Its ability to target users who have provided real data about themselves and their interests makes Facebook the ideal platform for marketers, and marketers everywhere recognize the importance of Facebook and are eager to successfully tap Facebook's potential. This book shows you how.Quickly get up to speed on today's Facebook conventions and demographics, and then gain an understanding of the various strategic and implementation issues you must consider from start to finish.Guides you through crafting a successful presence on Facebook and takes you through each step for developing an overall marketing strategy Explains each step for setting realistic goals, defining metrics, developing reports, and acquiring corporate buy-in Shows how to execute your strategy while incorporating all of Facebook's relevant features Addresses Facebook's pay-per-click platform, Facebook Connect, and more Packed with tips and tactics not documented anywhere else, the book serves as the ultimate step-by-step guide to developing a winning Facebook marketing campaign.

    

    A masterful poet of the downtrodden, his plays portray life on New York's hardscrabble streets in a manner both tender and unflinching, while continually exploring the often startling gulf between who we are and how we perceive ourselves. Gathered in this volume is his current off-Broadway hit, Our Lady of 121st Street, a comic portrait of the graduates of a Harlem Catholic school reunited at the funeral of a beloved teacher, along with his two previous plays: the philosophical jailhouse drama Jesus Hopped the A Train and In Arabia, We'd All Be Kings, an Iceman Cometh for the Giuliani era that looks at the effect of Times Square's gentrification on its less desirable inhabitants.

    You have also created a website for your business that details the products or services that you offer, but it doesn't allow potential customers to purchase anything online. Don't risk losing business-learn to create a dynamic online environment using only three programs. PHP, MySQL and Apache are three popular open-source tools that can work together to help you create a dynamic website, such as an online shopping experience. Sams Teach Yourself PHP, MySQL and Apache All in One is a complete reference manual for all three development tools. You will learn how to install, configure and set up the PHP scripting language, use the MySQL database system, and work with the Apache Web server. Then you'll take it a step further and discover how they work together to create a dynamic website. Use the book and the included CD to create a simple website, as well as a mailing list, online address book, shopping cart and storefront. Updated to reflect the most recent developments in PHP and MySQL, including the final stable release of MySQL 5.0, you will open your website to limitless possibilities with Sams Teach Yourself PHP, MySQL and Apache All in One.

    The LEGO MINDSTORMS NXT 2.0 Discovery Book is the complete, illustrated, beginner's guide to MINDSTORMS that you've been looking for. The crystal clear instructions in the Discovery Book will show you how to harness the capabilities of the NXT 2.0 set to build and program your own robots. Author and robotics instructor Laurens Valk walks you through the set, showing you how to use its various pieces, and how to use the NXT software to program robots. Interactive tutorials make it easy for you to reach an advanced level of programming as you learn to build robots that move, monitor sensors, and use advanced programming techniques like data wires and variables. You'll build eight increasingly sophisticated robots like the Strider (a six-legged walking creature), the CCC (a climbing vehicle), the Hybrid Brick Sorter (a robot that sorts by color and size), and the Snatcher (an autonomous robotic arm). Numerous building and programming challenges throughout encourage you to think creatively and to apply what you've learned as you develop the skills essential to creating your own robots.Requirements: One LEGO MINDSTORMS NXT 2.0 set (#8547)FeaturesA complete introduction to LEGO MINDSTORMS NXT 2.0 Building and programming instructions for eight innovative robots 50 sample programs and 72 programming challenges (ranging from easy to hard) encourage you to explore newly learned programming techniques 15 building challenges expand on the robot designs and help you develop ideas for new robotsWho is this book for? This is a perfect introduction for those new to building and programming with the LEGO MINDSTORMS NXT 2.0 set. The book also includes intriguing robot designs and useful programming tips for more seasoned MINDSTORMS builders.

    

    The RESTful approach to web services design is rapidly become the approach of choice. Unfortunately, too few people have truly solid REST API design skills, and discussions of REST can become bogged down in dry theory.The REST API Design Handbook is a simple, practical guide to aid software engineers and software architects create lasting, scalable APIs based on REST architectural principles. The book provides a sound foundation in discussing the constraints that define a REST API. It quickly goes beyond that into the practical aspects of implementing such an API in the real world.Written by cloud computing expert George Reese, The REST API Design Handbook reflects hands on work in consuming many different third party APIs as well the development of REST-based web services APIs. It addresses all of the debates the commonly arise while creating these APIs. Subjects covered include:* REST architectural constraints* Using HTTP methods and response codes in an API* Authenticating RESTful API calls* Versioning* Asynchronous Operations* Pagination and Streaming* Polling and Push Notifications* Rate Limiting

    This hilarious book could save your career and get you the keys to the executive washroom! It is the ultimate guide to going to the toilet at work, and is filled with practical advice for dealing with all sorts of poop-related problems.

