Selling to Win


Richard Denny - 1989
    It gives practical advice on how to:- Get a sale when your service is not the cheapest- Turn your customer into an ambassador- Build a positive attitude- Beat the competition- Close a saleThis is a valuable book, recognized as an effective and powerful sales-improvement guide.

How to Be an Inclusive Leader: Your Role in Creating Cultures of Belonging Where Everyone Can Thrive


Jennifer Brown - 2019
    Human potential is unleashed when we feel like we belong. That's why inclusive workplaces experience higher engagement, performance, and profits. But the reality is that many people still feel unable to bring their true selves to work. In a world where the talent pool is becoming increasingly diverse, it's more important than ever for leaders to truly understand how to support inclusion.Drawing on years of work with many leading organizations, Jennifer Brown shows what leaders at any level can do to spark real change. She guides readers through the Inclusive Leader Continuum, a set of four developmental stages: unaware, aware, active, and advocate. Brown describes the hallmarks of each stage, the behaviors and mind-sets that inform it, and what readers can do to keep progressing. Whether you're a powerful CEO or a new employee without direct reports, there are actions you can take that can drastically change the day-to-day reality for your colleagues and the trajectory of your organization.Anyone can—and should—be an inclusive leader. Brown lays out simple steps to help you understand your role, boost your self-awareness, take action, and become a better version of yourself in the process. This book will meet you where you are and provide a road map to create a workplace of greater mutual understanding where everyone's talents can shine.

Here Be Monsters... 50 Days Adrift At Sea (Kindle Single)


Michael Finkel - 2011
    Three young friends, on a drunken dare, set out on a dinghy for a nearby island. But when the gas ran out and they drifted into barren waters, their biggest threat wasn't the ocean -- it was each other.

Crosley: Two Brothers and a Business Empire That Transformed the Nation


Rusty McClure - 2006
    Born in the late 1800s into a humble world of dirt roads and telegraphs, Powel and Lewis Crosley were opposites in many ways but shared drive, talent, and an unerring knack for knowing what Americans wanted. Their pioneering inventions — from the first mass-produced economy car to the push-button radio — and breakthroughs in broadcasting and advertising made them both wealthy and famous, as did their ownership of the Cincinnati Reds. But as their fortunes grew, so did Powel’s massive ego, which demanded he own eight mansions and seven yachts at the height of the Great Depression. Rich with detailed reminiscences from surviving family members, Crosley is both a powerful saga of a heady time in American history and an intimate tale of two brilliant brothers navigating triumph and tragedy.

The Storytelling Animal: How Stories Make Us Human


Jonathan Gottschall - 2012
    We spin fantasies. We devour novels, films, and plays. Even sporting events and criminal trials unfold as narratives. Yet the world of story has long remained an undiscovered and unmapped country. It’s easy to say that humans are “wired” for story, but why?In this delightful and original book, Jonathan Gottschall offers the first unified theory of storytelling. He argues that stories help us navigate life’s complex social problems—just as flight simulators prepare pilots for difficult situations. Storytelling has evolved, like other behaviors, to ensure our survival.Drawing on the latest research in neuroscience, psychology, and evolutionary biology, Gottschall tells us what it means to be a storytelling animal. Did you know that the more absorbed you are in a story, the more it changes your behavior? That all children act out the same kinds of stories, whether they grow up in a slum or a suburb? That people who read more fiction are more empathetic?Of course, our story instinct has a darker side. It makes us vulnerable to conspiracy theories, advertisements, and narratives about ourselves that are more “truthy” than true. National myths can also be terribly dangerous: Hitler’s ambitions were partly fueled by a story.But as Gottschall shows in this remarkable book, stories can also change the world for the better. Most successful stories are moral—they teach us how to live, whether explicitly or implicitly, and bind us together around common values. We know we are master shapers of story. The Storytelling Animal finally reveals how stories shape us.

