Aaron Goldman has written an essential book that goes beyond telling us how Google became so important to explaining why the revolution it's leading will affect everyone in media and marketing." --Brian Morrissey, Digital Editor, Adweek"An insightful tour of the elements that have made Google successful combined with a usable guide on how to apply this learning to your business." --Rishad Tobaccowala, Chief Strategy & Innovation Officer, VivakiAbout the BookYou know you've hit it big when your name becomes a verb--and no one knows that better than Google. In just over 10 years, Google has become the world's most valuable brand, consistently dominating its category and generating $6 billion in revenue per quarter.How does Google do it? In a word: marketing.You may not think Google does much marketing. Indeed, it doesn't do a lot of what has traditionally been viewed as marketing. But in today's digital world, marketing has taken new shape--and Google is at the cutting edge.In Everything I Know about Marketing I Learned from Google, digital marketing expert Aaron Goldman offers 20 powerful lessons straight from Google's playbook. Taking you deep into the inner workings of the Googleplex (which are simpler than you think), Goldman provides the knowledge and tools you need to build and grow your brand (which is also simpler than you think).Along the way, he shows how Google's tactics are being used by a wide range of successful corporations, from Apple to Zappos. Key principles include:Tap into the Wisdom of Crowds: Get the signals you need directly from your customersKeep It Simple, Stupid: Craft messages people can grasp in a nanosecond and pass alongDon't Interrupt: Join the conversation-- but avoid disrupting itAct Like Content: Provide value, not sales pitchesTest Everything: Take no detail of your program for granted; you can always improveShow Off Your Assets: Distribute your brand everywhereThe beauty of it all is that these Googley lessons can be applied to every aspect of marketing, in organizations of any size. Whether you run a PR department in a multinational corporation or serve as the sole marketer in a small business, these tactics work.In its mission to "organize the world's information," Google has rewritten the book on marketing. Use Everything I Know about Marketing I Learned from Google to remake your own organization's marketing--and engage more customers than ever.

    W4964 was the seventieth Lanc to arrive on squadron, in mid April 1943. She flew her first op on the 20th, by which time No 9 had lost forty one of their Lancs to enemy action and another five had been transferred to other squadrons and lost by them. A further thirteen of the seventy would soon be lost by No 9. All of the remaining eleven would be damaged, repaired, transferred to other squadrons or training units, and lost to enemy action or crashes except for three which, in some kind of retirement, would last long enough to be scrapped after the war. Only one of the seventy achieved a century of ops or anything like it: W4964 WS-J. Across all squadrons and all the war, the average life of a Lancaster was 22.75 sorties, but rather less for the front-line squadrons going to Germany three and four times a week in 1943 and '44, which was when W4964 was flying her 107 sorties, all with No 9 Squadron and all from RAF Bardney. The first was Stettin (Szczecin in modern Poland), and thereafter she went wherever 9 Squadron went, to Berlin, the Ruhr, and most of the big ops of the time such as Peenemunde and Hamburg. She was given a special character as J-Johnny Walker, 'still going strong' and on September 15 1944, skippered by Flight Lieutenant James Douglas Melrose, her Tallboy special bomb was the only one to hit the battleship Tirpitz. During her career, well over two hundred airmen flew in J. None were killed while doing so, but ninety-six of them died in other aircraft. This is their story, and the story of one lucky Lancaster.

    By sharing tips, tricks and techniques with the QVC customers while equipping their kitchens with QVC’s professional Technique® and Blue Jean Chef® cookware, Meredith has helped people become comfortable in their kitchens. Now, in this cookbook, Meredith gives you a wide variety of delicious recipes for the pressure cooker, so you can get meals on the table in one third of the time it would normally take. Her recipes, tips, and techniques will help make any cook more Comfortable Under Pressure. With 125 recipes and over 100 tips and explanations, Blue Jean Chef: Comfortable Under Pressure will help you create delicious meals while becoming more versatile and at ease with your pressure cooker. Don’t let the pressure get to you! Get Comfortable Under Pressure!

    This changeful place became a medieval maze of alleys and courtyards, later to be chequered with grand estates of Georgian splendour. It swelled with industry and became the centre of the largest empire in history. And having risen from the rubble of the Blitz, it is now one of the greatest cities in the world.From the prehistoric occupants of the Thames Valley to the preoccupied commuters of today, Simon Jenkins brings together the key events, individuals and trends in London's history to create a matchless portrait of the capital. He masterfully explains the battles that determined how London was conceived and built - and especially the perennial conflict between money and power.Based in part on his experiences of and involvement in the events that shaped the post-war city, and with his trademark colour and authority, Jenkins shows above all how London has taken shape over more than two thousand years. Fascinating for locals and visitors alike, this is narrative history at its finest, from the most ardent protector of our heritage.

