Book picks similar to
Digital Analytics Primer by Judah Phillips


data-science
business-analytics
cro
decision-making-economics

The Intelligent Web: Search, Smart Algorithms, and Big Data


Gautam Shroff - 2013
    These days, linger over a Web page selling lamps, and they will turn up at the advertising margins as you move around the Internet, reminding you, tempting you to make that purchase. Search engines such as Google can now look deep into the data on the Web to pull out instances of the words you are looking for. And there are pages that collect and assess information to give you a snapshot of changing political opinion. These are just basic examples of the growth of Web intelligence, as increasingly sophisticated algorithms operate on the vast and growing amount of data on the Web, sifting, selecting, comparing, aggregating, correcting; following simple but powerful rules to decide what matters. While original optimism for Artificial Intelligence declined, this new kind of machine intelligence is emerging as the Web grows ever larger and more interconnected.Gautam Shroff takes us on a journey through the computer science of search, natural language, text mining, machine learning, swarm computing, and semantic reasoning, from Watson to self-driving cars. This machine intelligence may even mimic at a basic level what happens in the brain.

Bowled Over by the Broken


Sarah Mehmood - 2019
    From coming to terms with the fact that the one guy she was in love with actually loved her best friend, to witnessing their union before her eyes; from building walls around her heart and throwing away the key, to having to bear with an annoying neighbor who took pride in unbolting the strongest of locks, Anabya was so done with being an adult. All she needed was a good book, some shots of coffee and her bed, but unfortunately, her mum had other plans for in a desi society, a young daughter at home equated to match fixing day in and day night. So while Anabya was a strong, sassy woman, finishing her Masters in Psychology with a promising future ahead, all her mum, Nikhat, wanted was to see her married and well settled. And since no suitors had worked so far, she found her friend's son as the perfect choice. The only problem? Not only did Anabya have a heart that wasn't ready to fall in love, the person her mum suggested was that one neighbor she despised. A dramatic saga of heartbreak, love, emotional blackmail, faith in God, loss and victory packed in a captivating and humorous narrative, Bowled Over by the Broken is for the ones who love too deeply, or don't love at all. There's no in between.

Cry Of The Heart


Ana McKenzie - 2019
    When she lands a job looking after the horse, it is like it was meant to be, and she thinks that bringing the rescue animal back to health might be as healing for her as it is for the horse. What she doesn't count on is Josie Tearney, owner of the horse, and the most startling, intriguing woman Colette has ever met. The attraction, it turns out, is mutual, but the last thing Colette thinks she deserves is a relationship with someone who's grounded, competent, and whole – all the things Colette isn't. Josie, who runs her own business making witchy teas and essential oils, is as planted on the land where she lives as is her garden – which makes her strong, centred, stable – and lonely. All her friends have moved to the city, and she's not at all sure that Colette won't leave as abruptly as she arrived. Josie lost her mother when she was young – and she won't take the risk of being abandoned again. But healing can happen when you least expect it, and the heart, that most magical part of ourselves, knows how to lead the way.

The Culling


Roberto Calas - 2012
    He knows there isn’t a man alive who can fulfill the promise of such a word. But when a caravan transporting a noble family is savaged in the haunted forest of Maug Maurai, Grae is ordered to be a hero. And a villain. It's quite a handful for an officer whose last assignment was capturing runaway orchard pigs. Such is the fate of a commoner among the high-born officer corps of the King's army.Until now.Grae is ordered to lead a small squad into the forest to kill the legendary Beast of Maug Maurai. It's a suicide mission, but if he succeeds he will reap glory, a noble title, lands, and, most importantly, respect. All he has to do is slay the most dangerous creature in the kingdom with the squad of misfits and criminals that he’s been assigned. A female archer that Grae presses into service makes things even more difficult. Her kindness and odd philosophies begin to chip away at his deepest conviction.Before he sets out Grae receives one last ugly detail. A secret secondary assignment that makes it clear to him why he was chosen to lead the squad. It’s the first order Grae has ever considered disobeying, an order that will force him to choose between his loyalty and his morality. And he’s certain that the wrong choice will plunge the kingdom into civil war.The Culling is the first of a three-part novel.

