And not only is it an ever-present challenge for businesses, governments, and organizations, but it has long been a source of inquiry for psychologists, economists, and sociologists as well.Now, in How Ideas Spread, discover what researchers studying the science of social transmission have learned. Taught by Jonah Berger - a best-selling author, expert in social dynamics, and faculty member at the Wharton School - this enlightening course draws on lessons from business, social psychology, economics, and popular culture to give you the cross-disciplinary tools necessary to identify and promote contagious ideas that last.Across 12 half-hour lectures filled with absorbing stories and intriguing information, you'll learn the psychological and sociological mechanisms that lead products, ideas, and behaviors to catch on, plus specific techniques that can be applied in your personal and professional life, whatever your field or interest. Listen to one powerful case study after another to find out how to leverage three main concepts—individual psychology, social influence, and social networks—to design infectious messages. Whether you're a professional seeking guidance on crafting products and messages that grab hold, or you just want insights into how viral trends work, this course will open your eyes to the power of contagious ideas.©2014 The Great Courses (P)2014 The Teaching Company, LLC

    It was a time of backward-seeming notions, when almost everyone still accepted the biblical account of creation as the literal truth and authoritarianism as the most natural and viable social order. But by the time both men died, the world had changed: ordinary people understood that life on earth was a story of continuous evolution, and the Civil War had proved that a democracy could fight for principles and endure. And with these signal insights much else had changed besides. Together, Darwin and Lincoln had become midwives to the spirit of a new world, a new kind of hope and faith.""Searching for the men behind the icons of emancipation and evolution, Adam Gopnik shows us, in this captivating double life, Lincoln and Darwin as they really were: family men and social climbers; ambitious manipulators and courageous adventurers; the living husband, father, son, and student behind each myth. How do we reconcile Lincoln, the supremely good man we know, with the hardened commander who wittingly sent tens of thousands of young soldiers to certain death? Why did the relentlessly rational Darwin delay publishing his "Great Idea" for almost twenty years? How did inconsolable grief at the loss of a beloved child change each man? And what comfort could either find - for himself or for a society now possessed of a sadder, if wiser, understanding of our existence? Such human questions and their answers are the stuff of this book."Above all, we see Lincoln and Darwin as thinkers and writers - as makers and witnesses of the great change in thought that marks truly modern times: a hundred years after the Enlightenment, the old rule of faith and fear finally yielding to one of reason, argument, and observation not merely as intellectual ideals but as a way of life; the judgment of divinity at last submitting to the verdicts of history and time. Lincoln considering human history, Darwin reflecting on deep time - both reshaped our understanding of what life is and how it attains meaning. And they invented a new language to express that understanding.Angels and Ages is an original and personal account of the creation of the liberal voice - of the way we live now and the way we talk at home and in public. Showing that literary eloquence is essential to liberal civilization, Adam Gopnik reveals why our heroes should be possessed by the urgency of utterance, obsessed by the need to see for themselves, and endowed with the gift to speak for us all.

    As a teen he joined a local gang that was first involved in petty burglary but later escalated into more dangerous crimes. One night when Preston was fifteen, he was faced with a decision to take a routine ride of mischief with the friends or stay home. Intuition told him not to go. Within an hour, everyone in that car was shot. This tragic event shook him to his core and catapulted him to finding higher purpose for himself.Love Louder presents a positive approach for getting more love and meaning out of life. With the lessons he’s learned through the years, he distills ancient wisdom and new thought teachings into thirty-three timeless tools to living your best life and asks questions such as:-What do you truly believe you deserve? Are your actions reflecting that?-What are you a slave to? Facebook? Twitter? Alcohol? Him? Her?-Do you have the need to be “right” all the time?Love Louder can help you tackle these everyday challenges and teach you how to live with more excitement, productivity, clarity, and confidence. Full of insights and powerful anecdotes, Preston’s motivational story is a heartwarming read for anyone seeking guidance on overall happiness and fulfillment in life.