    It directly translates the revolution in neuroscience that has occurred over the last 40 years into practical new techniques for effective persuasion.Whether your goal is to persuade one person—a husband, child, or boss—or the millions who might purchase an Apple Watch or a Budweiser, 7 Secrets of Persuasion will show you how to:*Unearth the motivation that actually changes a behavior like smoking, voting, or buying, even if the person(s) doesn’t know why they do what they do.*Tap into the mental process that gives religious symbols, political symbols, and commercial logos their power.*Make a promise that is delayed, uncertain, and rational more compelling by making it immediate, certain, and emotional.*Transform your candidate, service, or product into the one people want to buy by utilizing what psychologists call the “fundamental attribution error.”

     What if you could live on purpose and reduce or eliminate most of the stress and worry that you experience on a daily basis? Overwhelmed and exhausted, we tend to hit the ground running every morning without much thought to what exactly we are doing or why we’re doing it. Phone calls, texts, e-mails, Kids sports and yoga classes. It’s all a blur of activity and deadlines. Are these activities meaningful to you? Are they contributing to your joy and serenity or is the mindless rushing about simply a way of not thinking about what’s really important? ˃˃˃ The ability to simplify life is the ability to declutter your soul and live with emotional simplicity. Simple organized living is a wonderful concept but it takes more than throwing a bunch of unwanted stuff in a box and making a dump run. It requires a paradigm shift and a commitment to doing things in a different way. An attitude shift towards the things you have and the things you want. Before you simplify your space, you need to be able to be emotionally and spiritually ready to not only handle the decluttering projects you are going to tackle but to permanently change your habits and attitudes towards your material possessions as well as your relationships. ˃˃˃ This is Book one of the two part “Joy of less” series, In it, Cary David Richards details how he and his wife Jeannie were forced by circumstances to downsize and simplify. How over time they came to understand that minimalism has some very tangible and important long term benefits.From reduced stress to being able to think with clarity and vision, Cary and Jeannie's minimalist journey will illuminate the joy and explain the challenges of a life lived with Less and an existence filled with freedom and happiness. ˃˃˃ Block some time out of your busy schedule Let Cary David explain how to painlessly and effectively de-clutter you from the inside out and prepare you for the minimalist path. Scroll up to the top and click the “buy it now” button, simple organized living is just around the corner.

    Bush, Wal-Mart, Halliburton, gangsta rap, and SUVs have in common? They're all among the hundred ways in which America is screwing up the world. The country that was responsible for many, if not most, of the twentieth century's most important scientific and technological advancements now demonizes its scientists and thinkers in the twenty-first, while dumbing down its youth with anti-Darwin/pro-"Intelligent Design" propaganda. The longtime paragon of personal freedoms now supports torture and illegal wiretapping—spreading its principles and policies at gunpoint while ruthlessly bombing the world with Big Macs and Mickey Mouse ears.At once serious-minded and satirical, John Tirman's 100 Ways America Is Screwing Up the World is an insightful, unabashed, entertaining, and distressing look at where we've gone terribly wrong—from the destruction of the environment to the promotion of abhorrent personal health and eating habits to the "wussification" of the free press—an alternately admonishing and amusing call to arms for patriotic Blue America.

    It will allow you to avoid some likely pitfalls and it will guide you to asking, yourself and your clients, the right questions. Though many people focus on the visualization techniques in Kanban the true value only emerges when you, as a kanban system manager, are apt at noticing the anti-patterns that occur on the kanban board and are able to take appropriate actions. David generously shares his vast experience in this field, with plenty real case scenarios, to the benefit of the reader. After reading this book I toyed with the idea: Would I've changed my approach to coaching my previous clients, in their adoption of agile values and practices, had I read this at the time? Well, I certainly would have, for all of them, and I'm sure it would have meant a smoother change process for the agilely challenged organizations. David provides a comprehensive guide to implementing Kanban in a software development/maintenance environment. Covering the mechanics, dynamics, principles and rationale behind why Kanban is a so promising framework for managing the work of a variety of teams and groups and being an evolutionary-based change management driver. Kanban is the practical approach to implement Lean Software Development, and this book is the practical guide for how to start using Kanban, and how to adapt the system for advanced needs. The book is clear and flowing, even though it covers some quite technical material. I would recommend it to Development managers, Project/Program managers, Agile Coaches/Consultants. It addresses concerns/needs of Novice as well as those already familiar with Kanban and looking for advanced answers. Even if you don't intend to implement a kanban system, there are a lot of techniques and ideas that are easily applicable to any product development/maintenance environment, agile or not. Bottom line, highly recommended.