We are in an era where entire businesses are built on Instagram; kids in their bedrooms are racking up tens of millions of YouTube views; bloggers are becoming millionaires from their kitchen tables, and businesses are getting more attention from a viral video than a Super Bowl ad. But in a space that moves so fast, how can businesses keep up - let alone compete? And how do you make sure that your activity is profitable? Whether it’s building a targeted fanbase, selling more of your products & services or serving customers, every piece of your social media marketing campaign should be making you money. Combining the ‘holy grail’ marketing principles from some of history’s most successful marketers with the very latest social media strategies gives savvy businesses of all size a chance to ‘do’ social media in an entirely new way. Gone are the days of fumbling around in the dark. The new era is about testing, measuring and profit. From the psychological triggers that make us buy; employing social proof to stand out; using (and faking) controversy to sell more or just simply demonstrating your true competitive advantage, profitable social media marketing is here. As Head Ninja at Exposure Ninja, Tim Cameron-Kitchen has personally worked with hundreds of businesses of all shapes and sizes, and seen first hand how doing the right things on social media can transform a business. Yvonne Ivanescu came to Exposure Ninja from one of the world’s highest profile marketing agencies, and brought her brand experience to help business on the front line. This book is the distillation of everything that makes a profitable campaign, laid out in step-by-step instructions for you to follow and apply to your own business - whatever your size or market. So whether you’re a local plumber looking to pick up leads from Twitter, or an independent e-commerce site wanting the attention of influential bloggers, the strategies and profitable shortcuts for entrepreneur-run businesses in this book will give you a chance to compete in competitive markets where time and budget is of the essence.

    It's about learning to eat properly for your health." -Vitor Belfort, UFC two-time world champion"Mike Dolce's the best in the business."-Chael Sonnen, UFC world title contender"Mike Dolce's knowledge of nutrition and strength & conditioning has led him to be one of the most highly sought-after coaches in the sport." -Joshua Carey, Bleacher Report"You can learn a lot from this man right here." -Ariel Helwani, AOL's MMAFighting.comABOUT THE DOLCE DIET: LIVING LEANCalled "the patron saint of weight cutting," Mike Dolce has coordinated the high-profile weight loss for many of the world's top athletes, including...* Quinton "Rampage" Jackson, UFC / Pride FC world champion* Vitor "The Phenom" Belfort, UFC two-time world champion* Thiago "Pitbull" Alves, UFC world title contender* Chael Sonnen WEC / UFC world title contender* Gray "Bully" Maynard, UFC world title contender* Nate "Rock" Quarry, UFC world title contender* Mike "Quicksand" Pyle, WEC world champion* Jay "Thorobred" Hieron, IFL world championAs well as fan favorites...* Michael "The Count" Bisping, The Ultimate Fighter 3 winner* Jake "Juggernaut" Ellenberger, UFC veteran* Ed "Shortfuse" Herman, The Ultimate Fighter 3 runner-up* Chris "The Crippler" Leben, UFC veteran* Duane "BANG" Ludwig, UFC & K-1 veteranand many more!For the first time in print, Mike Dolce shares the same the principles, recipes, and strength-training workouts he uses in MMA's elite fight camps and how they can be used by YOU!INSIDE you will learn:* Recipes used in MMA's top fight camps with gluten-free & vegan options* Easy to follow sample meal plans with gluten-free & vegan options* Strength & Conditioning exercises with instructions & photos* Workout plans used by today's top athletesWHAT PEOPLE ARE SAYING ABOUT THE DOLCE DIETThe Dolce Diet, three words about Living Lean: 1. Simple 2. Inspirational 3. Effective. Thank you, Mike Dolce! You've made staying in shape easy! ~STEWART M. The Dolce Diet, Love it! My Little-Boy-2-B has been on it for 5.5 months! This diet is truly amazing for moms pre & post baby! Yes, The DolceDiet is prego friendly! Plenty of the RIGHT kind of food that tastes great! ~THE H2H WAITRESSStarted two weeks ago. Lost 13 pounds so far. Yea! Love the recipes! So do my kids! Thank you! ~DAWN H.Body fat down 4% in 2 months?! Yessss! #LIVING LEAN ~MOLLY C.The Dolce Diet, started 410, down 50 lbs. so far. ~ JOSH W.The Dolce Diet, 13 lbs. lost in 4 weeks! People are asking what I'm doing...Telling them LIVING LEAN! ~MIKE S.Real talk! The Dolce Diet is the Einstein, da Vinci and Jesus of losing weight all wrapped up in one...gluten free wrap that is. ~MIKEY F.Another 5 (lbs. lost) on The Dolce Diet. 25 pounds down in 2 weeks, 100 to go! #LivingLean! ~JOHN P.

