Heads in Beds gives insight into achieving best results by demystifing many misconceptions about marketing. Focusing on the practical side of managing hospitality and tourism marketing, this text includes several topics not covered anywhere else--marketing to travel agents, COOP marketing with wholesalers, and loyalty marketing. It provides readers with solid advice and strong direction. Heads In Beds is a book written for practitioners by a practitioner. So whether you are just starting a new job, a general manager, sales and marketing director, or a seasoned veteran looking for methods to increase your yield, the material in this book will help you manage the marketing function and generate better results. Other relevant job titles include: VPs and Directors of promotions, sales, destinations, and tourism, as well as hotel operators or innkeepers.

    From the moment of its discovery a battle for possession ensued and was won, eventually, by the French. Touted by her keepers in the Louvre as the great classical find of the era, the sculpture gained instant celebrity–and yet its origins had yet to be documented or verified.From the flurry of excitement surrounding her discovery, to the raging disputes over her authenticity, to the politics and personalities that have given rise to her mystique, Gregory Curtis has given us a riveting look at the embattled legacy of a beloved icon and a remarkable tribute to one of the world’s great works of art.

    Compiled by her son, this book offers a record of Miller's life and work.

    Optimistic bidders went online to the world's largest flea market in droves, ready to spend cash on everything from garden gnomes to Mercedes convertibles. Among them were art collectors willing to spend big money on unseen paintings, hoping to buy valuable pieces of art at below-market prices. EBay also attracted the occasional con artist unable to resist the temptation of abusing a system that prided itself on being "based on trust." Kenneth Walton -- once a lawyer bound by the ethics of his profession to uphold the law -- was seduced by just such a con artist and, eventually, became one himself. Ripped from the headlines of the "New York Times," the first newspaper to break the story, "Fake" describes Walton's innocent beginnings as an online art-trading hobbyist and details the downward spiral of greed that ultimately led to his federal felony conviction. What started out as a satisfying exercise in reselling thrift store paintings for a profit in order to pay back student loans and mounting credit card debt soon became a fierce addiction to the subtle deception of luring unsuspecting bidders into overpaying for paintings of questionable origins.In a landscape peopled with colorful eccentrics hoping to score museum-quality paintings at bargain prices, Walton entered into a partnership with Ken Fetterman, an unslick (yet somehow very effective) con man. Over the course of eighteen months they managed to take in hundreds of thousands of dollars by selling forged paintings and bidding on their own auctions to drive up the prices. When their deception was discovered and made international headlines, Walton found himself stalked by reporters and federal agents while Fetterman went on the lam, sparking a nationwide FBI manhunt. His elaborate game of cat and mouse lasted nearly three years, until the feds caught up with him after a routine traffic violation and brought him to justice.In this sensational story of the seductive power of greed, Kenneth Walton breaks his silence for the first time and, in his own words, details the international scandal that forever changed the way eBay does business.

    This book is Celtic Frost's official history written by the front-man, Thomas Gabriel Fischer, who describes his story as full of facts and anecdotes, some unflattering, many trashy, some embarassing, many senselessly funny but all putting right the band's reported notoriety.

    Using diaries, journals, company and expedition reports, and newspaper accounts, David Dary takes us inside the experience of the continuing waves of people who traveled the Oregon Trail or took its cutoffs to Utah, Nevada, Montana, Idaho, and California. He introduces us to the fur traders who set up the first “forts” as centers to ply their trade; the missionaries bent on converting the Indians to Christianity; the mountain men and voyageurs who settled down at last in the fertile Willamette Valley; the farmers and their families propelled west by economic bad times in the East; and, of course, the gold-seekers, Pony Express riders, journalists, artists, and entrepreneurs who all added their unique presence to the land they traversed. We meet well-known figures–John Jacob Astor, Marcus and Narcissa Whitman, John Frémont, the Donners, and Red Cloud, among others–as well as dozens of little-known men, women, and children who jotted down what they were seeing and feeling in journals, letters, or perhaps even on a rock or a gravestone.Throughout, Dary keeps us informed of developments in the East and their influence on events in the West, among them the building of the transcontinental railroad and the efforts of the far western settlements to become U.S. territories and eventually states. Above all, The Oregon Trail offers a panoramic look at the romance, colorful stories, hardships, and joys of the pioneers who made up this tremendous and historic migration.

    Famous as the burial place of the great New Kingdom pharaohs - such as Tutankhamun, Ramesses the Great and Tuthmosis IV - this valley contains some 80 tombs which were dug at the climax of Egyptian power more than 3000 years ago. The account includes full descriptions of over 80 tombs, complete with factfiles, lists of contents and computer-generated perspective cutaway views. It describes the burials and mummies of famous pharaohs, from Tutankhamun and gives a blow-by-blow account of the rediscovery of the tombs, from Greek and Roman times to Howard Carter and the present day. It details the latest research by the international teams in the valley, including the discovery of the tomb for the sons of Ramesses the Great. The planning and ritual purpose of the tombs is also described, from the royal workforce to the scenes from the mysterious afterlife books adorning the tomb wall. A full reference section, including a guide to visiting the valley, is also given.

    Movie Wars cogently explains how movies are packaged, distributed, and promoted, and how, at every stage of the process, the potential moviegoer is treated with contempt. Using examples ranging from the New York Times’s coverage of the Cannes film festival to the anticommercial practices of Orson Welles, Movie Wars details the workings of the powerful forces that are in the process of ruining our precious cinematic culture and heritage, and the counterforces that have begun to fight back.