    It describes how to index your data, including types you definitely need to know such as MS Word, PDF, HTML, and XML. It introduces you to searching, sorting, filtering, and highlighting search results.Lucene powers search in surprising placesWhat's Inside- How to integrate Lucene into your applications- Ready-to-use framework for rich document handling- Case studies including Nutch, TheServerSide, jGuru, etc.- Lucene ports to Perl, Python, C#/.Net, and C++- Sorting, filtering, term vectors, multiple, and remote index searching- The new SpanQuery family, extending query parser, hit collecting- Performance testing and tuning- Lucene add-ons (hit highlighting, synonym lookup, and others)

    Calculus is not a prerequisite, although examples and exercises using very basic calculus are included (labeled Calculus Required.) The most technology-friendly text on the market, Introductory Linear Algebra is also the most flexible. By omitting certain sections, instructors can cover the essentials of linear algebra (including eigenvalues and eigenvectors), to show how the computer is used, and to introduce applications of linear algebra in a one-semester course.

    Because almost every aspect of an enterprise is now dependent on technology, the focus of IT security must shift from locking down assets to enabling the business while managing and surviving risk. This compact book discusses business risk from a broader perspective, including privacy and regulatory considerations. It describes the increasing number of threats and vulnerabilities, but also offers strategies for developing solutions. These include discussions of how enterprises can take advantage of new and emerging technologies—such as social media and the huge proliferation of Internet-enabled devices—while minimizing risk. With ApressOpen, content is freely available through multiple online distribution channels and electronic formats with the goal of disseminating professionally edited and technically reviewed content to the worldwide community. Here are some of the responses from reviewers of this exceptional work: “Managing Risk and Information Security is a perceptive, balanced, and often thought-provoking exploration of evolving information risk and security challenges within a business context.  Harkins clearly connects the needed, but often-overlooked linkage and dialog between the business and technical worlds and offers actionable strategies.   The book contains eye-opening security insights that are easily understood, even by the curious layman.” Fred Wettling, Bechtel Fellow, IS&T Ethics & Compliance Officer, Bechtel     “As disruptive technology innovations and escalating cyber threats continue to create enormous information security challenges, Managing Risk and Information Security: Protect to Enable provides a much-needed perspective. This book compels information security professionals to think differently about concepts of risk management in order to be more effective. The specific and practical guidance offers a fast-track formula for developing information security strategies which are lock-step with business priorities.” Laura Robinson, Principal, Robinson Insight Chair, Security for Business Innovation Council (SBIC) Program Director, Executive Security Action Forum (ESAF) “The mandate of the information security function is being completely rewritten. Unfortunately most heads of security haven’t picked up on the change, impeding their companies’ agility and ability to innovate. This book makes the case for why security needs to change, and shows how to get started. It will be regarded as marking the turning point in information security for years to come.” Dr. Jeremy Bergsman, Practice Manager, CEB     “The world we are responsible to protect is changing dramatically and at an accelerating pace. Technology is pervasive in virtually every aspect of our lives. Clouds, virtualization and mobile are redefining computing – and they are just the beginning of what is to come. Your security perimeter is defined by wherever your information and people happen to be.

    But recently, the industry has turned to dynamic languages for increased productivity and speed to market.Groovy is one of a new breed of dynamic languages that run on the Java platform. You can use these new languages on the JVM and intermix them with your existing Java code. You can leverage your Java investments while benefiting from advanced features including true Closures, Meta Programming, the ability to create internal DSLs, and a higher level of abstraction.If you're an experienced Java developer, Programming Groovy will help you learn the necessary fundamentals of programming in Groovy. You'll see how to use Groovy to do advanced programming including using Meta Programming, Builders, Unit Testing with Mock objects, processing XML, working with Databases and creating your own Domain-Specific Languages (DSLs).

    If programming intrigues you (for whatever reason), Beginning Programming All-In-One Desk Reference For Dummies is like having a starter programming library all in one handy, if hefty, book.In this practical guide, you'll find out about algorithms, best practices, compiling, debugging your programs, and much more. The concepts are illustrated in several different programming languages, so you'll get a feel for the variety of languages and the needs they fill.Inside you'll discover seven minibooks:Getting Started: From learning methods for writing programs to becoming familiar with types of programming languages, you'll lay the foundation for your programming adventure with this minibook. Programming Basics: Here you'll dive into how programs work, variables, data types, branching, looping, subprograms, objects, and more. Data Structures: From structures, arrays, sets, linked lists, and collections, to stacks, queues, graphs, and trees, you'll dig deeply into the data. Algorithms: This minibook shows you how to sort and search algorithms, how to use string searching, and gets into data compression and encryption. Web Programming: Learn everything you need to know about coding for the web: HyperText. Markup Language (better known simply as HTML), CSS, JavaScript, PHP, and Ruby. Programming Language Syntax: Introduces you to the syntax of various languages - C, C++, Java, C#, Perl, Python, Pascal, Delphi, Visual Basic, REALbasic - so you know when to use which one. Applications: This is the fun part where you put your newly developed programming skills to work in practical ways. Additionally, Beginning Programming All-In-One Desk Reference For Dummies shows you how to decide what you want your program to do, turn your instructions into "machine language" that the computer understands, use programming best practices, explore the "how" and "why" of data structuring, and more. And you'll get a look into various applications like database management, bioinformatics, computer security, and artificial intelligence. After you get this book and start coding, you'll soon realize that -- wow! You're a programmer!