Panda was designed to remove low quality content from the search engine results pages. The surprise to many were some of the big name casualties that were taken out by the update. On 24th April 2012, Google went in for the kill when they released the Penguin update. Few SEOs that had been in the business for any length of time could believe the carnage that this update caused. If Google's Panda was a 1 on the Richter scale of updates, Penguin was surely a 10. It completely changed the way we need to think about SEO. On September 28th 2012, Google released a new algorithm update targeting exact match domains (EMDs). I have updated this book to let you know the consequences of owning EMDs and added my own advice on choosing domain names. While I have never been a huge fan of exact match domains anyway, many other SEO books and courses teach you to use them. I'll tell you why I think those other courses and books are wrong.The EMD update was sandwiched in between another Panda update (on the 27th September) and another Penguin update (5th October).Whereas Panda seems to penalize low quality content, Penguin is more concerned about overly aggressive SEO tactics. Stuff that SEOs had been doing for years, not only didn't work any more, but now can actually cause your site to be penalized and drop out of the rankings. That’s right, just about everything you have been taught about Search Engine Optimization in the last 10 years can be thrown out the Window. Google have moved the goal posts. I have been working in SEO for around 10 years and have always tried to stay within the guidelines laid down by Google. This has not always been easy because to compete with other sites, it often meant using techniques that Google frowned upon. Now, if you use those techniques, Google is likely to catch up with you and demote your rankings. In this book, I want to share with you the new SEO. The SEO for 2013 and Beyond.

    With leaky tents, little experience, and no TV cameras or big-time sponsors, the lads set out in 1979 to paddle 1,400 miles north to Hudson Bay. Why? Why not! Driven by a youthful sense of adventure, they took the chance of a lifetime just to see what lay around the next turn. Sit in their canoe as they glide through smooth waters and survive rushing rivers. Experience with them the desolation of true wilderness and go on humorous escapades with local characters. With graceful storytelling, Dennis Weidemann weaves this richly diverse tale of near disasters, splendid sunsets, bootleggers, Mounties, polar bears, and the indomitable spirit of youth. Share the dream that still lives, and that will surely inspire others.

    And it's a story about believing in your idea even when maybe some other folks don't, and about sticking to your guns." It's the story of how Walton parlayed a single dime store in a hardscrabble cotton town into Wal-Mart, the largest retailer in the world. The undisputed merchant king of the late twentieth century, he never lost the common touch. Here Walton tells his extraordinary story in his own inimitable words. Genuinely modest, but always sure of his ambitions and achievements, Walton shares his thinking in a candid, straight-from-the-shoulder style."Here is an extraordinary success story about a man whose empire was built not with smoke and mirrors, but with good old-fashioned elbow grease."

    Book on financial advice

    So He sent us His very strongest men and women." So begins the heartwarming story of Verna Mae and her father, Isom B. "Kitteneye" Slone, an extraordinary personal family history set in the hills around Caney Creek in Knott County, Kentucky.

    What can it do for you?....

    Their experience included reading a few books, watching a couple of instructional videos, and sailing once a week for a year. They were land-lubberly, middle-class twentysomethings, audacious and in love. All they wanted was to be together and do something extraordinary. They quit their jobs, bought a boat that was categorically considered "too small" for ocean sailing, and left Portland, Oregon for the Sea of Cortez.The Box Wine Sailors tells the true story of a couple's ramshackle trip down the coast, with all the exulting highs and terrifying lows of sailing a small boat on the Pacific. From nearly being rammed by a pair of whales on Thanksgiving morning and the terrifying experience of rounding Punta Gorda—hanging on to the mast for dear life and looking about at what seemed like the apocalypse—to having their tiller snap off while accidentally surfing coastal breakers and finding ultimate joy in a $5 Little Caesar's pizza. It also tells the story of two very normal people doing what most people only dream of, settling the argument that if you want something bad enough you can make it happen.

    And even more than that, it's the awe-inspiring life story of Kailen Combs Taylor. Kailen lived with a perpetual sense of wonder, maintaining immutable joy and resilient hope in the midst of some of life's most barbaric trials. Narrated with heartrending candor, this harrowing love story will make you laugh, cry, and frantically turn the page, often all at once. And long after you finish the book and fall back into the hectic fray of life, you may find Kailen's message still resonates in your heart: that life can be a fairytale, even when it's a tragedy. "Bryan has written a book which proves that even in the face of impossible odds, love never fails." -Christina Rasmussen, Author of Second Firsts: Live, Laugh, and Love Again

    

    As he learned valuable lessons in self-sufficiency, taking responsibility, and how to avoid (for the most part but not always) getting punched in the face by irate hippies, Larry also found his place and made his home in the far-flung, disjointed and eccentric community he encountered in the anarchic realm that begins where Highway 101’s tattered tarmac dissolves into the dust of Spy Rock Road.

    It was the industrial revolution. Where others saw only more profits, Ford had a much grander vision. He invented the eight-hour workday, cut his employees' workdays nearly in half and doubled their pay. Productivity and profitability soared. By giving more to his workers, he changed the quality of life of an entire nation. Today, we're in the midst of a massive productivity shift for knowledge workers. And yet, the eight-hour workday hasn't changed. Until now, that is. This book is about one company that simply asked why. A company that had the courage to try an experiment, toward re-inventing a more sensible, productive, and healthy workday for today's knowledge workers. That company is Tower Paddle Boards, one of the fastest-growing companies in the nation, and one of Mark Cuban's best Shark Tank investments. In this book, you’ll learn how the five-hour workday:• Improves business operations, efficiency, and profitability• Attracts the brightest minds, the hardest workers, and the best performers• Stimulates employee performance and increases retention rates• Can be implemented and tested at your company, temporarily and without risk• Can change your life into something better than you ever imagined possible

    “This is Steve Jobs. I saw your picture in a magazine a few years ago and thought we’d work together someday.” After Steve Jobs was unceremoniously dismissed from Apple, he bought a little-known graphics company called Pixar. One day, out of the blue, Jobs called Lawrence Levy, a Harvard-trained lawyer and executive to whom he had never spoken before, to persuade Levy to help him get Pixar off the ground. What Levy found was a company on the verge of failure. To Pixar and Beyond is the story of what happened next: how, working closely with Jobs, Levy produced and implemented a highly improbable plan that transformed Pixar into one of Hollywood’s greatest success stories. Set in the worlds of Silicon Valley and Hollywood, the book takes readers inside Pixar, Disney, law firms, and investment banks. It provides an up-close, firsthand account of Pixar’s ascent, how it made creative choices, Levy’s enduring collaboration and friendship with Jobs, and how Levy came to see in Pixar deeper lessons that can apply to many aspects of our lives.

    In the legendary manager's very first book, and in his own images and captions, Jose Mourinho charts the peaks and troughs of the opening fifteen years of what has been a stellar rise to the summit of the global game.Through more than 120 personally selected images (some of which are exclusive to the book), fans will relish an intimate and unmissable opportunity to understand and further appreciate this giant of the sport.

    This text offers an exciting insight into the human story behind the money in our pockets, and reminds us that making a living is about exactly that - living.

    It is a remarkable story of extremes, and a no-holds barred account of Rollermania.From the Trade Paperback edition.