The Stock Market: The Market Whisperer - A New Approach to Stock Trading: The Guide to Success and Economic Empowerment


Meir Barak - 2014
    Let me teach you how to break the routine, work less, enjoy the good life you deserve, and become financially independent. I’ll teach you, step-by-step, to become a trader, skilled at creating an ongoing income from the buying and selling of stocks over one trading day or several days or weeks. I’ll share the secrets of traders that have done it before. This is a profession that made me wealthy in just a few years. THE MARKET WHISPERER is an essential guide to stock trading. It is ideal for those with no background or experience, as well as for experienced investors who lack sufficient skills for active stock trading. It will guide you towards becoming financially independent and put you in control of your own destiny

What Happens in Vegas Stays on YouTube


Erik Qualman - 2013
    Reputations are dying. Don't let it happen to your company, your team, or your family. You need to turn this potential liability into leadership, and you need to start today. Learn the art and science behind why digital reputations are determining: business winners and losers, your child's future, effective vs. ineffective CEOs & school teachers, your team's culture, church congregation sizes, your next job, everything..

Of Mice and Me


Mishka Shubaly - 2014
    He had a beautiful new girlfriend and sudden prosperity as an author. But when he adopts an orphaned infant mouse, his world is turned on its head. The mouse comes to symbolize everything left unresolved in his life — his relationship with his divorced parents, his fear of family and commitment, and his inability to feel true happiness and love. By turns hilarious and moving, Mishka Shubaly’s latest Kindle Single captures the journey we all take in life — from being loved, to giving love. Cover by Adil Dara.

Design Thinking Workshop: The 12 Indispensable Elements for a Design Thinking Workshop


Pauline Tonhauser - 2016
    In this e-book you will learn what exactly is needed to run a successful Design Thinking Workshop which is fun and at the same time generates great results. In this e-book Pauline Tonhauser, founder of designthinkingcoach.de, shares her best practices.

28 Books to $100K: A Guide for Ambitious Authors Who Want to Skyrocket Their Passive Income By Writing a Book a Month


Michelle Kulp - 2020
    They also found that 80% of authors make less than $6,000 per year, which is not a livable income.Michelle Kulp, 10x bestselling author, has been writing a book a month since 2019 and has generated thousands of dollars in passive income now using this system.If you are any type of expert - coach, speaker, consultant, trainer, healer, CEO, business owner - this is the perfect way to share your knowledge, attract new clients, and increase your following and author-ity!Here's some of what you'll discover in 28 Books to $100K: Why volume boosts visibility?How to write books that people want.Why shorter is better?6 types of short books to write.50 templates to help you create your Killer Titles.How to launch like a Pro and become a #1 bestselling author.16 Rapid Writing Secrets to help you get your book written fast.The Bestseller Checklist.7 Questions You Must Ask Before You Write Your Book.Your 12-Month Book template.The Self-Publishing Checklist.The extra rocket fuel your books need to keep selling.Your Income Tracking Chart.The 30-Day Roadmap to Writing a Book a MonthAnd More!If you're ready to turn your dreams into a reality, make passive income by self-publishing and become a 6-Figure Author, click the BUY NOW button and let's get started on this new brand new path!

The Youtube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue


Derral Eves - 2021
    In The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue, the owner of the largest YouTube how-to channel provides the secrets to getting the results that every YouTube creator and strategist wants. Eves will reveal what readers can't get anywhere else: the inner workings of the YouTube algorithm that's responsible for determining success on the platform, and how creators can use it to their advantage.Full of actionable advice and concrete strategies, this book teaches readers how to:Launch a channel Create life-changing content Drive rapid view and subscriber growth Build a brand and increase engagement Improve searchability Monetize content and audience Replete with case studies and information from successful YouTube creators, The YouTube Formula is perfect for any creator, entrepreneur, social media strategist, and brand manager who hopes to see real commercial results from their work on the platform.

