From the transistor to the laser, it s hard to find an aspect of modern life that hasn t been touched by Bell Labs. Why did so many transformative ideas come from Bell Labs? In "The Idea Factory," Jon Gertner traces the origins of some of the twentieth century s most important inventions and delivers a riveting and heretofore untold chapter of American history. At its heart this is a story about the life and work of a small group of brilliant and eccentric men Mervin Kelly, Bill Shockley, Claude Shannon, John Pierce, and Bill Baker who spent their careers at Bell Labs. Their job was to research and develop the future of communications. Small-town boys, childhood hobbyists, oddballs: they give the lie to the idea that Bell Labs was a grim cathedral of top-down command and control.Gertner brings to life the powerful alchemy of the forces at work behind Bell Labs inventions, teasing out the intersections between science, business, and society. He distills the lessons that abide: how to recruit and nurture young talent; how to organize and lead fractious employees; how to find solutions to the most stubbornly vexing problems; how to transform a scientific discovery into a marketable product, then make it even better, cheaper, or both. Today, when the drive to invent has become a mantra, Bell Labs offers us a way to enrich our understanding of the challenges and solutions to technological innovation. Here, after all, was where the foundational ideas on the management of innovation were born. "The Idea Factory" is the story of the origins of modern communications and the beginnings of the information age a deeply human story of extraordinary men who were given extraordinary means time, space, funds, and access to one another and edged the world into a new dimension."

    He had eighty seconds to exceed the speed of sound and begin the climb to a target no civilian pilot had ever reached. There was a chance he would not come back alive. If he did, he would make history as the world’s first commercial astronaut. The spectacle defied reason, the result of an improbable contest dreamed up by entrepreneur Peter Diamandis, whose vision for a new race to space – requiring small teams to do what only the world’s largest governments had done before – had been dismissed as fantastical. The tale begins in Mount Vernon, N.Y. Diamandis was the son of hard working Greek immigrants who wanted their science prodigy to do the family proud and become a doctor. Peter was a dutiful son, but from the time he was eight years old, staying up late to watch Apollo 11 land on the moon, he had one goal: getting to space. He started a national student space club while at MIT. He launched a rocket company in Houston while getting a medical degree from Harvard - a degree he pursued to improve his chances of becoming an astronaut. But when he realized NASA was winding down manned space flight, Diamandis set out on one of the great entrepreneurial adventure stories of our time. If the government wouldn’t send him to space, he would create a private spaceflight industry and get there himself.In the 1990s, the idea of private space flight was the stuff of science fiction. The undaunted Diamandis found inspiration in an unlikely place: the first golden age of aviation. Reading Charles Lindbergh’s The Spirit of St. Louis, Diamandis was stunned that the aviator had attempted the first transatlantic flight from New York to Paris to win a $25,000 prize. The historic flight galvanized the commercial airline industry. Why, Diamandis thought, couldn’t a similar contest be held for space flight? In 1996, standing under the arch of St. Louis – the city where Lindbergh found his backers - Diamandis announced the $10 million Xprize. To win, a privately funded team would have to build and fly a manned rocket into space twice – in two weeks. The deadline: December 31, 2004.   On a brilliant morning in the Mojave Desert, with little time to spare, a bullet-shaped rocket called SpaceShipOne was launched. The story of SS1, and other scrappy teams in the hunt – all spurred by Diamandis as he struggled to keep the prize afloat – became a testament to the American spirit of ingenuity and oversized dreams. The winning of the Xprize marked the end of the government’s monopoly over space.   Julian Guthrie, author of The Billionaire and The Mechanic, an acclaimed bestselling account of Oracle CEO Larry Ellison’s pursuit of the America’s Cup, thought she knew about obsessive pursuits, but the XPrize race spurred another level of drama, sacrifice, and technical wizardry. With Diamandis’ cooperation, Guthrie had access to all of the players – from Richard Branson and John Carmack to Burt Rutan – and has melded their stories into a spellbinding narrative, a combination of Rocket Boys and The New New Thing. In the end, as Diamandis dreamed, the result wasn’t just a victory for one team; it was the foundation for a new industry, including SpaceX, Virgin Galactic, Blue Origin and others. Today, SpaceShipOne hangs in the Smithsonian’s Air and Space Museum, above the Apollo 11 capsule and next to Lindbergh’s Spirit of St. Louis plane.

