A good idea can inspire one commercial. But a good insight can fuel a thousand ideas, a thousand commercials. An insight gives you an entirely new way of thinking about your business. Consider just a few of the breakthrough insights that Dusenberry's agency, BBDO, has offered their clients over the years: That General Electric's unifying tagline should be ?We bring good things to life.? That Pepsi should be targeting the ?Pepsi Generation.? That Ronald Reagan's 1984 reelection theme should be ?Morning in America.? That Visa should compare itself with American Express, not MasterCard. Talk about moving the needle!Dusenberry argues that these brainstorms don?t come out of thin air, even at a world class organization like BBDO. They are actually the result of a rigorous and disciplined process of insight generation, one that any manager in any type of business can adopt. Dusenberry explains this process?Research, Analysis, Insight, Strategy, and Execution (RAISE)?in plain English. And he offers examples of some of the greatest business insights of our time, from the birth of Federal Express to the positioning of HBO."Moving the Needle" will help businesspeople get to the heart of their toughest problems.

    . . For the first time, a blistering, highly charged account from the man known as 'Marine A' who was at the centre of the controversial murder of a wounded Taliban fighter. His case led to an unprecedented wave of public support which raised over £800,000 to fund his appeal. The nerve-shredding situations Sgt Blackman operated within, under sustained attack for long periods, living in the unrelenting horror of a theatre of war, took their toll mentally and physically. 'This book chronicles my young life, my recruitment and training, my first deployments, and then my experiences in the Middle East, where I fought first in Iraq, and later completed two tours of duty in Helmand, Afghanistan - before finally confronting the final moment of my 2011 tour, and the killing of the Afghan insurgent which led to my conviction for murder. 'I confront this moment in a spirit of total honesty, chronicling the weeks and months of a hellish tour that led up to it, the mental frailties the tour exposed - and, without seeking to make excuses, reclaim at least some of that experience for myself. 'This is a searingly honest look at the brutal realities of life in the military.' - Sgt Alexander Blackman (Marine A)

     After thirty-eight happy years of marriage to influential producer Aaron Spelling, raising two children in Hollywood, and co-managing one of the largest estates in the country (finally selling Spelling Manor, as detailed on her HGTV series, for $85 million), Candy is now adjusting to life on her own—downsizing to a Century City condo. She’s ready to share the most intimate details of her life with Aaron; how his illness caused her to question her identity; and how she’s reinvented herself as an independent woman, businesswoman, and television personality. Along the way, Candy reveals all-new dishy stories including those of Hollywood friends Joan Crawford, Bette Davis, Michael Jackson, Janet Leigh, Dean Martin, and Elizabeth Taylor (her lifelong rival over their jewelry).  Engaging, heartwrenching, and hilarious, Candy at Last shares her story of how family, friends, and her husband’s inspiring advice to “follow your dreams” has made her determined to live life to the fullest.

    As a turret gunner with the famed 101st Airborne "Screaming Eagles," and a member of the famed "Rakkasans" regiment-the most decorated regiment in the U.S. Army-he endured hellish conditions in the war-torn city of Tikrit, Iraq. When he returned to the States, he became a cast member on "The Real World: Brooklyn" in 2008. That came to an end when he received his notice recalling him to duty. "An Angel from Hell" is a gritty, blunt, and laughout-loud funny war memoir from the grunt's perspective. Conklin reveals what the Iraq war is really like, day to day-the misery, the boredom, the absurdity, the horror, and even the moments of grace. With stunning candor and wisdom beyond his years, Ryan Conklin has documented a complex and unavoidably life-changing experience for his generation."

    

    As chief of the country's defence research and development programme, Kalam demonstrated the great potential for dynamism and innovation that existed in seemingly moribund research establishments. This is the story of Kalam's rise from obscurity and his personal and professional struggles, as well as the story of Agni, Prithvi, Akash, Trishul and Nag-missiles that have become household names in India and that have raised the nation to the level of a missile power of international reckoning. This is also the saga of independent India's struggle for technological self-sufficiency and defensive autonomy-a story as much about politics, domestic and international, as it is about science.

