Inspired: How to Create Tech Products Customers Love


Marty Cagan - 2008
    The goal of the book is to share the techniques of the best companies. This book is aimed primarily at Product Managers working on technology-powered products. That includes the hundreds of "tech companies" like Google, Facebook, Amazon, Twitter and the like, as well as the thousands of companies moving to leverage technology (financial companies, media companies, retailers, manufacturers, nearly every industry). Inspired covers companies from early stage start-ups to large, established companies. The products might be consumer products or devices, business services for small businesses to enterprises, internal tools, and developer platforms.Inspired is secondarily aimed at the designers, engineers, user researchers and data scientists that work closely with the product managers on product teams at these same companies.

APIs: A Strategy Guide


Daniel Jacobson - 2011
    Salesforce.com (more than 50%) and Twitter (more than 75% fall into this category. Ebay gets more than 8 billion API calls a month. Facebook and Google, have dozens of APIs that enable both free services and e-commerce, get more than 5 billion API calls each day. Other companies like NetFlix have expanded their service of streaming movies over the the web to dozens of devices using API. At peak times, more than 20 percent of all traffic is accounted for by Netflix through its APIs. Companies like Sears and E-Trade are opening up their catalogs and other services to allow developers and entrepreneurs to create new marketing experiences. Making an API work to create a new channel is not just a matter of technology. An API must be considered in terms of business strategy, marketing, and operations as well as the technical aspects of programming. This book, written by Greg Brail, CTO of Apigee, and Brian Mulloy, VP of Products, captures the knowledge of all these areas gained by Apigee, the leading company in supporting the rollout of high traffic APIs.

Confident Data Skills: Master the Fundamentals of Working with Data and Supercharge Your Career


Kirill Eremenko - 2018
    From entertainment to politics, from technology to advertising and from science to the business world, understanding and using data is now one of the most transferable and transferable skills out there. Learning how to work with data may seem intimidating or difficult but with Confident Data Skills you will be able to master the fundamentals and supercharge your professional abilities. This essential book covers data mining, preparing data, analysing data, communicating data, financial modelling, visualizing insights and presenting data through film making and dynamic simulations.In-depth international case studies from a wide range of organizations, including Netflix, LinkedIn, Goodreads, Deep Blue, Alpha Go and Mike's Hard Lemonade Co. show successful data techniques in practice and inspire you to turn knowledge into innovation. Confident Data Skills also provides insightful guidance on how you can use data skills to enhance your employability and improve how your industry or company works through your data skills. Expert author and instructor, Kirill Eremenko, is committed to making the complex simple and inspiring you to have the confidence to develop an understanding, adeptness and love of data.

Service-Oriented Design with Ruby and Rails


Paul Dix - 2010
    Today, Rails developers and architects need better ways to interface with legacy systems, move into the cloud, and scale to handle higher volumes and greater complexity. In Service-Oriented Design with Ruby and Rails Paul Dix introduces a powerful, services-based design approach geared toward overcoming all these challenges. Using Dix's techniques, readers can leverage the full benefits of both Ruby and Rails, while overcoming the difficulties of working with larger codebases and teams. Dix demonstrates how to integrate multiple components within an enterprise application stack; create services that can easily grow and connect; and design systems that are easier to maintain and upgrade. Key concepts are explained with detailed Ruby code built using open source libraries such as ActiveRecord, Sinatra, Nokogiri, and Typhoeus. The book concludes with coverage of security, scaling, messaging, and interfacing with third-party services. Service-Oriented Design with Ruby and Rails will help you Build highly scalable, Ruby-based service architectures that operate smoothly in the cloud or with legacy systems Scale Rails systems to handle more requests, larger development teams, and more complex code bases Master new best practices for designing and creating services in Ruby Use Ruby to glue together services written in any language Use Ruby libraries to build and consume RESTful Web services Use Ruby JSON parsers to quickly represent resources from HTTP services Write lightweight, well-designed API wrappers around internal or external services Discover powerful non-Rails frameworks that simplify Ruby service implementation Implement standards-based enterprise messaging with Advanced Message Queuing Protocol (AMQP) Optimize performance with load balancing and caching Provide for security and authentication

