A brand is not just a logo. It is the image your company creates of itself, from your advertising look to your customer interaction style. It makes a promise for your business, and that promise becomes the sticking point for customer loyalty. And that loyalty and trust is why, so to speak, your laptops sell and your competitors' don't. Whatever your business is, whether it's large or small, global or local, Branding For Dummies gives you the nuts and bolts know-how to create, improve, or maintain a brand. This plain-English guide will help you brand everything from products to services to individuals. It gives you step-by-step advice on assembling a top-notch branding team, positioning your brand, handling advertising and promotion, avoiding blunders, and keeping your brand viable, visible, and healthy. You'll get familiar with branding essentials like:Defining your company's identity Developing logos and taglines Launching your brand marketing plan Managing and protecting your brand Fixing a broken brand Making customers loyal brand champions Filled with easy-to-navigate icons, charts, figures, top ten lists, and humor, Branding For Dummies is the straight-up, jargon-free resource for making your brand stand out from the pack--and for positioning your business to reap the ensuing rewards.

    

    Chain mail, also known as chainmail, maille, or chainmaille is a great hobby for any age that doesn't involve just making armor.You can make almost anything from chainmail. Below are just a few examples of what you can make:• Jewerly (Bracelets, Necklaces, Anklets, Earrings, Rings)• Clothing (Bikini tops, Belts, Shirts, Ties)• Art• Armor• Inlays (pictures in your maille)• And much, much more!This introductory volume focuses on getting you up and chainmailing as fast as possible. It’ll zero in on the absolute minimum you’ll need to start weaving within 24 hours as outlined below:• The tools and materials you’ll need• Wrapping wire into coils with a coiling jig you’ll build• Cutting rings from the coils you wound• Weaving one of the most common and easiest weaves from detailed graphic instructions• Practicing the weave learned with three different exercises• Learning the European or Euro 4-in-1 weave• An elegant bracelet project for women or men Chainmail is neither difficult to learn nor expensive. All it takes is a willingness to try something new no matter your age, education, or income! Scoll up and click the "Look Inside" feature on the top left hand side of this page to see what's included in this book.A Personal Note From The Author:This introductory volume blends 10 years of my personal experience chainmailling. When I first started chainmailling, I knew nothing about it except what I'd seen online or in movies; chainmail armor. Not very exciting for the average person but the idea of weaving metal rings into something I could create without any special skills appealed to me. I stumbled across a website with instructions and rings for sale and I've been hooked ever since!

    Best-selling novelist David Hewson, author of the ever-popular Writing A Novel with Scrivener, offers a professional insight into how to use this unique app for writing fiction. This ebook covers all the aspects of Ulysses a writer needs to master in order to produce a finished book, from initial planning through to completed ebook, Word file or PDFs for publication, reading and revision. You will learn how to use Ulysses to structure a book into parts and scenes, ways to manage research and ideas and how to develop a novel from a bare outline through to first draft and revisions. Hewson also describes how Ulysses stores work uniquely in its own library, enabling you to work on the same draft manuscript across different machines while on the move. For budding screenwriters there is a section on how to use Ulysses to produce scripts to professional formats that can be edited later in movie apps such as Final Draft. And this release will also include a free upgrade to an updated edition covering the next release of Ulysses and the forthcoming iPad app. David Hewson (www.davidhewson.com) is the author of more than 25 novels published around the world. He adapted the award-winning TV series The Killing into acclaimed novel and recently launched a new crime series set in Amsterdam with The House of Dolls which has been optioned for Dutch TV.

    Former Pixar and The Simpsons Animator and Story Artist Matthew Luhn translates his two and half decades of storytelling techniques and concepts to the CEOs, advertisers, marketers, and creatives in the business world and beyond. A combination of Luhn’s personal stories and storytelling insights, The Best Story Wins retells the “Hero’s Journey” story building methods through the lens of the Pixar films to help business minds embrace the power of storytelling for themselves!

    Written by literary agents and other industry professionals, 40 contributions discuss such topics as identifying selling points, conveying enthusiasm, and targeting the pitch to the right agents. Annotation ©2004 Book News, Inc., Portland, OR

    They have the pedal pressed to the floor when they shouldn't have gotten in the ride at all, sort of speak. In "Slow Your Prose: 25 Tips On How New Authors Can Improve Their Craft," we go back to the basics.Showing vs. telling, passive/active voice, point-of-views ... many writers confuse these key elements for writing a good story. Before rushing a book to market, it's more important to write the best book possible first. But why do so many authors skip this step? As a bonus, you'll find three proven query letters that have led to deals with a literary agent, a magazine and popular anthology by a New York Times best-selling author.