Three Men on a Plane


Mavis Cheek - 1998
    She now feels a certain freedom -- and also certain restlessness. There have been three significant men in her life -- Peter, her ex-husband; Douglas, a style guru; and Dean, a beautiful younger man -- all of whom have begun to think of Pamela in romantic terms once more. But Pamela wants to get to know herself again and can't quite decide with which of her three suitors (if any) she should take up.

The Franchise Babe


Dan Jenkins - 2008
    Lately he’s been bored out of his mind writing about the PGA Tour, which he says has become “Tiger and a bunch of slugs playing pushover courses.” So he decides to check out what he calls “the Lolitas,” a new breed of young chicks on the LPGA Tour. Jack chooses as a magazine subject Ginger Clayton, a fiery eighteen-year old with flowing blond locks, legs up to here, and a personality that combines mischief with confidence. With her killer looks and killer game, Ginger looks very much like the kind of star who can take the LPGA to the next level of excitement and acceptance. She is, indeed, The Franchise Babe, and everyone seems to want a part of her.Jack’s interest in Ginger’s career might have something to do with her mother, Thurlene Clayton, a knockout herself who looks plenty okay in a jacked-up mini-to use Jack’s description of her outfit. As Ginger shows her grit on the ladies’ tour, the greedy hordes looking to benefit from the kid’s talent and personality aren’t the ones who worry Thurlene-and Jack-the most. Someone is trying to knock Ginger out of the competition-permanently.Jenkins captures the growing buzz around the Franchise Babe and all the insane and hilarious things that happen when the sports world anoints someone new to the throne of super-stardom. Along the way, Jenkins issues bawdy, dead-on takedowns of selfish sports moms, gasbag corporate sponsors, adventurous promoters, sleazy sports agents, point-missing magazine editors, and all the other modern annoyances that make life hard for a guy who, as they say in Texas, is just tryin' to get by without gettin' hurt.

Around the World in 80 men


Brandi Ratliff - 2013
    *Hawaii*Brazil*New Zealand*Sweden*Florida*****Special Note to readers*****Morgan is a high-end call girl. Her clients are gorgeous, wealthy and they know how to please a woman. This contains hot, super hot, boiling lava hot, scenes! Here's what's not going to happen: They gazed at each other longingly, desire filling them to the core. She blushed and offered her hand to his. With her head hung low, the two retreated to the bedroom for some adult time. Here's what will happen: Oh, just kidding, I can't write that here! What are you waiting for??? Click the button and follow Morgan as she goes around the world in 80 men.

Magical Inheritance: Book of Sins


Anya Merchant - 2016
    He’s got no girlfriend, no passion for his lackluster college education, and lives at home with his mother. Unfortunately for him, he also has incredible bad luck, stumbling into the dangerous aftermath of a duel between a wizard and a dark sorcerer. Somehow, he makes it through the fight, and even ends up with a book full of cursed spells and a magical familiar in the form of an attractive (though centuries out of fashion) young woman. Daniel isn’t the only one aware of the reemergence of the Book of Sins, and he quickly discovers that it’s one of the most coveted magical artifacts known to man. He’s got a target on his back, and only through undergoing the book’s convoluted spell trials can he unlock the magical abilities he needs to defend himself. WARNING: This book contains explicit sexual content, gratuitous violence, and adult situations (including infidelity). Reader discretion is advised.

Stories


D. Rus - 2015
    This is a story about the legions of Inferno invading the Earth. If we can enter AlterWorld, why can’t AlterWorld enter our home? Do you like to watch Chaos unfold? Beware, for one day you will feel its gaze upon you…- Call of Duty. Doc’s long awaited story. Did Doc make his dream a reality and save the doomed children? And what will the authorities do once they see the empty beds and the overfilled freezers in the hospice morgue?

Maggie's Market


Dee Williams - 1997
    But when Tony disappears into thin air, Maggie's world collapses. Struggling on her own, Maggie cannot tell who her friends are, like Inspector Matthews, to whom Maggie is increasingly drawn.

