Repeatedly called one of the "best books for personal trainers", it provides a clear road map teaching you how to become a personal trainer, to getting a personal trainer certification, to building your career from the bottom up so you can build a clientele, your reputation, and income. HAVE YOU EVER wanted to know the best, high-integrity techniques to get more clients, run a fitness business, or have a solid system for selling personal training? You're not alone. For years Jon's been asked these questions so he read, watched, researched and interviewed the best in the world to compile Ignite the Fire. This powerful book for certified personal trainers will show you how to: Find your dream job in the fitness industry (pg 26) Find, market to, and sell your ideal client while seamlessly dealing with objections (pg 64) Build amazing workouts for beginners (pg 124) Deal with difficult client types (pg 160) Develop multiple income streams while maintaining your reputation (pg 202) Ignite the Fire provides a clear road map to building your career from the bottom up so you can build a clientele, your reputation, and income.

    And sugar is at the root of these, and other, critical society-wide, health-related problems. With his signature command of both science and straight talk, Gary Taubes delves into Americans' history with sugar: its uses as a preservative, as an additive in cigarettes, the contemporary overuse of high-fructose corn syrup. He explains what research has shown about our addiction to sweets. He clarifies the arguments against sugar, corrects misconceptions about the relationship between sugar and weight loss; and provides the perspective necessary to make informed decisions about sugar as individuals and as a society.

    The book is organized by body area and shows common sequences in the progression of a typical workout. Clear photographs demonstrate each exercise. Lifelike anatomical illustrations reveal in colorful detail which muscles are engaged, which are being conditioned and how the muscles respond.Valuable features of the book help the reader gain the greatest benefit from each exercise and improve fitness and well-being. These include:Detailed, full-color anatomical illustrations for all the exercises Annotations identifying the active and stabilizing muscles Concise how-to instructions for each exercise Identification of the specific muscles that benefit the most from each exercise Suggested modifications for different levels of difficulty Instructions on stabilizing the bodythroughout each movement A visual index of exercises, allowing easy navigation through the book. No other such book is tailored to the general reader. Beginners, those already committed to exercise, competing athletes, trainers, coaches, physiotherapists, massage therapists and others involved in fitness will find Anatomy of Exercise instructive and practical.

    The Slow Burn Fitness Revolution lays out the accumulating body of scientific evidence that shows the spend-hours-in-the-gym approach to exercise is over. The Slow Burn exercise routine gives great results in just 30 minutes a week. With Slow Burn, you will:*Get strong fast*Increase bone density and ward off osteoporosis*Improve cardiovascular health*Enhance flexibility*Say goodbye to lower back pain*Increase your metabolism, and*Make your body a powerful fat-burning machineSlow Burn promises a leaner, fitter, stronger you with a realistic workout that lets you have a great body and a life!