Whether you are a native speaker who wants to sharpen their verbal toolkit, or a non-native speaker who wants to learn how to navigate the English language maze, this book will provide you with information and techniques for instant improvement and lifelong learning. Maybe you want to improve your presentation skills. Perhaps you want to tel more interesting and engaging stories. Or maybe you simply want to become more articulate in your day-to-day use of English. Whatever your needs, your goal is to improve your English, and Launch Your English can guide you to do just that. In this book you'll learn how to: • become more creative and descriptive in your English usage • capture people's attention with your vivid and enhanced expressions • break English down into building blocks for easy improvement • select the right word and expression to articulate your thoughts exactly Free resources for students of English -> SirEnglish.com

    Drawing from Scientific American's "Fact or Fiction" and "Strange But True" columns, we've selected fifty-eight of the most surprising, fascinating, useful, and just plain wacky topics confronted by our writers over the years.

     While most of us might take dictionaries for granted, the process of writing them is in fact as lively and dynamic as language itself. With sharp wit and irreverence, Kory Stamper cracks open the complex, obsessive world of lexicography--from the agonizing decisions about what and how to define, to the knotty questions of usage in an ever-changing language. She explains why small words are the most difficult to define (have you ever tried to define is ?), how it can take nine months to define a single word, and how our biases about language and pronunciation can have tremendous social influence. Throughout, Stamper brings to life the hallowed halls (and highly idiosyncratic cubicles) of Merriam-Webster, a world inhabited by quirky, erudite individuals who quietly shape the way we communicate. A sure delight for all lovers of words, Word by Word might also quietly improve readers grasp and use of the English language."

    But what sort of person was the young Albert Einstein, before he became universally acclaimed as the archetypal genius? And how did his genius unfold? In this brilliant new Kindle Single, scientist Robyn Arianrhod blends biography with popular science to tell the story of how young Albert developed a theory that – unknown to him at first – contained the seeds of his extraordinary equation E = mc2. Arianrhod, who wrote her PhD on Einstein’s general theory of relativity, makes the ideas behind the equation accessible to the lay reader, and sets young Einstein’s exploration of these ideas against the backdrop of his first loves, his family and marriage, and, above all, his childlike wonder at the nature of the universe. She introduces his heroes and scientific inspirations, and the friends who believed in him when no one else did. In personalising Einstein, she brings to life both the man and his science, in a short, easy-to-read narrative. In showing how he discovered his famous equation, and what it means, she draws a compelling portrait of this prodigious intellect whose unfathomable grasp of the building blocks of physics would change our world forever. About the Author: Dr Robyn Arianrhod is the author of two critically acclaimed works of popular science and scientific history: Einstein’s Heroes: Imagining the World Through the Language of Mathematics, and Seduced by Logic: Émilie du Châtelet, Mary Somerville and the Newtonian Revolution. Both were shortlisted for major book awards and are published in the USA. Einstein’s Heroes was translated into several languages. Robyn was awarded her PhD for research on Einstein’s general theory of relativity and has lectured in applied mathematics (including special relativity) for many years. She is currently an Adjunct Research Fellow in the School of Mathematical Sciences at Monash University in Melbourne, where she is undertaking research on the structure of relativistic space-times. She is also a technical reviewer for the American Mathematical Society. Praise for Robyn Arianrhod's books: Einstein’s Heroes ‘Arianrhod’s achievement is to so masterfully combine history, biography, and mathematics as to absorb and enlighten even the mathematically maladroit’ – Booklist ‘An intriguing blend of science, history, and biography . . . Arianrhod’s well-written, fascinating discussion of intertwined topics is highly recommended’ – Library Journal (starred review) ‘A thrilling story . . . Arianrhod brings out the human side of the scientists’ – Bloombergnews ‘Offers readers an engaging intellectual exercise combining physics, language, mathematics, and biography’ – Science News Seduced by Logic ‘Seduced by Logic offers the lay reader an easy and agreeable introduction to the evolution of some crucial scientific debates . . . One cannot help be captivated by her intellectual honesty and enthusiasm’ – Times Higher Education ‘An elegant and inspiring history of how scientific revolutions make their way’ – Edward Dolnick, The Clockwork Universe ‘Here is a skillfully written tapestry of the science, history and portrayal of two of the most charismatic women of mathematical science. Robyn Arianrhod has produced a captivating masterpiece’ – Joseph Mazur, author of Euclid in the Rainforest and What’s Luck Got to Do with It?

    The Americans were outsiders to the sport, the underdogs of the event, a 500-to-1 long shot. But they were also proud and loyal men -- to one another, to their communities, and certainly to their country. Facing almost no time to prepare, opponents with superior training, and skepticism from the rest of the world, this ragtag group of unknowns was inspired to a stunning victory over England and one of the most thrilling upsets in the history of sports.Written by critically acclaimed author Geoffrey Douglas, and now a film directed by David Anspaugh (Hoosiers), The Game of Their Lives takes us back to a time before million-dollar contracts and commercial endorsements, and introduces us to the athletes -- the Americans -- who showed the world just how far a long shot could really go.

    By tracing the historical progression of rhetoric from the Greek Sophists of the 5th Century B.C. to contemporary studies--such as the rhetoric of science and feminist rhetoric--this concise yet comprehensive text helps students better understand what rhetoric is and what unites differing rhetorical theories throughout history.

