Improbable Planet: How Earth Became Humanity's Home


Hugh Ross - 2016
    But what most people don't know is that the more thoroughly researchers investigate the history of our planet, the more astonishing the story of our existence becomes. The number and complexity of the astronomical, geological, chemical, and biological features recognized as essential to human existence have expanded explosively within the past decade. An understanding of what is required to make possible a large human population and advanced civilizations has raised profound questions about life, our purpose, and our destiny. Are we really just the result of innumerable coincidences? Or is there a more reasonable explanation?This fascinating book helps nonscientists understand the countless miracles that undergird the exquisitely fine-tuned planet we call home--as if Someone had us in mind all along.

Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die


Eric Siegel - 2013
    Rather than a "how to" for hands-on techies, the book entices lay-readers and experts alike by covering new case studies and the latest state-of-the-art techniques.You have been predicted — by companies, governments, law enforcement, hospitals, and universities. Their computers say, "I knew you were going to do that!" These institutions are seizing upon the power to predict whether you're going to click, buy, lie, or die.Why? For good reason: predicting human behavior combats financial risk, fortifies healthcare, conquers spam, toughens crime fighting, and boosts sales.How? Prediction is powered by the world's most potent, booming unnatural resource: data. Accumulated in large part as the by-product of routine tasks, data is the unsalted, flavorless residue deposited en masse as organizations churn away. Surprise! This heap of refuse is a gold mine. Big data embodies an extraordinary wealth of experience from which to learn.Predictive analytics unleashes the power of data. With this technology, the computer literally learns from data how to predict the future behavior of individuals. Perfect prediction is not possible, but putting odds on the future — lifting a bit of the fog off our hazy view of tomorrow — means pay dirt.In this rich, entertaining primer, former Columbia University professor and Predictive Analytics World founder Eric Siegel reveals the power and perils of prediction: -What type of mortgage risk Chase Bank predicted before the recession. -Predicting which people will drop out of school, cancel a subscription, or get divorced before they are even aware of it themselves. -Why early retirement decreases life expectancy and vegetarians miss fewer flights. -Five reasons why organizations predict death, including one health insurance company. -How U.S. Bank, European wireless carrier Telenor, and Obama's 2012 campaign calculated the way to most strongly influence each individual. -How IBM's Watson computer used predictive modeling to answer questions and beat the human champs on TV's Jeopardy! -How companies ascertain untold, private truths — how Target figures out you're pregnant and Hewlett-Packard deduces you're about to quit your job. -How judges and parole boards rely on crime-predicting computers to decide who stays in prison and who goes free. -What's predicted by the BBC, Citibank, ConEd, Facebook, Ford, Google, IBM, the IRS, Match.com, MTV, Netflix, Pandora, PayPal, Pfizer, and Wikipedia. A truly omnipresent science, predictive analytics affects everyone, every day. Although largely unseen, it drives millions of decisions, determining whom to call, mail, investigate, incarcerate, set up on a date, or medicate.Predictive analytics transcends human perception. This book's final chapter answers the riddle: What often happens to you that cannot be witnessed, and that you can't even be sure has happened afterward — but that can be predicted in advance?Whether you are a consumer of it — or consumed by it — get a handle on the power of Predictive Analytics.

The Magic Feather Effect: The Science of Alternative Medicine and the Surprising Power of Belief


Melanie Warner - 2019
     The tales are far too common to be complete fabrications, yet too anecdotal and outside the medical mainstream to be taken seriously scientifically. How do we explain them and the growing popularity of alternative medicine more generally? Is there a biological basis for practices like acupuncture, tai chi, chiropractic, and energy healing? Who are the faithful patients and practitioners who tell these stories and speak of such mystical-seeming concepts as qi, chakras, and meridians in the first place? In The Magic Feather Effect, author and journalist Melanie Warner attempts to answer these questions, taking us on a vivid, fascinating journey through the world of alternative medicine. Crossing continents and sides of the debate, visiting prestigious research clinics and ordinary people’s homes, she investigates the scientific underpinning for the purportedly magical results of these practices and reveals not only the medical power of beliefs and placebo effects, but also the range, limits, and uses of the surprising system of self-healing that resides inside us. Equal parts helpful, illuminating, and compelling, The Magic Feather Effect is a brilliant exploration of some of the world’s most popular health treatments, the people who seek them, the scientists who study them, and the reasons they may work.

The Donkey Rustlers


Gerald Durrell - 1968
    Two children vacationing on a Greek isle in the Ionian sea devise a plan where by stolen donkeys save the land of a friend from having the mortgage foreclosed.

