What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American customers for any product? What one thing did the Beatles, Malcolm Gladwell and Nike all notice about Americans that helped them win us over? Which uniquely American traits may explain the plights of Krispy Kreme, Ford, and GM, and the risks faced by Starbuck's? Why, after every other plea failed, did "Click It or Ticket" get people to buy the idea of fastening their seat belts? To paraphrase Don Draper's character on the hit show Mad Men, "What do people want?" What is the new American psyche, and how do America's shrewdest marketers tap it? Drawing from dozens of disciplines, the internationally acclaimed marketing expert Harry Beckwith answers these questions with some surprising, even startling, truths and discoveries about what motivates us.

    As a 21st-century philosopher, he brings to vivid life the incandescent personalities and ideas that embody the best in Western civilization and shows us how understanding them is essential for anyone who would seek to decipher the complex problems and potentialities of the world we will live in tomorrow." --Michael Beschloss, New York Times bestselling author of Presidential Courage: Brave Leaders and How They Changed America, 1789-1989"James MacGregor Burns is a national treasure, and Fire and Light is the elegiac capstone to a career devoted to understanding the seminal ideas that made America - for better and for worse - what it is." --Joseph J. Ellis, Pulitzer Prize and National Book Award winning author Revolutionary SummerPulitzer Prize-winning and bestselling historian James MacGregor Burns explores the most daring and transformational intellectual movement in history, the European and American EnlightenmentIn this engaging, provocative history, James MacGregor Burns brilliantly illuminates the two-hundred-year conflagration of the Enlightenment, when audacious questions and astonishing ideas tore across Europe and the New World, transforming thought, overturning governments, and inspiring visionary political experiments. Fire and Light brings to vivid life the galaxy of revolutionary leaders of thought and action who, armed with a new sense of human possibility, driven by a hunger for change, created the modern world. Burns discovers the origins of a distinctive American Enlightenment in men like the Founding Fathers Benjamin Franklin, John Adams, Thomas Jefferson, and James Madison, and their early encounters with incendiary European ideas about liberty and equality. It was these thinker-activists who framed the United States as a grand and continuing experiment in Enlightenment principles.Today the same questions Enlightenment thinkers grappled with have taken on new urgency around the world: in the turmoil of the Arab Spring, in the former Soviet Union, and China, as well as in the United States itself. What should a nation be? What should citizens expect from their government? Who should lead and how can leadership be made both effective and accountable? What is happiness, and what can the state contribute to it? Burns's exploration of the ideals and arguments that formed the bedrock of our modern world shines a new light on these ever-important questions.

    Into the Irish town of Carraroe, a magnificent, completely grey stallion appears. The horse brings with him the promise of better times and magical happenings, for he is actually the shape-shifted form of Ruairi MacEibhir, journeyed to such a time of danger in order to win the hand of the woman he loves.

    Constitution and Bill of Rights as a blueprint for American government and the rights of American citizens. This document is not merely a piece of parchment but a living, breathing promise of our deepest democratic values. Khizr Khan grew up in Pakistan, with few of the fundamental rights that are enshrined in the Constitution. He immigrated to America and became a citizen, raising his family to appreciate and honor all our nation has to offer. He is deeply passionate about the Constitution: the guarantees and protections it provides for each and every person and the beacon of light it shines throughout the world. This Is Our Constitution is a personal journey that Khizr Khan is taking with our nation’s young people. It includes:* An introduction from Khizr Khan that shares his highly personal perspective on the relevance and importance of the Constitution.* A history of how the Constitution was drafted, passed, and amended.* An easy-to-read explanation of exactly what the Constitution and Bill of Rights say.* A passionate argument about why kids should care deeply about the Constitution (with a focus on the 1st and 14th amendments).* Information on some of the key turning points in its interpretation that he considers essential to our understanding of our country.* The complete text of the Constitution, Bill of Rights, and other amendments. This is a book about why the Constitution matters to you, and us all.

