"It can be exhilarating, appealing, inspiring, chilling. It is never viewed with indifference: beauty demands to be noticed; it speaks to us directly like the voice of an intimate friend." In a book that is itself beautifully written, renowned philosopher Roger Scruton explores this timeless concept, asking what makes an object--either in art, in nature, or the human form--beautiful. This compact volume is filled with insight and Scruton has something interesting and original to say on almost every page. Can there be dangerous beauties, corrupting beauties, and immoral beauties? Perhaps so. The prose of Flaubert, the imagery of Baudelaire, the harmonies of Wagner, Scruton points out, have all been accused of immorality, by those who believe that they paint wickedness in alluring colors. Is it right to say there is more beauty in a classical temple than a concrete office block, more beauty in a Rembrandt than in an Andy Warhol Campbell Soup Can? Can we even say, of certain works of art, that they are too beautiful: that they ravish when they should disturb. But while we may argue about what is or is not beautiful, Scruton insists that beauty is a real and universal value, one anchored in our rational nature, and that the sense of beauty has an indispensable part to play in shaping the human world. Forthright and thought-provoking, and as accessible as it is stimulating, this fascinating meditation on beauty draws conclusions that some may find controversial, but, as Scruton shows, help us to find greater meaning in the beautiful objects that fill our lives.

    But how do fonts affect what we read and influence the choices we make?This book opens up the science and the art behind how fonts influence you. It explains why certain fonts or styles evoke particular experiences and associations. Fonts have different personalities that can create trust, mistrust, give you confidence, make things seem easier to do or make a product taste better. They’re hidden in plain sight, they trigger memories, associations and multisensory experiences in your imagination.* Fonts can alter the meanings of words right before your very eyes.* See what personalities fonts have, and what they reveal about YOUR personality.* Explore how you respond to fonts emotionally and can make fonts work for your message.* Be amazed that a font has the power to alter the taste of your food.This book is for anyone who is interested in giving words impact, who loves words and how they influence us.

    The strange saga of American architecture in the twentieth century makes for both high comedy and intellectual excitement as Wolfe debunks the European gods of modern and postmodern architecture and their American counterparts.

    Here nearly 200 illustrations--over 100 in color--make a fascinating collection.

    A beautifully illustrated book, internationally recognized as the definitive survey of Minimalism, now available in paperback

    Without vision, you likely find yourself flailing both behind the camera and in front of the computer--indiscriminately shooting and arbitrarily moving sliders in hopes of stumbling upon something great every once in a while. With vision, you bring direction and intention to both the creation and development of all your images.Vision & Voice: Refining Your Vision in Adobe Photoshop Lightroom is about identifying your vision and using Lightroom's Develop module to give voice--that outward expression--to your vision. Photographer David duChemin begins with the fundamentals of a vision-driven workflow, where he discusses everything from vision and style, to the importance of mood and color, to the crucial role of histograms and of getting the best possible digital negative to work with. After demonstrating how the Develop module's tools affect the aesthetics of your image, duChemin then offers a straightforward approach to developing your images in accordance with your own personal vision: identify your intention, minimize the distractions, maximize the mood, and draw the viewer's eye--all while leaving room for play and serendipity. Finally, duChemin applies this approach to 20 of his photographs as he takes you into his own digital darkroom and, beginning with the original RAW file, works step by step through the development of the final image.

    Now, for the first time, del Toro reveals the inspirations behind his signature artistic motifs, sharing the contents of his personal notebooks, collections, and other obsessions. The result is a startling, intimate glimpse into the life and mind of one of the world's most creative visionaries. Complete with running commentary, interview text, and annotations that contextualize the ample visual material, this deluxe compendium is every bit as inspired as del Toro is himself.Contains a foreword by James Cameron, an afterword by Tom Cruise, and contributions from other luminaries, including Neil Gaiman and John Landis, among others.

    Dare to Sketch is filled with practical tips about which materials to use, a variety of subject matter ranging from easy to more challenging, and wisdom about overcoming creative blocks and fear of making mistakes. A whimsical beginner's guide to sketching, covering all of the important basics: what kind of notebook to buy, what drawing materials to use, ideas for subject matter, and daily exercises. Includes inviting, inspirational, and idiosyncratic tips (don't start on the first page of your sketchbook!), Dare to Sketch is gorgeously illustrated with the author's unique and contemporary art style.