Numbersense: How to Use Big Data to Your Advantage


Kaiser Fung - 2013
    Virtually every choice we make hinges on how someone generates data . . . and how someone else interprets it--whether we realize it or not.Where do you send your child for the best education? Big Data. Which airline should you choose to ensure a timely arrival? Big Data. Who will you vote for in the next election? Big Data.The problem is, the more data we have, the more difficult it is to interpret it. From world leaders to average citizens, everyone is prone to making critical decisions based on poor data interpretations.In Numbersense, expert statistician Kaiser Fung explains when you should accept the conclusions of the Big Data experts--and when you should say, Wait . . . what? He delves deeply into a wide range of topics, offering the answers to important questions, such as:How does the college ranking system really work?Can an obesity measure solve America's biggest healthcare crisis?Should you trust current unemployment data issued by the government?How do you improve your fantasy sports team?Should you worry about businesses that track your data?Don't take for granted statements made in the media, by our leaders, or even by your best friend. We're on information overload today, and there's a lot of bad information out there.Numbersense gives you the insight into how Big Data interpretation works--and how it too often doesn't work. You won't come away with the skills of a professional statistician. But you will have a keen understanding of the data traps even the best statisticians can fall into, and you'll trust the mental alarm that goes off in your head when something just doesn't seem to add up.Praise for NumbersenseNumbersense correctly puts the emphasis not on the size of big data, but on the analysis of it. Lots of fun stories, plenty of lessons learned--in short, a great way to acquire your own sense of numbers!Thomas H. Davenport, coauthor of Competing on Analytics and President's Distinguished Professor of IT and Management, Babson CollegeKaiser's accessible business book will blow your mind like no other. You'll be smarter, and you won't even realize it. Buy. It. Now.Avinash Kaushik, Digital Marketing Evangelist, Google, and author, Web Analytics 2.0Each story in Numbersense goes deep into what you have to think about before you trust the numbers. Kaiser Fung ably demonstrates that it takes skill and resourcefulness to make the numbers confess their meaning.John Sall, Executive Vice President, SAS InstituteKaiser Fung breaks the bad news--a ton more data is no panacea--but then has got your back, revealing the pitfalls of analysis with stimulating stories from the front lines of business, politics, health care, government, and education. The remedy isn't an advanced degree, nor is it common sense. You need Numbersense.Eric Siegel, founder, Predictive Analytics World, and author, Predictive AnalyticsI laughed my way through this superb-useful-fun book and learned and relearned a lot. Highly recommended! Tom Peters, author of In Search of Excellence

Biological Science


Scott Freeman - 2002
    At each stage, students are asked to apply critical thinking skills as they learn key concepts. Accounts of real researchers designing and analysing experiments are punctuated by questions and exercises.

Fundamentals of Anatomy & Physiology


Frederic H. Martini - 1988
    New Spotlight figures integrate brief text and visuals for easy reading. This package contains: Fundamentals of Anatomy & Physiology, Ninth Edition

Data Science For Dummies


Lillian Pierson - 2014
    Data Science For Dummies is the perfect starting point for IT professionals and students interested in making sense of their organization’s massive data sets and applying their findings to real-world business scenarios. From uncovering rich data sources to managing large amounts of data within hardware and software limitations, ensuring consistency in reporting, merging various data sources, and beyond, you’ll develop the know-how you need to effectively interpret data and tell a story that can be understood by anyone in your organization. Provides a background in data science fundamentals before moving on to working with relational databases and unstructured data and preparing your data for analysis Details different data visualization techniques that can be used to showcase and summarize your data Explains both supervised and unsupervised machine learning, including regression, model validation, and clustering techniques Includes coverage of big data processing tools like MapReduce, Hadoop, Dremel, Storm, and Spark It’s a big, big data world out there – let Data Science For Dummies help you harness its power and gain a competitive edge for your organization.

Acquiring Genomes: A Theory Of The Origin Of Species


Lynn Margulis - 2002
    Random genetic mutation, long believed to be the main source of variation, is only a marginal factor. As the authors demonstrate in this book, the more important source of speciation, by far, is the acquisition of new genomes by symbiotic merger. The result of thirty years of delving into a vast, mostly arcane literature, this is the first book to go beyond -- and reveal the severe limitations of -- the "Modern Synthesis" that has dominated evolutionary biology for almost three generations. Lynn Margulis, whom E. O. Wilson called "one of the most successful synthetic thinkers in modern biology," and her co-author Dorion Sagan have written a comprehensive and scientifically supported presentation of a theory that directly challenges the assumptions we hold about the variety of the living world.

