For his groundbreaking sexual research, Alfred Kinsey and his team interviewed 18,000 people, relying on them to honestly report their most intimate experiences. Using the Internet, the neuroscientists Ogas and Gaddam quietly observed the raw sexual behaviors of half a billion people. By combining their observations with neuroscience and animal research, these two young neuroscientists finally answer the long-disputed question: what do people really like? Ogas and Gaddam's findings are transforming the way scientists and therapists think about sexual desire. In their startling book, Ogas and Gaddam analyze a "billion wicked thoughts" on the Internet: a billion Web searches, a million individual search histories, a million erotic stories, a half-million erotic videos, a million Web sites, millions of online personal ads, and many other enormous sources of sexual data in order to understand the true differences between male and female desires, including: ?Men and women have hardwired sexual cues analogous to our hardwired tastes-there are sexual versions of sweet, sour, salty, savory, and bitter. But men and women are wired with different sets of cues. ?The male sexual brain resembles a reckless hunter, while the female sexual brain resembles a cautious detective agency. ?Men form their sexual interests during adolescence and rarely change. Women's sexual interests are plastic and change frequently. ?The male sexual brain is an "or gate": A single stimulus can arouse it. The female sexual brain is an "and gate": It requires many simultaneous stimuli to arouse it. ?When it comes to sexual arousal, men prefer overweight women to underweight women, and a significant number of men seek out erotic images of women in their 40s, 50s, and 60s. ?Women enjoy writing and sharing erotic stories with other women. The fastest growing genre of erotic stories for women are stories about two heterosexual men having sex. ?Though the male sexual brain is much more different from the female sexual brain than is commonly believed, the sexual brain of gay men is virtually identical to that of straight men. Featuring cutting-edge, jaw-dropping science, this wildly entertaining and controversial book helps readers understand their partner's sexual desires with a depth of knowledge unavailable from any other source. Its fascinating and occasionally disturbing findings will rock our modern understanding of sexuality, just as Kinsey's reports did sixty years ago.

    This book is a superb introduction for new nonprofit executives, board members, and students. It is also an excellent refresher and reference for those of us who have been around the nonprofit sector for a while. It is well written, concise, and thought provoking." --J. Gregory Dees, Professor of the Practice of Social Entrepreneurship and Nonprofit Management at Duke University's Fuqua School of Business, and coauthor of Enterprising Nonprofits and Strategic Tools for Social Entrepreneurs"A very practical guide to understanding and managing the finances of a nonprofit organization. As nonprofits strive for greater accountability, Tom McLaughlin's real-world examples and accessible style make this book indispensable for nonprofit executives, managers, and board members at organizations of any size." --Gordon J. Campbell, President and CEO, United Way of New York City"Tom McLaughlin's powerful book is far more than a useful tool. It provides the philosophical approach to instill strong stewardship and future viability to those in the world of nonprofits. He takes apart the complex issues of nonprofit stewardship just as Einstein translated relativity into a simple equation. Purely masterful." --Jim Mellor, Senior VP, Chief Financial Officer, YMCA of the USANote: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

    In this entertaining and ingenious book, Blastland reveals how in our quest to make the world more understandable, we lose sight of how unexplainable it often is. The result - from GDP figures to medicine - is that experts know a lot less than they think. Filled with compelling stories from economics, genetics, business, and science, The Hidden Half is a warning that an explanation which works in one arena may not work in another. Entertaining and provocative, it will change how you view the world.

    Dozens of examples in innumeracy show us how it affects not only personal economics and travel plans, but explains mis-chosen mates, inappropriate drug-testing, and the allure of pseudo-science.

    To be successful, you must be able to master all of them and then apply them at the appropriate times. They include proper hand selection, appropriate aggression, bluffing, semi-bluffing, understanding tells and telegraphs, choosing the right games, and reading hands. These skills do not come easily since they require unnatural actions. You cannot win just by "doing what comes naturally." This book does not provide strategic advice; you should get it from other Two Plus Two books. Dr. Schoonmaker is concerned only with the way that psychological factors affect your own and your opponents� ability to play properly. For example, have you ever wondered why some players seem extremely aggressive while others are passive? Why some are tight and others loose? Furthermore, have you ever wondered why some tactics seem to come naturally to you while others don�t? This text will answer many of these questions. It will explain why you and your opponents play the way you do. Many people know how to play properly, but play poorly. Simply learning strategy does not mean that you will apply it properly. The author also suggests strategic adjustments that you should make to improve your results against different kinds of players, and he suggests personal adjustments that will help you to play better and enjoy the game more.