    Addressed to copyeditors in book publishing and corporate communications, this thoughtful handbook explains what copyeditors do, what they look for when they edit a manuscript, and how they develop the editorial judgment needed to make sound decisions.This revised edition reflects the most recent editions of The Chicago Manual of Style (15th ed.), the Publication Manual of the American Psychological Association (5th ed.), and Merriam-Webster's Collegiate Dictionary (11th ed.).

    It's a fun, effective way to start writing, publishing, and promoting a book, one post at a time.

    Not to worry: This book is the one place you can turn to find quick, non-intimidating, excellent design help. In The Non-Designer's Design Book, 2nd Edition, best-selling author Robin Williams turns her attention to the basic principles of good design and typography. All you have to do is follow her clearly explained concepts, and you'll begin producing more sophisticated, professional, and interesting pages immediately. Humor-infused, jargon-free prose interspersed with design exercises, quizzes, illustrations, and dozens of examples make learning a snap—which is just what audiences have come to expect from this best-selling author.

    How perfectionism plays a more serious role in underproductivity than most writers realize. And how some criticisms and rejections can linger, hidden, for years and even decades, undermining your productivity.Then she shows you how to interrupt the Cascade, recognize and defuse the perfectionism, and recover from the criticisms and rejections so that you can regain your energy and commitment and do more great writing than you might have ever thought possible.Unlike the superficial and gimmicky solutions some other books offer, Hillary's are based on a new way of looking at yourself, your work, and the world. She developed her method over more than a decade of teaching at some of the country's premier literary and cultural organizations, including Mark Twain House & Museum, Grub Street Writers, and The Loft, and while coaching hundreds of successful creative, business, and academic writers.The 7 Secrets of the Prolific also features unique and timely sections on writing for the Internet (and coping with its hypercritical culture), and how to respond to the many clueless and/or challenging comments and questions people direct at writers (e.g., 'When will you get that thing done?'). And the section on Values-Based Time Management will help you reclaim time for your writing (and other priorities) you never knew you had.Whether you write for work, school, or fun, The 7 Secrets of the Prolific will help you become the productive, fulfilled, and joyful writer you always wanted to be.

    The truth is: Most to-do lists are a distraction that often cause you to procrastinate on important tasks. Fortunately, the TODOIST app is specifically designed help you manage all your day-to-day tasks -- even when juggling dozens of projects. Todoist is widely considered to be the #1 to-do list app because of its simple functionality. It's elegantly designed so you can download it right now and create your first task list within five minutes. On the other hand, it has many advanced features that allow you to manage hundreds of tasks and projects, without making you feel overwhelmed. All of this and more is covered in the book, " Master Todoist ." DOWNLOAD: Master Todoist: How to Use a Simple App to Create Actionable To-Do Lists The goal of Master Todoist is to help you rethink your to-do lists. On the surface, you’ll find a walkthrough of all the app's features, but you’ll also discover many advanced strategies for focusing on the tasks that truly matter. Specifically, you will learn how to: Identify the activities that are most important for your personal and professional life Remember every single date-specific appointment, meeting, and personal obligation Create projects with clearly identifiable next steps Use Todoist to remove the distractions and "noise" that prevent you from focusing on your big-picture activities Implement the advanced features to streamline the most precious asset that you possess -- your time You can eliminate that feeling of overwhelm by redesigning the way you manage tasks. And in Master Todoist, you'll discover how you can take massive action in your life by relying on a simple app that's trusted by over 5 million users. Learn How to Get the Important Things Done by Clicking the "Buy Now" Button at the Top of the Page.

    Light bulbs went off in my head as I read Kelly L. Stone's Time to Write with its shrewd observations and sage, practical advice for making time to write." -Hallie Ephron, author of Writing and Selling Your Mystery Novel and 1001 Books for Every Mood"When it's a writing day, I'm writing. Period."—Jodi Picoult "I set myself a 500 word a day goal. . . . If I can do that, I can finish a first draft in six months."—Hallie Ephron "If the trouble is just getting started in the morning, I often change my writing place or method."—Jennifer Blake In Time to Write, more than 100 professional writers from across genres-including Sandra Brown, Catherine Coulter, Wendy Corsi Staub, Merline Lovelace, Steve Berry, Tess Gerritsen, Ann Major, Cherry Adair, Christine Feehan, Julia London, and Eloisa James-share their secrets to finding time to write. And if they could find the time to write, then so can you. The time is now.

