Typical characteristics of a left brainer.What makes a good marketing executive? A person who is highly visual, intuitive, and holistic. Typical characteristics of a right brainer.These different mind-sets often result in conflicting approaches to branding, and the Ries' thought-provoking observations—culled from years on the front lines—support this conclusion, including:Management deals in reality. Marketing deals in perception.Management demands better products. Marketing demands different products.Management deals in verbal abstractions. Marketing deals in visual hammers.Using some of the world's most famous brands and products to illustrate their argument, the authors convincingly show why some brands succeed (Nokia, Nintendo, and Red Bull) while others decline (Saturn, Sony, and Motorola). In doing so, they sound a clarion call: to survive in today's media-saturated society, managers must understand how to think like marketers—and vice versa. Featuring the engaging, no-holds-barred writing that readers have come to expect from Al and Laura Ries, War in the Boardroom offers a fresh look at a perennial problem and provides a game plan for companies that want to break through the deadlock and start reaping the rewards.

    With straightforward language, weird metaphors and practical examples, it enables readers to understand human behaviour and evaluate their lives from an outsider’s perspective.Designed to challenge rather than comfort, The Art of Hunting Humans sets itself apart from anything else written in its field. The result is a sceptical, radical explanation of the mind that provides extraordinary insights into the inner worlds of human beings.Learn more: wannabewise dot comBOOK BLURB:The age-old art of human hunting is one you must orchestrate with care. In The Art of Hunting Humans, you’ll learn essential facts about Earth’s smartest primate and discover mistakes that are common among hunters while in pursuit of their prey. Whether you are an experienced hunter or a novice, this guide is essential reading. In it, you’ll learn the major steps for a hunt — from correct observation and selection of your prey to choosing the tastiest bait. It will reveal how to leverage humans’ self-ignorance and strange behaviours and expose flaws of which they are oblivious. At the end of the book, you will have the opportunity to meet the SUPERIORS — creatures like no other. You’d better be ready!Even if you’re a seasoned hunter, The Art of Hunting Humans provides extraordinary insights into human behaviour as well as tips that will blow your mind.Almost everything in this book is a trap. Enjoy!

    This is a growing problem?possibly effecting over 25 percent of the US population?and a predictable one that can be managed and keep everyday problems from becoming high conflict disputes.

    It will help you formulate a strategic mindset around networking while creating a game plan to get out there and connect.

    There is nothing more expensive than ignorance -- let The Educated Franchisee serve as your guide for selecting a franchise that meets your needs!The Educated Franchisee will teach you:-- How to find a franchise that is right for you.-- How owning a franchise can create wealth.-- Where to find quality franchisors.-- What qualities franchisors look for in a franchisee.-- How to gather information from franchisees.-- How to make sure the franchise makes money.-- How to confidently select the best franchise advisors.-- The five keys to long-term success as a franchise.