During the campaign, not only dreams but also principles, careers & personal relationships are dashed or strengthened. The candidate who survives may be the fittest, or merely the most durable, the most pliable or the luckiest. To a country scarred by scandal, disillusioned by unkept promises & wearied of politics, the '76 presidential election seemed no different from previous ones. But Witcover makes it clear, in this vivid account, that this time it was very different. On the Democratic side the field was wide open. On the Republican side an unelected incumbent faced a strongly partisan challenger in a demoralized & fragmented party. There were more volatile issues, new rules, new influences. In this 1st post-Watergate race it couldn't be politics as usual. The campaign proceeded with a new awareness of the effects of mass-media techniques of propaganda & manipulation, & the role money plays. Marathon is the story of what political life was like from the time the '76 campaign began--for the Democrats in late '72 & for the Republicans within months of Nixon's fall in '74. It's the story of the army of people who took part in the marathon--the chief competitors, the behind-the-scenes enthusiasts, the party pols who organized the race, the people who sustained or tripped up the runners. It's also the story of life on the stump for both candidates & reporters. Morris Udall, Ronald Reagan, Frank Church, Gerald Ford, Henry Jackson & dozens of others--this is the story of their day-to-day experiences fighting for political control & survival. Most important, it's the story of Jimmy Carter--who he is, where he came from & how he reached the finish line. Witcover covered the presidential campaign from start to finish--in interviews with all the candidates (during the primaries, the campaign proper & after the election), scores of campaign aides & key politicians, pollsters, reporters on the trail & voters. His is a detailed account of the major events in politics during the past four years, the issues & nonissues, the personality clashes, the policy debates, the technicalities (His analysis of the new election-finance laws & their effect on politics & the media is essential), &, above all, the participation & response of the voter. Never before was there a presidential race like this one. Never before has there been a book that has told the story so comprehensively & accurately.

    You wore black to work the next morning. You berated yourself for your complacency during the Obama years. You ranted on Twitter. You deleted Twitter. You sent emails to your friends saying, “How can we get more involved?” You listened to Pod Save America. You knit­ted a pussyhat. You showed up to the Women’s March on Washington. You protested Donald Trump’s executive orders. You called your congressman. You called other people’s congressmen. You set up monthly donations to Planned Parenthood and the ACLU. You reactivated Twitter (begrudgingly).Here’s what you do next: Run for something.To be specific: Run for local office and become the change you want to see in the world. Forget about Con­gress. Forget about the Senate. Focus on the offices that get the real sh*t done: state legislatures, city councils, school boards, and mayors.It doesn’t matter if you’re not a white man over sixty with an Ivy League law degree. (In fact, it’s better if you’re not!)It doesn’t matter if you don’t understand the first thing about running for office, or never even imagined you would. That’s what this book is for.Amanda Litman, experienced in hard-fought state and national election campaigns, is here to give you guid­ance as well as wisdom and insight from elected officials and political operatives she interviewed for this book.There are half a million elected officials in the United States. Why can’t you be one of them?

    This book provides a practical guidebook for those seeking to understand and defeat the Alinsky tactics used by the Obama Administration, Occupy Wall Street, and other far-Left organizations.