    Since its creation in 2010, Instagram’s fun and simple interface has captured our collective imagination, swiftly becoming a way of life. In No Filter: The Inside Story of Instagram, technology reporter Sarah Frier explains how Instagram’s founders married art and technology to overcome skeptics and to hook the public on visual storytelling. At first, Instagram initially attracted artisans, but then the platform exploded in popularity among the masses, creating an entire industry of digital influencers that’s now worth tens of billions of dollars. Eighteen months after Instagram’s launch and explosive growth, the founders—Kevin Systrom and Mike Krieger—made the gut-wrenching decision to sell the company to Facebook. For most companies, that would be the end of the story; but for Instagram, it was only the beginning. Instagram borrowed some lessons from Facebook and rejected others, until eventually its success stirred tension with Facebook’s CEO Mark Zuckerberg, just as Facebook became embroiled in a string of public crises. Frier unearths the details that led to the cofounders’ departure, bringing to light dramatic moments unknown to the public until now. At its heart, No Filter draws on unprecedented exclusive access—from the founders of Instagram, as well as employees, executives, and competitors; hedge fund billionaire Ray Dalio; Anna Wintour of Vogue; Kris Jenner of the Kardashian-Jenner empire; and a plethora of influencers, from fashionistas with millions of followers to owners of famous dogs worldwide—to show how Instagram has fundamentally changed the way we communicate, shop, eat, and travel. The book brings readers inside users’ strategies to craft their personal image and fame, explaining how the company’s product decisions have affected the structure of our society. From teenagers to the pope, No Filter tells the captivating story of how Instagram not only created a new industry but also changed our lives.

    For over thirty years Sherard Cowper-Coles was on the diplomatic front line in a distinguished career that took him from the corridors of power in Whitehall to a string of high-profile around the world. Entering the Foreign Office in 1977, he took up postings in Beirut, Alexandria and Cairo, Washington, Paris, and Hong Kong, his globe-trotting punctuated with spells in London, where the young diplomat had a baptism of fire writing foreign affairs speeches for Geoffrey Howe and Margaret Thatcher. In 1999, under the New Labour government and Prime Minister Tony Blair, he was made Principal Private Secretary to the irascible Foreign Secretary Robin Cook, providing the book with some of its most hilarious sequences. His career culminated in a succession of ambassadorial posts as Our Man in Israel, Saudi Arabia and finally Afghanistan. 'Ever the Diplomat' is his revealing and witty account of half a lifetime in diplomacy.

    But when Paco was struck down by a disease that left him unable to walk, Hickam was faced with a terrible decision, let his beloved cat live in misery or put him to sleep. Before that decision could be made, the space mission Hickam was working on needed to be rescued and there was only one sure way to save it: Paco's magic meow! This is a true story of the space age that is also a delightful tale of the love between an engineer and his cat.

    Bernie Schein was his best friend from the time they met in a high-school pickup basketball game in Beaufort, South Carolina, until Conroy’s death in 2016. Both were popular athletes but also outsiders as a Jew and a Catholic military brat in the small-town Bible-Belt South, and they bonded. Wise ass and smart aleck, loudmouths both, they shared an ebullient sense of humor and romanticism, were mesmerized by the highbrow and reveled in the low, and would sacrifice entire evenings and afternoons to endless conversation. As young teachers in the Beaufort area and later in Atlanta, they were activists in the civil rights struggle and against institutional racism and bigotry. Bernie knew intimately the private family story of the Conroys and his friend’s difficult relationship with his Marine Corps colonel father that Pat would draw on repeatedly in his fiction. A love letter and homage, and a way to share the Pat he knew, this book collects Bernie’s cherished memories about the gregarious, welcoming, larger-than-life man who remained his best friend, even during the years they didn’t speak. It offers a trove of insights and anecdotes that will be treasured by Pat Conroy’s many devoted fans.

    Jill Lepore, best-selling author of These Truths, came across the company’s papers in MIT’s archives and set out to tell this forgotten history, the long-lost backstory to the methods, and the arrogance, of Silicon Valley.Founded in 1959 by some of the nation’s leading social scientists—“the best and the brightest, fatally brilliant, Icaruses with wings of feathers and wax, flying to the sun”—Simulmatics proposed to predict and manipulate the future by way of the computer simulation of human behavior. In summers, with their wives and children in tow, the company’s scientists met on the beach in Long Island under a geodesic, honeycombed dome, where they built a “People Machine” that aimed to model everything from buying a dishwasher to counterinsurgency to casting a vote. Deploying their “People Machine” from New York, Washington, Cambridge, and even Saigon, Simulmatics’ clients included the John F. Kennedy presidential campaign, the New York Times, the Department of Defense, and dozens of major manufacturers: Simulmatics had a hand in everything from political races to the Vietnam War to the Johnson administration’s ill-fated attempt to predict race riots. The company’s collapse was almost as rapid as its ascent, a collapse that involved failed marriages, a suspicious death, and bankruptcy. Exposed for false claims, and even accused of war crimes, it closed its doors in 1970 and all but vanished. Until Lepore came across the records of its remains.The scientists of Simulmatics believed they had invented “the A-bomb of the social sciences.” They did not predict that it would take decades to detonate, like a long-buried grenade. But, in the early years of the twenty-first century, that bomb did detonate, creating a world in which corporations collect data and model behavior and target messages about the most ordinary of decisions, leaving people all over the world, long before the global pandemic, crushed by feelings of helplessness. This history has a past; If Then is its cautionary tale.

