The job is using words, pictures, stories, and music to seduce strangers. In the industrial, mass-media, consumer economy of the past, the job was called advertising, and “Mad Men” did it. In today’s service-based, social media-focused, information economy, the job is called life, and everyone does it.  Here’s how you can do it. And do it better.

    Tip well. Never use the word "blossom." Outperform the GPS. Know how to chug a beer (and know that you shouldn't). Always hold the door. Never use emoticons.These are The Maxims of Manhood. They cover every aspect of life: women, sports, sex, the office, family, entertainment, fashion, fitness, and more women. Some of these you'd expect. Some you wouldn't, as they usher in amodern code of masculinity (Your favorite book may not be The Da Vinci Code). In a series of 100 essays, the rules are analyzed, explained, vigorously defended and openly mocked. Every rule has an authorized exception. Except the ones that don't.This book might not be for you. It's only intended for people who fall into one of these seven buckets: 1) you are a man; 2) you will become a man; 3) you were once a man; 4) you are related to a man; 5) you are dating or have married a man; 6) you think that in the future, perhaps, you will date or marry a man; 7) you know, or think that at some point you will know—whether casually or formally—a man.

    He helps you recognize the six principles of influence and how to put them to work, so that you can ask for and receive cooperation, approval, and compliance in any business situation.Description: 2 sound cassettes (180 min.) : analog, stereo., Dolby processed.Contents:Tape 1. The principle of reciprocity ; The principle of scarcity --Tape 2. The principles of authority and consensus ; The principles of commitment & consistency and liking.