But over the past decade, a wave of dramatic findings in the cutting-edge science of endurance has completely overturned our understanding of human limitation. Endure widely disseminates these findings for the first time: It’s the brain that dictates how far we can go—which means we can always push ourselves further.Hutchinson presents an overview of science’s search for understanding human fatigue, from crude experiments with electricity and frogs’ legs to sophisticated brain imaging technology. Going beyond the traditional mechanical view of human limits (like a car with a brick on its gas pedal, we go until the tank runs out of gas), he instead argues that a key element in endurance is how the brain responds to distress signals—whether heat, or cold, or muscles screaming with lactic acid—and reveals that we can train to improve brain response.An elite distance runner himself, Hutchinson takes us to the forefront of the new sports psychology—brain electrode jolts, computer-based training, subliminal messaging—and presents startling new discoveries enhancing the performance of athletes today and shows how anyone can utilize these tactics to bolster their own performance—and get the most out of their bodies.

    But new research from neuroscientists and psychologists suggests that, in fact, the brain reorganizes, improves in important functions, and even helps us adopt a more optimistic outlook in middle age. Growth of white matter and brain connectors allow us to recognize patterns faster, make better judgments, and find unique solutions to problems. Scientists call these traits cognitive expertise and they reach their highest levels in middle age. In her impeccably researched book, science writer Barbara Strauch explores the latest findings that demonstrate, through the use of technology such as brain scans, that the middle-aged brain is more flexible and more capable than previously thought. For the first time, long-term studies show that our view of middle age has been misleading and incomplete. By detailing exactly the normal, healthy brain functions over time, Strauch also explains how its optimal processes can be maintained. Part scientific survey, part how-to guide, "The Secret Life of the Grown-Up Brain" is a fascinating glimpse at our surprisingly talented middle-aged minds."

    So it's not surprising that we persist in thinking that we're in with a chance, whether we're playing the lottery or working out the likelihood of extra-terrestrial life. In Chance, a (not entirely) random selection of the New Scientist's sharpest minds provide fascinating insights into luck, randomness, risk and probability. From the secrets of coincidence to placing the perfect bet, the science of random number generation to the surprisingly haphazard decisions of criminal juries, it will explore these, and many other, tantalising questions.Following on from the bestselling Nothing and Question Everything, this book will open your eyes to the weird and wonderful world of chance - and help you see when some things, in fact, aren't random at all.

    The innate desire is driven by our deep and underlying need to find better ways for us to achieve our own goals, understand our own dreams, and rise to our unique challenges. This book is about the underlying events in the life of Jeff Bezos and the ways in which it influenced his life, the way he responded to them, and in the way he used them to his advantage. The book doesn’t claim to know the fibers that made the content of his heart - no man can know that. But what it does is string together multiple events and sees the shadows that it casts. All that so that you can find the elements inside you that could be the seed of success, achievement and greatness. The story of Bezos traces a path through his life as a youth and looks at his action and his achievements and deciphers the existence of his greatest achievement – Amazon - in a way that is reflective of his character, his intellect and his upbringing. His story is unlike any of the other successful people in history. His brand of work ethic is familiar but different. What is it about him that makes him a super achiever? What about him makes him drive hard towards his goals? What about him can turn an idea into a startling success? What about him is like you and what isn’t? What can you learn from him? Read, and find out.

    Period. In this economy ruled by ideas, the only sustainable form of leadership is brand leadership.The book offers a practical view of how branding decisions happen in the context of business strategy, not just in marketing communications. It brings in business strategy, customer experience, and anthropological perspectives as well.This new and adapted version of the book carries the design and follows the same format from the previous versions but includes many important additions, including information on how traditional branding is being challenged in a connected world as well as new case studies of companies that have applied similar concepts to achieve success.

    Incorporating the latest advances in brain scanning and neuroscience, Dutton demonstrates that the brilliant neurosurgeon who lacks empathy has more in common with a Ted Bundy who kills for pleasure than we may wish to admit, and that a mugger in a dimly lit parking lot may well, in fact, have the same nerveless poise as a titan of industry.Dutton argues that there are indeed “functional psychopaths” among us—different from their murderous counterparts—who use their detached, unflinching, and charismatic personalities to succeed in mainstream society, and that shockingly, in some fields, the more “psychopathic” people are, the more likely they are to succeed. Dutton deconstructs this often misunderstood diagnosis through bold on-the-ground reporting and original scientific research as he mingles with the criminally insane in a high-security ward, shares a drink with one of the world’s most successful con artists, and undergoes transcranial magnetic stimulation to discover firsthand exactly how it feels to see through the eyes of a psychopath.As Dutton develops his theory that we all possess psychopathic tendencies, he puts forward the argument that society as a whole is more psychopathic than ever: after all, psychopaths tend to be fearless, confident, charming, ruthless, and focused—qualities that are tailor-made for success in the twenty-first century. Provocative at every turn, The Wisdom of Psychopaths is a riveting adventure that reveals that it’s our much-maligned dark side that often conceals the trump cards of success.