    A simple web search picks out a handful of relevant needles from the world's biggest haystack: the billions of pages on the World Wide Web. Uploading a photo to Facebook transmits millions of pieces of information over numerous error-prone network links, yet somehow a perfect copy of the photo arrives intact. Without even knowing it, we use public-key cryptography to transmit secret information like credit card numbers; and we use digital signatures to verify the identity of the websites we visit. How do our computers perform these tasks with such ease? This is the first book to answer that question in language anyone can understand, revealing the extraordinary ideas that power our PCs, laptops, and smartphones. Using vivid examples, John MacCormick explains the fundamental "tricks" behind nine types of computer algorithms, including artificial intelligence (where we learn about the "nearest neighbor trick" and "twenty questions trick"), Google's famous PageRank algorithm (which uses the "random surfer trick"), data compression, error correction, and much more. These revolutionary algorithms have changed our world: this book unlocks their secrets, and lays bare the incredible ideas that our computers use every day.

    But for nearly twenty years, they had a zoo, seven acres that rose from local peculiarity to key tourist attraction to devastating tragedy. And it all began with one man’s outsize vision.When Dick Haskin’s plans to assist primatologist Dian Fossey in Rwanda were cut short by her murder, Dick’s devotion to primates didn’t die with her. He returned to his hometown with Reuben, an adolescent chimp, in the bed of a pickup truck and transformed a trailer home into the Midwest Primate Center. As the tourist trade multiplied, so did the inhabitants of what would become Zoo Nebraska, the unlikeliest boon to Royal’s economy in generations and, eventually, the source of a power struggle that would lead to the tragic implosion of Dick Haskin’s dream.A resonant true story of small-town politics and community perseverance and of decent people and questionable choices, Zoo Nebraska is a timely requiem for a rural America in the throes of extinction.

    A rollercoaster rags-to-riches story, Blaine Lourd’s meaningful debut is both a nostalgic send-up of ’60s and ’70s Louisiana, and a heartfelt portrait of one family’s coming of age.In honest, confessional prose, Born on the Bayou transports us to a pocket of the South where Lourd learns how to be a man from the two people he looks up to the most: his larger-than-life father, “Puffer,” a prominent figure in the oil business (coonass translation: awl bidness), and his successful older brother, Bryan. With an eye turned perpetually toward the gruff and distant Puffer, Lourd illustrates how those closest to us can cause the most hurt, even as we seek their approval.Whether he’s learning how to skin a duck at age ten, enjoying his first beer at thirteen, or detailing the finer points of ride-on lawn mowing, Lourd gets to the heart of being a Southerner with rawness and grace. From his early childhood through his eventual pilgrimage to the West Coast, he beautifully details what it means to have tangible roots to a place so ingrained it is a part of your own being.From barreling down the low country roads in a shiny Thunderbird to chasing women and learning to be a gentleman, Born on the Bayou is one man’s struggle against the forces of family love, loyalty and obligation, and the ties that keep us tethered to our roots no matter how far we run. As the saying goes, “a coonass always goes his own way.”

    Gilder says or writes is ever delivered at anything less than the fullest philosophical decibel... Mr. Gilder sounds less like a tech guru than a poet, and his words tumble out in a romantic cascade." “Google’s algorithms assume the world’s future is nothing more than the next moment in a random process. George Gilder shows how deep this assumption goes, what motivates people to make it, and why it’s wrong: the future depends on human action.” — Peter Thiel, founder of PayPal and Palantir Technologies and author of Zero to One: Notes on Startups, or How to Build the Future The Age of Google, built on big data and machine intelligence, has been an awesome era. But it’s coming to an end. In Life after Google, George Gilder—the peerless visionary of technology and culture—explains why Silicon Valley is suffering a nervous breakdown and what to expect as the post-Google age dawns. Google’s astonishing ability to “search and sort” attracts the entire world to its search engine and countless other goodies—videos, maps, email, calendars….And everything it offers is free, or so it seems. Instead of paying directly, users submit to advertising. The system of “aggregate and advertise” works—for a while—if you control an empire of data centers, but a market without prices strangles entrepreneurship and turns the Internet into a wasteland of ads. The crisis is not just economic. Even as advances in artificial intelligence induce delusions of omnipotence and transcendence, Silicon Valley has pretty much given up on security. The Internet firewalls supposedly protecting all those passwords and personal information have proved hopelessly permeable. The crisis cannot be solved within the current computer and network architecture. The future lies with the “cryptocosm”—the new architecture of the blockchain and its derivatives. Enabling cryptocurrencies such as bitcoin and ether, NEO and Hashgraph, it will provide the Internet a secure global payments system, ending the aggregate-and-advertise Age of Google. Silicon Valley, long dominated by a few giants, faces a “great unbundling,” which will disperse computer power and commerce and transform the economy and the Internet. Life after Google is almost here.   For fans of "Wealth and Poverty," "Knowledge and Power," and "The Scandal of Money."