    This is Nick‘s behind-the-scenes account of his encounters with David Cameron, who many wrote off before the shock victory he called his 'sweetest'; Ed Miliband, who turned abuse & ridicule into respect before leading Labour to its worst defeat in a generation; Nick Clegg, who led his party into power and then to humiliation and near oblivion; Nigel Farage, who rose so fast and then fell at the final hurdle; Alex Salmond, whose public clash with Nick led to thousands protesting outside the BBC’s Scottish HQ, and Nicola Sturgeon, whose stunning success as SNP leader has put Scottish independence back on the map.The result is an extraordinary narrative, characterized by Nick Robinson’s trademark insight, analysis and backstage gossip, of an adrenaline-fuelled year which culminated in a captivating election that transformed Britain’s political landscape.

    The effects of Madoff's brazen fraud were felt most closely in New York and Palm Beach but the story was, and continues to be, front page news across the country. Now, Brian Ross and his team of investigators shed an unyielding light onto Madoff's scheme--how he got started, how he succeed for so long, who helped him, and who shielded him from early investigations. From hard hitting revelations to fascinating anecdotes, this is an incisive and voyeuristic look into this first family of financial crime . This is both news and the most addictive kind of true crime reading, certain to appeal to both Madoff junkies and neophytes who will love a juicy story filled with intrigue, betrayal, and billions and billions of dollars.The Madoff Chronicles includes a vast array of news and material that readers won't find anywhere else.Contains a reproduction of Bernie's Little Black Book. The essential contacts contained here were always kept close at hand. This material has been extremely useful to the FBI investigation as they try to determine the roles that ther people played in the fraud.Ross has also secured Madoff's calendar for the past three years and other never-before-seen documents from inside the Madoff empire, straight from his desk.Read key details of how Madoff carried out his scam and the revelation that he began the fraud from almost the first day, in the 1960s. Hear how investigators tell believe that a billion dollars or more may have been hidden by Madoff.Learn what was going on inside the Madoff apartment as Bernie prepared for his life in prison and Ruth prepared for life in self-imposed confinement.Extensive cooperation by Madoff's personal assistant, Eleanor Squillari. Extensive cooperation by Little Rick-a former employee who used to fetch drugs for the Madoffs. Little Rick knows all their dirty secrets. We learn that Bernie also liked prostitutes. He kept his favorites' names and numbers in his Little Black Book.Detailed chronicle of Madoff's conversations and movement inside and outside the office in the days before his arrest. Contains incriminating connections between Madoff and certain members of the SEC.Cooperation of childhood friends and neighbors has enabled Ross to write a compelling portrait of Bernie and Ruth in their early years.

    He was the beat behind three of the world's most enduring and significant bands.He wasn't just in the right place at the right time. Along with Keith Moon, John Bonham, and Charlie Watts, Jones is regarded as one of the greatest drummers of all time, sought after by a wide variety of the best-known and best-selling artists to bring his unique skill into the studio for the recording of classic albums and songs—including, of course, the Rolling Stones's "It's Only Rock 'n' Roll (But I Like It)."And Jones is no shallow rock star. He may play polo with royalty from across the globe now, but this is the story of a ragamuffin from the East End of London, a boy who watched his bandmates, friends since his teens, die early, combated dyslexia to find a medium in which he could uniquely excel, and later found a way through the wilderness years when the good times seemed to have gone and he had little to fall back on. Kenney Jones has seen it all, played with everyone, and partied with all of them. He's enjoyed the highs, battled the lows, and emerged in one piece. Let the Good Times Roll is a breathtaking immersion into music past that leaves readers feeling as if they lived it too.

    In the first ever memoir by a top-level operative to be authorized by the CIA, Antonio J. Mendez reveals the cunning tricks and insights that helped save hundreds from deadly situations.Adept at creating new identities for anyone, anywhere, Mendez was involved in operations all over the world, from “Wild West” adventures in East Asia to Cold War intrigue in Moscow. In 1980, he orchestrated the escape of six Americans from a hostage situation in revolutionary Tehran, Iran. This extraordinary operation inspired the movie Argo, directed by and starring Ben Affleck.The Master of Disguise gives us a privileged look at what really happens at the highest levels of international espionage: in the field, undercover, and behind closed doors.