    Two of the world's great religions - Hinduism and Buddhism - have their origins in South Asia, and the lands east of the Indus River have long been a central hub for trade, migration, and cultural exchange. Today the subcontinent contains 20 percent of the world's population and is a thriving center for global business, making this region one of most significant economic powerhouses in the world.Go inside this thrilling story with A History of India, a breathtaking survey of South Asia from its earliest societies along the Indus and Ganges rivers through the modern challenges of the 21st century. These 36 sweeping lectures enable you to understand the epic scope of the subcontinent's history. Perhaps the most important facet of this history is how diverse the region truly is. Roughly the size of continental Europe, India - along with its neighbors, Pakistan and Bangladesh - contains a myriad of ethnic groups, socioeconomic classes, religions, and cultural mores.In this wide-ranging investigation, you'll: Meet the many religious communities that have coexisted in India, including Hindus, Jains, Buddhists, Muslims, Christians, Jews, and Zoroastrians Delve into the legacies of the Mauryan Empire, the Mughal Empire, and British colonialism - three of the few governments that ever unified the subcontinent Witness the fight for independence from European powers and the partition of the region into the countries of India, Pakistan, and Bangladesh in the 20th century Consider the challenges and opportunities faced by this area today, from expanding urbanization to the vast need for energy sources to the ongoing heated debates about national identity Professor Fisher, who has traveled and taught in South Asia for decades, reveals this complex narrative with skill and compelling insights.1. Introduction to India 32 min 2. The Mughal Empire in 18th-Century India 32 min 3. Indian and British Economic Interests 31 min 4. British Expansion in India (1757-1820) 28 min 5. Knowing the Country: British Orientalism 30 min 6. Race, Gender, and Culture (1750-1850) 30 min 7. The Age of Reform (1830-1850) 30 min 8. The Great Uprising (1857-1858) 27 min 9. Economics and Society under the Raj 29 min 10. Caste and Tribal Identity under Colonialism 29 min 11. The Nationalization of Hinduism (1870-1900) 32 min 12. Indian Muslim Identity and Colonial Rule 31 min 13. The Late-19th-Century British Raj 29 min 14. Princely States and Royalist Relationships 29 min 15. Indian Nationalism and the Freedom Struggle 31 min 16. The Great War and Its Impact on India 29 min 17. Gandhi's Moral-Political Philosophy 29 min 18. The Noncooperation Movement 31 min 19. Indian Muslim Politics between the Wars 29 min 20. The Civil Disobedience Campaign 32 min 21. Britain and Its Empire in the 1940s 30 min 22. The Raj on Its Knees (1945-1947) 30 min 23. A Split India: Negotiating Independence 30 min 24. Reflections on Postcolonial India 29 min

    The Great Ideas of Classical Physics 2. Describing MotionA Break from Aristotle 3. Describing Ever More Complex Motion 4. Astronomy as a Bridge to Modern Physics 5. Isaac NewtonThe Dawn of Classical Physics 6. Newton QuantifiedForce and Acceleration 7. Newton and the Connections to Astronomy 8. Universal Gravitation 9. Newton's Third Law 10. Conservation of Momentum 11. Beyond NewtonWork and Energy 12. Power and the Newtonian Synthesis 13. Further DevelopmentsStatic Electricity 14. Electricity, Magnetism, and Force Fields 15. Electrical Currents and Voltage 16. The Origin of Electric and Magnetic Fields 17. Unification IMaxwell's Equations 18. Unification IIElectromagnetism and Light 19. Vibrations and Waves 20. Sound Waves and Light Waves 21. The Atomic Hypothesis 22. Energy in SystemsHeat and Thermodynamics 23. Heat and the Second Law of Thermodynamics 24. The Grand Picture of Classical Physics

