Henry Petroski traces the origins of the pencil back to ancient Greece and Rome, writes factually and charmingly about its development over the centuries and around the world, and shows what the pencil can teach us about engineering and technology today.

      Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios.   You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points.   The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist.  Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.

    These extensively researched core best practices will help your team design better, faster, and more collaboratively. Combined with the power of design thinking, these product design principles will accelerate your team’s design practice.

    Extracted from an Afghan mine, the blue “ultramarine” paint used by Michelangelo was so expensive he couldn’t afford to buy it himself. Since ancient times, carmine red—still found in lipsticks and Cherry Coke today—has come from the blood of insects.

    But Gregor Muir knew them at the start; his unique memoir chronicles the birth of Young British Art. Muir, YBA’s ‘embedded journalist’, happened to be in Shoreditch and Hoxton before Jay Jopling arrived with his White Cube Gallery, when this was still a semi-derelict landscape of grotty pubs and squats. There he witnessed, amid a whirl of drunkenness, scrapes and riotous hedonism, the coming-together of a remarkable array of young artists – Hirst, the Chapman brothers, Rachel Whiteread, Sam Taylor-Wood, Angus Fairhurst - who went on to produce a fresh, irreverent, often notorious form of art - Hirst’s shark, Sarah Lucas’s two fried eggs and a kebab. By the time of the seminal Sensation show at the Royal Academy YBA had changed the art world for ever.

    Considering the scope and power of their influence in our culture, that's not such a crazy idea.Take an intimate look into the creative processes of some of the top minds in the advertising industry. Get inspired as you learn about the people behind smart ad campaigns and see how they visualize their own search for a great idea.You'll find outstanding work from an eclectic mix of agencies, including TBWA\CHIAT\DAY, The Jupiter Drawing Room, Wieden+Kennedy, McGarryBowen, McCann Erickson, Ogilvy & Mather, Carmichael Lynch and 72andSunny."The Creative Process Illustrated" represents a rare and remarkable look at the minds that fuel the ad industry. You'll be inspired to fresh thinking and better work immediately. Inside you'll find:Process canvases--sketches that visually represent the thought process leading to an idea, from some of the best minds in advertising.Profiles--insightful commentary from contributors, samples of their favorite work, perspectives from their colleagues and details of their professional accomplishments.Practical analysis--a breakdown of models of creativity, creativity as a problem-solving device, and putting the creative process to work for you.

    The most common type is often where a large group of like-minded punks cram into a house usually intended to accommodate two or three people, resulting in low rent and, thus, extended hours of leisure for the residents to pursue their true interests. "Punk House" features anarchist warehouses, feminist collectives, tree houses, workshops, artists studios, self-sufficient farms, hobo squats, community centers, basement bike shops, speakeasies, and all varieties of communal living spaces. In over 300 images of fifty houses in twenty-five cities in the US, photographer Abby Banks finds the already weathered face of a seventeen-year-old runaway; the soft hands of a vinyl junkie (record collector); the mohawked show-goer; the dirty dishes in the sink; silk screened posters on the wall; and many other revealing glimpses of these anarchist interiors.

    Now, there's a handy travel companion for any designer, so that you always have the essentials at your fingertips.Portable, condensed, and armed with 150 principles, Universal Principles of Design, Pocket Edition is like a Swiss Army knife of design knowledge. Richly illustrated and easy to navigate, it pairs critical need-to-know design knowledge with visual examples of the principles applied in practice. An indispensable field reference for designers of all types, this pocket edition of the best-selling Universal Principles of Design will sharpen your design thinking and expand your sense of the possible.

    The antithesis to sites that cater to all tastes, Remodelista has a singular and clearly defined aesthetic: classic pieces trump designs that are trendy and transient, and well-edited spaces take precedence over cluttered environments. High and low mix seamlessly here, and getting the look need not be expensive (think Design Within Reach meets Ikea). Remodelista decodes the secrets to achieving this aesthetic, with in-depth tours and lessons from 12 enviable homes; a recipe-like breakdown of the hardest-working kitchens and baths; dozens of do-it-yourself projects; The Remodelista 100, a guide to the best everyday household objects; and an in-depth look at the ins and outs of the remodeling process. In a world of design confusion, Remodelista takes the guesswork out of the process.

    In a beautiful collection of essays, Simple Matters challenges readers to simplify their life by prioritizing emotional and physical health, curating a personal style, and pursuing one's dreams.Jenny Mustard has created a unique lifestyle book that taps into the ever-increasing human longing for less clutter and more meaning, be it at home, at work, or in our relationships. By encouraging readers to make their surroundings a little more lovely, to simplify eating habits and wardrobe, to travel with purpose and ease, and to discover what they truly want to dream about and focus on, Jenny provides the inspiration to curate one's everyday life into something simple, realistic, and utterly enjoyable.Simultaneously inspirational and aspirational, Jenny's content is positive, personal, and inclusive--42 essays cover everything from simple kitchen staples, the art of the travel plan, indulgent eating, addiction, failure as a road to success, the makings of a happy relationship, the red thread, building a career, and the Scandinavian way at home.Jenny Mustard is a minimalist YouTube sensation, fashion blogger, lifestyle influencer, and a vegan food, travel, and design lover. She has worked with prestigious brands and well-known social media personalities, and has been featured in magazines and online articles all over the world. Together with her fiance and business partner David, she also runs the morning show YouTube channel The Mustards, as well as a popular podcast of the same name. She is a Swede living in Berlin, by way of London. You can find her at JennyMustard.com

    Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years the Steve Jobs era--the Golden Age of Apple.Ken Kocienda offers an inside look at Apple's creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies.Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. He introduces the essential elements of innovation--inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy--and uses these as a lens through which to understand productive work culture.An insider's tale of creativity and innovation at Apple, Creative Selection shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.

    It covers getting launched to running a multi-person shop to retiring comfortably, and is aimed at freelance graphic designers, art directors, illustrators, copywriters.

    This richly illustrated and expert study follows the artist from the early gloom-laden paintings in which he captured the misery of peasants and workers in his homeland, through his bright and colorful Parisian period, to the work of his final years, spent under a southern sun in Arles.

    Kurtz comes this quirky, upbeat rallying cry for creators of all stripes. Expanding on a series of popular guides he's created for Design*Sponge, this handwritten and heartfelt little book shares wisdom and empathy from one working artist to others. The advice is organized by topic, including: (How to) Get Over Comparing Yourself to Other CreativesSeeking & Accepting Help from OthersHow to Get Over Common Creative Fears (Maybe)How to Be Happy (or Just Happier) As wry and cheeky as it is empathic and empowering, this deceptively simple, vibrantly full-color book will be a touchstone for writers, illustrators, designers, and anyone else who wants to be more creative--even when it would be easier to give up act normal.

    To create a successful web product that's as large as Etsy, Facebook, Twitter, or Pinterest-or even as small as a tiny app-you need to know more than just HTML and CSS. You need to understand how to create meaningful online experiences so that users want to come back again and again.In other words, you have to stop thinking like a web designer or a visual designer or a UX designer or an interaction designer and start thinking like a product designer.In this breakthrough introduction to modern product design, Etsy Creative Director Randy Hunt explains the skills, processes, types of tools, and recommended workflows for creating world-class web products. After reading this book, you'll have a complete understanding of what product design really is and you'll be equipped with the best practices necessary for building your own successful online products.