Award-winning journalist Masha Gessen’s understanding of the events and forces that have wracked Russia in recent times is unparalleled. In The Future Is History, Gessen follows the lives of four people born at what promised to be the dawn of democracy. Each of them came of age with unprecedented expectations, some as the children and grandchildren of the very architects of the new Russia, each with newfound aspirations of their own–as entrepreneurs, activists, thinkers, and writers, sexual and social beings. Gessen charts their paths against the machinations of the regime that would crush them all, and against the war it waged on understanding itself, which ensured the unobstructed reemergence of the old Soviet order in the form of today’s terrifying and seemingly unstoppable mafia state. Powerful and urgent, The Future Is History is a cautionary tale for our time and for all time.

    Read the newspapers, and you'll be convinced war is worse than it's ever been: more civilian deaths, more rapes, more armed conflicts all around the world. But as leading scholar and writer Joshua Goldstein shows in this vivid, dramatic book, the reality is just the opposite. The commonly quoted statistic that "a century ago 90 percent of war deaths were military, but nowadays 90 percent are civilian" is based on one error in a little-read, twenty-year-old report. The truth is that the military-civilian death ratio has remained at around 50-50 for centuries. Most amazingly, we are in the midst of a general decline in armed conflict that is truly extraordinary in human history."Winning the War on War" is filled with startling observations, including: 2010 had one of the lowest death rates from war, relative to population, of any year, ever. No national armies are currently fighting one another-all current wars are civil wars. UN peacekeeping actually works very well, and 67 percent of Americans support the UN, according to a recent poll.Goldstein compiled evidence ranging from the histories of UN peacekeeping missions to the latest Swedish data on armed conflicts. He tells the stories of peacekeeping failures such as Bosnia and Rwanda, but also the less heralded success stories such as Mozambique and El Salvador. In this "boots on the ground" account, Goldstein shows why global peacekeeping efforts are working-how large-scale looting, sexual assault, and genocidal atrocities are being stopped-and how we can continue winning the war on war.

    How did that happen? What caused the cold war in the first place, and why did it last as long as it did?The distinguished historian Melvyn P. Leffler homes in on four crucial episodes when American and Soviet leaders considered modulating, avoiding, or ending hostilities and asks why they failed: Stalin and Truman devising new policies after 1945; Malenkov and Eisenhower exploring the chance for peace after Stalin’s death in 1953; Kennedy, Khrushchev, and LBJ trying to reduce tensions after the Cuban Missile Crisis of 1962; and Brezhnev and Carter aiming to sustain détente after the Helsinki Conference of 1975. All these leaders glimpsed possibilities for peace, yet they allowed ideologies, political pressures, the expectations of allies and clients, the dynamics of the international system, and their own fearful memories to trap them in a cycle of hostility that seemed to have no end.Leffler’s important book illuminates how Reagan, Bush, and, above all, Gorbachev finally extricated themselves from the policies and mind-sets that had imprisoned their predecessors, and were able to reconfigure Soviet-American relations after decades of confrontation.

    Alexis de Tocqueville, a young French aristocrat, came to the young nation to investigate the functioning of American democracy & the social, political & economic life of its citizens, publishing his observations in 1835 & 1840. Brilliantly written, vividly illustrated with vignettes & portraits, Democracy in America is far more than a trenchant analysis of one society at a particular point in time. What will most intrigue modern readers is how many of the observations still hold true: on the mixed advantages of a free press, the strained relations among the races & the threats posed to democracies by consumerism & corruption. So uncanny is Tocqueville’s insight & so accurate are his predictions, that it seems as tho he were not merely describing the American identity but actually helping to create it.

    Written at the height of the Cold War and in the wake of America's greatest experiment with big government, the New Deal, Goldwater's message was not only remarkable, but radical. He argued for the value and importance of conservative principles--freedom, foremost among them--in contemporary political life. Using the principles he espoused in this concise but powerful book, Goldwater fundamentally altered the political landscape of his day--and ours.

    Free of ideological bias, profound in its undertsanding, and compassionate in its human portrayals, it is filled with fresh revelations drawn from secret documents and from exclusive interviews with participants-French, American, Vietnamese, Chinese: diplomats, military commanders, high government officials, journalists, nurses, workers, and soldiers. Originally published a companion to the Emmy-winning PBS series, Karnow’s defining book is a precursor to Ken Burns’s ten-part forthcoming documentary series, The Vietnam War. Vietnam: A History puts events and decisions into such sharp focus that we come to understand – and make peace with – a convulsive epoch of our recent history.

    In this definitive masterwork, distinguished Oxford historian Albert Hourani offers the most lucid, enlightening history ever written on the subject. From the rise of Islam to the Palestinian issue, from the Prophet Mohammed to Mu'ammar al-Qadhafi. A History of the Arab Peoples chronicles the rich spiritual, political and cultural institutions of this civilization through thirteen centuries of war, peace, literature and religion. Lauded by authorities, encyclopedic and panoramic in its scope, here is a remarkable window on today's conflicts and on the future of a glorious and troubled land.