    joins Ford Motor Co. in 1948, he has no idea the part he'll play in automotive history. Morsey's arrival comes as Henry Ford II and other titans in the industry are about to kill the vaunted V-8 engine. He sees it as his sole mission to talk them out of it. In The Man Who Saved the V-8, he shares the never-before-told story of how his crusade saved the engine that would go on to power iconic cars like the Ford Thunderbird and Mustang. "To this day, I have no idea how a young, newly hired manager like myself...had the nerve to challenge the most powerful men inside Ford Motor Company and tell them they were wrong," Morsey says. "But that is exactly what I did." The twenty-nine-year-old executive embarks on massive market research. He works with manufacturing experts to find ways to produce the V-8 engine more efficiently. After finding success, he goes on to continue playing a central role in some of the most pivotal decisions that would ensure Ford remains one of the powerhouses in the automotive industry. The Man Who Saved the V-8 tells the story of his successes and lessons learned.

    Just the right amount of science. Common sense and rational.” -- Wayne R. The greenhouse effect is always quoted—but that is a METAPHOR. What is the fundamental physical process that drives it? And how exactly does human activity play such a powerful role with it? How did we go from worrying about global warming to climate change…to carbon dioxide (CO2) emissions? "Great book - should me mandatory reading for anyone that uses the term 'Climate Change' " - Amazon purchaser Macsugar Are there gases more powerful and influential in the greenhouse effect than CO2? Yes, by a lot! As you will learn in this book… Why aren’t we spending more time, money, and attention focusing on those? Smart people want to get to the point of a problem and solve it as quickly, inexpensively, and effortlessly as possible. They know about the Pareto Principle, and you will too after you read this book. It is also called the 80/20 rule. What happens when we apply that principle to the global climate change “consensus”? “Thank You! I always thought the numbers were small, but I never took the time to do the math.” -- Mike S. There are many books that are long, technical, and—frankly, irrelevant—on the topic of climate change. Here are the most important questions that nobody has bothered to answer in straightforward, simple and short language, until now: * What are basic facts about our planet’s atmosphere? And what do they tell us about the fundamental physics of climate change? * What are the basic physics and assumptions behind the anthropogenic global warming (AGW) hypothesis or belief? Are they valid? * What element or compound is the single greatest factor in temperature control in our atmosphere? Hint—it isn’t carbon dioxide. How does carbon dioxide compare with this other chemical? "Takes less than an hour to read... A must-read for every official policy-maker at every level... This deserves 6 stars out of 5!" -- Terry Dunleavy (Amazon reviewer) “Brilliant, what a refreshing approach.” -- Christopher K. Before we spend more time, money, and emotional energy on the presumed EFFECTS and CONSEQUENCES of global warming and climate change (things like rising temperatures, rising sea levels, etc., etc.), shouldn’t we all have a BASIC UNDERSTANDING of the FUNDAMENTAL PROCESSES AND PHYSICS of our planet’s atmosphere? If you have any questions, or doubts about that, this book is for you. “Very good. I am a geophysicist.” -- Ben B. Even better, you’ll learn (or re-learn) a very simple and indisputable fact about our atmosphere that makes the entire controversy look ridiculous. Use this information as a test (or a bet) the next time you talk with someone on the “other side” of the climate change debate. “A very useful contribution to bringing sanity and reason back to the analysis of AGW.” – Tom P. The climate change threat is consuming more of our precious time, energy, and resources. So is the debate about what to do about it. Don’t allow yourself be a part of the problem—get this book so that you can be a part of the solution! If you are convinced that AGW is the biggest threat facing our planet, this book has facts and

    Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years - the rise of personalization. In this groundbreaking investigation of the new hidden Web, Pariser uncovers how this growing trend threatens to control how we consume and share information as a society-and reveals what we can do about it.Though the phenomenon has gone largely undetected until now, personalized filters are sweeping the Web, creating individual universes of information for each of us. Facebook - the primary news source for an increasing number of Americans - prioritizes the links it believes will appeal to you so that if you are a liberal, you can expect to see only progressive links. Even an old-media bastion like "The Washington Post" devotes the top of its home page to a news feed with the links your Facebook friends are sharing. Behind the scenes a burgeoning industry of data companies is tracking your personal information to sell to advertisers, from your political leanings to the color you painted your living room to the hiking boots you just browsed on Zappos.In a personalized world, we will increasingly be typed and fed only news that is pleasant, familiar, and confirms our beliefs - and because these filters are invisible, we won't know what is being hidden from us. Our past interests will determine what we are exposed to in the future, leaving less room for the unexpected encounters that spark creativity, innovation, and the democratic exchange of ideas.While we all worry that the Internet is eroding privacy or shrinking our attention spans, Pariser uncovers a more pernicious and far-reaching trend on the Internet and shows how we can - and must - change course. With vivid detail and remarkable scope, The Filter Bubble reveals how personalization undermines the Internet's original purpose as an open platform for the spread of ideas and could leave us all in an isolated, echoing world.

