You can get a cup at any caf, sandwich bar or restaurant anywhere. So how did Starbucks manage to reinvent coffee as a whole new experience, and create a hugely successful brand in the process? The Starbucks Story tells the brand's story from its origins in a Seattle fish market to its growing global presence today. This is a story that has unfolded quickly - at least in terms of conventional business development. Starbucks is a phenomenon. Unknown 15 years ago, it now ranks among the 100 most valuable brands in the world. It has become the quintessential brand of the modern age, built around the creation of an experience that can be consistently reproduced across the world. Originally published in 2004 as 'My Sister's A Barista: How they made Starbucks a home away from home', this new 2012 edition has been updated to bring the brand up to date.

    Most deserts aren't made of sand. Pterodactyls weren't dinosaurs. Genetically modified food existed since the Stone Age. We have no idea what Ancient Egyptians looked like. Women could vote since 1867. Fast-Food chains have existed fro 1,900 years. Cryogenics doesn't involve freezing people. You can get appendicitis more than once. Holland is not The Netherlands. The Hanging Gardens of Babylon never existed.