Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results. Marketing Genius is about achieving genius in your business and its markets, through your everyday decisions and actions. It combines the deep intelligence and radical creativity required to make sense of, and stand out in today's markets. It applies the genius of Einstein and Picasso to the challenges of marketing, brands and innovation, to deliver exceptional impact in the market and on the bottom line. Marketers need new ways of thinking and more radical creativity. Here you will learn from some of the world's most innovative brands and marketers - from Alessi to Zara, Jones Soda to Jet Blue, Google to Innocent. Peter Fisk is a highly experienced marketer. He spent many years working for the likes of British Airways and American Express, Coca Cola and Microsoft. He was the CEO of the world's largest professional marketing organisation, the Chartered Institute of Marketing, and lead the global marketing practice of PA Consulting Group. He writes and speaks regularly on all aspects of marketing. He has authored over 50 papers, published around the world, and is co-author of the FT Handbook of Management. -Marketers who want to recharge their left and right brains can do no better than read Marketing Genius. It's all there: concepts, tools, companies and stories of inspired marketers.- --Professor Philip Kotler, Kellogg Graduate School of Management, and author of Marketing Management-A fantastic book, full of relevant learning. The mass market is dead. The consumer is boss. Imagination, intuition and inspiration reign. Geniuses wanted.- --Kevin Roberts, Worldwide CEO Saatchi & Saatchi, and author of Lovemarks-This is a clever book: it tells you all the things you need to think, know and do to make money from customers and then calls you a genius for reading it.- --Hamish Pringle, Director General of Institute of Practitioners in Advertising, and author of Celebrity Sells-This is a truly prodigious book. Peter Fisk is experienced, urbane and creative, all the attributes one would expect from a top marketer. The case histories in this book are inspirational and Peter's writing style is engaging and very much to the point. This book deserves a special place in the substantial library of books on marketing.- --Professor Malcolm McDonald, Cranfield School of Management, and author of Marketing Plans-Customers, brands and marketing should sit at the heart of every business's strategy and performance today. Marketing Genius explains why this matters more than ever, and how to achieve it for business and personal success- --Professor John Quelch, Professor of Business Administration at Harvard Business School and author of New Global Brands-Marketing Genius offers marketers 99% inspiration for only 1% perspiration.- --Hugh Burkitt, CEO, The Marketing Society

    More than one million students have completed courses developed by the Motorcycle Safety Foundation, and this book is the culmination of what that leading rider training organization has learned about teaching students of all ages and experience. It is the perfect refresher for anyone who has taken an MSF course and will be an eye-opener for those who have not yet discovered them. In a clear, engaging style with detailed diagrams and extensive full-color photographs and illustrations, the book covers rider attitude, proper dress, performance, maintenance and troubleshooting, as well as basic and advanced street skills. Included are tips on how to stop quickly when necessary; avoid traffic hazards; apply evasive maneuvers; countersteer for better control; travel skillfully in a group; identify and fix mechanical problems; ride more smoothly at high and low speeds; maintain momentum in off-highway riding; and much more. A remarkable source of riding wisdom, the first edition has been a best-seller and the definitive reference for the sport. This new second edition features the latest insights from the new, updated MSF curriculum, plus all new photos and graphics that make its valuable lessons easy to follow.

     He is one of China's richest men, as well as one of the wealthiest people in Asia. He has become a global icon in business and entrepreneurship, one of the world's most influential businessmen, and a philanthropist known for expounding his philosophy of business. Ma is one of the world's most powerful people, and has been a global inspirer and role model to many, he also gave numerous lectures, enlightenments and advices throughout his life career.