    Covering the latest research findings-from the origins of music's emotional powers to the deficits involved in amusia, or the inability to hear music-these 18 enthralling half-hour lectures will make you think about music and your brain in a new way. "Ani's series of lectures hit all the right notes. A gifted and engaging guide, he delivers an extraordinarily comprehensive and accessible dive into the most fascinating topics in the neuroscience of music. Watch all of these and you'll know what one of the greatest minds in the field has to say about the exciting world of music and the brain." -Daniel J. Levitin, Author of This Is Your Brain On Music and Professor of neuroscience and music, McGill University Designed for music lovers and brain enthusiasts at all levels, Music and the Brain assumes no prior background in the subject. The course is truly interdisciplinary, covering fundamental ideas of music theory, neuroanatomy, and cognitive science, while spotlighting the diverse range of experiments, discoveries, and debates in this fast-changing field.

    Herzog’s groundbreaking research on animal rights activists, cockfighters, professional dog-show handlers, veterinary students, and biomedical researchers. Blending anthropology, behavioral economics, evolutionary psychology, and philosophy, Herzog carefully crafts a seamless narrative enriched with real-life anecdotes, scientific research, and his own sense of moral ambivalence.Alternately poignant, challenging, and laugh-out-loud funny, this enlightening and provocative book will forever change the way we look at our relationships with other creatures and, ultimately, how we see ourselves.

    For instance, it's not hard to envision a day when websites such as Facebook or Google Maps introduce a feature that allows real-time tracking of anyone you want, based on face-recognition software and ubiquitous live video feeds.Does this scenario sound like an unconstitutional invasion of privacy? These 24 eye-opening lectures immerse you in the Constitution, the courts, and the post-9/11 Internet era that the designers of our legal system could scarcely have imagined. Professor Rosen explains the most pressing legal issues of the modern day and asks how the framers of the U.S. Constitution and the Bill of Rights would have reacted to aspects of the modern life such as full-body scans, cell phone surveillance, and privacy in cloud servers.Called "the nation's most widely read and influential legal commentator" by the Los Angeles Times, Professor Rosen is renowned for his ability to bring legal issues alive - to put real faces and human drama behind the technical issues that cloud many legal discussions. Here he asks how you would decide particular cases about liberty and privacy. You'll come away with a more informed opinion about whether modern life gives even the most innocent among us reason to worry.

    The average young person in the UK will spend 10,000 hours gaming by the age of twenty-one. What's causing this mass exodus? According to world-renowned game designer Jane McGonigal the answer is simple: videogames are fulfilling genuine human needs. Drawing on positive psychology, cognitive science and sociology, Reality is Broken shows how game designers have hit on core truths about what makes us happy, and utilized these discoveries to astonishing effect in virtual environments. But why, McGonigal asks, should we use the power of games for escapist entertainment alone? In this groundbreaking exploration of the power and future of gaming, she reveals how gamers have become expert problem solvers and collaborators, and shows how we can use the lessons of game design to socially positive ends, be it in our own lives, our communities or our businesses. Written for gamers and non-gamers alike, Reality is Broken sends a clear and provocative message: the future will belong to those who can understand, design and play games.

    In Four Lost Cities, acclaimed science journalist Annalee Newitz takes readers on an entertaining and mind-bending adventure into the deep history of urban life. Investigating across the centuries and around the world, Newitz explores the rise and fall of four ancient cities, each the center of a sophisticated civilization: the Neolithic site of Çatalhöyük in Central Turkey, the Roman vacation town of Pompeii on Italy’s southern coast, the medieval megacity of Angkor in Cambodia, and the indigenous metropolis Cahokia, which stood beside the Mississippi River where East St. Louis is today.Newitz travels to all four sites and investigates the cutting-edge research in archaeology, revealing the mix of environmental changes and political turmoil that doomed these ancient settlements. Tracing the early development of urban planning, Newitz also introduces us to the often anonymous workers—slaves, women, immigrants, and manual laborers—who built these cities and created monuments that lasted millennia.Four Lost Cities is a journey into the forgotten past, but, foreseeing a future in which the majority of people on Earth will be living in cities, it may also reveal something of our own fate.