    Whether as a young journalist investigating city corruption, a campaign consultant guiding underdog candidates against entrenched orthodoxy, or as senior adviser to the president during one of the worst crises in American history, Axelrod held fast to his faith in the power of stories to unite diverse communities and ignite transformative political change. Now this legendary strategist, the mastermind behind Barack Obama’s historic election campaigns, shares a wealth of stories from his forty-year journey through the inner workings of American democracy. Believer is the tale of a political life well lived, of a man who never gave up on the deepest promises our country has to offer.Believer reveals the roots of Axelrod’s devotion to politics and his faith in democratic change. As a child of the ’60s in New York City, Axelrod worked his first campaigns during a tumultuous decade that began with soaring optimism and ended in violence and chaos. As a young newspaperman in Chicago during the 1970s and ’80s, Axelrod witnessed another world transformed when he reported on the dissolution of the last of the big city political machines—Richard Daley, Dan Rostenkowski, and Harold Washington—along with the emergence of a dynamic black independent movement that ultimately made Obama’s ascent possible.After cutting his teeth in the rollicking world of Chicago journalism, Axelrod switched careers to become a political strategist. His unorthodox tactics during his first campaign helped him get Paul Simon unexpectedly elected to the Senate, and soon Axelrod’s counsel was sought by the greatest lights of the Democratic Party. Working for path breakers like Hillary Clinton, Deval Patrick, and Rahm Emanuel—and morally conflicted characters like Rod Blagojevich and John Edwards—Axelrod, for better and worse, redefined the techniques by which modern political campaigns are run.The heart of Believer is Axelrod’s twenty-year friendship with Barack Obama, a warm partnership that inspired both men even as it propelled each to great heights. Taking a chance on an unlikely candidate for the U.S. Senate, Axelrod ultimately collaborated closely with Obama on his political campaigns, and served as the invaluable strategist who contributed to the tremendous victories of 2008 and 2012. Switching careers again, Axelrod served as senior adviser to the president during one of the most challenging periods in national history: working at Obama’s side as he battled an economic disaster; navigated America through two wars; and fought to reform health care, the financial sector, and our gridlocked political institutions. In Believer, Axelrod offers a deeper and richer profile of this extraordinary figure—who in just four years vaulted from the Illinois State Senate to the Oval Office—from the perspective of one who was at his side every step of the way.Spanning forty years that include corruption and transformation, turmoil and progress, Believer takes readers behind the closed doors of politics even as it offers a thrilling call to democratic action. Axelrod’s Believer is a powerful and inspiring memoir enlivened by the charm and candor of one of the greatest political strategists in recent American history. DORIS KEARNS GOODWIN, author of The Bully Pulpit and Team of Rivals “Beautifully written with warmth, humor, and remarkable self-awareness, Believer is one of the finest political memoirs I have ever read.”

    Divisive political speech, online trolling, and hate crimes are escalating, and in our current political climate so many of us are seething at “the other side.” As a progressive commentator on Fox News and now CNN, Sally Kohn has made a career out of bridging intractable political differences and remaining good-natured in the face of intense provocation. But these days even Kohn has found herself wanting to breathe fire at her enemies. It was time, she decided, to look into the subject. In The Opposite of Hate, Kohn talks to leading scientists and researchers, investigating the evolutionary and cultural roots of hate and how simple incivility might lead to more dangerous acts. She travels to Rwanda, the Middle East, and across the United States, introducing us to former terrorists, former white supremacists, and even some of her own reformed Twitter trolls, drawing surprising lessons from some of the most dramatic examples of leaving hate behind. As Kohn boldly confronts her own shameful moments, whether it’s the girl she bullied in school or her own contribution to her daughter’s negative attitudes, she points the way toward change. Her hopeful message: While we all have the potential to hate, we also all have the capacity to combat it. It turns out that the opposite of hate is not love. It’s the understanding of how hate operates, how it’s fostered, and how easily we fall into its grip. The Opposite of Hate offers the tools to move forward together.

    While this has had the positive effect of equalizing access to knowledge, it also has lowered the bar on what depth of knowledge is required to consider oneself an "expert." A cult of anti-expertise sentiment has coincided with anti-intellectualism, resulting in massively viral yet poorly informed debates ranging from the anti-vaccination movement to attacks on GMOs. This surge in intellectual egalitarianism has altered the landscape of debates-all voices are equal, and "fact" is a subjective term. Browsing WebMD puts one on equal footing with doctors, and Wikipedia allows all to be foreign policy experts, scientists, and more. As Tom Nichols shows in The Death of Expertise, there are a number of reasons why this has occurred-ranging from easy access to Internet search engines to a customer satisfaction model within higher education. The product of these interrelated trends, Nichols argues, is a pervasive distrust of expertise among the public coinciding with an unfounded belief among non-experts that their opinions should have equal standing with those of the experts. The experts are not always right, of course, and Nichols discusses expert failure. The crucial point is that bad decisions by experts can and have been effectively challenged by other well-informed experts. The issue now is that the democratization of information dissemination has created an army of ill-informed citizens who denounce expertise.When challenged, non-experts resort to the false argument that the experts are often wrong. Though it may be true, but the solution is not to jettison expertise as an ideal; it is to improve our expertise. Nichols is certainly not opposed to information democratization, but rather the enlightenment people believe they achieve after superficial internet research. He shows in vivid detail the ways in which this impulse is coursing through our culture and body politic, but the larger goal is to explain the benefits that expertise and rigorous learning regimes bestow upon all societies.