    Baby becomes distressed at feeding times and refuses to feed or eats very little despite obvious hunger. Why won’t he/she eat? This is a question parents ask numerous health professionals while searching for a solution. Babies are typically diagnosed with one, two or three medical conditions to explain their aversive feeding behavior during brief appointments. Consequently, many parents don’t receive an effective solution from the health professionals they consult. This is why this book is so necessary. Rowena Bennett is an Australian nurse who holds professional qualifications in various nursing fields including pediatrics, midwifery, child health, mental health and lactation consultant. She has over 20 years experience advising parents how to resolve infant feeding and sleeping problems. Rowena has helped over 1000 babies get over their aversion to bottle-feeding and enjoy feeding once again. Parents claim the relief is life changing. In Your Baby’s Bottle-feeding Aversion, Rowena describes the various reasons babies display aversive feeding behavior, explains how the reader can identify the cause, and describes effective solutions. Included are step-by-step instructions on how to resolve a behavioral feeding aversion that occurs as a result of being repeatedly pressured to feed - the most common of all reasons for babies to become averse to feeding. Your Baby’s Bottle-feeding Aversion provides practical professional feeding advice that not only makes good sense, it works!

    These recipes range from those that you yourself can use as well as those that can benefit your beloved pets and home. If you are someone with minimal or no essential oils experience, this book will be good for you. This can help you get started really quick. If you're someone who has a little more experience with essential oils before, this book is also for you. This book offers tons of essential oils recipes resources laid out in a quick, concise, and easy to read format. In this book, you will learn the following awesome information: The basic information about the different essential oils that you can use! Brief information regarding the effectivity of the essential oils! The 100% best way to ensure that you are mixing the right essential oils together to achieve maximum effect! A step-by-step tutorial on how you can mix the essential oils to achieve the right blend or right essential oil product! The definitive guide that contains tons of awesome essential oils recipes! Our professional tips about these essential oil recipes! We’d love to share these to you! Several recipes for essential oil blends and products which are good for you, your kids, your pets, and even your home! and much much more…. So, what are you waiting for? Get started today and experience the various benefits that essential oils can do to you!!! ***SPECIAL OFFER!!!*** LIMITED TIME OFFER 40% OFF (Regular Price $4.99) This #1 Best Selling Critically Acclaimed Book is now available Globally on Amazon - Download it Now!

    In this extract from the bestselling book Don’t Lose Out, Work Out!, Rujuta explodes many myths about exercising – spot reduction, weight training leading to brawn, the 100 Suryanamaskar routine, etc. – and pushes you to do it the right way, right away!

    The cases in the 15th edition are excerpted and edited by the authors. The syntax is not altered, therefore retains the language of the courts. As in recent previous editions, the 15th edition includes a mix of actual AND hypothetical cases. This text is our most research-based Business Law text.

    Learn them fast and learn them well. Have you always wanted to learn to build your own website but are afraid it'll be too difficult for you? Or perhaps you are a blogger who wants to tweak your blog's design, without having to spend money on an expensive theme. This book is for you. You no longer have to waste your time and money learning HTML and CSS from lengthy books, expensive online courses or complicated tutorials. What this book offers... HTML and CSS for Beginners Complex concepts are broken down into simple steps to ensure that you can easily master the two languages even if you have never coded before. Carefully Chosen Examples (with images) Examples are carefully chosen to illustrate all concepts. In addition, images are provided whenever necessary so that you can immediately see the visual effects of various CSS properties. Learn The Languages Fast Concepts are presented in a "to-the-point" style to cater to the busy individual. With this book, you can learn HTML and CSS in just one day and start coding immediately. How is this book different... The best way to learn programming is by doing. End-of-Chapter Exercises Each CSS chapter comes with an end-of-chapter exercise where you get to practice the different CSS properties covered in the chapter and see first hand how different CSS values affect the design of the website. Bonus Project The book also includes a bonus project that requires the application of all the HTML and CSS concepts taught previously. Working through the project will not only give you an immense sense of achievement, it’ll also help you see how the various concepts tie together. Are you ready to dip your toes into the exciting world of web development? This book is for you. Click the BUY button and download it now. What you'll learn: - What is CSS and HTML? - What software do you need to write and run CSS codes? - What are HTML tags and elements? - What are the commonly used HTML tags and how to use them? - What are HTML IDs and Classes? - What is the basic CSS syntax? - What are CSS selectors? - What are pseudo classes and pseudo elements? - How to apply CSS rules to your website and what is the order of precedence? - What is the CSS box model? - How to position and float your CSS boxes - How to hide HTML content - How to change the background of CSS boxes - How to use the CSS color property to change colors - How to modify text and font of a website - How to create navigation bars - How to create gorgeous looking tables to display your data .. and more... Click the BUY button and download the book now to start learning HTML and CSS now. Learn them fast and learn them well. Tags: ------------ CSS, HTML5, web development, web page design, CSS examples, CSS tutorials, CSS coding, CSS for Dummies

