It’s the new way forward for anyone trying to win customers’ loyalty, influence public opinion, and even change the world. In Uprising, Scott Goodson, founder and CEO of StrawberryFrog, the world’s first cultural movement agency, shows how your idea or organization can successfully ride this wave of cultural movements to authentically connect to the lives and passions of people everywhere.We are in the midst of a profound cultural transformation in which technology is making it easier than ever for anyone to share ideas, goals, and interests. Working with companies and brands ranging from SmartCar to Pampers to Jim Beam to India’s Mahindra Group, StrawberryFrog and Goodson have led a paradigm focal shift away from one-on-one selling to sharing.Using client case studies and contributions from a global team of movement marketing forerunners—among them, political guru Mark McKinnon; Lee Clow, creative chief at TBWA/Chiat/Day; Apple evangelist Guy Kawasaki; and Marty Cooke, who helped make yellow LIVESTRONG bracelets synonymous with the fight against cancer—Goodson details why and how individuals and companies are embracing the movement phenomenon. He then applies these insights to practical steps that you can take right now to reach people through what matters most to them, including:Stop talking about yourself—let the movement control your messageHome in on the core objectives of your concept or brand—and align these values with what people are for (or against)“Light the spark”—create a culture within your organization that can embrace and drive a movementLeverage your assets—content, events, expertise, connecting platforms—to give people tools to spread your gospelAdjust concepts to travel across borders and link people across cultural boundariesThe examples and guidance in this book will prepare you to find, connect to, and even lead the next big movement. What happens next is up to you. Get up. Go out. And create a brand Uprising of your own.

    And no scholar is better qualified than Ezra Vogel to disentangle the contradictions embodied in the life and legacy of China's boldest strategist--the pragmatic, disciplined force behind China's radical economic, technological, and social transformation.

    The outspoken Chariman of the Sony Corporation candidly discusses the rise of Sony, his own extraordinary career as one of the most successful businessmen of our time, and his views on the U.S., Japan, and the world economy.

    One of the greatest partnerships in the history of science, Kahneman and Tversky’s extraordinary friendship incited a revolution in Big Data studies, advanced evidence-based medicine, led to a new approach to government regulation, and made much of Michael Lewis’s own work possible. In The Undoing Project, Lewis shows how their Nobel Prize–winning theory of the mind altered our perception of reality.

    "There was not that window into the lifestyles of the rich and famous," the President said. "Kids weren’t monitoring everyday what Kim Kardashian was wearing, or where Kanye West was going on vacation, and thinking that somehow that was the mark of success." He addressed the jobs issue from a personal perspective, reflecting on how his own life might have been different had he not experienced success in politics. "I could picture myself being a good teacher," the President mused. <br> <br>In the interview, which took place on July 30, 2013, at an Amazon facility in Chattanooga, Tennessee, Obama discussed the increasing need for government programs that can actually make a difference. Sticking close to his standard message, he spoke frankly about the increasing polarization of American politics since the Great Recession and Republican Party intransigence over his agenda. On a personal note, he reflected that he and First Lady Michelle Obama are constantly reminding their daughters of the “slightly unreal environment that they’re in,” as children of privilege in a world constrained by unemployment and recession.<br> <br>The interview was conducted by David Blum. Blum works for Amazon as the editor of Kindle Singles. He began his career as a staff reporter for The Wall Street Journal, and has been the editor-in-chief of The Village Voice, the New York Press and 02138 Magazine. He was previously a writer and editor at The New York Times Magazine, and a contributing editor at New York and Esquire magazines. He has written two books: "Flash in the Pan: The Life and Death of an American Restaurant" (1992), and "Tick...Tick...Tick...: The Long Life & Turbulent Times of 60 Minutes" (2004). He received his B.A. degree in English literature at the University of Chicago.<br> <br>Cover design by Adil Dara Kim/Official White House Photo

    Some of today's most successful CEOs, journalists, sports figures, actors, and thinkers have led their lives according to Galt's (i.e., Rand's) philosophy.Now, in I Am John Galt, these inspiring stories are gathered with the keen insight and analysis of well-known market commentator Donald Luskin and business writer Andrew Greta. Filled with exclusive interviews, profiles, and analyses of leading financial, business, and artistic stars who have based their lives, and careers, on the philosophy of the perennially popular Ayn Rand, this book both inspires and enlightens. On the other side are Rand's arch villains?the power-seekers, parasites, and lunatics who would destroy that which the creators and builders make. Who are today's anti-heroes, fighting the creativity of the innovators?Contains insightful interviews, profiles, and analyses of the individuals who have lived by a Randian code to achieve greatness for themselves and others Offers a probing analysis of those who seek to destroy or undo the achievements of others?from academics, pundits, and government bureaucrats to fraudsters who have wreaked havoc on our world Engaging and entertaining, I Am John Galt examines how the inspiration that is Galt thrives more than 50 years after publication of Atlas Shrugged. It will spark the interest of Ayn Rand fans everywhere, as well as those seeking a way to succeed in today's turbulent and confusing times.