The Product Marketing Manager: Responsibilities and Best Practices in a Technology Company


Lucas Weber - 2017
    This involves taking detailed and technical product information and distilling it into key marketing and sales messages as well as working among several teams in an organization to plan and execute product releases and launches. This book is a must-have for anyone who works as, or with, a Product Marketing Manager. It not only explains the role but focuses on practical applications of the information presented and ties everything together with entertaining life lessons and anecdotes collected through years of experience by the author as well as interviews with his colleagues and other industry experts. If you are considering a career as a Product Marketing Manager, are new to the profession and looking for guidance and clarification, already have many years of experience in the role and are looking for new inspiration and ideas, or are interested in learning what a Product Marketing Manager colleague of yours is responsible for within your organization, this book is for you.

The Mikado Method


Ola Ellnestam - 2014
    The Mikado Method is a process for surfacing the dependencies in a codebase, so that you can systematically eliminate technical debt and get things done.It gets its name from a simple game commonly known as "pick-up sticks." You start with a jumbled pile of sticks. The goal is to remove the Mikado, or Emperor, stick without disturbing the others. Players carefully remove sticks one at a time, leaving the rest of the heap intact, slowly exposing the Mikado. The game is a great metaphor for eliminating technical debt—carefully extracting each intertwined dependency until you're able to successfully resolve the central issue and move on.The Mikado Method is a book by the creators of this process. It describes a pragmatic, straightforward, and empirical method to plan and perform non-trivial technical improvements on an existing software system. The method has simple rules, but the applicability is vast. As you read, you'll practice a step-by-step system for identifying the scope and nature of your technical debt, mapping the key dependencies, and determining the safest way to approach the "Mikado"-your goal. A natural byproduct of this process is the Mikado Graph, a minimalistic, relevant, just-in-time roadmap and information radiator that reflects deep understanding of how your system works.

Data Modeling Essentials


Graeme Simsion - 1992
    In order to enable students to apply the basics of data modeling to real models, the book addresses the realities of developing systems in real-world situations by assessing the merits of a variety of possible solutions as well as using language and diagramming methods that represent industry practice.This revised edition has been given significantly expanded coverage and reorganized for greater reader comprehension even as it retains its distinctive hallmarks of readability and usefulness. Beginning with the basics, the book provides a thorough grounding in theory before guiding the reader through the various stages of applied data modeling and database design. Later chapters address advanced subjects, including business rules, data warehousing, enterprise-wide modeling and data management. It includes an entirely new section discussing the development of logical and physical modeling, along with new material describing a powerful technique for model verification. It also provides an excellent resource for additional lectures and exercises.This text is the ideal reference for data modelers, data architects, database designers, DBAs, and systems analysts, as well as undergraduate and graduate-level students looking for a real-world perspective.

The Little Elixir & OTP Guidebook


Benjamin Tan Wei Hao - 2015
    It combines the productivity and expressivity of Ruby with the concurrency and fault-tolerance of Erlang. Elixir makes full use of Erlang's powerful OTP library, which many developers consider the source of Erlang's greatness, so you can have mature, professional-quality functionality right out of the gate. Elixir's support for functional programming makes it a great choice for highly distributed event-driven applications like IoT systems.The Little Elixir & OTP Guidebook gets you started programming applications with Elixir and OTP. You begin with a quick overview of the Elixir language syntax, along with just enough functional programming to use it effectively. Then, you'll dive straight into OTP and learn how it helps you build scalable, fault-tolerant and distributed applications through several fun examples. Come rediscover the joy of programming with Elixir and remember how it feels like to be a beginner again.

Working at the Ubuntu Command-Line Prompt


Keir Thomas - 2011
    His books have been read by over 1,000,000 people and are #1 best-sellers. His book Beginning Ubuntu Linux recently entered its sixth edition, and picked-up a Linux Journal award along the way. Thomas is also the author of Ubuntu Kung Fu. * * * * * * * * * * * * * * * * * Get to grips with the Ubuntu command-line with this #1 best-selling and concise guide. "Best buck I've spent yet" — Amazon review.* Readable, accessible and easy to understand;* Learn essential Ubuntu vocational skills, or read just for fun;* Covers Ubuntu commands, syntax, the filesystem, plus advanced techniques;* For ANY version of Linux based on Debian, such as Linux Mint--not just Ubuntu!;* Includes BONUS introduction to Ubuntu chapter, plus a glossary appendix and a guide to reading Linux/Unix documentation.