    Why Men Don’t Have a Clue and Women Always Need More Shoes takes a look at some of the issues that have confused men and women for centuries. Using new findings on the brain, studies of social changes, evolutionary biology, and psychology, the Peases teach you how to make the most of your relationships—or at least begin to understand where your partner is coming from. They help women understand why men avoid commitment, what drives them to lie, and how to decode male speech to find out what they are really saying. They explain to men why women nag, how they use emotional blackmail, and how to understand (and take advantage of!)  the top-secret scoring system all women apply.  They also dish about the top turn-ons--and turn-offs--for both sexes. Laced with their trademark humor, Why Men Don’t Have a Clue and Women Always Need More Shoes addresses a host of nitty-gritty battlegrounds as well, from channel surfing and toilet seats to shopping and communication. Already a #1 bestseller in the United Kingdom, Germany, Japan, Holland, Spain, Brazil, Portugal, Belgium, Ireland, France, Czech Republic, India, Singapore, Malaysia, South Africa, New Zealand, and Australia, Why Men Don’t Have a Clue and Women Always Need More Shoes is the answer to understanding the opposite sex.

    There are no rules, no list of things to do to land a husband in thirty days, and no reason to blame yourself if “he's just not that into you.” Please. Throw those books away.Instead, let's focus on you--and how you can make yourself more appealing to others in almost every situation--whether you have a man or not. Think of it as a crash course in desirability, a life-changing lesson in loving yourself inside and out. Once you embrace your unique qualities and dissolve your bad relationship habits, you'll be amazed to find how irresistible you are to others! This girl-friendly guide reveals: * Five Truths Every Irresistible Woman Needs to Know * Seven Habits of Highly Unattractive Women * Eight Secrets of Attracting the Right Man for You

    The RSPCB has stopped crimes against beasts, but there are still some people out there who will do anything to get their hands on one of these mythic animals . . . even if that means crossing the members of the RSPCB. In the first book, Werewolf versus Dragon, a dragon’s mangled body arrives at the RSPCB, and the Society knows that they’ve got a real monster on their hands. Ulf, a werewolf-boy, and his friends must stop the most evil beast hunter before it’s too late. The adventure continues in the second book, Sea Monsters and Other Delicacies, for Ulf and his friends, Orson the giant, Tiana the Fairy, and Dr. Fielding. A sea monster has suffered a life-threatening injury, and it looks like the evil Baron Marackai is back—and this time beasts are on the menu. Ulf must stop him again—the future of the RSPCB depends on it.

    Using engaging graphics, "Heads Up Psychology" explores the big ideas from all areas of psychology including psychoanalysis, intelligence, and mental disorders.With easy-to-understand coverage of all the approaches to psychology, and the ideas of more than 60 psychologists, from Asch to Milgram and Ramachandran to Zimbardo, this introduction to an often complicated subject is written with young-adult readers in mind, and is structured around the questions they often ask, like "How do I fit in?," "Who needs parents, anyway?," and "Why do I feel so angry all the time?"In "Heads Up Psychology," psychological theories are explained with the help of cleverly conceived graphic illustrations and diagrams to show how they relate to everyday life. Biography spreads give interesting insights into the lives and work of Freud, Pavlov, and more, while other psychologists and their big ideas are profiled in a comprehensive directory, and case study panels describe groundbreaking experiments in the field.Supports the Common Core State Standards.

    Relationships psychologist De Angelis reveals the 6 biggest mistakes women make with men, how to spot - and avoid - the men that will give you the most trouble, men's top twenty turnoffs, and how to get the man you love to open up.

    This increases polarization. This book enables readers to better understand different points of view.

    A tall mysterious stranger, Greyson Crawford, risks his life to try and save her sister from the vicious wolf attacking their camp. When he’s bitten and disappears into the night, Morgan can only assume the worst.Greyson shows up a year later, and he’s a different animal altogether. His eye color shifts constantly and the rumble in his throat sounds more animal than human. She hasn’t any idea where he’s been all this time, but a good guess as to what he’s become.Grey is determined not to let the darkness of his new existence affect Morgan and the little girl in her care. He hasn’t been able to stop thinking about Morgan but knows he should stay away and let her live a normal life. That’s easier said than done, though. A new danger pulls him from the shadows to keep her safe, and he’s no wolf in sheep’s clothing.Can she accept what lurks just below his surface? More importantly, can she survive him?

