Meanwhile, people with important ideas--entrepreneurs, teachers, politicians, and journalists--struggle to make them "stick."In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits.Made to Stick will transform the way you communicate. It's a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice.Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas--and tells us how we can apply these rules to making our own messages stick.

    System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. Kahneman exposes the extraordinary capabilities—and also the faults and biases—of fast thinking, and reveals the pervasive influence of intuitive impressions on our thoughts and behavior. The impact of loss aversion and overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the challenges of properly framing risks at work and at home, the profound effect of cognitive biases on everything from playing the stock market to planning the next vacation—each of these can be understood only by knowing how the two systems work together to shape our judgments and decisions.Engaging the reader in a lively conversation about how we think, Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our business and our personal lives—and how we can use different techniques to guard against the mental glitches that often get us into trouble. Thinking, Fast and Slow will transform the way you think about thinking.

    With more than 350,000 words, phrases, and senses, hundreds of explanatory notes, and more than a thousand illustrations, this dictionary provides themost comprehensive and accurate coverage of American English available.The dictionary draws on the two-billion-word Oxford English Corpus and the unrivaled citation files of the world-renowned Oxford English Dictionary to provide the most accurate and richly descriptive picture of American English ever offered in any dictionary. The Third Edition offers a thoroughlyupdated text, with revisions throughout and approximately 2,000 new words, phrases, and meanings. Many new words relate to fast-moving areas such as computing, technology, current affairs, and ecology, while others have recently entered the popular lexicon. Usage notes have been updated in light ofthe most recent Corpus evidence, and a completely new in-text feature on Word Trends charts usage for rapidly changing words and phrases such as carbon, mobile, or tweet. In addition, the volume has an attractive, modern new text design that makes entries easier to read and find.One of the hallmarks of the New Oxford American Dictionary is the way it reflects the living language. Unlike in more traditional dictionaries, where meanings are ordered chronologically according to the history of the language, each entry plainly shows the principal meaning or meanings of the word, organized by importance in today's English. Thus readers can be confident that the first definition they see is the one most likely to be used by people today, and is not a sense that has been obsolete for two centuries.Offering clear, authoritative, and precise information, with the in-depth and up-to-date coverage that users need and expect, the New Oxford American Dictionary is the benchmark by which all other American dictionaries are measured.

    PHOTOGRAPHING THE WORLD AROUND YOU, is about learning to see and about using your camera to record and interpret what you see where ever you are.

    Much more than reason or tradition, it is our emotions that determine our choice of profession, partner, and politics, and our relation to money, sex, and religion. Nothing can make us feel more alive, or more human, than our emotions, or hurt us more. Yet, the emotions are utterly neglected by our system of education, leading to millions of mis-lived lives.This book proposes to redress the balance, exploring over 30 emotions and drawing some powerful and astonishing conclusions along the way. Areas covered include: depression, anxiety, anger, boredom, laziness, guilt, envy, greed, ambition, lust, sadomasochism, humiliation, loneliness, courage, empathy, friendship, love, self-esteem, and much much more. Reviews Burton is never short of an interesting and sharp judgment. --Prof Peter Toohey, Psychology Today[Heaven and Hell] challenges our understanding of emotions we experience but do not really think about... a fascinating read. --British Medical Association Book Awards

    Those cartoons eventually led to a popular blog-gapingvoid.com-and a reputation for pithy insight and humor, in both words and pictures.MacLeod has opinions on everything from marketing to the meaning of life, but one of his main subjects is creativity. How do new ideas emerge in a cynical, risk-averse world? Where does inspiration come from? What does it take to make a living as a creative person?Ignore Everybody expands on MacLeod's sharpest insights, wittiest cartoons, and most useful advice. For example:-Selling out is harder than it looks. Diluting your product to make it more commercial will just make people like it less.-If your plan depends on you suddenly being "discovered" by some big shot, your plan will probably fail. Nobody suddenly discovers anything. Things are made slowly and in pain.-Don't try to stand out from the crowd; avoid crowds altogether. There's no point trying to do the same thing as 250,000 other young hopefuls, waiting for a miracle. All existing business models are wrong. Find a new one.-The idea doesn't have to be big. It just has to be yours. The sovereignty you have over your work will inspire far more people than the actual content ever will.After learning MacLeod's forty keys to creativity, you will be ready to unlock your own brilliance and unleash it on the world.

