His elegantly clear visual language not only defined product design for decades, but also our fundamental understanding of what design is and what it can and should do. Dieter Rams created ten rules of design more than twenty years ago. Sometimes referred to as the ten commandments, they are just as relevant today: Good design is innovative. Good design makes a product useful. Good design is aesthetic. Good design helps a product to be understood. Good design is unobtrusive. Good design is honest. Good design is durable. Good design is consistent to the last detail. Good design is environmentally friendly. Good design is as little design as possible. Less and More elucidates the design philosophy of Dieter Rams. The book contains images of hundreds of Rams's products as well as his sketches and models from Braun stereo systems and electric shavers to the chairs and shelving systems that he created for Vitsoe and his own company sdr+. In addition to the rich visual presentation of his designs, the book contains new texts by international design experts that explain how the work was created, describe its timeless quality, and put it into current context. In this way, the work of Dieter Rams is given a contemporary reevaluation that is especially useful in light of the rediscovery of functionalism and rationalism in today s design. Less and More shows us the possibilities that design opens for both the manufacturer and the consumer as a means of making our lives better through attractive, functional solutions that also save resources. "

    The term 'hacker' has been redefined to consist of anyone who has an insatiable curiosity as to how things work--and how they can try to make them better. This book is aimed at hackers of all skill levels and explains the classical principles and techniques behind beautiful designs by deconstructing those designs in order to understand what makes them so remarkable. Author and designer David Kadavy provides you with the framework for understanding good design and places a special emphasis on interactive mediums. You'll explore color theory, the role of proportion and geometry in design, and the relationship between medium and form. Packed with unique reverse engineering design examples, this book inspires and encourages you to discover and create new beauty in a variety of formats. Breaks down and studies the classical principles and techniques behind the creation of beautiful design. Illustrates cultural and contextual considerations in communicating to a specific audience. Discusses why design is important, the purpose of design, the various constraints of design, and how today's fonts are designed with the screen in mind. Dissects the elements of color, size, scale, proportion, medium, and form. Features a unique range of examples, including the graffiti in the ancient city of Pompeii, the lack of the color black in Monet's art, the style and sleekness of the iPhone, and more.By the end of this book, you'll be able to apply the featured design principles to your own web designs, mobile apps, or other digital work.

    "You need tools, not rules." His book distills decades of experience into 50 tools that will help any writer become more fluent and effective. WRITING TOOLS covers everything from the most basic ("Tool 5: Watch those adverbs") to the more complex ("Tool 34: Turn your notebook into a camera") and provides more than 200 examples from literature and journalism to illustrate the concepts. For students, aspiring novelists, and writers of memos, e-mails, PowerPoint presentations, and love letters, here are 50 indispensable, memorable, and usable tools. "Pull out a favorite novel or short story, and read it with the guidance of Clark's ideas. . . . Readers will find new worlds in familiar places. And writers will be inspired to pick up their pens." -Boston Globe"For all the aspiring writers out there-whether you're writing a novel or a technical report-a respected scholar pulls back the curtain on the art." -Atlanta Journal-Constitution"This is a useful tool for writers at all levels of experience, and it's entertainingly written, with plenty of helpful examples." -Booklist

    But as the field evolves, designers enter the field from many disciplines. Practitioners today have enough experience in UI design that they have been exposed to design rules, but it is essential that they understand the psychology behind the rules in order to effectively apply them. In "Designing with the Mind in Mind," Jeff Johnson, author of the best selling "GUI Bloopers," provides designers with just enough background in perceptual and cognitive psychology that UI design guidelines make intuitive sense rather than being just a list of rules to follow. * The first practical, all-in-one source for practitioners on user interface design rules and why, when and how to apply them.* Provides just enough background into the reasoning behind interface design rules that practitioners can make informed decisions in every project.* Gives practitioners the insight they need to make educated design decisions when confronted with tradeoffs, including competing design rules, time constrictions, or limited resources.

    An outspoken voice in the world of graphic design for more than twenty years, Paul Scher has developed a worldwide reputation for her bold, modern graphics and her incisive critiques of the design profession.

    The exercises become more difficult, developing greater and greater skills until Ruskin feels his reader is ready for watercolors and finally composition, which he treats in detail as to the laws of principality, repetition, continuity, curvature, radiation, contrast, interchange, consistency, and harmony. All along the way, Ruskin explains, in plain, clear language, the artistic and craftsmanlike reasons behind his practical advice — underlying which, of course, is Ruskin's brilliant philosophy of honest, naturally observed art which has so much affected our aesthetic. Three full-page plates and 48 woodcuts and diagrams (the latter from drawings by the author) show the student what the text describes. An appendix devotes many pages to the art works which may be studied with profit.

