trying to understand ambitious new research programs such as the Obama administration's BRAIN Initiative and the European Union's Human Brain Project, The Future of the Brain sheds light on the breathtaking implications of brain science for medicine, psychiatry, and even human consciousness itself.Contributors include: Misha Ahrens, Ned Block, Matteo Carandini, George Church, John Donoghue, Chris Eliasmith, Simon Fisher, Mike Hawrylycz, Sean Hill, Christof Koch, Leah Krubitzer, Michel Maharbiz, Kevin Mitchell, Edvard Moser, May-Britt Moser, David Poeppel, Krishna Shenoy, Olaf Sporns, Anthony Zador.

    Clear and engaging - written by one of the top professionals in consumer insight. The book takes you through the process step by step - from Data to Information to Insight to Inspiration. This book is used worldwide by both students and professionals.

    But who has the time? The HBR Guides can help.Packed with concise, practical tips from leading experts—and examples that make them easy to apply—the HBR Guides provide smart answers to your most pressing work challenges. Arm yourself with the advice you need to succeed on the job, from the most trusted brand in business. Coming fall 2012.• HBR Guide to Better Business Writing, by writing expert Bryan A. Garner: Learn how to write clear, persuasive business documents—from e-mails to proposals to reports—that get results.• HBR Guide to Persuasive Presentations, by presentations expert Nancy Duarte: Learn how to engage your audience, sell your ideas, and motivate people to act on them.• HBR Guide to Finance Basics for Managers: Learn how to speak the language of finance so you can make smarter management decisions—and advance your career.• HBR Guide to Getting the Right Work Done: Learn how to prioritize your tasks, manage your time, and stay focused on what really matters.• HBR Guide to Managing Up and Across: Learn how to build stronger relationships—and partner more effectively—with your boss and your colleagues.• HBR Guide to Project Management: Learn how to set clear project goals, map out critical tasks, and keep the team humming so you can deliver the goods on time and on budget.

    It shows how to harness techniques in lateral thinking, analytical thinking, problem analysis, idea generation, and other areas to become more creative. Readers will be able to conceive, evaluate and implement great ideas as well as improve their memory, sell their ideas, and win arguments. The book is packed with practical methods to put to immediate use, backed up by exercises, puzzles, quizzes, graphics, and illustrations.

    adult population. Where does the caregiver turn when dealing with their own need for encouragement and renewal?

    BooklistLearn to use the most important codes and methods of secret communication in use since ancient times. Cipher and decipher codes used by spies. Explore the famous codes that changed the fate of nations and political leaders. And enjoy hours of fun experimenting with cryptography ― the science of secret writing. Beginning with simple letter substitutions and transposition ciphers, world-famous science writer Martin Gardner explains how to break complicated polyalphabetical ciphers and codes worked with grids, squares, triangles, and charts. You'll learn codes that are keyed to typewriters and telephone dials . . . even codes that use playing cards, knots, and swizzle sticks. Experiment with invisible writing ― inks that glow in black light and turn red under heat ― and explore the possibilities of sending messages through outer space to unknown worlds. Using this book, you can solve the historically famous Playfair Cipher used by Australia in World War II, the Pigpen Cipher used by Confederate soldiers during the Civil War, Thomas Jefferson's Wheel Cipher, the Beaufort system used by the British Royal Navy, codes devised by authors for heroes in literature ― Sherlock Holmes, Captain Kidd, and the Shadow. And you will enjoy experimenting with bizarre methods of message sending ― the Dot Code, Knot Code, Swizzle Code, and more. Young cryptanalysts, cipher fans, and puzzlists of all ages will find hours of intrigue and challenge in Codes, Ciphers and Secret Writing. "A stimulating must for the intermediate cryptographer." ― The Kirkus Reviews

    It is a way of thinking, feeling, deciding, doing, and then getting the results and feedback accordingly to build momentum and get closer to your vision and legacy. Life Leverage doesn't 'end' with sitting on a beach drinking Pina Colada's, or retirement, or freedom, or balance. It allows you to live that moment-to-moment, or whatever that 'end goal' is to you, now, and not rear-loaded, merging your passion with your profession and your vocation with your vacation. The Life Leverage philosophy is living a fulfilled and inspired life, in balance of passion and profession, without overly sacrificing either. The Life Leverage philosophy doesn't understand 'work/life' balance or separation; it merges every aspect into one inspired life. The Life Leverage philosophy understands and accepts the balance of ups and downs, happiness and sadness, and moves towards its vision and legacy, constantly tweaking and accepting feedback. It disdains duplication and wastage; getting maximum leverage and maximum time preservation with minimum time erosion and wastage. It doesn't rear-load retirement, instead it lives continual mini-retirements.

    She examines the physical basis of our emotions and searches for the answer to one of the most enduring mysteries in modern science: How does the brain create a unique, subjective experience for each one of us?Utilizing cutting-edge research and compelling personal anecdotes, Greenfield reveals that emotions, triggered by individual life experiences, are the very foundation upon which our brains build our unique minds. In this absorbing, lyrical exploration, Dr. Greenfield presents a provocative new theory that provides an illuminating glimpse into the human brain and reveals the astonishing essence of who we are."This is one of those rare books that can make a reader happy to have been led to think."-Booklist

    Chief Rick Lasky takes a hard look at the fire service and finds it short on the only element that makes it effective: passion. Chief Lasky gives an upfront and honest criticism about the need to reignite the love of the job on every level, from chiefs on down. Key Features: • History and traditions of the fire service with overviews of some of the most important fire service leaders, • Detailed explanations of ceremonies for all ocasions from a firefighter's initiation to retirement, • Over 150 photos displaying the rites and ceremonies, • Helpful appendices full of sample documents for fire company use.

