Digital tools have given organizations—from traditional businesses to tech startups—direct, real-time access to their most devoted consumers, and it’s easy to forget that this access flows both ways. This is the new “fandom-based economy”: a convergence of brand owner and brand consumer. Fan pressures hold more clout than ever before as audiences demand a say in shaping the future of the things they love.In Superfandom, Zoe Fraade-Blanar and Aaron M. Glazer explain this new era of symbiosis. For producers, it can mean a golden opportunity: brands such as Polaroid and Surge, preserved by the passion of a handful of nostalgic fans, can now count on an articulate, creative, and, above all, loyal audience. Yet, the new economy has its own risks—it’s also easier than ever for companies to lose their audience’s trust, as Valve did when it tried to introduce a paid mod system for its Skyrim video game.Examining key cases that span a wide range of consumer markets, Fraade-Blanar and Glazer explain why some kinds of engagement with fans succeed and some backfire. Throughout, the authors probe fandom’s history, sociology, and psychology. From the nineteenth-century American Alice Drake, who bribed her way into the houses of her favorite European composers, to Hatsune Miku, the Japanese virtual celebrity whose songs are composed entirely by fans, the dynamics of fandom—the activities we perform to show we belong to a group of people with common interests—may be as old as culture itself.For groupies of financier Warren Buffet and enthusiasts of Cards Against Humanity alike, the consumer relationship has been transformed. Superfandom is an essential guide for those who care about, contribute to, and live in our rapidly expanding fan-driven economy.

    Boldly going where several other people have been before, Marcus Berkmann tells the story of this sturdy science fiction vehicle from its first five-year mission (rudely curtailed to three), through the dark years of the 1970s, the triumphant film series and The Next Generation, to the current 'reboot' films, with a younger cast taking on the characters of Kirk, Spock, McCoy and co.With wit, insight and a huge pile of DVDs, he seeks to answer all the important questions. Why did Kirk's shirt always get torn when he had a fist fight? What's the most number of times Uhura said 'Hailing frequencies open, sir' in a single episode? (Seven.) And what's the worst imaginable insult in Klingon? (Your mother has a smooth forehead.)

    In the late 1990s and early 2000s, the landscape of television began an unprecedented transformation. While the networks continued to chase the lowest common denominator, a wave of new shows, first on premium cable channels like HBO and then basic cable networks like FX and AMC, dramatically stretched television’s narrative inventiveness, emotional resonance, and artistic ambition. No longer necessarily concerned with creating always-likable characters, plots that wrapped up neatly every episode, or subjects that were deemed safe and appropriate, shows such as The Wire, The Sopranos, Mad Men, Deadwood, The Shield, and more tackled issues of life and death, love and sexuality, addiction, race, violence, and existential boredom. Just as the Big Novel had in the 1960s and the subversive films of New Hollywood had in 1970s, television shows became the place to go to see stories of the triumph and betrayals of the American Dream at the beginning of the twenty-first century. This revolution happened at the hands of a new breed of auteur: the all-powerful writer-show runner. These were men nearly as complicated, idiosyncratic, and “difficult” as the conflicted protagonists that defined the genre. Given the chance to make art in a maligned medium, they fell upon the opportunity with unchecked ambition. Combining deep reportage with cultural analysis and historical context, Brett Martin recounts the rise and inner workings of a genre that represents not only a new golden age for TV but also a cultural watershed. Difficult Men features extensive interviews with all the major players, including David Chase (The Sopranos), David Simon and Ed Burns (The Wire), Matthew Weiner and Jon Hamm (Mad Men), David Milch (NYPD Blue, Deadwood), and Alan Ball (Six Feet Under), in addition to dozens of other writers, directors, studio executives, actors, production assistants, makeup artists, script supervisors, and so on. Martin takes us behind the scenes of our favorite shows, delivering never-before-heard story after story and revealing how cable TV has distinguished itself dramatically from the networks, emerging from the shadow of film to become a truly significant and influential part of our culture.