    Dower's brilliant examination of Japan in the immediate, shattering aftermath of World War II.Drawing on a vast range of Japanese sources and illustrated with dozens of astonishing documentary photographs, Embracing Defeat is the fullest and most important history of the more than six years of American occupation, which affected every level of Japanese society, often in ways neither side could anticipate. Dower, whom Stephen E. Ambrose has called "America's foremost historian of the Second World War in the Pacific," gives us the rich and turbulent interplay between West and East, the victor and the vanquished, in a way never before attempted, from top-level manipulations concerning the fate of Emperor Hirohito to the hopes and fears of men and women in every walk of life. Already regarded as the benchmark in its field, Embracing Defeat is a work of colossal scholarship and history of the very first order.

    Organized around a strategic marketing framework"Services Marketing" guides readers into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

    Part  critical history, part personal memoir, part celebration,  and part meditation, this critically acclaimed  work resurrects a generation on all its glory and  tragedy.

    Whether you are a candidate for office or just helping a campaign, the Political Campaign Desk Reference will make your team stronger. From planning the early stages of the campaign and asking the basic questions to mapping out the campaign’s winning message and building a budget and time line, the Political Campaign Desk Reference covers it all. An entire chapter dedicated to fundraising will help every organization become better at raising money. If you have The Political Campaign Desk Reference, be glad. If your opponent has The Political Campaign Desk Reference, then get a copy for yourself.

    Communication is also emphasized, with a focus on how to document and communicate project developments, both within and outside of the team. In-depth coverage of planning, scheduling and cost management is also provided. The authors' goal is to provide many cases that are fun and elicit interesting debates, and this edition includes new end-of-chapter cases. In addition, all new up-to-date Real World Project Management vignettes are included at the beginning and within each chapter, giving you a taste of how project management is practically applied in the workplace. Key points of each chapter are highlighted in Critical Success Factor boxes, providing an overview of the main ideas covered within the chapter. End-of-chapter materials contain questions and Internet exercises that allow you to apply the concepts covered in the chapter. Sprinkled throughout each chapter are boxed questions designed to test your comprehension of key concepts. A trial version of Microsoft Office Project 2007 is included for student use on class projects.

    In the four decades between 1969 and 2008, these economists played a leading role in reshaping taxation and public spending and clearing the way for globalization. They reshaped the government's approach to regulation, assigning a value to human life to determine which rules are worthwhile. Economists even convinced President Nixon to end military conscription.The United States was the epicenter of the intellectual ferment, but the embrace of markets was a global phenomenon, seizing the imagination of politicians in countries including the United Kingdom, Chile and New Zealand.This book is also a reckoning. The revolution failed to deliver on its central promise of increased prosperity. In the United States, growth has slowed in every successive decade since the 1960s. And the cost of the failure was steep. Policymakers traded well-paid jobs for low-cost electronics; the loss of work weakened the fabric of society and of democracy. Soaring inequality extends far beyond incomes: Life expectancy for less affluent Americans has declined in recent years. And the focus on efficiency has come at the expense of the future: Lower taxes instead of education and infrastructure; limited environmental regulation as oceans rise and California burns.

    In The Words We Live By, Linda Monk probes the idea that the Constitution may seem to offer cut-and-dried answers to questions regarding personal rights, but the interpretations of this hallowed document are nearly infinite. For example, in the debate over gun control, does "the right of the people to bear arms" as stated in the Second Amendment pertain to individual citizens or regulated militias? What do scholars say? Should the Internet be regulated and censored, or does this impinge on the freedom of speech as defined in the First Amendment? These and other issues vary depending on the interpretation of the Constitution. Through entertaining and informative annotations, The Words We Live By offers a new way of looking at the Constitution. Its pages reflect a critical, respectful and appreciative look at one of history's greatest documents. The Words We Live By is filled with a rich and engaging historical perspective along with enough surprises and fascinating facts and illustrations to prove that your Constitution is a living -- and entertaining -- document. Updated now for the first time, The Words We Live By continues to take an entertaining and informative look at America's most important historical document, now with discussions on new rulings on hot button issues such as immigration, gay marriage, and affirmative action.

    First deployed in Vietnam in 1967 and loaded with a formidable arsenal of weaponry, the Cobra was the first helicopter designed from inception as an attack aircraft. It dramatically changed the nature of the war in Vietnam by offering the Army, for the first time, its own powerful and highly accurate weapons platform for close-air-support missions. Randy Zahn arrived in Vietnam shortly before the 1970 U.S. invasion of Cambodia, one of the most impressive demonstrations by the Cobra in the war. He describes his stunning transformation from a naive, middle-class teenager from southern California to a hardened killer during his tour in Vietnam. Unlike the pilots who flew the fast-moving strike jets, Zahn experienced the war “up close and personal,” witnessing the grisly effects of the Cobra’s firepower on enemy soldiers. The author does not glorify killing but rather explains in sharp relief the kaleidoscope of emotions associated with combat: fear, revenge, hate, remorse, pity, and even ecstasy. He captures many of the ironies and nuances inherent in Vietnam, especially during the final years of the conflict. Zahn displays a sensitivity rarely found in memoirs written by battle-hardened warriors. This human element, combined with the vast amount of archival research and interviews with members of his former unit, ensures that Snake Pilot will become the definitive account of the role helicopters played in Vietnam.