Showcasing seventy-two true stories told by American servicemen who fought from the skies, this unique and historically significant collection is a stunning record of the air war in Southeast Asia during the 1960s and 1970s. There is no political agenda. There is no partisan opinion. There is no romanticizing. These are simply tales from the thick of an endlessly complex conflict, raw and uncut, told directly by the men who were foisted into its napalm- and sweat-soaked clutches. Occasionally funny, sometimes tragic, and often harrowing, these true accounts bring new and personal perspectives to one of the most studied and most maligned wars in America’s history, revealing with no Hollywood glamorizing what the war was really like for members of the US Air Force of all ranks and myriad functions who answered the call to fight. They saw no choice but to follow the orders they were given. And for better or for worse, by the time they returned, each of them would be changed forever.

    Whether you’re enraged by Ikea’s Verdanagate, want to know what the Beach Boys have in common with easy Jet or why it’s okay to like Comic Sans, Just My Type will have the answer. Learn why using upper case got a New Zealand health worker sacked. Refer to Prince in the Tafkap years as a Dingbat (that works on many levels). Spot where movies get their time periods wrong and don’t be duped by fake posters on eBay. Simon Garfield meets the people behind the typefaces and along the way learns why some fonts – like men – are from Mars and some are from Venus. From type on the high street and album covers, to the print in our homes and offices, Garfield is the font of all types of knowledge.

    He was eager to begin his first practice, but it turned out to be more than he bargained for. In just two years, in September, 1918, the entire village was sickened in rapid succession in the flu pandemic that killed quickly and indiscriminately throughout the world. It was wartime, and Nixon was unable to find help., This story is an up close and personal account of what it was like to be sick with the HINI type virus in 1918. It is a tale of a dedicated doctor whose selflessness, compassion and courage helped the villagers survive in the pandemic that killed more people in a year than the Black Death killed in a century...

    

    This paperback edition has been fully revised and updated to include Vince Cable’s latest assessment of the recession.

    The world of golf is at a crossroads. As tech­nological innovations displace traditional philosophies, the golfing community has splintered into two deeply combative factions: the old-school teachers and players who believe in feel, artistry, and imagination, and the technical minded who want to remake the game around data. In Golf’s Holy War, Brett Cyrgalis takes readers inside the heated battle playing out from weekend hackers to PGA Tour pros. At the Titleist Performance Institute in Oceanside, California, golfers clad in full-body sensors target weaknesses in their biomechanics, while others take part in mental exercises designed to test their brain’s psychological resilience. Meanwhile, coaches like Michael Hebron purge golfers of all technical infor­mation, tapping into the power of intuitive physical learning by playing rudimentary games. From historic St. Andrews to manicured Augusta, experimental com­munes in California to corporatized conferences in Orlando, William James to Ben Hogan to theoretical physics, the factions of the spiritual and technical push to redefine the boundaries of the game. And yet what does it say that Tiger Woods has orchestrated one of the greatest comebacks in sports history without the aid of a formal coach? But Golf’s Holy War is more than just a book about golf—it’s a story about modern life and how we are torn between resisting and embracing the changes brought about by the advancements of science and technology. It’s also an exploration of historical legacies, the enriching bonds of education, and the many interpretations of reality.

    Charles Perrow argues that the conventional engineering approach to ensuring safety--building in more warnings and safeguards--fails because systems complexity makes failures inevitable. He asserts that typical precautions, by adding to complexity, may help create new categories of accidents. (At Chernobyl, tests of a new safety system helped produce the meltdown and subsequent fire.) By recognizing two dimensions of risk--complex versus linear interactions, and tight versus loose coupling--this book provides a powerful framework for analyzing risks and the organizations that insist we run them.The first edition fulfilled one reviewer's prediction that it may mark the beginning of accident research. In the new afterword to this edition Perrow reviews the extensive work on the major accidents of the last fifteen years, including Bhopal, Chernobyl, and the Challenger disaster. The new postscript probes what the author considers to be the quintessential 'Normal Accident' of our time: the Y2K computer problem.

    Growth investing is a fundamentally different style that seeks to identify tomorrow's great business successes. Learn the ins and outs, and the pros and cons, of these basic investment styles.

     Climate has been humanity's constant, if moody, companion. At times benefactor or tormentor, climate nurtured the first stirrings of civilization and then repeatedly visited ruin on empires and peoples. Eugene Linden reveals a recurring pattern in which civilizations become prosperous and complacent during good weather, only to collapse when climate changes -- either through its direct effects, such as floods or drought, or indirect consequences, such as disease, blight, and civil disorder. The science of climate change is still young, and the interactions of climate with other historical forces are much debated, but the evidence mounts that climate loomed over the fate of societies from arctic Greenland to the Fertile Crescent and from the lost cities of the Mayans in Central America to the rain forests of Central Africa. Taking into account the uncertainties in both science and the historical record, Linden explores the evidence indicating that climate has been a serial killer of civilizations. The Winds of Change looks at the present and then to the future to determine whether the accused killer is on the prowl, and what it will do in the future. The tragedy of New Orleans is but the latest instance in which a region prepared for weather disasters experienced in the past finds itself helpless when nature ups the ante. In the closing chapters, Linden explores why warnings about the dangers of climate change have gone unheeded and what is happening with climate today, and he offers perhaps the most explicit look yet at what a haywire climate might do to us. He shows how even a society prepared to absorb such threshold-crossing events as Katrina, the killer heat wave in Europe in 2003, or the floods in the American Midwest in the 1990s can spiral into precipitous decline should such events intensify and become more frequent. The Winds of Change places climate change, global warming, and the resulting instability in historical context and sounds an urgent warning for the future.