    TV and film productions wait for nothing, so her solutions have to work fast. In How to Get Dressed, Alison distills her secrets into a fun, comprehensive style guide focused on rethinking your wardrobe like a fashion expert and making what’s in your closet work for you. She provides real-world advice about everything style-related, including: • Making every garment you own fit better• Mastering closet organization• The undergarments you actually need• The scoop on tailors and which alterations are worth it• Shopping thrift and vintage like a rockstarInstead of repeating boring style “rules,” Alison breaks the rules and gets real about everything from bras to how to deal with inevitable fashion disasters. Including helpful information such as how to skip ironing and the dry cleaners, remove every stain under the sun, and help clueless men get their sartorial acts together, How to Get Dressed has hundreds of insider tips from Alison’s arsenal of tools and expertise.

    Now it’s available to everyone, in a technical and inspirational guide that showcases 10 contemporary book artists who have taught at the institution. Four hundred illuminating photographs highlight the crafters as each one demonstrates all the details of his or her particular expertise. Marvel at the beauty of Dolph Smith’s sculptural books, the exquisite structure of Jim Croft’s carved wood covers and metal closures, the intricacies of Barbara Mauriello’s handmade boxes and slipcases, and the secrets of Carol Barton’s playful pop-ups. Reflective essays by all the artists add to the creative excitement visible on every page and in every spectacular project.

    This volume highlights the research and findings of this natural scientist. Powerful modern microscopes have confirmed the accuracy of Haeckel's prints, which even in their day, became world famous. Haeckel's portfolio, first published between 1899 and 1904 in separate installments, is described in the opening essays. The plates illustrate Haeckel's fundamental monistic notion of the -unity of all living things- and the wide variety of forms are executed with utmost delicacy. Incipient microscopic organisms are juxtaposed with highly developed plants and animals. The pages, ordered according to geometric and -constructive- aspects, document the oness of the world in its most diversified forms. This collection of plates was not only well-received by scientists, but by artists and architects as well. Rene Binet, a pioneer of glass and iron constructions, Emile Galle, a renowned Art Nouveau designer, and the photographer Karl Blossfeld all make explicit reference to Haeckel in their work.

    Revealing how to alter treasured books through collage, paint, layering, sewing and more, this title details the creative processes behind the craft and shows how artists can come together to select a topic, set up a project and ultimately publish or display their finished collaborative work.

    The book explains the fundamentals of editorial design and layout. Subjects covered include current and emerging digital formats, branding, how to create layouts, handling copy and images, design and production skills, and trends in editorial design.With insider advice and opinions from leading contemporary designers, the book is a practical reference and learning resource that will teach readers everything they need to know to reach the top of the profession. The new edition of this book shows how editorial design has adapted to the online and digital world.

    Like the bestselling Business of Bliss, it's practical, inspirational, and beautiful to behold.Research by Craft Trends Magazine reveals that 89% of all crafters are women, and that they want to work in an environment conducive to creating their art. This invaluable and very special guide helps them achieve that goal, whatever their passion. It goes straight to the experts: successful women who have made their mark in more than 10 different creative fields. These top designers and artisans offer insights gleaned from years of experience, reveal how they constructed their own creative spaces, and explain how the reader can make practical use of these decorating, organizational, and inspirational techniques as they go about designing their own work areas. Among the pertinent questions they answer: Where did you like to work as a child? What's the most important thing about having your own place to work? Are women's creative spaces different from men's? How important is it for you to organize your work, and how do you do it? Do you listen to music when you work--and what kind? The featured designers include Wendy Addison, Dena Fishbein, Jill Schwartz, and Suze Weinberg and their fields range from paper crafts to gardening.A Selection of the Crafters Choice Book Club & the Homestyle Book Club.

    Watercolor Painting For Dummies shows you the fun and easy way to create breathtaking paintings so beautiful you won't believe you made them yourself. This friendly, guide gives you hands-on instruction and easy-to-follow, step-by-step exercises to help you master the basics. Filled with full-color projects and sample paintings, it shows you how to work with color and texture, practice composition, and make smooth changes. You'll find out how to select the best tools, materials, and supplies, practice basic brush strokes, and use the three best common techniques: flat wash, graded wash, and rough texture. Discover how to:Select the right brushes, pigments, and paper Mix colors and work with white Create backgrounds and foregrounds Transfer your drawings to watercolor Avoid common watercolor mistakes Experiment with texture using salt, sponges, plastic wrap, and more Find your way around the color wheel Practice the principles of design Plan compositions using thumbnails Work with one-point, two-point, and three-point perspective Paint fabrics, shiny surfaces, and organic textures Paint landscapes, seascapes, animals and more Complete with strategies for improving your painting immediately and marketing and selling your work, Watercolor Painting For Dummies, is the resource you need to make your creative dreams come true.

    With detailed analytical captions and diagrams, every lesson is clearly delineated and illustrated. Throughout, also, is commentary that sheds light on the creative process of drawing and offers deep insight into the unsurpassed achievements of the masters.

    It includes sections on bones, muscles, surface anatomy, proportion, equilibrium, and locomotion. Other unique features are sections on the types of human physique, anatomy from birth toold age, an orientation on racial anatomy, and an analysis of facial expressions. The wealth of information offered by the Atlas ensures its place as a classic for the study of the human form.