    His views on Narendra Modi, Arvind Kejriwal and the Nehru–Gandhi dynasty, and his decoding of coalition politics and the significant changes ushered in by the 2014 Lok Sabha elections, are expressed with his characteristic sharp insights, wit and wisdom. So too are his analyses of the sweeping changes taking place in the print and TV media, and his pen portraits of personalities such as Ratan Tata, Niira Radia, Khushwant Singh, Sachin Tendulkar and Arundhati Roy. Other chapters examine the lack of humour in our political life, the changing aspirations of the Indian middle class, and the mistakes and regrets of his life. Peppered with anecdotes and gossip, every page of this honest, lively and irreverent book is both illuminating and entertaining.

    Because it was extremely difficult to verbalize the events to her own children years later, her adult family knew very little of the details until 30 years after her passing in 1967. That is when her granddaughter discovered her writings and promised to tell the story of what she endured.

    —George Santayana But for a series of major blunders by Nehru across the spectrum—it would not be an exaggeration to say that he blundered comprehensively—India would have been on a rapidly ascending path to becoming a shining, prosperous, first-world country by the end of his term, and would surely have become so by early 1980s—provided, of course, Nehru’s dynasty had not followed him to power. Sadly, the Nehru era laid the foundations of India’s poverty and misery, condemning it to be forever a developing, third-rate, third-world country. By chronicling those blunders, this book highlights THE FACTS BEHIND THE FACADE. This ‘Revised, Enlarged & Unabridged, June-2018 Edition’ of the book comprises (a)123 Major Blunders compared to 97 of the first Digital Edition of July 2016; (b)over twice the matter, and number of words; and (c)exhaustive citations and complete bibliography. Blunders is used in this book as a general term to also include failures, neglect, wrong policies, bad decisions, despicable and disgraceful acts, usurping undeserved posts, etc. It is not the intention of this book to be critical of Nehru, but historical facts, that have often been distorted or glossed over or suppressed must be known widely, lest the mistakes be repeated, and so that India has a brighter future.

    Some of the country s finest theatre and film talents all at key stages in their careers participated in its creation, but the journey was anything but smooth. Among other things, it involved bumping off disco killers and talking gorillas, finding air-conditioned rooms for dead rats, persuading a respected actor to stop sulking and eat his meals, and resisting the temptation to introduce logic into a madcap script. In the end, it was worth it.Kundan Shah s Jaane Bhi Do Yaaro is now a byword for the sort of absurdist, satirical humour that Hindi cinema just hasn t seen enough of. This is the story of how it came to be despite incredible odds and what it might have been. Jai Arjun Singh s engaging take on the making of the film and its cult following is as entertaining as the film itself.

    He was a below-average student with a lackluster work ethic and a bad attitude, who hung with the wrong crowd and made a lot of bad choices. He was a kid whose life was headed for disaster—until a local coach took interest in him, suggested that he take up amateur wrestling, and offered to work with him if he promised to stay out of trouble.It was in North Dakota that Bob Backlund had the first of several chance encounters that would shape his destiny. While working out at the YMCA gymnasium in Fargo, North Dakota, where he wrestled for North Dakota State, Backlund met a well-known professional wrestler, “Superstar” Billy Graham. The men talked, and at Graham’s suggestion, Backlund was inspired to pursue a career in professional wrestling.Less than five years from that day, on February 20, 1978, Backlund would find himself halfway across the country, standing in the middle of the ring at Madison Square Garden with his hand raised in victory as the newly crowned World Wide Wrestling Federation Heavyweight Champion. The man Backlund pinned for the championship that night was none other than Superstar Billy Graham.Featuring contributions from Bruno Sammartino, Harley Race, Terry Funk, Pat Patterson, Ken Patera, Sergeant Slaughter, The Magnificent Muraco, George “The Animal” Steele, “Mr. USA” Tony Atlas, The Iron Sheik, and many others, this book tells the incredible story of the life and nearly forty-year career of one of the most famous men to ever grace the squared circle.Skyhorse Publishing, as well as our Sports Publishing imprint, is proud to publish a broad range of books for readers interested in sports—books about baseball, pro football, college football, pro and college basketball, hockey, or soccer, we have a book about your sport or your team.In addition to books on popular team sports, we also publish books for a wide variety of athletes and sports enthusiasts, including books on running, cycling, horseback riding, swimming, tennis, martial arts, golf, camping, hiking, aviation, boating, and so much more. While not every title we publish becomes a New York Times bestseller or a national bestseller, we are committed to publishing books on subjects that are sometimes overlooked by other publishers and to authors whose work might not otherwise find a home.