    We spin fantasies. We devour novels, films, and plays. Even sporting events and criminal trials unfold as narratives. Yet the world of story has long remained an undiscovered and unmapped country. It’s easy to say that humans are “wired” for story, but why?In this delightful and original book, Jonathan Gottschall offers the first unified theory of storytelling. He argues that stories help us navigate life’s complex social problems—just as flight simulators prepare pilots for difficult situations. Storytelling has evolved, like other behaviors, to ensure our survival.Drawing on the latest research in neuroscience, psychology, and evolutionary biology, Gottschall tells us what it means to be a storytelling animal. Did you know that the more absorbed you are in a story, the more it changes your behavior? That all children act out the same kinds of stories, whether they grow up in a slum or a suburb? That people who read more fiction are more empathetic?Of course, our story instinct has a darker side. It makes us vulnerable to conspiracy theories, advertisements, and narratives about ourselves that are more “truthy” than true. National myths can also be terribly dangerous: Hitler’s ambitions were partly fueled by a story.But as Gottschall shows in this remarkable book, stories can also change the world for the better. Most successful stories are moral—they teach us how to live, whether explicitly or implicitly, and bind us together around common values. We know we are master shapers of story. The Storytelling Animal finally reveals how stories shape us.

    In desperate attempts to cure their patients, physicians injected them with deadly medications, cut holes in their heads, and sterilized them. Years of insufficient funding caused the hospital to decay into a crumbling facility with too few staff, as seen in the 1975 film "One Flew Over the Cuckoo's Nest." Today, after a $360 million makeover, Oregon State Hospital is a modern treatment hospital for the state's civil and forensic mentally ill. In this compelling account of the institution's tragedies and triumphs, author Diane Goeres-Gardner offers an unparalleled look at the very human story of Oregon's historic asylum.

    He later said that he had learned more in those two years than in any other equal part of his life. The Ring of Words reveals how his professional work on the Oxford English Dictionary influenced Tolkien's creative use of language in his fictional world. Here three senior editors of the OED offer an intriguing exploration of Tolkien's career as a lexicographer and illuminate his creativity as a word user and word creator. The centerpiece of the book is a wonderful collection of word studies which will delight the heart of Ring fans and word lovers everywhere. The editors look at the origin of such Tolkienesque words as hobbit, mithril, Smeagol, Ent, halfling, and worm (meaning dragon). Readers discover that a word such as mathom (anything a hobbit had no immediate use for, but was unwilling to throw away) was actually common in Old English, but that Mithril, on the other hand, is a complete invention (and the first Elven word to have an entry in the OED). And fans of Harry Potter will be surprised to find that Dumbledore (the name of Hogwart's headmaster) was a word used by Tolkien and many others (it is a dialect word meaning bumblebee). Few novelists have found so much of their creative inspiration in the shapes and histories of words. Presenting archival material not found anywhere else, The Ring of Words offers a fresh and unexplored angle on the literary achievements of one of the world's most famous and best-loved writers.

    The Dawn of Language provides a fascinating survey of how grammar came into being and the differences or similarities between languages spoken around the world, before exploring how language eventually emerged in the very remote human past.Our intellectual and physiological changes through the process of evolution both have a bearing on our ability to acquire language. But to what extent is the evolution of language dependent on genes, or on environment? How has language evolved further, and how is it changing now, in the process of globalisation? And which aspects of language ensure that robots are not yet intelligent enough to reconstruct how language has evolved?Johansson's far-reaching, authoritative and research-based approach to language is brought to life through dozens of astonishing examples, both human and animal, in a fascinatingly erudite and entertaining volume for anyone who has ever contemplated not just why we speak the way we do, but why we speak at all.

    Did you ever ask yourself: “Who am I? What am I? Why am I?”You are a mystery.The world about you is a mystery.Now, you can understand!

    Three modern day Tom Sawyers, with no caving expertise but an abundance of bravado, made Hannibal ground zero for a terrifying calamity that would leave its traumatic mark for half a century. Joel Hoag, his brother Billy, and their friend Craig Dowell vanished after exploring a vast and complex maze cave system that had been exposed by highway construction. Fifty years later, their fate remains the ultimate unsolved mystery.

    Ranging through history, literature, folklore, linguistics, and sociology, this is a breezy, straightforward primer of surprising breadth.

    In a year that sees a Scottish referendum on independence, Linda Colley analyses some of the forces that have unified Britain in the past.She examines the mythology of Britishness, and how far - and why - it has faded. She discusses the Acts of Union with Wales, Scotland and Ireland, and their limitations, while scrutinizing England's own fractures. And she demonstrates how the UK has been shaped by movement: of British people to other countries and continents, and of people, ideas and influences arriving from elsewhere.As acts of union and disunion again become increasingly relevant to our daily lives and politics, Colley considers how - if at all - the pieces might be put together anew, and what this might mean.Based on a 15-part BBC Radio 4 series.

    It seeks to provoke uniquely strong reactions, such as fear, shock, dread or disgust, and yet remains very popular. Horror is most readily associated with the film industry, but horrific short stories and novels have been wildly loved by readers for well over two centuries. Despite its persistent popularity, until now there has been no up-to-date history of horror fiction for the general reader. This book offers a chronological overview of the genre in fiction and explores its development and mutations over the past 250 years. It also challenges the common misjudgement that horror fiction is necessarily frivolous or dispensable. Leading experts on Gothic and horror literature introduce readers to classics of the genre as well as exciting texts they may not have encountered before. The topics examined include: horror’s roots in the Gothic romance and antebellum American fiction; the penny dreadful and sensation novels of Victorian England; fin-de-siècle ghost stories; decadent fiction and the weird; the familial horrors of the Cold War era; the publishing boom of the 1980s; the establishment of contemporary horror auteurs; and the post-millennial zombie trend.