    This course explores the archeology, publication, content, and interpretations of the historical period of the scrolls.

    These traits include obsessions with food and sex, addiction to pleasure, excessive rationality and a tendency to focus on the negative. A University of Chicago psychology professor, the author also believes we must free our minds of cultural illusions such as ethnocentric superiority or identification with one's possessions. He urges readers to find ways to reduce the oppression, exploitation and inequality that are woven into the fabric of society. Further, he wants us to control the direction of human evolution by pursuing challenging activities that lead to greater complexity while opposting chaos and conformity. Each chapter concludes with self-help questions and mental exercises designed to help readers apply the insights of this literate manifesto to their daily lives.

    This set of 8 lectures examines from a philosophical perspective the self under siege from the start of modernity to the beginnings of the postmodern age in the late twentieth century.

    The 2,000-year-old civilization grew through periods of seclusion and assimilation to cultivate a society responsible for immeasurable influences on the rest of the world. What makes Japan so distinctive?The answer is more than just spiritual beliefs or culinary tastes. It’s the ongoing clash between tradition and modernity; a conflict shaped by Japan’s long history of engagement and isolation.We’re all aware of Japan’s pivotal role in global economics and technological innovation. We know that the future of the West (and the entire world) is inextricably linked with the island nation’s successes and failures. But Japanese culture—its codes, mores, rituals, and values—still remains mysterious to many of us. And that’s unfortunate, because to truly understand Japan’s influence on the world stage, one needs to understand Japan’s culture—on its own terms.Only by looking at Japan’s politics, spirituality, cuisine, literature, art, and philosophy in the context of larger historical forces can we reach an informed grasp of Japanese culture. One that dispels prevalent myths and misconceptions we in the West have. One that puts Japan—not other nations—at the center of the story. And one that reveals how this incredible country transformed into the 21st-century superpower it is today.In an exciting partnership with the Smithsonian, The Great Courses presents Understanding Japan: A Cultural History—24 lectures that offer an unforgettable tour of Japanese life and culture. Delivered by renowned Japan scholar and award-winning professor Mark J. Ravina of Emory University, it’s a chance to access an extraordinary culture that is sometimes overlooked or misrepresented in broader surveys of world history. Professor Ravina, with the expert collaboration of the Smithsonian’s resources, and brings you a grand portrait of Japan, one that reaches from its ancient roots as an archipelago of warring islands to its current status as a geopolitical giant. Here for your enjoyment is a dazzling historical adventure with something to inform and delight everyone, and you’ll come away from it with a richer appreciation of Japanese culture.

    But more than a temperament, being positive, we are told, is the key to success and prosperity. In this utterly original take on the American frame of mind, Barbara Ehrenreich traces the strange career of our sunny outlook from its origins as a marginal nineteenth-century healing technique to its enshrinement as a dominant, almost mandatory, cultural attitude. Evangelical mega-churches preach the good news that you only have to want something to get it, because God wants to "prosper" you. The medical profession prescribes positive thinking for its presumed health benefits. Academia has made room for new departments of "positive psychology" and the "science of happiness." Nowhere, though, has bright-siding taken firmer root than within the business community, where, as Ehrenreich shows, the refusal even to consider negative outcomes—like mortgage defaults—contributed directly to the current economic crisis.With the myth-busting powers for which she is acclaimed, Ehrenreich exposes the downside of America’s penchant for positive thinking: On a personal level, it leads to self-blame and a morbid preoccupation with stamping out “negative” thoughts. On a national level, it’s brought us an era of irrational optimism resulting in disaster. This is Ehrenreich at her provocative best—poking holes in conventional wisdom and faux science, and ending with a call for existential clarity and courage.