Poker's 1%: The One Big Secret That Keeps Elite Players On Top


Ed Miller - 2014
    Sure, they play in huge games where tens of thousands of dollars can move in the blink of an eye. But that's not the only difference. Elite players play and think about the game in a completely different way from everyone else. If you want to raise your game to their level, it's not just a matter of getting a little better at what you already do. The honest truth is that the way 99% of poker players approach the game is fundamentally flawed. You will never be able to crack the top 1% until you know what they know. There's one big secret to the game that nearly every elite player knows, yet almost no one else understands. It's an open secret-no one is hiding it. Elite players talk about it sometimes in videos and articles. Nevertheless, top players have known this secret for years, yet still almost no one else does. Poker's 1% seeks to change that. It bridges that gap between the elite players and everyone else. It promises that as long as you are willing to put in the work, you too have a shot to reach the top. Poker's 1% teaches a way of thinking about how you play, a way to unify every hand you've ever played and ever will play into one single, overarching strategy. The goal is that you will have one big "aha" moment, the moment where you finally "get" this game. After that, it's just fine tuning. The more you fine tune your strategy, the more you win, and the higher you can go. Poker's 1% gives you a unique window into the secrets of the world's best players. It shows you what you've been doing wrong and how to fix it. And, most importantly, it guides you in a straightforward way along the path from average player to elite.

The Growth Hacking Book: Most Guarded Growth Marketing Secrets The Silicon Valley Giants Don't Want You To Know


Parul Agrawal - 2019
     #2 gives us shortcuts to help us get results in a short span of time. The book that you are holding in your hands right now is for people who want to sprint on the second path.  The Growth Hacking Book is an almanac for growth in today’s hyper-competitive business world! Curated by GrowthMedia.AI, this book features more than 35 marketing experts, trailblazing entrepreneurs, industry thought leaders and successful companies from all over the globe who share radical ideas on how you can grow your business using unconventional marketing strategies. Each chapter is a treasure trove of growth ideas that businesses in the “The Valley” try to shield from the public.  But they are not secrets anymore. This book is for you if you want to learn about:  The concept of Growth Hacking  The best growth strategies from Growth Hackers for Growth Hackers The mindset, skillset and toolset for Growth Marketers  Identifying and analyzing growth channels  The future of Growth Marketing  ...and more. The fact that you are examining to buy this book is proof that you are hungry to learn growth marketing tactics.  It proves the maxim that says — you don’t choose a book; the book chooses you. Our Contributing Authors: Amit Kumar Arun K Sharma Badr Berrada Christian Fictoor Deep Kakkad Deepak V.

Sexy Little Numbers: How to Grow Your Business Using the Data You Already Have


Dimitri Maex - 2012
    And the best part is that you can do it using the data you already have.Today, everything we do creates data, and the volumes are enormous.  Virtually every time someone views something online, enters search on Google, or even surfs the web on a smart phone, another chunk gets added – in real time - to the multibillion gigabyte (and growing) trove of data that can help us better understand and predict consumer behavior.  We no longer need expertise in math or statistics or even expensive modeling software to get the most out of all these revealing consumer insights.  A revolution in data analysis is underway, and the methods and tools for aggregating and analyzing this “data deluge” are suddenly far simpler, less expensive, and more precise than they were.  In this book – the first of its kind – Dimitri Maex, Managing Director of global advertising agency OgilvyOne New York and the engine behind the agency’s global analytics practice, reveals how to turn your data - those sexy little numbers that can mean more profit for your business – into actionable strategies that drive real growth and revenues.  And he can show you how to do it at virtually no cost. In his clear, easy-to-understand style, he explains how to:  • Identify which customers are most valuable, which have the most potential to be valuable, which are most likely to buy more in the future, and which are not worth targeting.    • Allocate your marketing assets in the best possible way and pinpoint the outlays that will generate the highest possible returns.    • Figure out precisely which communication or media brought a customer to your company’s web site and what that customer will do once she arrives.    • Predict which products or services customers will want in the future.    • Learn which customers are preparing to defect to the competition and how to stop them.    • Determine which customers buy your product because it is perfect for their needs, which ones purchase because they liked your ad, which ones chose you because of an appealing price, and which ones came to you through word-of-mouth…or some combination of all these  factors.    • Drill your geographic targeting down to the regional, zip code, and even neighborhood level.    • Optimize your web presence to get the maximum return from search. A must read for marketers striving to get the biggest ROI on their advertising dollars, small business owners eager to grow faster, researchers needing a consumer in mind for whom to create new products or services, those in finance responsible for growing the bottom line, and even creatives looking for feedback to help them improve their output, Sexy Little Numbers is THE essential tool not just for math nerds and number crunchers, but for anyone wishing to use the data at their fingertips to grow their business and increase their profits dramatically.http://sellorelse.ogilvy.com/sexy-lit...