    The perfect Christmas gift for the incurably curious* 'Funny and fascinating . . . it's really rather brilliant.' ZOE BALL'Made me chortle.' DERMOT O'LEARY'Fantastic . . . I loved it.' STEVE WRIGHT'The best trivia book of the season.' THE SPECTATOR 'Mind-blowing.' DAILY MAIL 'Genuinely interesting.' POPULAR SCIENCE Which lottery numbers should I pick?Is it true that we are made entirely of stardust?Can dogs tell the time?Why do songs get stuck in my head?If Rome wasn't built in a day, how long did it take?How do you wash a raspberry?What is the most expensive thing on Earth?Where is last Wednesday?These are just a few of the questions put to the QI Elves by the listeners of BBC Radio 2's The Zoe Ball Breakfast Show. In their brand new book, you'll learn their fascinating and frequently hilarious answers.From spiders to stinging nettles, bees to boy bands and twins to thermal undies, you'll wonder why these questions hadn't occurred to you before - but you'll never forget the answers and will want to share them with all your friends.Includes an introduction by Zoe Ball.PRAISE FOR THE QI ELVES' PREVIOUS BOOK FUNNY YOU SHOULD ASK . . .'QI have outdone themselves!.' ALAN DAVIES'A cracker of a book.' SUE PERKINS'Genuinely useful and endlessly fascinating.' THE SPECTATOR 'Hilarious.' DAILY MAIL For more from the team behind QI's hit TV show check out the QI FACTS series of books, @qikipedia and listen to their weekly podcast at nosuchthingasafish.com or visit qi.com

    Kathryn Schulz, editor of Grist magazine, argues that error is the fundamental human condition and should be celebrated as such. Guiding the reader through the history and psychology of error, from Socrates to Alan Greenspan, Being Wrong will change the way you perceive screw-ups, both of the mammoth and daily variety, forever.

    He solidified his standing as the nation's foremost political forecaster with his near perfect prediction of the 2012 election. Silver is the founder and editor in chief of FiveThirtyEight.com. Drawing on his own groundbreaking work, Silver examines the world of prediction, investigating how we can distinguish a true signal from a universe of noisy data. Most predictions fail, often at great cost to society, because most of us have a poor understanding of probability and uncertainty. Both experts and laypeople mistake more confident predictions for more accurate ones. But overconfidence is often the reason for failure. If our appreciation of uncertainty improves, our predictions can get better too. This is the "prediction paradox": The more humility we have about our ability to make predictions, the more successful we can be in planning for the future.In keeping with his own aim to seek truth from data, Silver visits the most successful forecasters in a range of areas, from hurricanes to baseball, from the poker table to the stock market, from Capitol Hill to the NBA. He explains and evaluates how these forecasters think and what bonds they share. What lies behind their success? Are they good-or just lucky? What patterns have they unraveled? And are their forecasts really right? He explores unanticipated commonalities and exposes unexpected juxtapositions. And sometimes, it is not so much how good a prediction is in an absolute sense that matters but how good it is relative to the competition. In other cases, prediction is still a very rudimentary-and dangerous-science.Silver observes that the most accurate forecasters tend to have a superior command of probability, and they tend to be both humble and hardworking. They distinguish the predictable from the unpredictable, and they notice a thousand little details that lead them closer to the truth. Because of their appreciation of probability, they can distinguish the signal from the noise.

     You will learn how to generate hundreds of story ideas, cover designs, and characters. How to get past writer’s block. How to use the monster mirroring technique. The most profitable keywords, word counts, kinks. THE EROTICA HANDBOOK also includes a thesaurus with a mountain of sexy synonyms to help speed up your writing. Working from home has never been easier, and erotica is the only genre where new authors can price a short story at $2.99 and sell 100 copies in three weeks. THE EROTICA HANDBOOK is the cutting-edge blueprint to obtaining pleasure and money. Don’t deny yourself the joy of making $200 while you sleep.

    One of the greatest partnerships in the history of science, Kahneman and Tversky’s extraordinary friendship incited a revolution in Big Data studies, advanced evidence-based medicine, led to a new approach to government regulation, and made much of Michael Lewis’s own work possible. In The Undoing Project, Lewis shows how their Nobel Prize–winning theory of the mind altered our perception of reality.

    ENTANGLEMENT. REALITY. Books containing these three words are typically fluff or incomprehensible; this one is not. "Q is for Quantum" teaches a theory at the forefront of modern physics to an audience presumed to already know only basic arithmetic. Topics covered range from the practical (new technologies we can expect soon) to the foundational (old ideas that attempt to make sense of the theory). The theory is built up precisely and quantitatively. Deceptively vague jargon and analogies are avoided, and mysterious features of the theory are made explicit and not skirted. The tenacious reader will emerge with a better technical understanding of why we are troubled by this theory than that possessed by many professional physicists.