    They are alive with images and symbols--all of which are packed with meaning. But today few people, from regular visitors to tourists, truly understand the wealth of meaning in what they find there. How to Read a Church is must reading for anybody who wants to know more about what they see in a church or cathedral. It explores the principal features of churches and what each represents. It also explains: "the significance of church layout "the importance of such details as the use of colors or letters "the identity and significance of people and scenes "the symbolism of animals, plants, colors, numbers, and letters "the meaning of it all In addition to exploring these brick-and-mortar motifs, the author also reveals fascinating and unexpected details such as how to 'read' the priest and the congregation, and he shows the varied ways that church architecture and appointments reflect the Christian year. From major themes to small but vital details, How to Read a Church will serve as a fascinating guide to the history, meanings, and messages of these beautiful buildings and the treasures they contain.

    A rapturous guide through five major Ice Age sites” (Archaeology).   The cave art of France’s Dordogne region is world-famous for the mythology and beauty of its remarkable drawings and paintings. These ancient images of lively bison, horses, and mammoths, as well as symbols of all kinds, are fascinating touchstones in the development of human culture, demonstrating how far humankind has come and reminding us of the ties that bind us across the ages.   Over more than twenty-five years of teaching and research, Christine Desdemaines-Hugon has become an unrivaled expert in the cave art and artists of the Dordogne region. In Stepping-Stones she combines her expertise in both art and archaeology to convey an intimate understanding of the “cave experience.” Her keen insights communicate not only the incomparable artistic value of these works but also the near-spiritual impact of viewing them for oneself.   Focusing on five fascinating sites, including the famed Font de Gaume and others that still remain open to the public, this book reveals striking similarities between art forms of the Paleolithic and works of modern artists and gives us a unique pathway toward understanding the culture of the Dordogne Paleolithic peoples and how it still touches our lives today.   “Her vivid descriptions help readers visualize the Cro-Magnon man or woman painting the beautiful bison, horses, mammoths, and other symbols. [A] fine reading experience.” —Library Journal

    Now legendary, these men have emerged as the most prominent figures of the famed Mexican mural movement, which lasted from the '20s through the early '70s and was hailed as the most significant achievement in public art of the 20th century. The dramatic story of the movement is told here in a fascinating history of the artists, accompanied by over 100 spectacular color reproductions of the murals. Showcasing popular as well as lesser-known works from around the US and Mexico, this is the first high-quality paperback to do justice to a subject that will captivate every lover of Mexican art and culture, Rivera fan, and art historian, as well as anyone who appreciates a beautiful, intelligent art book.

    Packed from cover to cover with stunning color photographs.

    It consists of 143 paintings of small size, rarely larger than 20 x 30 inches, many of them now considered icons of 20th century art, most of them seIf-portraits. The reasons for this ostensible narcissism were closely bound up with Kahlo's biography, with the country and epoch in which she grew up, and with her decidedly eccentric character. It was no coincidence that the major enigmatic minds of the 16th century, namely Hieronymous Bosch and Pieter Bruegel the Elder, were among her favorite painters. For Frida Kahlo never displayed her wounds directly--be it the physical wounds caused by accidents and illness, or the psychological inner wounds. Hers is a subtly enciphered symbolic language, rich in metaphors drawn from almost all the world's cultures. Aztec myths of creation. Far Eastern and Classical Greek mythology, and popular Catholic beliefs all mingle in Kahlo's pictures with Mexican folklore and the stuff of quotidian life, with Marx and Freud. Andre Breton, one of her many admirers among the European avant-garde, once described Kahlo's art as a "colored ribbon round a bomb." Exotic and explosive, sensuous and fascinatingly vital in terms of artistic statement. Kahlo's paintings shed a complex and often frightening light on her soul, her "inner reality." as she called it. If the incessant commercial marketing of Kahlo's paintings over the past decade had obscured a clear view of her extraordinary oeuvre, this present monograph attempts to make amends "Frida Kahlo: The Painter and Her Work returns to the heart, to 42 select masterpieces, reproduced in full and in detail. The painterly quality, the beauty, and theimmense wealth of details in Kahlo's paintings is laid out before the reader's eyes, as is the abyss in which the artist found herself.

     Uncovers the rise and fall of the many different empires of Mexico and Central America – their political and military campaigns, their legends and myths, and their art, architecture and social history Ground plans and detailed photographs explore over 20 magnificent and vitally important World Heritage sites, including Teotihuacán, Tenochtitlán, Chichén Itzá, Palenque, Tikal and Monte Albán Surveys the region’s mythology, including tales of creation, earth and sky; legends of the gods, goddesses and heroes; and stories of fertility, harvest and the afterlife

    Thankfully, Mexico City: An Opinionated Guide for the Curious Traveler lends a thorough, guiding hand to help make the visitor's stay outstanding. Written by a longtime resident who knows the city inside and out, this travel guide delivers detailed walking tours of the city that include the most popular tourist sights as well as lesser-known spots. Johnston knows where to stay, what to do, and where to eat: everything from authentic market food to sophisticated Mexican cuisine.What began as a collection of notes to share with good friends is now available to every newcomer looking for a joyful, memorable stay in Mexico City."This is the guidebook that I want. Wonderfully written, airtight information, organized in the smartest possibly way. I can't imagine a better Mexico City guide for these times."-Tony Cohan, author of Mexican Days and On Mexican Time"Johnston is the friend you wish you had in every great city, toting you from palace to museum to park but never missing the exquisite pastelería, the grand hotel lobby or the clean public bathroom."-San Francisco Chronicle