    Over the decades, these capitalists spread their footprint across vast sectors of the economy from steel and mining to telecom and retail. And now even e-tail. Nikhil Inamdar’s Rokda features the stories of a few pioneering men from this mercantile community—Radheshyam Agarwal and Radheshyam Goenka, founders of the cosmetic major Emami; Rohit Bansal, co-founder of Snapdeal; Neeraj Gupta, founder of Meru Cabs; and V.K. Bansal, a humble mathematics tutor whose genius spawned a massive coaching industry in Kota—amongst others. Through the triumphs and tribulations of these men in the epoch marking India’s entire post independence struggle with entrepreneurship—from the License Raj to the opening up of the floodgates in 1991, and the dawn of the digital era—Rokda seeks to uncover the indomitable spirit of the Baniya.

    For the first time ever, author D.E. Tarver explains the classic texts, The Art of War by Sun Tzu and The Art of Warfare by Sun Pin, in plain English.War is the perfect training ground for teaching Sun Tzu's ancient philosophies to attaining victory over an opponent. The Art of War outlines the steps for outwitting the enemy, be it an army of 10,000 or an unresponsive client.The Art of War teaches leaders strategies to attain victory by:Knowing when to stand up to an opponent, and when to back down.How to be confident without being overly confident.Considering the cost of the campaign before launching an attack.Avoiding an opponent's strengths and striking his weaknesses. ""The one who is first to the field of battle has time to rest, while his opponent rushes into the conflict weary and confused. The first will be fresh and alert. The second will waste most of his energy trying to catch up."" Be the first to the battlefield with The Art of War."

    Since its introduction in 1978, this book has charted and followed this volatile world of financial markets. Charles Kindleberger's brilliant, panoramic history revealed how financial crises follow a nature-like rhythm: they peak and purge, swell and storm. Now this newly revised and expanded Fourth Edition probes the most recent "natural disasters" of the markets--from the difficulties in East Asia and the repercussions of the Mexican crisis to the 1992 Sterling crisis. His sharply drawn history confronts a host of key questions. Charles P. Kindleberger (Boston, MA) was the Ford Professor of Economics at MIT for thirty-three years. He is a financial historian and prolific writer who has published over twenty-four books.

    Heinlein was sixty-six, at the height of his literary career; J. Neil Schulman was twenty and hadn't yet started his first novel. Because he was looking for a way to meet his idol, Schulman wangled an assignment from the New York Daily News--at the time the largest circulation newspaper in the U.S.--to interview Heinlein for its Sunday Book Supplement. The resulting taped interview lasted three-and-a-half hours. This turned out to be the longest interview Heinlein ever granted, and the only one in which he talked freely and extensively about his personal philosophy and ideology. "The Robert Heinlein Interview" contains Heinlein you won't find anywhere else--even in Heinlein's own "Expanded Universe." If you wnat to know what Heinlein had to say about UFO's, life after death, epistemology, or libertarianism, this interview is the only source available. Also included in this collection are articles, reviews, and letters that J. Neil Schulman wrote about Heinlein, including the original article written for The Daily News, about which the Heinleins wrote Schulman that it was, "The best article--in style, content, and accuracy--of the many, many written about him over the years." This book is must-reading for any serious student of Heinlein, or any reader seeking to know him better.

    The author challenges the assumption that growth can be perpetual and questions the ability of political leaders to enact the tough structural changes needed. He is particularly critical of the "easy money" approach to dealing with the great recession of 2008, citing the dangers of excessive debt and deep-seated fundamental imbalances. The fallout of these poor policies, he argues, will affect not only the business sector, but also the lifestyles and prosperity of average citizens and future generations. The author concludes with a thought experiment illustrating the large-scale changes that will be necessary to restore economic, financial, and social sustainability. This experiment has already been tried in Iceland, which went bankrupt in the wake of the 2008 crisis, and now, after a painful adjustment, is on the road to recovery. Written for the lay reader and peppered with witty anecdotes, this immensely readable book clearly explains the missteps that created the current dilemma, why a recovery has proved elusive, and the difficult remedies that must eventually be applied to ensure a stable future."

    A strategy simple enough for anyone to understand and one that runs on "autopilot" once it's set up.