Tesla Motors: How Elon Musk and Company Made Electric Cars Cool, and Sparked the Next Tech Revolution


Charles Morris - 2014
    The most trusted sources in the auto industry have called its Model S the most advanced, safest and best-performing car ever built - and it doesn’t use a drop of gasoline. Tesla has changed the way the public perceives electric vehicles, and inspired the major automakers to revive their own dormant efforts to sell EVs. However, even amidst the avalanche of media coverage that followed the triumph of the Model S, few have grasped the true significance of what is happening. Tesla has redefined the automobile, sparked a new wave of innovation comparable to the internet and mobile computing revolutions, and unleashed forces that will transform not just the auto industry, but every aspect of society. The Tesla story is one part of an ongoing tide of change driven by the use of information technology to eliminate “friction” such as geographic distance, middlemen and outdated regulations. Tesla is simply applying the new order to the auto industry, but the automobile is such a pervasive influence in our lives that redefining how it is designed, built, driven and sold will have sweeping effects in unexpected areas. Just as Tesla built the Model S as an electric vehicle “from the ground up,” it has taken an outsider’s approach to the way it markets its cars. Its direct sales model has drawn legal challenges from entrenched auto dealers, who fear that their outdated business model will be destroyed. Its systems approach to the software and electronics in its cars has highlighted how far behind the technological times the major automakers are. It’s easy to see why readers find Tesla irresistible. CEO Elon Musk is a superstar entrepreneur, a “nauseatingly pro-US” immigrant and the leader of two other cutting-edge companies. Tesla dares to challenge the establishment behemoths and, so far at least, has handily beaten them at their own game. In this history of the 21st century’s most exciting startup, Charles Morris begins with a brief history of EVs and a biography of Tesla’s driving force, Elon Musk. He then details the history of the company, told in the words of the Silicon Valley entrepreneurs who made it happen. There are many fascinating stories here: Martin Eberhard’s realization that there were many like himself, who loved fast cars but wanted to help the environment and bring about the post-oil age; the freewheeling first days, reminiscent of the early internet era; the incredible ingenuity of the team who built the Roadster; Tesla’s near-death experience and miraculous resurrection; the spiteful split between the company’s larger-than-life leaders; the gloves-off battles with hostile media such as Top Gear and the New York Times; and the media’s ironic about-face when the magnificent Model S won the industry’s highest honors, and naysayers became cheerleaders overnight. And the story is just beginning: Tesla has breathtakingly ambitious plans for the future.This book was updated May 1, 2015 to include the latest on the Gigafactory and the D package.

The Easy Way to Quit Caffeine: Live a healthier, happier life


Allen Carr - 2016
    Over 80 per cent of adults in the UK use caffeine every day, but when does this habit become a reliance? Caffeine is a bitter addictive drug which attacks the central nervous system and makes you jittery. Fooling you into thinking you are more alert, caffeine will often disrupt your sleep and actually increase overall fatigue. Quite simply, it's bad for you with no real benefits.In The Easy Way to Quit Caffeine, Allen Carr addresses the difficulties that coffee-drinkers and soda consumers face in trying to quit caffeine. By explaining what caffeine does to your body, and providing simple step-by-step instructions to free you from your addiction, Carr shows you how to lead a happier, healthier and more chilled life.

Thoughts on The Promise and Darkness On The Edge Of Town


Bruce Springsteen - 2010
    The second essay appears in Springsteen's forthcoming releases, The Promise and The Promise: The Darkness On The Edge Of Town Story.

The Domino Effect


E. Russell Braziel - 2016
    This book presents a unique, integrated perspective on natural gas, crude oil and natural gas liquids that is vital to understanding energy prices, product flows, infrastructure, equity values and the global energy economy.Innovative analysis provides energy producers, marketers, end users, financiers, and investors with a framework for understanding the tectonic shift in global supply and demand that will continue to drive energy markets for decades to come. The Domino Effect also delivers high-level insights into exploiting the extraordinary investment, trade and career opportunities that will continue to be opened by the shale revolution.