Too Big to Ignore: The Business Case for Big Data


Phil Simon - 2013
    Progressive Insurance tracks real-time customer driving patterns and uses that information to offer rates truly commensurate with individual safety. Google accurately predicts local flu outbreaks based upon thousands of user search queries. Amazon provides remarkably insightful, relevant, and timely product recommendations to its hundreds of millions of customers. Quantcast lets companies target precise audiences and key demographics throughout the Web. NASA runs contests via gamification site TopCoder, awarding prizes to those with the most innovative and cost-effective solutions to its problems. Explorys offers penetrating and previously unknown insights into healthcare behavior.How do these organizations and municipalities do it? Technology is certainly a big part, but in each case the answer lies deeper than that. Individuals at these organizations have realized that they don't have to be Nate Silver to reap massive benefits from today's new and emerging types of data. And each of these organizations has embraced Big Data, allowing them to make astute and otherwise impossible observations, actions, and predictions.It's time to start thinking big.In Too Big to Ignore, recognized technology expert and award-winning author Phil Simon explores an unassailably important trend: Big Data, the massive amounts, new types, and multifaceted sources of information streaming at us faster than ever. Never before have we seen data with the volume, velocity, and variety of today. Big Data is no temporary blip of fad. In fact, it is only going to intensify in the coming years, and its ramifications for the future of business are impossible to overstate.Too Big to Ignore explains why Big Data is a big deal. Simon provides commonsense, jargon-free advice for people and organizations looking to understand and leverage Big Data. Rife with case studies, examples, analysis, and quotes from real-world Big Data practitioners, the book is required reading for chief executives, company owners, industry leaders, and business professionals.

The Food Chain


Geoff Nicholson - 1992
    Virgil Marcel is flying to London as a guest of the ancient and mysterious Everlasting Club. Virgil is the obnoxious, spoiled rotten son of Frank Marcel, founder of the Golden Boy chain, Howard Johnson-like restaurants in California; the only work he's done since college is to revamp his father's one fancy restaurant, now the last word in L.A. chic. In London, a black chauffeur, Butterworth, drives Virgil blindfolded to the club, where his host Kingsley, an upper-class twit, explains the club's tradition of ``indulging in excess.'' Virgil eats and drinks with the same swinish abandon as the other members, all male, but gets into trouble when he French-kisses the naked girl who is the motionless table decoration. So begins this story of gastronomic and erotic debauch; Nicholson cuts between England (where Virgil will be kidnapped by the sexy dinner-table centerpiece, then rescued by the God-fearing Butterworth) and California, where Frank, in the course of investigating his wife's supposed infidelity, discovers his prized chef Leo ejaculating into the sauces. Nicholson sustains a tone of campy menace (by now there's a whiff of cannibalism in the air) as he brings all these characters to London in a plot that zigs and zags entertainingly, though with increasing improbability. Even more troubling, though, are the factual accounts of gastronomic and other excesses interspersed throughout. Aside from the borderline tackiness of linking those notorious modern cannibals, the Andean crash survivors, to the high jinks of the club, these passages suggest authorial obsessions run amok. Spicy fare, though some may find the aftertaste disagreeable.