    It introduces:Harry Treleaven, the first adman to suggest that issues bore voters, that image is what countsRoger Ailes, a PR man who coordinated the TV presentations that delivered the productFrank Shakespeare, the man behind the whole campaign, who, after eighteen years at CBS, cast the image that sold America a PresidentAnd the candidate, Richard Nixon himself—a politician running on television for the highest office in the landIn his introduction, Joe McGinniss discusses why—unfortunately—his classic book is as pertinent today to understanding our political culture as it was the year it was published.

    Stephen Montgomery presents a fresh new look at the four temperaments, the four ancient "people patterns" that are the key to personality types. In this updated and expanded 2nd edition, Dr. Montgomery cites over 250 characters from well-known movies and TV shows The Wizard of Oz, Sex and the City, Harry Potter, Star Trek, Star Wars, The Fantastic Four, The Incredibles, The Lord of the Rings, Ghost Busters, and many more to help bring the temperaments alive for a modern audience.People Patterns features an easy-to-score personality quiz, and easy-to-read chapters on dating & mating, parents & children, and talent & career (with over 750 job suggestions grouped according to type). The book begins with a brief history of the four temperaments (tracing the idea back to Hippocrates), and it ends with port

    "Image collapse" can befall anyone whose carefully cultivated persona is pitted against intermediaries in the broadcast booths of cable news networks or behind the photo desks of newspapers, magazines, and today's host of digital platforms.As a world-traveling "advance man," an operative who orchestrates TV- and photo-ready moments involving important political figures, Josh King has unique experience working with the reputations of officeholders, candidates and other public figures. In Off Script, King leads readers through an entertaining and illuminating journey through the Hall of Infamy of some of the most catastrophic examples of political theater of the last quarter century. Readers might remember these cringe worthy moments as simple cases of bad luck. King argues, instead, that they were symptomatic of something larger: our broad appetite for public embarrassment, the media’s business imperatives in satiating that craving, and the propensity of politicians to serve it up on a platter, often by pretending to be someone they’re not while strutting on the public stage.We tour recent history – King calls it “the Age of Optics” – to establish this syndrome, and then turn to the Obama administration and what Josh calls the emergence of the "Vanilla Presidency." King argues that Barack Obama has been more guarded and more protective of the presidential persona than anyone in history, and as we look to the elections of 2016 and beyond, we have to wonder: Will our future president follow Obama's example? If so, how will that influence the relationship between our nation's citizens and their leader?

    You may find it for free on the web. Purchase of the Kindle edition includes wireless delivery.

    The Audacity to Win is his story of that groundbreaking achievement, taking readers inside the remarkable campaign that led to the election of the first African American president.For two years Plouffe worked side by side with Obama, charting the course of the campaign. His is the ultimate insider’s tale, revealing both the strategies that delivered Obama to office and how the candidate and campaign handled moments of great challenge and opportunity. Moving from the deliberations about whether to run at all, through the epic primary battle with Hillary Clinton and the general election against John McCain, Plouffe showcases the high-wire gamesmanship that fascinated pundits and the drama and intrigue that captivated a nation.The Audacity to Win chronicles the arrival of a new moment in American life at the convergence of digital technology and grassroots organization, and the exciting possibilities revealed by a campaign that in many ways functioned as a $1 billion start-up with laser-like focus and discipline. In this extraordinary book, David Plouffe unfolds one of the most important political stories of our time, one whose lessons are not limited to politics, but reach to the greatest heights of what we dream about for our country and ourselves.

