YOU.You've got a problem.You've got a product that's not first in its class.It's not even second.You've got to find a way to market that product.What Are You Going To Do?You're going to read this book, that's what.Let's face it. There comes a time in the life of every business when a product or service does not sell up to expectations.Maybe your product is outmoded. Or hasn't been positioned correctly. Or is competing in a crowded market. Whatever the reason, Ice to the Eskimos is dedicated to helping you reclaim that lost ground. It's about taking a product or service and turning it into a winner. If you've got a product that is not the best in its field, then you will love Ice to the Eskimos. Take the principles Jon Spoelstra writes about and run hard with them—you'll be amazed by the results.Written by the former president of the hapless New Jersey Nets, Jon Spoelstra is the man responsible for tripling that team's lagging revenues in just three years and increasing the season-ticket holders base by 250 percent. This guy knows what he's talking about. What everyone else had seen as a lost cause, Spoelstra saw as an outstanding opportunity to reawaken a tired and beaten product to achieve unprecedented profitability.Not just for sports marketers, this lively, entertaining book successfully makes the jump from sports to whatever your product may be. The techniques Spoelstra perfected while working for teams in the NHL and NBA—from innovative packaging to image overhaul—apply to any product in any company. The numerous winning examples are sure to make Ice to the Eskimos a must-read for anyone with a product or service to sell.Ice to the Eskimos is sure to be an instant marketing classic. It will show millions of readers how to market their product...sometimes even after they've given up hope. By using the powerful techniques in this book, you too can learn to achieve the impossible and market ice to the Eskimos.

    They were the rank underdogs and they swept to victory on an unprecedented tide of goodwill that washed over the nation. Only Martin Flanagan could bring to life this particular miracle. The club's two guiding spirits - captain Bob Murphy and coach Luke Beveridge - welcomed him in, Beveridge making available his match diaries, pre-match notes and video highlights. Flanagan interviewed every player, watched every match, talked with the trainers, the women in the football department, the fans who never miss a training session, the cheer squad.What Flanagan shows is that the Bulldogs found a new way to play partly because they found a new way to be a team - a new way to support each other, even a new way to be. A Wink from the Universe takes us into the heart of the community Luke Beveridge and Bob Murphy dreamt into being with the support of the Bulldog people around them. This is a classic of sportswriting - a book for fans of the club, and of the game, but also a book for anyone who wants to know how a group of people can will a miracle to happen.

    It is a remarkable story of extremes, and a no-holds barred account of Rollermania.From the Trade Paperback edition.

    This treasury of brief essays is chock-full of the wise ideas, personal anecdotes, and practical strategies that have inspired millions of her readers and audiences to live more beautifully and meaningfully every day. She helps readers form their own personal philosophy for living as well as discover specific, small actions that build tranquil time into the most hectic day, add lightness and energy when needed most, elevate a passing moment into a vivid memory. She encourages readers to "take stock, and rethink everything. We need to make the connection between how we spend our time and how well we live our lives."With each essay offering a memorable mindset for living, Alexandra's observations are searching ("What is your deepest desire?"), surprising ("Lower your standards"), encouraging ("You have 8,766 hours a year to act wisely"), and whimsical ("You've gotta have a look") and are certain to spur readers to new levels of insight and joy.

    . .nor with mouth open; go not upon the toes nor in a dancing fashion." George Washington was known as a remarkably modest and courteous man. Humility and flawless manners were so ingrained in his character that he rarely if ever acted without them. The "Rules of Civility and Decent Behavior" that governed Washington's etiquette were by turns practical, inspirational and curious. These rules are as instructive and invaluable today as they were hundreds of years ago. George Washington's Rules of Civility and Decent Behavior includes the complete text of the rules, as well as famous Washington writings such as: -Farewell to the Armies speech-Inaugural Address-Retirement Address-Address at the End of His Presidency

    This "devastating rebuttal to Fatal Vision" (Boston Phoenix) demonstrates that the jury was not privy to crucial evidence in the case of Jeffrey MacDonald, the Green Beret Captain convicted of the murders of his wife and two young daughters.

    Some of the positive tools you can use include visualization, hypnosis, and your innate psychic ability. Sylvia guides you through an actual psychic reading step-by-step in preparation to do your own, and she also presents three meditative prayers to help you connect with the Divine.In addition, Sylvia discusses how to use faith and clear emotions to contact your spirit guide and your angels; and offers healing and hypnosis techniques to help you recenter yourself, recharge your inner power, and spiritually release the negativity that has been absorbed into your cells throughout your life. With Sylvia's assistance, you can actually feel intense holy light moving through your body, dissolving years of blockage.