    In his acclaimed book―based on his legendary Harvard course―Sandel offers a rare education in thinking through the complicated issues and controversies we face in public life today. It has emerged as a most lucid and engaging guide for those who yearn for a more robust and thoughtful public discourse. "In terms we can all understand," wrote Jonathan Rauch in The New York Times, Justice "confronts us with the concepts that lurk . . . beneath our conflicts."Affirmative action, same-sex marriage, physician-assisted suicide, abortion, national service, the moral limits of markets―Sandel relates the big questions of political philosophy to the most vexing issues of the day, and shows how a surer grasp of philosophy can help us make sense of politics, morality, and our own convictions as well.Justice is lively, thought-provoking, and wise―an essential new addition to the small shelf of books that speak convincingly to the hard questions of our civic life.

    He was a young, well-polished lawyer who shared many of President Richard Nixon's philosophies and faced no major objections from the Senate. But in truth, the nomination was anything but straightforward. Now, for the first time, former White House counsel John Dean tells the improbable story of Rehnquist's appointment. Dean weaves a gripping account packed with stunning new revelations: of a remarkable power play by Nixon to stack the court in his favor by forcing resignations; of Rehnquist himself, who played a role in the questionable ousting of Justice Abe Fortas; and of Nixon's failed impeachment attempt against William 0. Douglas. In his initial confirmation hearings, Rehnquist provided outrageous and unbelievable responses to questions about his controversial activities in the '50s and '60s -- yet he was confirmed with little opposition. It was only later, during his confirmation as Chief Justice, that his testimony would come under fire -- raising serious questions as to whether he had perjured himself Using newly released tapes, his own papers, and documents unearthed from the National Archives, John Dean offers readers a place in the White House inner circle, providing an unprecedented look at a government process, and a stunning expose of the man who has influenced the United States Supreme Court for the last thirty years.

    A distinguished businesswoman and writer, she examines the phenomenon and traces its imprint in our private and working lives, and within governments and organizations, and asks: What makes us prefer ignorance? What are we so afraid of? Why do some people see more than others? And how can we change?We turn a blind eye in order to feel safe, to avoid conflict, to reduce anxiety, and to protect prestige. Greater understanding leads to solutions, and Heffernan shows how--by challenging our biases, encouraging debate, discouraging conformity, and not backing away from difficult or complicated problems--we can be more mindful of what's going on around us and be proactive instead of reactive.Covering everything from our choice of mates to the SEC, Bernard Madoff's investors, the embers of BP's refinery, the military in Afghanistan, and the dog-eat-dog world of subprime mortgage lenders, this provocative book demonstrates how failing to see--or admit to ourselves or our colleagues--the issues and problems in plain sight can ruin private lives and bring down corporations. Heffernan explains how willful blindness develops before exploring ways that institutions and individuals can combat it. In the tradition of Malcolm Gladwell and Nassim Nicholas Taleb, Margaret Heffernan's Willful Blindness, is a tour de force on human behavior that will open your eyes.

    Riley, UVA’s Miller CenterIn 1849, when Abraham Lincoln returned to Springfield, Illinois, after two seemingly uninspiring years in the U.S. House of Representatives, his political career appeared all but finished. His sense of failure was so great that friends worried about his sanity. Yet within a decade, Lincoln would reenter politics, become a leader of the Republican Party, win the 1860 presidential election, and keep America together during its most perilous period. What accounted for the turnaround?As Michael J. Gerhardt reveals, Lincoln’s reemergence followed the same path he had taken before, in which he read voraciously and learned from the successes, failures, oratory, and political maneuvering of a surprisingly diverse handful of men, some of whom he had never met but others of whom he knew intimately—Henry Clay, Andrew Jackson, Zachary Taylor, John Todd Stuart, and Orville Browning. From their experiences and his own, Lincoln learned valuable lessons on leadership, mastering party politics, campaigning, conventions, understanding and using executive power, managing a cabinet, speechwriting and oratory, and—what would become his most enduring legacy—developing policies and rhetoric to match a constitutional vision that spoke to the monumental challenges of his time.Without these mentors, Abraham Lincoln would likely have remained a small-town lawyer—and without Lincoln, the United States as we know it may not have survived. This book tells the unique story of how Lincoln emerged from obscurity and learned how to lead.