The Green Beauty Guide: Your Essential Resource to Organic and Natural Skin Care, Hair Care, Makeup, and Fragrances


Julie Gabriel - 2008
    But while conventional products say they'll make you more beautiful, they contain toxins and preservatives that are both bad for the environment and bad for your body--including synthetic fragrances, petrochemicals, and even formaldehyde. In the end, they damage your natural vitality and good looks.Fortunately, fashion writer, nutritionist, and beauty maven Julie Gabriel helps you find the true path to natural, healthy, green beauty. She helps you decipher labels on every cosmetic product you pick up and avoid toxic and damaging chemicals with her detailed Toxic Ingredients List. You'll learn valuable tips on what your skin really needs to be healthy, glowing, and youthful.Julie goes one-step further--and shows you how to make your own beauty products that feed your skin, save your bank account, and are healthy for your body and the environment, such as: - Cleansing creams and oils - toners - facials - under eye circle remedies - anti-aging serums - lip balms - scrubs - exfoliators - clay and cleansing masks- moisturizers - acne treatments - makeup remover - teeth whiteners - shampoos, conditioners - fragrances - sun protection - bug repellants - baby products - and much more!With her friendly, thorough, and helpful advice; fabulous beauty recipes; product recommendations and ratings; Toxic Ingredients List; and a complete appendix of online resources, Julie Gabriel gives you all the information you need to go green without going broke and become a more natural, healthy, and beautiful you.

Your Brain on Food: How Chemicals Control Your Thoughts and Feelings


Gary L. Wenk - 2010
    The chapters introduce each of the main neurotransmitters involved with behavior, discuss its role in the brain, present some background on how it is generally turned on and off, and explain ways to influence it through what we consume.

Help! I'm a Manager: A practical guide to success as a first time people manager in professional services


Sue Willcock - 2016
    Years hunched over books and articles, writing essays late into the night on the science and art of your chosen profession. Through hard work and determination, alongside lots of experience, you’ve now become pretty good at it. So good in fact, that you have been asked to stop doing it all the time. You’ve been asked to manage a team.Now, you’ve got to assess people, develop them, write their appraisals and help them to help you, and the business you work for, deliver results.This is the book that will get you there fast.Authored by Sue Willcock, who with 25 years of experience in professional services, wrote this book with the busy professional in mind – easy to read and packed full of tips you can use straight away.Sue originally qualified as a Chartered Surveyor before moving into business management roles, including a period as a Partner at a Top 5 Construction Consultancy. For the last 10 years, Sue has worked as a people development consultant focusing on professional services, working with individuals, teams and organisations.

Under Ground


Megan Marsnik - 2015
    Her parents have died, her food is dwindling and the rent is due. When a stranger arrives bearing a note from an uncle, inviting Katka to join him and his wife in America, she leaves all that she has held dear to rebuild her life across the ocean. On the voyage to New York, she becomes friends with the stranger and begins to fall in love. But at Ellis Island, they are separated when he is detained by authorities as a suspected anarchist. Alone, Katka continues her journey to her uncle’s house on the rough and tumble Iron Range in northern Minnesota. Soon she is immersed in a lively community of iron miners and begins publishing an underground newspaper about their struggles and the heroism of the women on the Iron Range, as they are swept into a tumultuous strike that will change their lives forever. “Under Ground” is a work of fiction inspired by true events.

The Dance of Life: The New Science of How a Single Cell Becomes a Human Being


Magdalena Zernicka-Goetz - 2020
    In The Dance of Life, developmental and stem-cell biologist Magdalena Zernicka-Goetz takes us to the front lines of efforts to understand the creation of a human life. She has spent two decades unraveling the mysteries of development, as a simple fertilized egg becomes a complex human being of forty trillion cells. Zernicka-Goetz's work is both incredibly practical and astonishingly vast: her groundbreaking experiments with mouse, human, and artificial embryo models give hope to how more women can sustain viable pregnancies. Set at the intersection of science's greatest powers and humanity's greatest concern, The Dance of Life is a revelatory account of the future of fertility -- and life itself.

Python Pocket Reference


Mark Lutz - 1998
    Hundreds of thousands of Python developers around the world rely on Python for general-purpose tasks, Internet scripting, systems programming, user interfaces, and product customization. Available on all major computing platforms, including commercial versions of Unix, Linux, Windows, and Mac OS X, Python is portable, powerful and remarkable easy to use.With its convenient, quick-reference format, "Python Pocket Reference," 3rd Edition is the perfect on-the-job reference. More importantly, it's now been refreshed to cover the language's latest release, Python 2.4. For experienced Python developers, this book is a compact toolbox that delivers need-to-know information at the flip of a page. This third edition also includes an easy-lookup index to help developers find answers fast!Python 2.4 is more than just optimization and library enhancements; it's also chock full of bug fixes and upgrades. And these changes are addressed in the "Python Pocket Reference," 3rd Edition. New language features, new and upgraded built-ins, and new and upgraded modules and packages--they're all clarified in detail.The "Python Pocket Reference," 3rd Edition serves as the perfect companion to "Learning Python" and "Programming Python."