    His book is a fresh look at the questions that occur to anyone who thinks deeply about these matters, questions about free will, self-determination, destiny, choice, and who are we anyway. I believe this is a “breakthrough book.” Robert’s style of writing about such ephemeral and difficult subjects as awareness and consciousness is honest, concise, and accurate. His ability to describe his experiences of living in a reality quite different from conventional ways of thinking is brilliantly unusual. On first encountering Robert Saltzman’s work, I am reminded of the same feelings of discovery, delight and excitement that I remember from meeting Alan Watts’ “The Wisdom of Insecurity”, Krishnamurti’s “Freedom from the Known,” and Chögyam Trungpa’s “Cutting Through Spiritual Materialism.” His clarity of mind shines brightly through every sentence in this book. His skill at making clear the most difficult ramifications and subtleties of awakened consciousness is so free of conventional cluttered thinking, so free of habitual phrases, so free of the taint of religious dogma and the conventional ways of speaking of such difficult matters, that this book stands out for me as an entirely fresh and illuminated exposition of awakened consciousness: an awakened understanding of what it is to be human. —Dr. Robert K. Hall

    How to Fish is a gem of a book that gets to the heart of the passion for angling: that there's more to fishing than catching fish.

    Through the introduction of MTV and the alternative rock revolution, it's been many things. Rude. Brilliant. Soulful. Snotty. Angry. Delirious. In the past two decades, genres have spawned like mad, from goth, indie rock, and gangsta rap to emo and the garage rock revival. This twentieth-anniversary tribute celebrates the passion and fury of the music, with original essays, quotes, and photographs by contributors who are as hopelessly obsessed with it as you are. SPIN: 20 Years of Alternative Music features: Alan Light on Beastie Boys, Ann Powers on U2, Charles Aaron on R.E.M., Dave Eggers on The Smiths + Morrissey, Marc Spitz on Goth, Simon Reynolds on Depeche Mode + Synth-pop, Dave Itzkoff on ’80s Teen Movies, Chuck Klosterman on Weezer, Will Hermes on Radiohead, Neil Strauss on Nine Inch Nails + Industrial, Sacha Jenkins on Public Enemy, Andy Greenwald on Emo, RJ Smith on Gangsta Rap, Jon Dolan on The White Stripes, Chris Norris on Nirvana, Doug Brod on Oasis + Britpop, Jim DeRogatis on Smashing Pumpkins, Laura Sinagra on Courtney Love, Ta-Nehisi Coates on Tupac

    A who's who of pathology experts delivers the most dependable, current, and complete coverage of today's essential pathology knowledge. At the same time, masterful editing and a practical organization make mastering every concept remarkably easy. Online access via Student Consult includes self-assessment and review questions, interactive case studies, downloadable images, videos, and a virtual microscope that lets you view slides at different magnifications. The result remains the ideal source for an optimal understanding of pathology. Offers the most authoritative and comprehensive, yet readable coverage available in any pathology textbook, making it ideal for USMLE or specialty board preparation as well as for course work. Includes access to the complete contents online via Student Consult, along with self-assessment and review questions, over 100 interactive clinical case studies, videos, and a virtual microscope that lets users view slides at different magnifications.Delivers a state-of-the-art understanding of the pathologic basis of disease through completely updated coverage, including the latest cellular and molecular biology.Demonstrates every concept visually with over 1,600 full-color photomicrographs and conceptual diagrams - many revised for even better quality.Facilitates learning with an outstanding full-color, highly user-friendly design.

    Containing over 80 slice-of-life stories by a bestselling outdoor humorist, this collection brings together for the first time three works by McManus: A Fine and Pleasant Misery, Never Sniff a Gift Fish, and They Shoot Canoes, Don't They?.

    It's also a book for anyone who has ever mismatched her shoes or trimmed her own bangs when a professional might have been a better choice or added too much soap to the washer and watched it overflow.(Not that KariAnne Wood has ever done any of these things.)A debut memoir from the beloved Thistlewood Farms blogger, So Close to Amazing is a collection of hilarious and heartfelt reflections on getting it almost right--and how, instead of giving up, we can choose to simply embrace our real selves right where we are. It's a story of transparency and honesty and recognizing that perfection is completely overemphasized and overrated. It's about grace and learning from mistakes and rejoicing in every victory, no matter how small. Because when you find joy in the "you" God created you to be, you'll discover the amazing that was there all along.Contains beautiful DIY project ideas anyone can do, whether you're Pinterest perfect or craft challenged! Homemade signs, centerpieces, recipe walls, and more!

    You paint with words and that is beautiful." "Your words capture a truth some may feel but be unable to word." "Definitely a skilled tongue." Join over 10,000 people who follow and enjoy Andrea Michelle's poetry. Download now for free!

    His son stood only five-foot-six but nonetheless became an All-State basketball player in high school, a Little All-American in college, and a highly successful coach. After twenty-nine years as Princeton University’s basketball coach, he became an assistant coach with the NBA’s Sacramento Kings. In 1997 he was inducted into the Naismith Memorial Basketball Hall of Fame. Coach Carril inspired his teams with his own strength of character and drive to win, and he demonstrated time and again how a smart and dedicated team could compete successfully against bigger programs and faster, stronger, more athletic players. His teams won thirteen conference championships, made eleven NCAA Tournament appearances, and led the nation in defense fourteen times. Throughout his reflections on a lifetime spent on the basketball court and the bench, Carril demonstrates deep respect for the contest, his empathy and engagement with the players, humility with his own achievements, a pragmatic vision of discipline and fundamentals, and an enduring joy in the game. This is an inspiring and wonderful book, even for those who never made a basket.