    Smart Change explores the psychological mechanisms that form and maintain habits in individuals and groups and offers real, accessible and actionable advice for changing habits. In an engaging narrative, Markman covers a wide range of habits, from individual behaviors like eating better and exercising regularly to work-related behaviors such as learning effectively and influencing customers’ purchases. He proposes that there are five effective tools to help individuals change behavior and to help people influence the habits of the people around them:1. Tame the “Go” system: Identify the triggers of habits, replace old behaviors with new ones and generate specific plans to deal with obstacles.2. Harness the “Stop” system: Learn to deal with stress and other factors that hinder the development of new and positive habits.3. Optimize your goals. Determine the course of behavior change and how to successfully incorporate those changes for the long term.4. Manage your environment: Change your surroundings to dramatically reduce poor behavior and habits.5. Engage your Neighbors: To affect other people’s behavior, understand the shared culture that creates a mutual dependency, and allows neighbors and colleagues to have a profound positive influence on the behavior of other members of their community.

    She illuminates the negative patterns stopping you in your tracks and teaches you to remove them. You walk away with a fresh perspective on your life's direction, and a realization of how powerful you truly are. This is a book for:Anyone who feels stuck in a jobAnyone who feels unfulfilled at workAnyone who questions if they're on the right trackAnyone who yearns to do something more creativeAnyone who dreams of a different pathAnyone who has been firedAnyone who has been downsizedAnyone who is underpaid and underappreciatedAnyone who simply wants something different"

    But only some retain the habits of exploring, learning and discovering as they grow older. Which side of the ’curiosity divide’ are you on?In Curious Ian Leslie makes a passionate case for the cultivation of our desire to know. Curious people tend to be smarter, more creative and more successful. But at the very moment when the rewards of curiosity have never been higher, it is misunderstood and undervalued, and increasingly practised only by a cognitive elite.Filled with inspiring stories, case studies and practical advice, Curious will change the way you think about your own mental life, and that of those around you.

    A former rocket scientist reveals the habits, ideas, and strategies that will empower you to turn the seemingly impossible into the possible. Rocket science is often celebrated as the ultimate triumph of technology. But it's not. Rather, it's the apex of a certain thought process -- a way to imagine the unimaginable and solve the unsolvable. It's the same thought process that enabled Neil Armstrong to take his giant leap for mankind, that allows spacecraft to travel millions of miles through outer space and land on a precise spot, and that brings us closer to colonizing other planets. Fortunately, you don't have to be a rocket scientist to think like one. In this accessible and practical book, Ozan Varol reveals nine simple strategies from rocket science that you can use to make your own giant leaps in work and life -- whether it's landing your dream job, accelerating your business, learning a new skill, or creating the next breakthrough product. Today, thinking like a rocket scientist is a necessity. We all encounter complex and unfamiliar problems in our lives. Those who can tackle these problems -- without clear guidelines and with the clock ticking -- enjoy an extraordinary advantage. Think Like a Rocket Scientist will inspire you to take your own moonshot and enable you to achieve liftoff.

    Nobody gets tapped with a magic wand and suddenly has the ability to produce art, music, photos, films, or writing—they just do it. And you probably should too. Make It Till You Make It breaks down 40 myths and truths about the pursuit of creative expression, whether you want to make $0 a year doing your thing or $100,000 a year.

    This is the story of a dreamer - Joy, a young and successful corporate leader. One day, Joy's life turns upside down. He goes from having a successful career to nothing in the blink of an eye. This event turns his aspirations into anger, anxiety, frustration and self-doubt. Torn apart by his emotions, he struggles within. His only thought is to run away from all his struggles. But destiny has a different plan.Joy accidentally meets his master who helps him rediscover his potential. He shares with him "The ONE Invisible Code" which turns him into a successful entrepreneur and an influential leader. The book The ONE Invisible Code is for the dreamer in you. It teaches you to break through mediocrity, rekindle your inner potential and deliver world-class results. It provides you a step-by-step formula to take your personal and professional success to the next level.Inside the book you will learn:1) Orbit Of Mastery Vs Orbit Of Mediocrity2) The 4 Types Of Mindsets3) The GAPP Framework and a lot more., Let this book guide you to unleash your greatness! Grab a copy today!PRAISES FOR THE BOOK "The 'One' Invisible Code"Sharat's approach will engage and inspire you to redefine your aspirations. The "One" Invisible Code will provide you with easy-to-consume, actionable ideas to tap into your potential and achieve exceptional results.Marshall Goldsmith - New York Times #1 bestselling Author, #1 Executive Coach and #1 Leadership Thinker in the world.Timeless wisdom, shared through the eyes of Sharat and the words by men and women of the past and present. Simply, yet powerfully packaged in the book you hold in your hands. Read it. Gift it. The lessons need to be shared.Ankur Warikoo - Founder Nearbuy.com, Mentor, Angle Investor, Public Speaker