Its ability to target users who have provided real data about themselves and their interests makes Facebook the ideal platform for marketers, and marketers everywhere recognize the importance of Facebook and are eager to successfully tap Facebook's potential. This book shows you how.Quickly get up to speed on today's Facebook conventions and demographics, and then gain an understanding of the various strategic and implementation issues you must consider from start to finish.Guides you through crafting a successful presence on Facebook and takes you through each step for developing an overall marketing strategy Explains each step for setting realistic goals, defining metrics, developing reports, and acquiring corporate buy-in Shows how to execute your strategy while incorporating all of Facebook's relevant features Addresses Facebook's pay-per-click platform, Facebook Connect, and more Packed with tips and tactics not documented anywhere else, the book serves as the ultimate step-by-step guide to developing a winning Facebook marketing campaign.

    . .The final whistle blows at Anfield and we have beaten Wolves 2-0 but I know that we have been pipped to the Premier League title on the final day of the season by our rivals Manchester City – despite our record league points total. The hairs on the back of my neck stand up as the fans defiantly sing ‘We Shall Not Be Moved’.July 22, 2020 . . .I watch Hendo dance and thrust the Premier League trophy into the sky at a near-deserted Anfield after a fifteen-month spell in which we have become European Cup, Super Cup and, for the first time, World Club Cup winners.Robbo: Now You’re Gonna Believe Us is the inside story of an unrivalled period in the illustrious history of Liverpool Football Club – as seen through my eyes.Taking you behind the scenes at Anfield and Melwood, I’ll reveal how it all happened – how doubters turned to believers and brought the league title home after a thirty-year wait.From the dressing room to the pitch, this is my story of our year to remember.

    With her trademark candor, she explains that you can communicate with your angels and guides, and that they’re here to help you along your journey. In addition, she covers topics from forgiveness to reincarnation, shares some of her personal experiences with these celestial beings, and provides helpful tips on effective prayer. Sylvia also imparts methods to protect yourself from a psychic attack and determine whether your loved ones are sending you messages from the Other Side. Then, using a healing meditation, she shows you how you can unite with your angels and spirit guides whenever you choose to do so. In closing, Sylvia uses her abilities to answer audience questions and shed light on what really happens when we leave this plane of existence

    Pete Van Wieren’s legacy began in 1976, when he and a young Skip Caray were hired to call Atlanta Braves games. During the next three decades, "the Professor" and Caray became the voices of a team known nationwide as America's Team courtesy of Ted Turner's SuperStation TBS. In this heartfelt autobiography, Van Wieren shares his memories of thrilling moments in Braves history, such as the 1995 season when the Braves won the world championship; the pitching mastery of Greg Maddux, Tom Glavine, and John Smoltz; the heartbreak of the 1996 World Series loss to the Yankees; and Atlanta's unprecedented run of 14 consecutive division titles.

    The effects were personally devastating, but amidst the loss there was a glimmer of hope, of opportunity, and what ultimately became the starting point for a journey of remarkable self-discovery.In this profound and inspirational memoir, McMahon traces his and John’s paths, from his earliest recollections of their childhood through the maelstrom of Ballymun’s heroin epidemic. He considers the relationships, tensions, arguments and chance occurrences that pushed them in very different directions: Philly to university, the boardroom and the hallowed turf of Croke Park; John to exile in London, heartbreak and, ultimately, tragedy.Raw, vivid and intensely moving, The Choice is many things – an epic story of triumph in the face of adversity and loss, a family saga, a tribute to the redemptive power of sport – but above all it’s a stirring meditation on the roles compassion and resilience can play in shaping our lives, and those around us, for the better.

    Rolling Stone ranked the Ramones at #26 on its list of the “100 Greatest Artists of All Time.” They received a Grammy Lifetime Achievement Award in 2011 and were inducted into the Rock ‘n’ Roll Hall of Fame in 2002. And Marky Ramone played a major part in this success—his “blitzkrieg” style of drumming drove the sound the Ramones pioneered. Now, fans can get the inside story.Before he joined the Ramones, Marc Bell was already a name in the New York music scene. But when he joined three other tough misfits, he became Marky Ramone, and the rhythm that came to epitomize punk was born.Having outlived his bandmates, Marky is the only person who can share the secrets and stories of the Ramones’ improbable rise from humble beginnings to induction into the Rock and Roll Hall of Fame. But it wasn’t all good times and hit songs, and Marky doesn’t shy away from discussing his own struggles for sobriety, including the addiction that led him to be temporarily kicked out of the band.From the cult film Rock ‘n’ Roll High School through “I Wanna Be Sedated” through his own struggle with alcoholism, Marky Ramone sets the record straight, painting an unflinching picture of the dysfunction behind the band that changed a generation. With exclusive behind-the-scenes photos, Pulsating to the Backbeat is both a cultural history of punk and a stirring story of addiction: the story that millions of fans have been waiting for.