    When the great blizzard of 1888 crippled the entire northeast, a solution had to be found. Two brothers from one of the nation's great families-Henry Melville Whitney of Boston and William Collins Whitney of New York-pursued the dream of his city digging America's first subway, and the great race was on. The competition between Boston and New York played out in an era not unlike our own, one of economic upheaval, life-changing innovations, class warfare, bitter political tensions, and the question of America's place in the world.The Race Underground is peopled with the famous, like Boss Tweed, Grover Cleveland and Thomas Edison, and the not-so-famous, from brilliant engineers to the countless "sandhogs" who shoveled, hoisted and blasted their way into the earth's crust, sometimes losing their lives in the construction of the tunnels. Doug Most chronicles the science of the subway, looks at the centuries of fears people overcame about traveling underground and tells a story as exciting as any ever ripped from the pages of U.S. history. The Race Underground is a great American saga of two rival American cities, their rich, powerful and sometimes corrupt interests, and an invention that changed the lives of millions.

    How did this happen and what can we do about it? Everyone needs and deserves housing. But today our homes are being transformed into commodities, making the inequalities of the city ever more acute. Profit has become more important than social need. The poor are forced to pay more for worse housing. Households are subjected to eviction and foreclosure. Communities face gentrification and displacement. And the benefits of decent housing are only available for those who can afford it. In Defense of Housing is the definitive statement by leading urban planner Peter Marcuse and sociologist David Madden. They diagnose the causes and consequences of the housing crisis and detail the need for progressive alternatives. Minor policy changes will not solve they problem, they argue. Rather, the housing crisis has deep political and economic roots, and therefore requries a radical response.

    A critical history of planning in theory and practice in the twentieth century, as well as of the social and economic problems and opportunities that gave rise to it Trenchant, perceptive, global in coverage, this book is an unrivalled account of its crucial subject Comprehensively revised to take account of abundant new literature published since its original appearance, and to view the 1990s in historical perspective Reviews the development of the modern planning movement over the entire span of the twentieth century

    It is iconic, recognised the world over, and loved and despised by Londoners in equal measure. Blending reportage, humour and personal encounters, Andrew Martin embarks on a wonderfully engaging social history of London's underground railway system (which despite its name, is in fact fifty five per cent overground). Along the way he attempts to untangle the mess that is the Northern Line, visit every station in a single day - and find out which gaps to be especially mindful of.Underground, Overground is a highly enjoyable, witty and informative history of everything you need to know about the Tube.

    If you or someone you know is discontented, distressed, or downright disturbed, maybe the Great White North is right for you, eh. But how much do you really know about Canada? Can you do a job that Canada needs (do you play hockey, drill for oil, or make poutine?)? Can you identify the best Canadian province for your lifestyle (lots of tundra or just some tundra?)? Can you master the proper pronunciation of "sorry"? What strange wizardry is the Canadian government? Is maple syrup acceptable substitution for currency? At long last, How to Move to Canada can help make your vague threat into a cold Canadian reality. This book is also full of activities such as: Color the flag of your new homeland Match the strange Canuck dialect with their local definitions And more! PLEASE NOTE: This is a humor book. It won't really help you emigrate. Rather, it's a subversive mix of real information on the Great White North plus a hilarious look at all the reasons why you won't like it there any better — and why they probably won't have you anyway.

    In this reappraisal of America's dilemma of racial and economic inequality, Thomas Sugrue asks why Detroit and other industrial cities have become the sites of persistent racialized poverty.

    Rather, The Color of Law incontrovertibly makes clear that it was de jure segregation—the laws and policy decisions passed by local, state, and federal governments—that actually promoted the discriminatory patterns that continue to this day.Through extraordinary revelations and extensive research that Ta-Nehisi Coates has lauded as "brilliant" (The Atlantic), Rothstein comes to chronicle nothing less than an untold story that begins in the 1920s, showing how this process of de jure segregation began with explicit racial zoning, as millions of African Americans moved in a great historical migration from the south to the north.As Jane Jacobs established in her classic The Death and Life of Great American Cities, it was the deeply flawed urban planning of the 1950s that created many of the impoverished neighborhoods we know. Now, Rothstein expands our understanding of this history, showing how government policies led to the creation of officially segregated public housing and the demolition of previously integrated neighborhoods. While urban areas rapidly deteriorated, the great American suburbanization of the post–World War II years was spurred on by federal subsidies for builders on the condition that no homes be sold to African Americans. Finally, Rothstein shows how police and prosecutors brutally upheld these standards by supporting violent resistance to black families in white neighborhoods.The Fair Housing Act of 1968 prohibited future discrimination but did nothing to reverse residential patterns that had become deeply embedded. Yet recent outbursts of violence in cities like Baltimore, Ferguson, and Minneapolis show us precisely how the legacy of these earlier eras contributes to persistent racial unrest. “The American landscape will never look the same to readers of this important book” (Sherrilyn Ifill, president of the NAACP Legal Defense Fund), as Rothstein’s invaluable examination shows that only by relearning this history can we finally pave the way for the nation to remedy its unconstitutional past.