    Liu and Hanauer view democracy not as a machine, but as a garden. A successful garden functions according to the inexorable tendencies of nature, but it also requires goals, regular tending, and an understanding of connected ecosystems. The latest ideas from science, social science, and economics—the cutting-edge ideas of today--generate these simple but revolutionary ideas:True self interest is mutual interest. (Society, it turns out, is an ecosystem that is healthiest when we take care of the whole.)Society becomes how we behave. (The model of citizenship depends on contagious behavior, hence positive behavior begets positive behavior.)We’re all better off when we’re all better off. (The economy is not an efficient machine. It’s an effective garden that need tending. Adjust the definition of wealth to society creating solutions for all.)Government should be about the big what and the little how. (Government should establish the ideas and the goals, and then let the people find the solutions of how to make it happen.)Freedom is responsibility. (True freedom is not about living some variant of libertarianism but rather an active cooperation a part of a big whole society; freedom costs a little freedom.)The Gardens of Democracy is an optimistic, provocative, and timely summons to improve our role as citizens in a democratic society.

    She's also an agoraphobe, shackled to a narrow routine by her fear of public places. When her mother's disappearance is linked to a plot to assassinate the country's first viable female presidential candidate, Salem finds herself both target and detective in a modern-day witch hunt. Drawn into a labyrinth of messages encrypted by Emily Dickinson and centuries-old codes tucked inside the Beale Cipher, Salem begins to uncover the truth: an ancient and ruthless group is hell-bent on ruling the world, and only a select group of women stands in its way.

    Spellberg reveals a little-known but crucial dimension of the story of American religious freedom—a drama in which Islam played a surprising role. In 1765, eleven years before composing the Declaration of Independence, Thomas Jefferson bought a Qur’an. This marked only the beginning of his lifelong interest in Islam, and he would go on to acquire numerous books on Middle Eastern languages, history, and travel, taking extensive notes on Islam as it relates to English common law. Jefferson sought to understand Islam notwithstanding his personal disdain for the faith, a sentiment prevalent among his Protestant contemporaries in England and America. But unlike most of them, by 1776 Jefferson could imagine Muslims as future citizens of his new country. Based on groundbreaking research, Spellberg compellingly recounts how a handful of the Founders, Jefferson foremost among them, drew upon Enlightenment ideas about the toleration of Muslims (then deemed the ultimate outsiders in Western society) to fashion out of what had been a purely speculative debate a practical foundation for governance in America. In this way, Muslims, who were not even known to exist in the colonies, became the imaginary outer limit for an unprecedented, uniquely American religious pluralism that would also encompass the actual despised minorities of Jews and Catholics. The rancorous public dispute concerning the inclusion of Muslims, for which principle Jefferson’s political foes would vilify him to the end of his life, thus became decisive in the Founders’ ultimate judgment not to establish a Protestant nation, as they might well have done. As popular suspicions about Islam persist and the numbers of American Muslim citizenry grow into the millions, Spellberg’s revelatory understanding of this radical notion of the Founders is more urgent than ever. Thomas Jefferson’s Qur’an is a timely look at the ideals that existed at our country’s creation, and their fundamental implications for our present and future.

    Analyze: Spot voluntary versus involuntary movements; factor in gender, context, culture.Decide: Draw your conclusion.Step by step, you will develop the same skills the best interrogators and detectives use to assess spies, criminals, and witnesses. As part of the process, you will observe some of the most famous people in the world through interrogator Greg Hartley's eyes. You'll discover what emotions these politicians, pundits, and stars are leaking through their body language and facial expressions, and what their answers (or non-answers) are really saying.I Can Read You Like a Book gives you the fastest, most efficient method to read body language. In any kind of face-to-face competition, first encounters or daily encounters, and even watching the news, you will spot the messages and emotions that people are really sending--whether they know it or not. As a bonus, you will learn how to use your own face and body to your advantage, whether you're trying to evade a difficult question, handle a sensitive situation, or just playing poker!