     Let me test my presumption with a preview of four these ‘old’ stories. If I told you there was once a west coast sex cult with dozens of young girls, single ladies, and married women, who all fornicated with one well-endowed “prophet,” and he occasionally found it necessary to carry-out bondage S&M sessions here and there, you may not be surprised at all. But what if that sex cult began in 1903 and ended in 1906 with a couple of murders and suicides, does that sound like anything you have read about before? Or, how about a cheater who murders his inconvenient wife, disassembles her over a fifteen hour period, then puts her bones in the same stove he cooks breakfast for his sons before sending them off to school? If that doesn’t surprise you, perhaps the ending will–but you’ll have to find out for yourself. In ‘The Dandy and the Squire,’ a smooth-talking peacock from Kentucky visits his northern ‘cousins,’ and charms three of the women into his bed. He’s a big time operator who talks fancy, dresses fancy, and tells great stories of his days as an adventurer, riverboat gambler, and sharp-minded deal maker. He’s so smooth, he’s able to murder the patriarch’s son, make him look like the bad guy, and marry the boy’s tender-hearted sister before the Yankees get wise to his lies. Good thing, too, because he had also talked the father into giving him the family farm. Chapter Five is the stranger-than-fiction story of ‘Shoebox Annie.’ During the early 20th Century, this trollish-looking woman introduced her freakish-looking son to a life of crime. Their decade’s long spree of lyin’, cheatin’, and stealin’ led them to become America’s first mother and son team of serial killers. They were so good at disposing of bodies, none of their four victims have ever been found. If ‘old’ stories sound boring to readers of contemporary true crime, I hope this book will change minds, and fully reveal just how wicked and decadent our ancestors were. And deadly. Volume II in the Vintage True Crime Stories series is a wrecking ball that smashes to pieces that phrase, “The Good Old Days.” Maybe you will believe me when you get to the last page.

    The remarkable story of the brand that was able to pull off the near-impossible challenge of integrating itself into the food habits of a nation strongly habituated to eating indigenous sweets is recounted here. It is a behind-the-scenes look at the Cadbury Dairy Milk journey in India over the last six decades.

    And today, that means lifestyle photography, also referred to as "fine art wedding photography." Fine art wedding photography isn't just a catchy phrase; it's a modern approach in which design is paramount. Fine art wedding images are more graphic and stylized than traditional wedding photojournalism, as if they were pulled from the pages of a glossy wedding or lifestyle magazine. Acclaimed wedding photographer Jose Villa was a pioneer in fine art wedding photography before it became a trendy buzzword. Here, he shares his secrets for bringing a stylized sense of composition, lighting, posing, and most important, design, to your images, while still keeping them organic and narrative. You’ll learn Jose’s trademark technique of capturing the more natural moment after a pose, and tips for getting images right in-camera to avoid the need for heavy postproduction. Final chapters show you how to integrate design through the delivered product, whether an album or slideshow, and continue nurturing clients after the wedding by expanding to baby and family portraiture. Packed with real-life examples, solid techniques, and stunning images from one of the wedding industry's brightest stars, this book will both educate and inspire photographers seeking to update their work and satisfy a new generation of brides.

    Pricing Strategies is about making the most from your work by understanding what your genre will support. It’s not hard, but you have to have a plan. Over the course of a year, you might change your book’s price five or ten times. That’s perfectly fine, when done for the right reasons as part of an overall marketing strategy. What is one reader worth to you as an entry point into your author world? What is that reader worth if they stay on board?Pricing Strategies explains why and how you would vary price points, whether you are exclusive to Amazon or distribute on multiple platforms. Book pricing is about getting the most money from your book or box set, not just one time but for the long term. It is how you can be a successful indie author. Without buyers for your books, self-publishing is just a hobby. Look at your words as your profession and earn your just desserts by pricing your books appropriately and intentionally to improve your bottom line.That’s what Pricing Strategies is all about. Understand the why and let the money flow. Pricing Strategies. The book you need.

    The Summer of ’82 is the hilarious and heartfelt story of a boy becoming a man in suburban Australia.Dave O’Neil is one of our most loved comedians. He has been performing stand-up for over twenty-five years, has been part of some of Australia’s most successful FM radio teams, and is a regular on our TV screens, where he holds the honour of having the most guest appearances on ABC’s iconic Spicks and Specks (over fifty!). He is also a successful writer, columnist and actor. The Summer of ’82 is his fifth book.

    Less gear. Less anxiety. Less stress. Less fear. A Lesser Photographer is the missing guide you've always wanted to the only gear that really matters: the gear between your ears. In under an hour, you’ll be able to identify the myths you’ve been taught about photography and embrace useful creative habits that will set you apart. Praise for previous editions: “For something beautiful and well-said, check out A Lesser Photographer.” — David duChemin “Amazing read…I really recommend everyone get a copy.” — Chris Marquardt “CJ Chilvers reevaluates what it means to be a photographer in this manifesto. Most of the points apply to virtually any creative endeavor or obsession. ‘The real show is outside the viewfinder.’” — Jim Coudal “I have to say, CJ has a great attitude. If you care at all about photography, he’s a must read.” — Patrick Rhone “Every photographer should follow CJ Chilvers.” — Eric Kim

    B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies.This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level.Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.

    The evidence of that success is visible everywhere, from shop fronts and bus shelters to sporting arenas and smartphone screens.The company’s rise to this point has been rapid, but like any gambler worth their salt, Paddy Power has always succeeded in finding an edge. At the outset those innovations were modest, like offering odds on television shows and giving punters money back on losing bets, but as the company’s ambition grew, so too did its determination to stay one step ahead of the competition, whatever the cost…Impeccably researched and informed by dozens of insider interviews, Punters is the incredible story of how an unlikely band of misfits and visionaries bet on the future of the gambling industry and won big. But it’s also the story of how that victory may have come at an extraordinary cost – to their customers and society at large.

    town, an adolescent girl is unwittingly handed a one-way ticket by her mother to allegedly "visit" her estranged father in Florida. Young and vulnerable, Lockey Maisonnueve has no idea she is being abandoned and sent to live with a vile and dangerous pedophile who would spend the next several years violently raping, abusing and mercilessly selling his daughter's body into childhood prostitution to other adult men. After being rescued by her naive, but well-intentioned, grandparents, her troubled life is further devastated by cancer and ravaged by the subsequent brutal murder of her mother, in which Lockey is briefly considered a suspect. "A Girl Raised by Wolves' is the inspirational memoir of a survivor of the darkest circumstances one can endure in a single lifetime and still emerge with a sense of humor and to defiantly proclaim "they didn't break me!"