    A short illustrated survey of the use of photography in contemporary art since the mid-1980s.

    The subject is presented, not as a foreign language, but as a native one that the student knows but cannot yet read.Responding to the need she so clearly perceives, Ms. Dondis, a designer and teacher of broad experience, has provided a beginning text for art and design students and a basic text for all other students; those who do not intend to become artists or designers but who need to acquire the essential skills of understanding visual communication at a time when so much information is being studied and transmitted in non-verbal modes, especially through photography and film. Understanding through seeing only seems to be an obviously intuitive process. Actually, developing the visual sense is something like learning a language, with its own special alphabet, lexicon, and syntax. People find it necessary to be verbally literate whether they are writers: or not; they should find it equally necessary to be visually literate, artists or not. This primer is designed to teach students the interconnected arts of visual communication. The subject is presented, not as a foreign language, but as a native one that the student knows but cannot yet read. The analogy provides a useful teaching method, in part because it is not overworked or too rigorously applied. This method of learning to see and read visual data has already been proved in practice, in settings ranging from Harlem to suburbia. Appropriately, the book makes some of its most telling points through visual means. Numerous illustrated examples are employed to clarify the basic elements of design (teach an alphabet), to show how they are used in simple syntactic combinations (See Jane run.), and finally, to present the meaningful synthesis of visual information that is a finished work of art (the apprehension of poetry...).

    As soon as you open the book you will want to pick up a brush and start painting — and whatever your ability, Jean encourages you to simply ‘have a go’ and enjoy the freedom and happiness that painting can bring.Jean’s subjects include animals, landscapes, people and flowers, and there are many examples of Jean’s work throughout the book to both delight and inspire you. Jean takes a highly practical approach to her teaching, and there are numerous short exercises and demonstrations as well as longer projects that guide you through a painting from beginning to end. Wherever you are on your painting journey, Jean will open your eyes to the color and light that surrounds you and show you how to incorporate it into your paintings.

    Each chapter is devoted to a problem intrinsic to the creative process and illustrates how these very obstacles, once understood, can become prime sources of the energy that actually fuels the mastery of art-making.Many people carry within their hearts an aching sense that they have something they want to express through art; or that they will not feel complete until they’ve brought out some hidden part of themselves. Yet they cannot begin to do the work of bringing their creative idea into the world. Or, maybe they’ve begun over and over, but they can’t stay with their labor long enough to finish it. Ultimately, An Absorbing Errand provides a philosophical, historical, and analytical look at the creative impulse and how certain artists from a wide field mastered their craft. From Julia Child to Charlie Chaplin, Lady Gaga to Michael Jackson, famous painters to established writers, Smith shows us how each overcame the obstacles they faced in the pursuit of their creative visions.

    His trenchant writings on photography and photographers have been collected for this volume from a broad range of magazines, including "Aperture," "Artforum" and "The Nation." In "Between the Eyes: Essays on Photography and Politics," Strauss tackles subjects as diverse as "Photography and Propaganda," the imagery of dreams, Sebastiao Salgado's epic social documents and the deeply personal photographic revelations of Francesca Woodman. The timely issue of photographic legitimacy is addressed in the essay "Photography and Belief," and in "The Highest Degree of Illusion," Strauss discusses the media frenzy surrounding the events of September 11. As our world is shaped more and more by images and their slipperiness, what he calls a media "pandemonium" in its root meaning of "the place of all howling demons," we need a mind and voice like Levi Strauss' to bring clarity to our vision.

    From researching the competition to translating the vision of the CEO, to designing and implementing an integrated brand identity programme, the meticulous development process of designing a brand identity is presented through a highly visible step-by-step approach in five phases.

    An inspiring tool and beautiful art book in one, Creative Pep Talk offers illustrated words of wisdom from 50 of today's leading creative professionals. With full-color, typographic prints and explanatory statements from a host of creative luminaries—including Aaron James Draplin, Oliver Jeffers, Lisa Congdon, Mike Perry, and many others—this volume encourages artists to stay excited, experiment boldly, and conquer fear. "Create curiosity," "Learn to say no," and "If you can't be good, be different" are just a few of the motivational maxims in this visually rich collection that's perfect for students, designers, artists, and creatives at any stage in their careers.