The strengths and weaknesses of each research method are examined to help students choose an appropriate methodology, and the wider philosophical issues and ethical controversies that affect business research are discussed to help students make informed research decisions.The book examines in depth the distinction between quantitative and qualitative research techniques and how and when they should be used, and marries theoretical issues with topical case examples from a number of work-related fields (such as management, strategy, and marketing). It has also been comprehensively updated to reflect the growing use of the internet as a source of data and medium for conducting research, and places new emphasis on the student experience of research by relating the activities of real student researchers back to the research process.New to this Edition - Brand new chapter on reviewing the literature that introduces the steps involved in undertaking a critical review to help students get the most out of their reading and build a strong platform for further research. - Themed boxes that focus on examples of real, published research, key concepts, and practical tips and skills to help students grasp core principles sooner and apply their learning to new research situations. - Expanded online research guide that takes students step-by-step through their research project and provides essential research advice, checklists, templates, and case exercises to help students become more engaged and organized researchers.

    The McDonaldization of Society, Revised New Century Edition discusses how McDonaldization and the broader process of globalization (in a new Chapter 8), are spreading more widely and more deeply into various social institutions such as education, medicine, the criminal justice system, and more. This Revised New Century Edition provides many new, relevant examples from recent events and contemporary popular culture, including the ever-increasing global proliferation of McDonald′s and other fast food franchises, shopping malls, and similar commercial entities. Their impact is examined in the post-September 11, 2001 era.

    The first edition contained analyses of Institutional Rational Choice (Ostrom), Multiple Streams (Zahariadis), Punctuated Equilibrium (Jones et al.), Advocacy Coalition Framework (Sabatier and Jenkins-Smith), and Policy Diffusion (Berry and Berry). The second edition revises these and adds new chapters on Social Construction and Policy Design (Schneider et al.) and Policy Networks (Adam and Kriesi). It also contains a much more serious analysis of the European literature relevant to each of the frameworks. Finally, the new edition contains a revised chapter by Edella Schlager, presenting a comparative analysis and evaluation of the relevant frameworks, and a concluding chapter by the editor suggesting a number of strategies for improving the state of theorizing in this field.

    Concepts illustrate how writers use image grammar to develop their art, while strategies provide classroom-tested lessons, as offered on the CD-ROM.