Understanding the Four Rules of Simple Design


Corey Haines - 2014
    This is why it is imperative to build systems that are flexible and can adapt to changing requirements, both expected and (more often) unexpected. That is why I've written this book.From 2009 to 2014, I traveled the world working with software developers, both individually and in teams, to improve their craft. Primarily, I did this through a training workshop format called coderetreat. Over those years, I had the opportunity to watch 1000's of pairs of programmers work on exactly the same system, Conway's Game of Life. As time progressed, I began to see patterns arise. I noticed common techniques and designs that spanned languages and companies and crossed national borders.As co-founder and a facilitator of coderetreat workshops, I had the unique opportunity to provide feedback, both direct and through questions, on improving the act of writing adaptable, simple code. Through the day, we worked on improving our ability to make good choices around the minute-by-minute decisions made while writing code.This book is about those things I learned from watching these 1000's of pairs working on the same problem. It contains a large part of the feedback that I provide during a typical coderetreat. The primary focus is on the thought process behind refactoring, and how that is influenced by the 4 rules of simple design.This book is not about Conway's Game of Life. Instead, it uses its domain as a backdrop to discuss the thoughts and ideas behind the 4 rules of simple design. It focuses on the small decisions made while designing your code with the goal of building robust, adaptable codebases that can stand the test of time.

Murach's HTML5 and CSS3: Training and Reference


Zak Ruvalcaba - 2011
    This title also teaches you how to use the HTML5 and CSS3 features alongside the earlier standards.

Programming Entity Framework: DbContext


Julia Lerman - 2011
    This concise book shows you how to use the API to perform set operations with the DbSet class, handle change tracking and resolve concurrency conflicts with the Change Tracker API, and validate changes to your data with the Validation API.With DbContext, you’ll be able to query and update data, whether you’re working with individual objects or graphs of objects and their related data. You’ll find numerous C# code samples to help you get started. All you need is experience with Visual Studio and database management basics.Use EF’s query capabilities to retrieve data, and use LINQ to sort and filter dataLearn how to add new data, and change and delete existing dataUse the Change Tracker API to access information EF keeps about the state of entity instancesControl change tracking information of entities in disconnected scenarios, including NTier applicationsValidate data changes before they’re sent to the database, and set up validation rulesBypass EF’s query pipeline and interact directly with the database

Real World Java EE Patterns--Rethinking Best Practices


Adam Bien - 2009
    :-)

Building Evolutionary Architectures: Support Constant Change


Neal Ford - 2017
    Over the past few years, incremental developments in core engineering practices for software development have created the foundations for rethinking how architecture changes over time, along with ways to protect important architectural characteristics as it evolves. This practical guide ties those parts together with a new way to think about architecture and time.

Power Pivot and Power BI: The Excel User's Guide to DAX, Power Query, Power BI & Power Pivot in Excel 2010-2016


Rob Collie - 2016
    Written by the world’s foremost PowerPivot blogger and practitioner, the book’s concepts and approach are introduced in a simple, step-by-step manner tailored to the learning style of Excel users everywhere. The techniques presented allow users to produce, in hours or even minutes, results that formerly would have taken entire teams weeks or months to produce. It includes lessons on the difference between calculated columns and measures; how formulas can be reused across reports of completely different shapes; how to merge disjointed sets of data into unified reports; how to make certain columns in a pivot behave as if the pivot were filtered while other columns do not; and how to create time-intelligent calculations in pivot tables such as “Year over Year” and “Moving Averages” whether they use a standard, fiscal, or a complete custom calendar. The “pattern-like” techniques and best practices contained in this book have been developed and refined over two years of onsite training with Excel users around the world, and the key lessons from those seminars costing thousands of dollars per day are now available to within the pages of this easy-to-follow guide. This updated second edition covers new features introduced with Office 2015.