    Right?! Machine Learning is a branch of computer science that wants to stop programming computers using a detailed list of commands to follow blindly. Instead, their aim is to implement high-level routines that teach computers how to approach new and unknown problems – these are called algorithms. In practice, they want to give computers the ability to Learn and to Adapt. We can use these algorithms to obtain insights, recognize patterns and make predictions from data, images, sounds or videos we have never seen before – or even knew existed. Unfortunately, the true power and applications of today’s Machine Learning Algorithms remain deeply misunderstood by most people. Through this book I want fix this confusion, I want to shed light on the most relevant Machine Learning Algorithms used in the industry. I will show you exactly how each algorithm works, why it works and when you should use it. Supervised Learning Algorithms K-Nearest Neighbour Naïve Bayes Regressions Unsupervised Learning Algorithms: Support Vector Machines Neural Networks Decision Trees

    Most don’t find true love. Thanks to Data, a Love Story, their odds just got a whole lot better. Data, A Love Story: How I Gamed Online Dating to Meet My Match is a lively, thought-provoking memoir about how one woman “gamed” the world of online dating—and met her eventual husband.

    Bannon had long sensed that deep within America's soul lurked an explosive tension. Cambridge Analytica had the data to prove it, and in 2016 Bannon had a presidential campaign to use as his proving ground.Christopher Wylie might have seemed an unlikely figure to be at the center of such an operation. Canadian and liberal in his politics, he was only twenty-four when he got a job with a London firm that worked with the U.K. Ministry of Defense and was charged putatively with helping to build a team of data scientists to create new tools to identify and combat radical extremism online. In short order, those same military tools were turned to political purposes, and Cambridge Analytica was born. Wylie's decision to become a whistleblower prompted the largest data crime investigation in history. His story is both exposé and dire warning about a sudden problem born of very new and powerful capabilities. It has not only exposed the profound vulnerabilities and profound carelessness in the enormous companies that drive the attention economy, it has also exposed the profound vulnerabilities of democracy itself. What happened in 2016 was just a trial run. Ruthless actors are coming for your data, and they want to control what you think.

    Permanent positions are scarce, science survival is rarely part of formal graduate training, and a good mentor is hard to find. This exceptional volume explains what stands between you and fulfilling long-term research career. Bringing the key survival skills into focus, A Ph.D. Is Not Enough! proposes a rational approach to establishing yourself as a scientist. It offers sound advice of selecting a thesis or postdoctoral adviser, choosing among research jobs in academia, government laboratories, and industry, preparing for an employment interview, and defining a research program. This book will help you make your oral presentations effective, your journal articles compelling, and your grant proposals successful. A Ph.D. Is Not Enough should be required reading for anyone on the threshold of a career in science.

    Increasingly, the decisions that affect our lives--where we go to school, whether we can get a job or a loan, how much we pay for health insurance--are being made not by humans, but by machines. In theory, this should lead to greater fairness: Everyone is judged according to the same rules.But as mathematician and data scientist Cathy O'Neil reveals, the mathematical models being used today are unregulated and uncontestable, even when they're wrong. Most troubling, they reinforce discrimination--propping up the lucky, punishing the downtrodden, and undermining our democracy in the process.

    From climate change to evolution, the rejection of mainstream science among Republicans is growing, as is the denial of expert consensus on the economy, American history, foreign policy and much more. Why won't Republicans accept things that most experts agree on? Why are they constantly fighting against the facts?Science writer Chris Mooney explores brain scans, polls, and psychology experiments to explain why conservatives today believe more wrong things; appear more likely than Democrats to oppose new ideas and less likely to change their beliefs in the face of new facts; and sometimes respond to compelling evidence by doubling down on their current beliefs.  Goes beyond the standard claims about ignorance or corporate malfeasance to discover the real, scientific reasons why Republicans reject the widely accepted findings of mainstream science, economics, and history—as well as many undeniable policy facts (e.g., there were no “death panels” in the health care bill).Explains that the political parties reflect personality traits and psychological needs—with Republicans more wedded to certainty, Democrats to novelty—and this is the root of our divide over reality.Written by the author of The Republican War on Science, which was the first and still the most influential book to look at conservative rejection of scientific evidence. But the rejection of science is just the beginning…Certain to spark discussion and debate, The Republican Brain also promises to add to the lengthy list of persuasive scientific findings that Republicans reject and deny.

    It’s time we stand face-to-digital-face with the true powers and limitations of the algorithms that already automate important decisions in healthcare, transportation, crime, and commerce. Hello World is indispensable preparation for the moral quandaries of a world run by code, and with the unfailingly entertaining Hannah Fry as our guide, we’ll be discussing these issues long after the last page is turned.