They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in infl uencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior?This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective infl uence techniques in visual persuasion and how to apply them.The techniques range from infl uencing essentials to more obscure and insidious ones. The reader will gain deep insights into how visual means are constructed to infl uence behavior and decisionmaking on an unconscious level.All techniques are supported by rich visual references and additional information on the psychology of behavior change. This publication is not just an eye-opener for professionals and students in the communications and design field, but also for anybody who wants to understand how our behavior is infl uenced unconsciously by advertising, social campaigns and governmental messages. The book is co-authored by leading figures in social infl uence and visual persuasion. It is designed as an accessible modern reference book for creating and understanding persuasive visual imagery. It will open your eyes, we promise!- The psychology behind communication- Eye-opening for professionals and the general public- Leading authors in social influence and visual persuasion

    Indeed, what began as an initial response of many institutions -- denial and delay -- has now grown into a crime against humanity. The fossil fuel industry is directing the Bush administration's energy and climate policies-payback for helping Bush get elected. But they're not the only ones to blame: the media and environmental activists are unwittingly worsening the crisis. In his new introduction, Gelbspan reveals that the outlook isn't getting better. The climate continues to change with increasing acceleration: hurricanes devastated Florida; rainfall patterns left two million people starving in Kenya; 2004 was the fourth hottest year on record. At the same time, the coal industry was planning to sabotage an effort in the Senate to begin to regulate carbon dioxide. Officials of Switzerland, France, and Canada said last year that, when the Kyoto Protocol takes effect, they intend to take the United States to court under the World Trade Organization, reasoning that the U.S.'s refusal to lower their carbon emissions amounts to an illegal subsidy-a "carbon subsidy"-on its exports. With the reelection of George W. Bush and a Republican-controlled congress, Boiling Point is more imperative than ever. Both a passionate call-to-arms and a thoughtful roadmap for change, Gelbspan reveals what's at stake for our fragile planet.

    They have most of the usual modern conveniences: fridge, freezer, washer, computer, cell phone, hot tub, vacuum, hair dryer, flat screen TV with surround sound...and they do it all without plugging into the power grid. Their house is wood-heated, their fuel is non-petrol; they grow their own food, put up their harvest, make their own wine, and drop fresh canned peaches into the solar-powered blender for the morning smoothies... It's a simple life that works: zero waste, total recycling, and no “unnecessary necessities.” Others have done this, but the Carns' are doing it in such a dramatic, inventive way that people flock to their astonishing Stone Camp home to learn Ted's secrets. More than a dozen universities and colleges in the Tri-State/Mid-Atlantic area bring professors and students to Stone Camp every year to observe first-hand the remarkable lifestyle of Ted and Kathy Carns. Off...On Our Own is Ted's manual for living off-grid, told with Mark Twainesque humor and irreverence: how he created the various systems that power the Stone Camp (includes a how-to chapter)...and what he thinks about oil, self-reliance, waste, nature and reducing one's carbon footprint to walk more gently on the earth. The book is illustrated throughout with more than 60 black and white photos.

    Determined to understand the process by which living animals become food, Lovenheim did the only thing he could think of: He bought a calf—make that twin calves, number 7 and number 8—from the dairy farm where they were born and asked for permission to spend as much time as necessary hanging around and observing everything that happened in the lives of these farm animals. Portrait of a Burger as a Young Calf is the provocative true story of Peter Lovenheim’s hands-on journey into the dairy and beef industries as he follows his calves from conception to possible consumption. In the process, he gets to know the good, hard-working people who raise our cattle and make milk products, beef, and veal available to consumers like you and me. He supplies us with a “fly on the wall” view of how these animals are used to put food on America’s very abundant tables.Constantly vigilant about wanting to be an observer who never interferes, Lovenheim allows the reader to see every aspect of a cow’s life, without passing judgment. Reading this book will forever change the way you think about food and the people and animals who provide it for us.From the Hardcover edition.

    Holl reveals his working methods in this book, part treatise, part manifesto, and part, as Holl writes, "liner notes" to fifteen of his projects. Parallax traces Holl's ideas on topics as diverse as the "chemistry of matter" and the "pressure of light," and shows how they emerge in his architectural work: "criss-crossing" at the Kiasma Museum of Contemporary Art in Helsinki, "duration" in the Palazzo del Cinema in Venice, "correlational programming" in the Makuhari housing in Japan. The result is a book that provides a personal tour of the work of one of the world's most esteemed architects. Parallax is designed by Michael Rock of the award-winning design firm 2x4.

    With our lust for mechanized "progress" we have damaged and endangered not only our planet but also our communities, families, and even friendships. He warns that our environmental movement by itself is as effective as "trying to stop a freight-train with a feather." He argues for fundamental change--by each of us. We must place simple human needs and the human spirit far ahead of material wealth. We must rethink our concepts of career, home life, habits, and what we call security and success. And we must resurrect our foundations: the small town, the family, and a dignified caring self. Only then will our earth become the paradise we once had and mistakenly took for granted.