    Ford Motors. Burton Snowboards. The Obama Administration. While all of these brands are vastly different, they share at least one thing in com­mon: a teeny, little bit of Aaron James Draplin. Draplin is one of the new school of influential graphic designers who combine the power of design, social media, entrepreneurship, and DIY aesthetic to create a successful business and way of life.  Pretty Much Everything is a mid-career survey of work, case studies, inspiration, road stories, lists, maps, how-tos, and advice. It includes examples of his work—posters, record covers, logos—and presents the process behind his design with projects like Field Notes and the “Things We Love” State Posters. Draplin also offers valuable advice and hilarious commentary that illustrates how much more goes into design than just what appears on the page. With Draplin’s humor and pointed observations on the contemporary design scene, Draplin Design Co. is the complete package for the new generation of designers.

    Made for the iPad and iPhone, this how-to book features photojournalist and Pulitzer finalist Mary F. Calvert in HD video tutorials and also includes 30 interactive slideshows and guided tours that let you tap, swipe, and slide your way through photography jargon, camera settings, and dozens of common shooting scenarios. "Master Your DSLR Camera" is available only in the Apple App Store.http://betterbook.com/dslr★ Cut Through the Jargon Take advantage of the iPad’s best features by tapping, swiping, and sliding your way through seemingly inaccessible concepts like aperture, shutter speed, focal length and ISO. Explore interactive guided tours of the camera, inside and out, and manipulate camera settings in the book to see the image transform right before your eyes. ★ Conquer Any Scenario Learn professional tricks like how to freeze droplets of water in midair and perfectly blur the background of a bridal photo. Manage movement and light, properly set up your shots, and use our quick-reference cheat sheets to master 25 common shooting scenarios, including: • Children • Pets • Travel & Architecture • Nighttime, Sunsets & Fireworks • Parties & Weddings • Nature & Wildlife • Sports ★ Troubleshooting Learn how to fix common digital photography problems like blurry images, uneven lighting, distortion, and discoloration. THE EXPERTS————————————————————★ Author: DAVID BECKER David is a veteran technology journalist who has covered photography and digital imaging for publications including Wired, CNET, Men’s Journal, and Macworld. ★ Video tutorials by: MARY F. CALVERT Mary who worked eleven years as a staff photographer for The Washington Times, covering Congress, political campaigns, and the White House. Mary was a finalist in 2007 for the Pulitzer Prize in Feature Photography for her work in sub-Saharan Africa, and in 2008 was honored with the Robert F. Kennedy Journalism Award in International Photography for reporting in India. Through in-depth HD video tutorials, Mary helps you take control of your powerful DSLR camera and walks you through how to see the beautiful photos hidden from the untrained eye, while also capturing the moments that could have easily passed you by.

    This drawing tutorial from best-selling author Christopher Hart shows artists how to draw exaggerated musculature of super-sized figures in action poses.

    Cringe at the forced poses, bad hair, and matching outfits--all prompting us to look at our own families and celebrate the fact that we're not alone. Nothing says awkward better than an uncomfortable family photograph!

    Hungry, homeless, and bouncing in and out of the foster care system, Jimmy spent more nights wandering and sleeping in the streets than he cares to remember. His father left before he was born. And his mama, when she wasn't in a mental hospital or behind bars for various small offenses, was simply too overwhelmed, trying to survive herself.Walk to Beautiful is the powerfully emotive account of Jimmy's childhood and the unconditional love and acceptance Russell and Bea Costner gave to Jimmy. This elderly couple provided a stable home and the chance for him to complete his education. Jimmy says of Bea, "She changed every cell in my body." After his high school graduation, Jimmy went on to earn a degree in Criminal Justice because, as he says, "I knew a lot about it." But in his heart Jimmy wanted to write songs and sing.A music company opened its doors to Jimmy, and he moved to Nashville to pursue his dreams. He had several memorable hits, such as I Love You This Much, Paper Angels, and Do You Believe Me Now?, which remained at #1 for three consecutive weeks on the Billboard Chart.But success was not satisfying. Jimmy remembered where he came from, and he wanted to give back. With his Meet Me Halfway campaign—a 1,700 mile walk from Nashville to Phoenix—Jimmy walked halfway across America, raising awareness for foster children. Along the way he not only found a lot of crazy things, such as coins, keys, a plastic Jesus, and a Lucille Ball ashtray; but he also found himself. And more important, he found a way to forgive the people who had hurt him. Jimmy learned how to walk to beautiful—and so can you.

    From Félix Nadar to Nan Goldin, each of the photographers featured here represents an important aspect of photography's evolution. The artists are presented in double-page spreads that include reproductions of their most important works, concise biographies, informative sidebars, and a timeline that extends throughout the volume. The result is a fascinating overview of the way photographers continue to push the limits of their genre, offering their audiences new ways of seeing and understanding our world.

    Full of extraordinary facts and astonishing stories, The Body: A Guide for Occupants is a brilliant, often very funny attempt to understand the miracle of our physical and neurological make up.A wonderful successor to A Short History of Nearly Everything, this book will have you marvelling at the form you occupy, and celebrating the genius of your existence, time and time again.