    Climate changes are cyclical and are driven by the Earth's position in the galaxy, the sun, wobbles in the Earth's orbit, ocean currents, and plate tectonics. In previous times, atmospheric carbon dioxide was far higher than at present but did not drive climate change. No runaway greenhouse effect or acid oceans occurred during times of excessively high carbon dioxide. During past glaciations, carbon dioxide was higher than it is today. The non-scientific popular political view is that humans change climate. Do we have reason for concern about possible human-induced climate change? This book's 504 pages and over 2,300 references to peer-reviewed scientific literature and other authoritative sources engagingly synthesize what we know about the sun, earth, ice, water, and air. Importantly, in a parallel to his 1994 book challenging "creation science," Telling Lies for God, Ian Plimer describes Al Gore's book and movie An Inconvenient Truth as long on scientific "misrepresentations." "Trying to deal with these misrepresentations is somewhat like trying to argue with creationists," he writes, "who misquote, concoct evidence, quote out of context, ignore contrary evidence, and create evidence ex nihilo."

     Scott Adams--a trained hypnotist and a lifelong student of persuasion--was one of the earliest public figures to predict Trump's win, doing so a week after Nate Silver put Trump's odds at 2 percent in his FiveThirtyEight.com blog. The mainstream media regarded Trump as a novelty and a sideshow. But Adams recognized in Trump a level of persuasion you only see once in a generation.Trump triggered massive cognitive dissonance and confirmation bias on both the left and the right. We're hardwired to respond to emotion, not reason. We might listen to 10 percent of a speech--a hand gesture here, a phrase there--and if the right buttons are pushed, we irrationally agree with the speaker and invent reasons to justify that decision after the fact.The point isn't whether Trump was right or wrong, good or bad. Win Bigly goes beyond politics to look at persuasion tools that can work in any setting--the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. For instance:- If you need to convince people that something is important, make a claim that's directionally accurate but has a big exaggeration in it. Everyone will spend endless hours talking about how wrong it is while accidentally persuading themselves the issue is a high priority. - Stop wasting time on elaborate presentations. Inside, you'll learn which components of your messaging matter, and where you can wing it. - Creating "linguistic kill shots" with persuasion engineering (such as "Low-energy Jeb") can be more powerful than facts and policies.Adams offers nothing less than "access to the admin passwords to human beings." This is a must-read if you care about persuading others in any field--or if you just want to resist persuasion from others.

    In this eloquent, persuasive book, Neil Postman alerts us to the real and present dangers of this state of affairs, and offers compelling suggestions as to how to withstand the media onslaught. Before we hand over politics, education, religion, and journalism to the show business demands of the television age, we must recognize the ways in which the media shape our lives and the ways we can, in turn, shape them to serve out highest goals.

    Instead we are surrendering to populism, nationalism and other forms of tribalism. Only once in the last 250,000 years have humans stumbled upon a way to lift ourselves out of the endless cycle of poverty, hunger, and war that defines most of history--in 18th century England when we accidentally discovered the miracle of liberal democratic capitalism.As Americans we are doubly blessed that those radical ideas were written into the Constitution, laying the groundwork for our uniquely prosperous society: - Our rights come from God not from the government. - The government belongs to us; we do not belong to the government. - The individual is sovereign. We are all captains of our own souls. - The fruits of our labors belong to us.In the last few decades, these political virtues have been turned into vices. As we are increasingly taught to view our traditions as a system of oppression, exploitation and "white privilege," the principles of liberty and the rule of law are under attack from left and right.At a moment when authoritarianism, tribalism, identity politics, nationalism, and cults of personality are rotting our democracy from within, Goldberg exposes the West's suicidal tendencies on both sides of the ideological aisle. For the West to survive, we must renew our sense of gratitude for what our civilization has given us and rediscover the ideals that led us out of the bloody muck of the past - or back to the muck we will go.Suicide is painless, liberty takes work.