    Period. is an agenda-setting manifesto to remove the stigma and myths continuing to surround the female body. Bold and unapologetic, Emma Barnett is on a crusade to ignite conversation among women--and men--everywhere.

    Every new year is the hottest in human history, while forest, reef, ice, tundra, and species are disappearing forever. It is easy to lose all hope.Who will stop the planet from committing ecological suicide? The UN? Governments? Activists? Corporations? Engineers? Scientists? Whoever, environmental laws need to be enforceable and enforced. Step forward a fresh breed of passionately purposeful environmental lawyers. They provide new rules to legislatures, see that they are enforced, and keep us informed. They tackle big business to ensure money flows into cultural change, because money is the grammar of business just as science is the grammar of nature.At the head of this new legal army stands James Thornton, who takes governments to court, and wins. And his client is the Earth.With Client Earth, we travel from Poland to Ghana, from Alaska to China, to see how citizens can use public interest law to protect their planet. Foundations and philanthropists support the law group ClientEarth because they see, plainly and brightly, that the law is a force all parties recognize. Lawyers who take the Earth as their client are exceptional and inspirational. They give us back our hope.

    A photographic exploration of Japanese architecture and design in size-constricted areas explores imaginative, ingenious, and revolutionary solutions to space-compromised living.

    She explains the principles of ethical fashion, from why it matters to how to do it. Tips are offered for the aspiring green goddess—including how to knit your own scarf, seduction in eco-couture, the best places to shop for vintage sunglasses, and ethical bling. Fun facts and essential directories on every aspect of sustainable stylish living are also included. With a foreword from Lily Cole, illustrations throughout by top fashion illustrator Kat Heyes (Gucci, Calvin Klein, Vogue, and Elle) and fashion secrets from celebrity friends, Green is the New Black is the chicest, greenest survival manual around. If you want to change the world—and your wardrobe—don’t go shopping without it.

    It is filled with scenes of ribaldry and revelry and acts as a prelude to Maeve’s war with the men of Ulster.Stephens's two novellas, Deirdre (1923) and In the Land of Youth (1924), are drawn from the Ulster cycle of Irish mythology. They were intended to be part of a five-volume work, recounting the great Irish epic: An Táin Bó Cuailgne (The Cattle Raid of Cooley), but Stephens abandoned the idea, discouraged by critical reaction.

    The creator of the Barcelona Pavilion (1929), the Farnsworth House in Plano, Illinois (1945?1951) and the Seagram Building in New York (1954?1958), Mies was one of the founders of a new architectural style. Well known for his motto ?less is more, ? he sought a kind of refined purity in architectural expression that was not seen in the reduced vocabulary of other Bauhaus members. His goal was not simply building for those of modest income (Existenzminimum) but building economically in terms of sustainability, both in a technical and aesthetical way; the use of industrial materials such as steel and glass were the foundation of this approach. Though the extreme reduction of form and material in his work garnered some criticism, over the years many have tried?mostly unsuccessfully?to copy his original and elegant style. This book explores more than 20 of his projects between 1906 and 1967, from his early work around Berlin to his most important American buildings. Basic Architecture features: ? Each title contains approximately 120 images, including photographs, sketches, drawings, and floor plans ? Introductory essays explore the architect's life and work, touching on family and background as well as collaborations with other architects ? The body presents the most important works in chronological order, with descriptions of client and/or architect wishes, construction problems (why some projects were never executed), and resolutions ? The appendix includes a list of complete or selected works, biography, bibliography and a map indicating the locations ofthe architect's most famous buildings

    In these essays Peter Zumthor expresses his motivation in designing buildings, which speak to our emotions and understanding in so many ways, and possess a powerful and unmistakable presence and personality. This book, whose first edition has been out of print for years, has been expanded to include three new essays: "Does Beauty Have a Form?," "The Magic of the Real," and "Light in the Landscape." It has been freshly illustrated throughout with new color photographs of Zumthor's new home and studio in Haldenstein, taken specially for this edition by Laura Padgett, and received a new typography by Hannele Gronlund.

    Offering unprecedented insight into the inner workings of the world's best restaurant, this is sure to be one of the most popular gift books this holiday season.

    It’s time to quit fighting Mother Nature and start working with her to recycle organic matter and create lush and beautiful gardens with some of the most extreme composting techniques known to Man! In this inspiring composting guide, you’ll learn how to… …brew your own fish fertilizer with a few easy ingredients …quit turning piles and make compost the simple way …avoid roasting your garden with chemical-laced manure …discover the Native American trick for concentrating fertility and growing in lousy soil …squeeze every ounce of fertility from your compost …deal with grid-down sanitation …stop filling landfills and start enriching your yard …turn “trash” into treasure ...get rid of unwanted bodies. Learn to compost like you’ve never composted before with expert gardener and master composter David the Good.