    Soon Gen Xers will be the only cohort of Americans who remember life as it was lived before the arrival of the Internet. They are, as Hennessey dubs them, “the last adult generation,” the sole remaining link to a time when childhood was still a bit dangerous but produced adults who were naturally resilient. More than a decade into the social media revolution, the American public is waking up to the idea that the tech sector’s intentions might not be as pure as advertised. The mountains of money being made off our browsing habits and purchase histories are used to fund ever-more extravagant and utopian projects that, by their very natures, will corrode the foundations of free society, leaving us all helpless and digitally enslaved to an elite crew of ultra-sophisticated tech geniuses. But it’s not too late to turn the tide. There’s still time for Gen X to write its own future. A spirited defense of free speech, eye contact, and the virtues of patience, Zero Hour for Gen X is a cultural history of the last 35 years, an analysis of the current social and historical moment, and a generational call to arms.

    But what is it physically? And where is it really? Our mental map of the network is as blank as the map of the ocean that Columbus carried on his first Atlantic voyage. The Internet, its material nuts and bolts, is an unexplored territory. Until now.In Tubes, journalist Andrew Blum goes inside the Internet's physical infrastructure and flips on the lights, revealing an utterly fresh look at the online world we think we know. It is a shockingly tactile realm of unmarked compounds, populated by a special caste of engineer who pieces together our networks by hand; where glass fibers pulse with light and creaky telegraph buildings, tortuously rewired, become communication hubs once again. From the room in Los Angeles where the Internet first flickered to life to the caverns beneath Manhattan where new fiber-optic cable is buried; from the coast of Portugal, where a ten-thousand-mile undersea cable just two thumbs wide connects Europe and Africa, to the wilds of the Pacific Northwest, where Google, Microsoft, and Facebook have built monumental data centers—Blum chronicles the dramatic story of the Internet's development, explains how it all works, and takes the first-ever in-depth look inside its hidden monuments.This is a book about real places on the map: their sounds and smells, their storied pasts, their physical details, and the people who live there. For all the talk of the "placelessness" of our digital age, the Internet is as fixed in real, physical spaces as the railroad or telephone. You can map it and touch it, and you can visit it. Is the Internet in fact "a series of tubes" as Ted Stevens, the late senator from Alaska, once famously described it? How can we know the Internet's possibilities if we don't know its parts?Like Tracy Kidder's classic The Soul of a New Machine or Tom Vanderbilt's recent bestseller Traffic, Tubes combines on-the-ground reporting and lucid explanation into an engaging, mind-bending narrative to help us understand the physical world that underlies our digital lives.

    this book shows you how.Mush cookies and feminists will be horrified. The information's been used for centuries by history's most powerful, influential, and sometimes notorious men to live lives lesser men only imagine. Just some of the secrets inside: Mental techniques used by General Douglas MacArthur to inflict psychological pain on someone who disobeys or displeases you. (Psychologists say this causes the same reaction in their brain as physical pain, without leaving marks. Use it for disciplinary purposes only.) 13 ways to keep your enemies and competitors constantly on defense, fearing your next move, struggling to keep up with you. How to peacock your way to straight to the top level power! How men grab power over others — in professional relationships, personal, and family. (The closest thing to owning a "super power"!) How to go from being socially awkward and shunned by women to becoming the most confident guy in the room. (Even broke, creepy losers can become successful and confident, with beautiful women always on an arm.) How to get women to compete for your attention, love, and commitment. How to inspire other men to want to follow and help you achieve your goals. (They'll be loyal and cheerfully submit to your will.) How ugly, short, broke men instantly become attractive to women. (Be attractive to business partners, lenders, clients, and all others you want something from.) A secret way to make people fight to be with you, listen and obey you, and get nervous if they don't hear from you! (You'll be the person everyone wants to hang out with are yours.) Easiest way to attract people and opportunity like a magnet. (No fluffy universe-worshiping woo-woo nonsense here!) How to change your phone usage making yourself influential and persuasive. (Chicks, friends, customers, or anyone!) The ruthless dictator's secret to gain obedience, loyalty, and the top work from all you wish to lead (without committing genocide). Lex Luthor's method for getting devotion from women, underlings, minions, and employees. (Be perceived as a strong leader for a change!) The mistake 80%+ of men make that ensures they're looked down upon by women, clients, customers, friends, and family. (It's probably the most common reason why men fail at reaching their goals, are always broke, and cry in their beer lonely each night.) How being nice makes people hostile (And no, you don't have to sell your soul or be a dick to anyone.) Embrace selfishness to help others. (You'll notice things fall in place: Chicks, family, colleagues, and bosses!) And so much more! Get it today and live a new life by tonight!