    Full of twists and turns, work and love, obstacles encountered and overcome, Inventing Joy is a binge-worthy book in every aspect. Dive in and be swept along for the ride as she relives her incredible and inspiring journey to joy. But there’s more. Throughout her inspirational rags-to-riches story, Joy points out her very own personal light-bulb moments—lessons that she learned the hard way, and principles she still relies on today. Thoughts and ideas that drive her business, life, and family and are the foundation for her success. These concepts come together in the end to form Joy’s Blueprint, a resource that will help you live your most joyful life—the Blueprint that Joy delivers to the world for the first time. So look inside yourself, grab hold of your dreams, and be brave enough to take that very first step and start your next best chapter. You’ll be in good company with Inventing Joy.

    It will take us all back to our roots in the counterculture, and will remind us of the true nature of the innovation process, before we tried to tame it with slogans and buzzwords." -- Po Bronson, #1 New York Times bestselling author of The Nudist on the Late Shift and NurtureshockA candid, colorful, and comprehensive oral history that reveals the secrets of Silicon Valley -- from the origins of Apple and Atari to the present day clashes of Google and Facebook, and all the start-ups and disruptions that happened along the way.Rarely has one economy asserted itself as swiftly--and as aggressively--as the entity we now know as Silicon Valley. Built with a seemingly permanent culture of reinvention, Silicon Valley does not fight change; it embraces it, and now powers the American economy and global innovation. So how did this omnipotent and ever-morphing place come to be? It was not by planning. It was, like many an empire before it, part luck, part timing, and part ambition. And part pure, unbridled genius...Drawing on over two hundred in-depth interviews, VALLEY OF GENIUS takes readers from the dawn of the personal computer and the internet, through the heyday of the web, up to the very moment when our current technological reality was invented. It interweaves accounts of invention and betrayal, overnight success and underground exploits, to tell the story of Silicon Valley like it has never been told before. Read it to discover the stories that Valley insiders tell each other: the tall tales that are all, improbably, true.

    This is a ride on the Google wave, and the fullest account of how it formed and crashed into traditional media businesses. With unprecedented access to Google's founders and executives, as well as to those in media who are struggling to keep their heads above water, Ken Auletta reveals how the industry is being disrupted and redefined.Auletta goes inside Google's closed-door meetings, introducing Google's notoriously private founders, Larry Page and Sergey Brin, as well as those who work with - and against - them. In Googled, the reader discovers the 'secret sauce' of the company's success and why the worlds of 'new' and 'old' media often communicate as if residents of different planets. It may send chills down traditionalists' spines, but it's a crucial roadmap to the future of media business: the Google story may well be the canary in the coal mine.Googled is candid, objective and authoritative. Crucially, it's not just a history or reportage: it's ahead of the curve and unlike any other Google books, which tend to have been near-histories, somewhat starstruck, now out of date or which fail to look at the full synthesis of business and technology.

    And the moments are part of college basketball lore: the Sweater Game, Villanova Beats Georgetown, and Six Overtimes. But this is the story of the Big East Conference that you haven't heard before--of how the Northeast, once an afterthought, became the epicenter of college basketball.Before the league's founding, East Coast basketball had crowned just three national champions in forty years, and none since 1954. But in the Big East's first ten years, five of its teams played for a national championship. The league didn't merely inherit good teams; it created them. But how did this unlikely group of schools come to dominate college basketball so quickly and completely?Including interviews with more than sixty of the key figures in the conference's history, The Big East charts the league's daring beginnings and its incredible rise. It transports fans inside packed arenas to epic wars fought between transcendent players, and behind locker-room doors where combustible coaches battled even more fiercely for a leg up.Started on a handshake and a prayer, the Big East carved an improbable arc in sports history, an ensemble of Catholic schools banding together to not only improve their own stations but rewrite the geographic boundaries of basketball. As former UConn coach Jim Calhoun eloquently put it, "It was Camelot. Camelot with bad language."