    How did Tata transform itself from a family-owned business to one of the most professionally managed enterprises in the world? How did it become a world leader in an array of unrelated businesses—from steel and automobile manufacturing to hotels and IT consulting? What exactly is the ‘Tata Way’, which has earned it so much admiration and respect?This brief history of the Tatas charts the contribution of every Tata chairman—from Jamsetji Tata, who set up the company in 1868, to Ratan Tata and Cyrus Mistry—and explores the values at the heart of the Tata Group, as well as the role played in its development by the philanthropic trusts that own two-thirds of the company.For anyone curious about this Indian company that has become a leading global player, this book is the perfect introduction.

    Buffett has managed to rise to the top of the ranks in stellar fashion, confounding the critics and earning the adulation of millions.As a leader, entrepreneur, potential investor, student, or whatever your calling may be, you stand to learn from the many life lessons of one of the most successful investors of all time, and one who is still very active and at the top of his game. The wisdom in this book can literally change your life.43 of his most valuable and inspiring life lessons relating to investment, human relationships and overall betterment have been de-constructed and explained including actionable information as to how you can implement the lessons into your day-to-day life.The aim of this book is to be educational and inspirational with actionable principles you can incorporate into your own life straight from the great man himself. Don't wait - grab your copy today!

    Given the intricacies of the industry, it's also going to be the most resistant to change. Alan Wolk, an industry veteran and longtime analyst and observer, lays out how the television industry is adapting to the digital era, explaining what's really happening in a tone that will appeal to laypeople and insiders alike. In the first section, Wolk takes us through how the industry works today, focusing on how the various players actually make money and who pays who for what. The next section deals with the changes that are taking place in the industry today–everything from time shifting to binge viewing to cord cutting–and how those changes are starting to create some seismic shifts. In the final section, Wolk reveals his predictions for the future and what the industry will look like in ten years time. Andrew Wallenstein, co-editor-in-chief of Variety says "Alan Wolk is one of the most insightful observers writing about the media business today. There's no better expert to help you navigate the confusing, complicated nexus of TV and the Internet." David Zaslav, President and CEO of Discovery Communications says "Alan Wolk has a deep understanding of the complex nature of television today… this is a fantastic primer of the business and one of the most educated perspectives on the future of our rapidly evolving industry."

    If you want to achieve maximum success in getting mistakes of the past deleted and restoring your good name so that you can qualify for the best loans at the lowest rates, then you need to follow the same steps taken by attorneys and certified credit consultants. "How do they do that?" people ask. This book reveals the answers, the details, and the steps you can take to repair your own credit in a manner that is legal and effective. Unless you just won the lottery and plan to pay cash for everything for the rest of your life, you need excellent credit and a high FICO score to get respect and the best financing.