    What makes Bill Clinton tick?William Jefferson Clinton, the 42nd President of the United States is undoubtedly the greatest American enigma of our age -- a dark horse that captured the White House, fell from grace and was resurrected as an elder statesman whose popularity rises and falls based on the day’s sound bytes.  John Gartner's In Search of Bill Clinton unravels the mystery at the heart of Clinton’s complex nature and why so many people fall under his spell.  He tells the story we all thought we knew, from the fresh viewpoint of a psychologist, as he questions the well-crafted Clinton life story.  Gartner, a therapist with an expertise in treating individuals with hypomanic temperaments, saw in Clinton the energy, creativity and charisma that leads a hypomanic individual to success as well as the problems with impulse control and judgment, which frequently result in disastrous decision-making.  He knew, though, that if he wanted to find the real Bill Clinton he couldn’t rely on armchair psychology to provide the answer.  He knew he had to travel to Arkansas and around the world to talk with those who knew Clinton and his family intimately. With his boots on the ground, Gartner uncovers long-held secrets about Clinton's mother, the ambitious and seductive Virginia Kelley, her wild life in Hot Springs and the ghostly specter of his biological father, Bill Blythe, to uncover the truth surrounding Clinton’s rumor-filled birth.  He considers the abusive influence of Clinton's alcoholic stepfather, Roger Clinton, to understand the repeated public abuse he invited both by challenging a hostile Republican Congress and engaging in the clandestine affair with Monica Lewinsky that led to his downfall.  Of course, there is no marriage more dissected than that of the Clintons, both in the White House and on the Hillary Clinton presidential campaign trail.  Instead of going down familiar paths, Gartner looks at that relationship with a new focus and clearly sees, in Hillary’s molding of Clinton into a more disciplined politician, the figure of Bill Clinton’s stern grandmother, Edith Cassidy, the woman who set limits on him at an early age.   Gartner brings Clinton’s story up to date as he travels to Ireland, the scene of one of Clinton’s greatest diplomatic triumphs, and to Africa, where his work with AIDS victims is unmatched, to understand Clinton’s current humanitarian persona and to find out why he is beloved in so much of the world while still scorned by many at home.   John Gartner’s exhaustive trip around the globe provides the richest portrait of Clinton yet, a man who is one of our national obsessions.  In Search of Bill Clinton is a surprising and compelling book about a man we all thought we knew.

    Lee, the founding father of modern Singapore and its prime minister from 1959 to 1990, has honed his wisdom during more than fifty years on the world stage. Almost single-handedly responsible for transforming Singapore into a Western-style economic success, he offers a unique perspective on the geopolitics of East and West. American presidents from Richard Nixon to Barack Obama have welcomed him to the White House; British prime ministers from Margaret Thatcher to Tony Blair have recognized his wisdom; and business leaders from Rupert Murdoch to Rex Tillerson, CEO of Exxon Mobil, have praised his accomplishments. This book gathers key insights from interviews, speeches, and Lee's voluminous published writings and presents them in an engaging question and answer format.Lee offers his assessment of China's future, asserting, among other things, that "China will want to share this century as co-equals with the U.S." He affirms the United States' position as the world's sole superpower but expresses dismay at the vagaries of its political system. He offers strategic advice for dealing with China and goes on to discuss India's future, Islamic terrorism, economic growth, geopolitics and globalization, and democracy. Lee does not pull his punches, offering his unvarnished opinions on multiculturalism, the welfare state, education, and the free market. This little book belongs on the reading list of every world leader--including the one who takes the oath of office on January 20, 2013.