    Peter Biskind profiles the people who took the independent movement from obscurity to the Oscars, most notably Sundance founder Robert Redford and Harvey Weinstein, who with his brother, Bob, made Miramax an indie powerhouse. Candid, penetrating and controversial, DOWN AND DIRTY PICTURES is a must read for anyone interested in the film world."In DOWN AND DIRTY PICTURES, Biskind takes on the movie industry of the 1990s and again gets the story....Peter Biskind captures his era as John Dunne did that of the Zanucks." Frank Rich, The New York Times"Dishy, teeming, superbly reported and packed with lively inside anecdotes...[a] juicy and fascinating expose." - Entertainment Weekly

    The book also features an exclusive foreword by rock legend Glenn Hughes (Black Sabbath, Deep Purple).

    Stepping back from the whirlwind of texting, social media, and an endless sea of apps, Bila questions how our relationships, character, and sanity have suffered from our deep dive into the digital abyss. Exploring the toll that tech addiction took on her life, Bila reveals her missteps and mistakes, including several upending, life-altering months swirling in an ex-boyfriend’s cell-phone-enabled double life, and how a low-tech millennial later stole her heart.Travel with Jedediah through the embarrassing and catastrophic consequences of Ménage-a-Tech relationships, social media's Perception Deception, and the One-Potato-Chip-Problem of trying to resist Silicon Valley's hypnotic, slot-machine software designed to lure you in. Bila reveals how she navigated away from an unhealthy, oversaturated diet of tech junk food to striking just the right balance with technology to let her unplugged, real-life moments take charge.In #DoNotDisturb, Bila applies her trademark no-nonsense, common-sense, personal responsibility and accountability-centered approach, warning us that if we don’t stop acting like robots, our very humanity is at stake.   Through warm anecdotes and cold, hard truths, Bila reveals how she pulled her way out of the tech fog to keep her eyes focused on the life right in front of her. And how you can too.

    Placing current family dilemmas in the context of far-reaching economic, political, and demographic changes, Coontz sheds new light on such contemporary concerns as parenting, privacy, love, the division of labor along gender lines, the black family, feminism, and sexual practice.

    It is the work of one of the most influential attorneys in America, who has dedicated his life to the protection of individuals' rights and our Constitution's commitment to equal justice under the law. Above all, it is a clear, straightforward book that brings into sharp focus the very human significance of the right to marry in America—not just for some couples, but for all. Why is the word marriage so important? Will marriage for same-sex couples hurt the "sanctity" of the institution? How can people of different faiths reconcile their beliefs with the idea of marriage for same-sex couples? How will allowing gay couples to marry affect children? In this quietly powerful volume, the most authoritative and fairly articulated book on the subject, Wolfson demonstrates why the right to marry is important—indeed necessary—for all couples and for America's promise of equality.

    We have XXL cars, homes, and waistlines. We built the world’s tallest monument. We get the largest breast implants. We’re home to the world’s largest retailer, sports stadiums, and office building. But with a deep recession and our nation’s leaders urging us to reassess the impact of our daily lives, it has become impossible to ignore the effects—on our environment, finances, communities, and psyches—of going ever-bigger. By turns funny and incisive, Living Large is a nation-spanning journey into the world of “extreme big,” from North Way Christian Community Church in Wexford, Pennsylvania (one of the 1,300 American megachurches), to Bloomington, Minnesota’s, Mall of America (4.2 million square feet in size); from the Tiffany flagship store in Manhattan (where in the past two decades the average engagement ring diamond has nearly doubled in size), to Whittier, California (home of America's largest landfill).  Wexler’s firsthand reports on going for a breast enlargement consultation, trying to lift the world’s largest ball of twine, getting lost in the country’s largest hotel, talking shop with members of the Hummer Club of America are complemented by interviews with researchers, economists, business owners, critics, and consumers. Living Large offers a fascinating, thought-provoking look at a nation that’s been supersizing for centuries but is only now coming to terms with its appetite for more.

    revival starring longtime fan Johnny Depp, directed by Tim Burton, that premieres May 11, 2012. The large format book includes color photographs and behind-the-scenes anecdotes from Kathryn Leigh Scott and three other original cast members who filmed cameo roles with Johnny Depp, Helene Bonham-Carter and Michelle Pfeiffer in the new Gothic epic. With the ongoing fascination for all things vampiric, this book about the making of the new film and the history of the original series will be an enticing volume for new and old fans alike.This book also features hundreds of exclusive photographs of Dark Shadows then and now, along with behind-the-scenes information, production materials and unique archival elements that provide context for the Depp/Burton Warner Bros. film.The suspenseful Gothic tales of Dark Shadows center on the wealthy but tormented inhabitants of the mysterious Collinwood estate in the small fishing village of Collinsport, Maine, where the powerful Collins family has been haunted for generations by vengeful curses and other supernatural secrets that span the centuries.