    Your colorful pictures of flowers will produce a stunning flower art book that you can be proud of.In recent years coloring for grown-ups has become a widespread and growing hobby. There are of course many reasons for this, but here are just some... Coloring Lowers Stress And Anxiety Psychiatrists have long known that coloring relaxes the fear center of the brain and allows your mind to get some rest. In fact the founder of analytical psychology, Carl Jung, is known to have given his patients mandalas to color more than one hundred years ago. In today's hectic world the stress reducing properties of coloring are possibly more valuable than ever. Coloring Trains Your Brain To Focus Remaining inside the lines as you color needs focus and, while you are concentrating on this stress-free and relaxing activity, you can forget about your worries. Coloring is a mind exercise which allows you to put aside everything else for the time you spend coloring, and this is very important in our increasingly demanding world. Coloring Helps In The Development Of Fine Motor Skills And Vision Coloring forces the two hemispheres of the brain to work together and involves both the use of logic (necessary for coloring forms) and creativity (as we mix and match colors). In turn, this brings those areas of the brain responsible for fine motor skills and vision into play, and helps in keeping these active and in developing them further. It is this aspect of coloring which is being seen more and more as especially valuable for older individuals, as many in the medical profession believe that it can delay, or even prevent, the onset of dementia. Coloring Provides The Chance To Be Social Although you might feel that coloring should be a solo occupation, its rising popularity is quickly turning it into a social one. Friends, families, work colleagues and others are getting together to eat, drink and enjoy the chance to socialize, through their shared interest in coloring books. Without doubt, this is a perfect excuse for getting together, as coloring needs only a minimum of concentration and can easily be done in a group setting. Coloring Lets You Be Yourself There are no rules when it comes to coloring and your coloring book is your coloring book. If you mistakenly make the cat's back leg green because you mistook it for part of the grass, who cares? If you feel like making the sky yellow, what does it matter? You can be as creative as you wish because this is your coloring book, and yours alone."You may already be a convert to adult coloring, in which case you will already know and appreciate its value. This may however be a new project for you and one which you are considering for any one of several different reasons. If this is something new for you then I urge you to give it a try. There is a reason why so many people are fired up about the world of adult coloring, so join in and start enjoying the benefits for yourself today. IMPORTANT Please note that the illustrations in this Kindle book are deliberately of a relatively low quality in order to keep the download size of the book small.

    But on the back of the pandemic, entrepreneur and Business Chicks founder Emma Isaacs believes the hustle is now dead. Moreover, traditional ways of working - long commutes, unproductive meetings and outdated systems of bureaucracy - actually don't work at all.Emma believes we don't have to work harder; we just need to work better. In fact, we can slash our hours, take shortcuts and still get more done - without feeling depleted. By becoming more intentional and reimagining the way we work, we can rewrite the old work rules and reinvigorate our lives.The New Hustle condenses Emma's wisdom into 77 anti-rules for maximum dip-in-and-out efficiency. Drawing inspiration from her team, the member of Business Chicks and the many entrepreneurs and leaders who have graced the Business Chicks stage - from Elizabeth Gilbert to Simon Sinek - she guides us towards embracing radical flexibility, making quick decisions and working smarter, from the emails we craft to the talent we recruit . . . and say no to the things that don't matter, so we can say yes to the things that do.Written with humour, insight and a serving of tough love, The New Hustle is your go-to for more productive, creative and meaningful work by one of Australia's most unconventional and effective entrepreneurs: a bestselling author, mum of six - and a woman determined to start an anti-hustle revolution.Praise for The New Hustle'For anyone who's committed to becoming their best self at work and in life.' - Marie Forleo'Refreshingly original. Makes so much bloody sense!' - Lisa WilkinsonPraise for Emma Isaccs'Emma has an inexhaustible joie de vivre, and she delivers an intelligent guide for a new way of working.' - Diane von Furstenberg'Emma Isaacs is a delight. She is kind, and she is smart, and she is grounded, and she is brave and she is funny.' - Elizabeth Gilbert

    From sussing out the best deals and financing your investment to organising your taxes and dealing with tenants, it's all here - helping you to make more money with less stress.Among the 100 curated, carefully organised property investment tips in this book, you'll learn: Why you're doing your calculations all wrong How to use leverage to multiply your returns How to delegate The realistic alternatives to buy-to-let Why - and how - to buy below market value How to compete when you're constantly priced out by other buyers Ways to add value How to win at auctions Why you should get over your fear of interest-only mortgages What counts as an "expense" - and how to claim it A ton of nifty property investment tips, tricks and hacks for sourcing, financing and managing your propertyThe tips are organised into the following sections: Get started in property investment Find a deal Finance your investment Deal with tenants and management Focus on your strategy and goals Sort out your tax and accounts Tips, tricks and hacksWhatever your level of experience, you're sure to find some great new ideas to make you a more effective property investor.