    Rockefeller, Sr.--history's first billionaire and the patriarch of America's most famous dynasty--is an icon whose true nature has eluded three generations of historians. Now Ron Chernow, the National Book Award-winning biographer of the Morgan and Warburg banking families, gives us a history of the mogul "etched with uncommon objectivity and literary grace . . . as detailed, balanced, and psychologically insightful a portrait of the tycoon as we may ever have" (Kirkus Reviews). Titan is the first full-length biography based on unrestricted access to Rockefeller's exceptionally rich trove of papers. A landmark publication full of startling revelations, the book will indelibly alter our image of this most enigmatic capitalist.        Born the son of a flamboyant, bigamous snake-oil salesman and a pious, straitlaced mother, Rockefeller rose from rustic origins to become the world's richest man by creating America's most powerful and feared monopoly, Standard Oil. Branded "the Octopus" by legions of muckrakers, the trust refined and marketed nearly 90 percent of the oil produced in America.        Rockefeller was likely the most controversial businessman in our nation's history. Critics charged that his empire was built on unscrupulous tactics: grand-scale collusion with the railroads, predatory pricing, industrial espionage, and wholesale bribery of political officials. The titan spent more than thirty years dodging investigations until Teddy Roosevelt and his trustbusters embarked on a marathon crusade to bring Standard Oil to bay.        While providing abundant new evidence of Rockefeller's misdeeds, Chernow discards the stereotype of the cold-blooded monster to sketch an unforgettably human portrait of a quirky, eccentric original. A devout Baptist and temperance advocate, Rockefeller gave money more generously--his chosen philanthropies included the Rockefeller Foundation, the University of Chicago, and what is today Rockefeller University--than anyone before him. Titan presents a finely nuanced portrait of a fascinating, complex man, synthesizing his public and private lives and disclosing numerous family scandals, tragedies, and misfortunes that have never before come to light.        John D. Rockefeller's story captures a pivotal moment in American history, documenting the dramatic post-Civil War shift from small business to the rise of giant corporations that irrevocably transformed the nation. With cameos by Joseph Pulitzer, William Randolph Hearst, Jay Gould, William Vanderbilt, Ida Tarbell, Andrew Carnegie, Carl Jung, J. Pierpont Morgan, William James, Henry Clay Frick, Mark Twain, and Will Rogers, Titan turns Rockefeller's life into a vivid tapestry of American society in the late nineteenth and early twentieth centuries. It is Ron Chernow's signal triumph that he narrates this monumental saga with all the sweep, drama, and insight that this giant subject deserves.From the Hardcover edition.

    Bush and Barack Obama during the wars in Iraq and Afghanistan. Before Robert M. Gates received a call from the White House in 2006, he thought he’d left Washington politics behind: after working for six presidents in both the CIA and the National Security Council, he was happy in his role as president of Texas A&M University. But when he was asked to help a nation mired in two wars and to aid the troops doing the fighting, he answered what he felt was the call of duty. Now, in this unsparing memoir, meticulously fair in its assessments, he takes us behind the scenes of his nearly five years as a secretary at war: the battles with Congress, the two presidents he served, the military itself, and the vast Pentagon bureaucracy; his efforts to help Bush turn the tide in Iraq; his role as a guiding, and often dissenting, voice for Obama; the ardent devotion to and love for American soldiers—his “heroes”—he developed on the job. In relating his personal journey as secretary, Gates draws us into the innermost sanctums of government and military power during the height of the Iraq and Afghanistan wars, illuminating iconic figures, vital negotiations, and critical situations in revealing, intimate detail. Offering unvarnished appraisals of Dick Cheney, Joe Biden, Hillary Clinton, and Presidents Bush and Obama among other key players, Gates exposes the full spectrum of behind-closed-doors politicking within both the Bush and Obama administrations. He discusses the great controversies of his tenure—surges in both Iraq and Afghanistan,  how to deal with Iran and Syria, “Don’t Ask Don’t Tell,” Guantánamo Bay, WikiLeaks—as they played out behind the television cameras. He brings to life the Situation Room during the Bin Laden raid. And, searingly, he shows how congressional debate and action or inaction on everything from equipment budgeting to troop withdrawals was often motivated, to his increasing despair and anger, more by party politics and media impact than by members’ desires to protect our soldiers and ensure their success. However embroiled he became in the trials of Washington, Gates makes clear that his heart was always in the most important theater of his tenure as secretary: the front lines. We journey with him to both war zones as he meets with active-duty troops and their commanders, awed by their courage, and also witness him greet coffin after flag-draped coffin returned to U.S. soil, heartbreakingly aware that he signed every deployment order. In frank and poignant vignettes, Gates conveys the human cost of war, and his admiration for those brave enough to undertake it when necessary. Duty tells a powerful and deeply personal story that allows us an unprecedented look at two administrations and the wars that have defined them.

     If you've been on social media lately, or turned on your TV, you may have noticed a lot of dumb ideas floating around."We know when history will repeat and when it won't.""We can tell the difference between evidence and coincidences.""The simplest explanation is usually true."Wrong, wrong, and dangerous!If we're not careful, loserthink would have us believe that every Trump supporter is a bigoted racist, addicts should be responsible for fixing the opioid epidemic, and that your relationship fell apart simply because you chewed with your mouth open.Even the smartest people can slip into loserthink's seductive grasp. This book will teach you how to spot and avoid it--and will give you scripts to respond when hollow arguments are being brandished against you, whether by well-intentioned friends, strangers on the internet, or political pundits. You'll also learn how to spot the underlying causes of loserthink, like the inability to get ego out of your decisions, thinking with words instead of reasons, failing to imagine alternative explanations, and making too much of coincidences.Your bubble of reality doesn't have to be a prison. This book will show you how to break free--and, what's more, to be among the most perceptive and respected thinkers in every conversation.