    In this first-ever chronicling of that revolutionary tour from the inside, author Ivor Davis serves up the stories behind the stories as only an insider can.In the rowdy and riotous recollections of THE BEATLES AND ME ON TOUR, Ivor Davis, then a reporter for the London Daily Express, shares his unrestricted access to the Liverpool lads as a member of the Beatles entourage. From inside the band’s hotel suites to the concert arenas to the private jets, the madness and magic plays out through Davis’ personal accounts of hanging with the Beatles for thirty-four jam-packed days.Go behind the scenes for all-night Monopoly games with John Lennon, witness the Beatles’ legendary living-room jam with Elvis, and be there the night Bob Dylan introduces the band to pot. Roll up for this definitive account of the legendary band at a critical moment in the history of rock ’n’ roll.

    In her trademark bossy, witty, and authoritative way, Miss Manners gives advice that will make the big day more pleasant for one and all, including the bride. 15 line drawings.

    Through vigorous draftsmanship, charismatic voices, irreverent sight gags, crass humor, and stellar character acting, animation's most talented and disturbed artists created an entity for the Nickelodeon cable network that pulled the art form out of a 25-year rut. The world has never been quite the same since - and we're eternally grateful!Now you too can join the rollercoaster ride that is the fascinating, insane real-life story of art, money, and ego that gave birth to Ren Hoek and Stimpson J. Cat. History Eraser Buttons need not apply. No stone has been unturned, no magic nose goblins unpicked, in this extensively detailed history of the show that defined a generation and changed an entire medium.It's everything you wanted to know about Ren & Stimpy - but were afraid to ask!

    It’s as devastating and as simple as that’ Noel Gallagher Slade’s music and style dominated and defined the 1970s. With six consecutive number one singles they were the UK’s number one group and sold millions of records all over the world. At their peak, Slade enjoyed success and adulation not seen since The Beatles. Now, for the first time, the man whose outlandish costumes, glittering make-up and unmistakable hairstyle made Slade the definitive act of Glam Rock tells his story.Growing up in a council house in 1950s Wolverhampton, Dave always knew he wanted to be a musician and in the mid-sixties, with Don Powell, founded the band that in 1970 would settle on the name Slade. Their powerful guitar-driven anthems formed the soundtrack for a whole generation, and their Top of the Pops performances, led by their flamboyant, ever-smiling lead guitarist, became legendary.But So Here It Is reveals that there’s much more to Dave’s life than Top of the Pops and good times. Packed with previously unseen personal photos, the book uncovers surprising family secrets, tells the inside story of the original band’s painful break-up, explores Dave’s battles with depression, his decision to reform Slade and go back on the road and his recovery from the stroke that threatened to cut short his career.Told with great heart and humour, So Here It Is is the story of the irresistible rise of Dave Hill, Superyob; the definitive account of his journey from working-class lad to global rock star.

    As a man named "Ed," she had everything anyone could ever want: a soul mate's love, two beautiful daughters, a house in the best neighborhood, a successful trial lawyer's career - a "Grand Plan" life so picture-perfect it inspired a beautiful pastel drawing,But there was a problem: "Ed" was a woman born into a male body. Finding inner peace meant Ed would have to become Ellen. It also meant losing that picture-perfect life.How could anyone make that choice, pay that kind of price? Then again, how could anyone not? Through what became a "gender journey," Ellen Krug discovered her true self and the honesty it takes to make life-changing decisions."Getting to Ellen" is much more than one person's story about some things lost and others gained. It's a glimpse into the life choices that all of us make --whether or not we're transgender.