    You’ve heard of “organic writing,” but that seems a bit squishy to you. Take a look at the wildly popular Snowflake Method—a battle-tested series of ten steps that jump-start your creativity and help you quickly map out your story. All around the world, novelists are using the Snowflake Method right now to ignite their imaginations and get their first drafts down on paper. In this book, you’ll follow the story of a fictitious novelist as she learns to tap into the amazing power of the Snowflake Method. Almost magically, she finds her story growing from a simple idea into a deep and powerful novel. And she finds her novel changing her—turning her into a stronger, more courageous person.Zany, Over the Top, and Just Plain FunHow to Write a Novel Using the Snowflake Method is a “business parable”—a how-to guide written in story form. It’s zany. It’s over the top. It’s just plain fun. Most important, it’s effective, because it shows you, rather than telling you.You’ll learn by example how to grow your story idea into a sizzling first draft. You’ll discover:* How to define your “target audience” the right way, so you know exactly how your ideal readers think and feel. Forget what the experts tell you about “demographics.”* How to create a dynamite selling tool that will instantly tell people whether they’ll love your story or hate it. And you want them to either love it or hate it.* How to get inside the skin of every one of your characters—even your villain. Especially your villain.* How to find a deep, emotively powerful theme for your story. Do you know the one best point in your novel to unveil your theme—when your reader is most eager to hear it?* How to know when to backtrack, and why backtracking is essential to writing great fiction.* How to fire-test each scene to guarantee it’ll be high-impact—before you write it.Excerpt from Chapter 1:Goldilocks had always wanted to write a novel. She learned to read before she went to kindergarten. In grade school, she always had her nose in a book. In junior high, the other kids thought she was weird, because she actually liked reading those dusty old novels in literature class. All through high school, Goldilocks dreamed of writing a book of her own someday.But when she went to college, her parents persuaded her to study something practical. Goldilocks hated practical, and secretly she kept reading novels. But she was a very obedient girl, so she did what her parents told her. She got a very practical degree in marketing. After college, she got a job that bored her to tears—but at least it was practical.Then she got married, and within a few years, she had two children, a girl and then a boy. She quit her job to devote full time to them. As the children grew, Goldilocks took great joy in introducing them to the stories she had loved as a child. When her son went off to kindergarten, Goldilocks thought about looking for a job. But her resume now had a seven-year hole in it, and her practical skills were long out of date. The only jobs Goldilocks could qualify for were minimum wage.She suddenly realized that being practical had made her horribly unhappy. On a whim, Goldilocks decided to do the one thing she had always wanted more than anything else—she was finally going to write a novel.She didn’t care if it was impractical.She didn’t care if nobody would ever read her novel.She was going to do it just because she wanted to.For the first time in years, she was going to do something just for herself.And nobody was going to stop her.

    With this book you will learn how to tap into every Kindle Fire feature, including many of the hidden ones not discussed in other books. From setting up your Kindle Page, managing your music, watching movies, and downloading content - this book covers everything. The task based full-color format allows you to quickly and easily find the exact task you want to accomplish and walks you through it in a delightfully concise and visual manner. My Kindle Fire makes it easy for you to:• Master all the basics, fast: reading, playing, watching, browsing, and more• Tweak your Kindle Fire for quicker access and longer battery life• Sample best-seller book chapters for free• Mark up any eBook with highlights, notes, and bookmarks• Convert your personal documents for use on Kindle Fire• Discover Calibre, a powerful eBook management tool• Control even the largest music libraries• Get instant answers from Wikipedia, and from Kindle Fire’s built-in dictionary• Listen to personalized Internet radio stations created just for you• Use your Kindle Fire as a digital photo frame• Prevent unwanted subscription charges• Set up any email account to work on your Kindle Fire• Explore any web content with Amazon’s innovative Silk browser• Use Amazon Cloud to get your stuff anywhere—even if you left your Kindle at home• And much much more…Unlike many other guides which might only briefly mention or skip over some very import Kindle Fire features My Kindle Fire covers everything. Here are just a few of the things you'll find in My Kindle Fire that aren't covered in other guides: • Full coverage of Calibre, a free application for Mac or PC that helps manage your eBook library• A large number of walkthroughs for managing music playlists, including how to use cloud playlists. • How to reinstall multiple apps at once in case you reset your Kindle Fire. • Step-by-step walkthroughs on configuring all types of email accounts. • Coverage on handling attachments in your email application. • Importing contacts from your existing email application or cloud service and how you can export your contacts in order to back them up. • How to use Copy and Paste on the Kindle Fire. • How to use social networking integration with Facebook and others. • Walkthroughs on using the Gallery app, Pandora, Audible, and other popular apps. • Shows you how to access files on other computers in your house right from your Kindle Fire.