    Created in 1811 by a three-man commission featuring headstrong Founding Father Gouverneur Morris, the plan called for a dozen parallel avenues crossing at right angles with many dozens of parallel streets in an unbroken grid. Hills and valleys, streams and ponds, forests and swamps were invisible to the grid; so too were country villages, roads, farms, and estates and generations of property lines. All would disappear as the crosshatch fabric of the grid overspread the island: a heavy greatcoat on the land, the dense undergarment of the future city.No other grid in Western civilization was so large and uniform as the one ordained in 1811. Not without reason. When the grid plan was announced, New York was just under two hundred years old, an overgrown town at the southern tip of Manhattan, a notorious jumble of streets laid at the whim of landowners. To bring order beyond the chaos-and good real estate to market-the street planning commission came up with a monolithic grid for the rest of the island. Mannahatta-the native "island of hills"-became a place of rectangles, in thousands of blocks on the flattened landscape, and many more thousands of right-angled buildings rising in vertical mimicry.The Manhattan grid has been called "a disaster" of urban planning and "the most courageous act of prediction in Western civilization." However one feels about it, the most famous urban design of a living city defines its daily life. This is its story.

    Moses built an empire and lived like an emperor. He personally conceived and completed public works costing 27 billion dollars--the greatest builder America (and probably the world) has ever known. Without ever having been elected to office, he dominated the men who were--even his most bitter enemy, Franklin D. Roosevelt, could not control him--until he finally encountered, in Nelson Rockefeller, the only man whose power (and ruthlessness in wielding it) equalled his own.

    This great beginner's guide also provides an easy introduction to reading and playing music - so whether you have no previous musical experience OR are simply new to the keyboard, this clear and concise guide will have you playing tunes on your new keyboard in no time ! For kids under the age of 10, you may prefer Ben's My First Keyboard book instead - created especially for the youngest beginner. Search under Ben Parker. * Easy to follow instructions and illustrations * Simple exercises to follow and practice * Learn at your own pace * Fun and easy songs, exercises and tunes to play * Simply follow the lessons in the book and you will be playing Keyboard in no time ! Ben Parker's best-selling range of beginner's music tuition books for adults and children include the 'How To Play'...and also the 'My First' series of books covering: Keyboard, Piano, Guitar, Ukulele, Banjo, Harmonica and Recorder.

    In Four Lost Cities, acclaimed science journalist Annalee Newitz takes readers on an entertaining and mind-bending adventure into the deep history of urban life. Investigating across the centuries and around the world, Newitz explores the rise and fall of four ancient cities, each the center of a sophisticated civilization: the Neolithic site of Çatalhöyük in Central Turkey, the Roman vacation town of Pompeii on Italy’s southern coast, the medieval megacity of Angkor in Cambodia, and the indigenous metropolis Cahokia, which stood beside the Mississippi River where East St. Louis is today.Newitz travels to all four sites and investigates the cutting-edge research in archaeology, revealing the mix of environmental changes and political turmoil that doomed these ancient settlements. Tracing the early development of urban planning, Newitz also introduces us to the often anonymous workers—slaves, women, immigrants, and manual laborers—who built these cities and created monuments that lasted millennia.Four Lost Cities is a journey into the forgotten past, but, foreseeing a future in which the majority of people on Earth will be living in cities, it may also reveal something of our own fate.

    Whyte published the findings from his revolutionary Street Life Project in The Social Life of Small Urban Spaces. Both the book and the accompanying film were instantly labeled classics, and launched a mini-revolution in the planning and study of public spaces. They have since become standard texts, and appear on syllabi and reading lists in urban planning, sociology, environmental design, and architecture departments around the world.Project for Public Spaces, which grew out of Holly's Street Life Project and continues his work around the world, has acquired the reprint rights to Social Life, with the intent of making it available to the widest possible audience and ensuring that the Whyte family receive their fair share of Holly's legacy.From the forward: For more than 30 years, Project for Public Spaces has been using observations, surveys, interviews and workshops to study and transform public spaces around the world into community places. Every week we give presentations about why some public spaces work and why others don't, using the techniques, ideas, and memorable phrases from William H. "Holly" Whyte's The Social Life of Small Urban Spaces.Holly Whyte was both our mentor and our friend. Perhaps his most important gift was the ability to show us how to discover for ourselves why some public spaces work and others don't. With the publication of The Social Life of Small Urban Spaces and its companion film in 1980, the world could see that through the basic tools of observation and interviews, we can learn an immense amount about how to make our cities more livable. In doing so, Holly Whyte laid the groundwork for a major movement to change the way public spaces are built and planned. It is our pleasure to offer this important book back to the world it is helping to transform.

    They would establish a British colony, find gold, and discover a water route to Asia. But what awaited them was far different - fire, hunger, sickness, death, even cannibalism. Here, from the noted historian Marshall W. Fishwick, is the dramatic story of Jamestown and the struggle of its leader, Captain John Smith, who, with the help of Pocahontas, daughter of the Algonquian chief Powhatan, succeeded against all odds.